kinastic AG

What kinastic AG does

kinastic AG is a Swiss B2B SaaS company that sells a modular corporate health and employee wellbeing platform to mid-market and large enterprises, primarily in the DACH region. The product is structured around a three-stage "Health Funnel" methodology (Awareness → Knowledge → Action) and is delivered as a tiered subscription offering — KINASTIC EDUCATE (HR content without employee app), KINASTIC ENGAGE (adds the employee app, push notifications, and team challenges), and KINASTIC EMPOWER (full company branding, custom challenges, on-site kickoff) — plus a low-friction entry product, KINASTIC Light, launched in September 2024 for non-desk workers and rapid deployment.

The underlying technology is a cloud-hosted SaaS platform (Google Cloud / MongoDB Atlas, ISO-27001-certified data centers in EU and Switzerland) with a web-based HR administration tool (studio.kinastic.com), an employee-facing web and mobile application (coach.kinastic.com; iOS and Android), and integration to more than 20 wearables and fitness apps (Apple Health, Google Health Connect, Garmin, Fitbit) routed through the Terra unified API gateway. Content assets include 1,000+ recipes, monthly webinars, mental health and movement programs, gamification (Fitcoins, leaderboards, challenges), and an in-app newsfeed in four languages (DE, EN, FR, IT). Identity is handled by Auth0, and onboarding supports CSV import with cryptographic email hashing for pseudo-anonymization.

The business model is enterprise SaaS licensing on annual contracts with automatic renewal. Customers purchase a maximum number of license keys distributed to employees; pricing combines a fixed base per activated license with a variable per-active-user fee (where "active" is defined as opening the app at least twice per month), billed monthly in advance. Go-to-market is sales-led for large enterprises via a dedicated Customer Success Manager, supplemented by self-serve demo requests, content marketing, whitepapers, and webinars. Disclosed enterprise customers include AXA, Ingram Micro, Holcim, TX Group, Viseca, Goldbach, Funk, PDA, and Preisig. AXA Schweiz also served as lead investor in a May 2022 funding round.

Name

kinastic AG

Legal name

KINASTIC AG

Website

https://kinastic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

kinastic AG is a Swiss B2B SaaS provider of a modular corporate health and employee wellbeing platform, serving mid-market and large enterprises in the DACH region through tiered subscriptions (EDUCATE, ENGAGE, EMPOWER) and a low-friction Light product.

Ownership category

akta.pro rank

Product category

Corporate Health & Wellbeing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Corporate health platform
• Employee wellbeing software
• Workplace fitness SaaS
• Health promotion platform
• Enterprise wellness programs

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Licensing: KINASTIC sells time-limited license keys to enterprise customers (companies). Companies purchase a maximum number of license keys and distribute them to employees for voluntary, free app usage. Pricing is based on a fixed base price per activated license plus a variable per-active-user price that decreases at certain volume thresholds. Activity is defined as a user opening the app at least 2x per month. Billing is monthly, invoiced in advance. Contract duration is typically 1 year with automatic renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

kinastic AG sells a modular, tiered SaaS corporate health and employee wellbeing platform (KINASTIC EDUCATE, ENGAGE, EMPOWER, plus KINASTIC Light) delivered via web (coach.kinastic.com, studio.kinastic.com) and mobile apps. The platform covers three health pillars (movement, nutrition, mental health) and includes an HR administration tool, content library, gamified challenges, wearable integrations, and a systematic annual health plan, licensed to enterprise customers who distribute free access to their employees.

Product overview

KINASTIC is a corporate health and employee wellbeing platform delivered as a modular, tiered SaaS offering. The platform consists of three paid subscription tiers (KINASTIC EDUCATE, KINASTIC ENGAGE, and KINASTIC EMPOWER) plus a standalone low-barrier entry product (KINASTIC Light). Core platform components include the KINASTIC App (mobile on iOS/Android and web-based at coach.kinastic.com) and the KINASTIC Studio HR tool (studio.kinastic.com) for content and program management. EDUCATE provides an HR-facing desktop tool with pre-built campaigns, webinars, and communication materials without employee app access. ENGAGE adds unlimited campaign access, push notifications, the employee app, and up to two company challenges per year. EMPOWER adds custom company branding within the app, an in-app newsfeed, one custom company challenge per year, quarterly reviews, and on-site kick-off support. KINASTIC Light is a separate no-code campaign tool with QR-code access and pre-built modules, designed for quick rollout without app installation, targeting non-desk workers and companies seeking low-barrier entry. The platform covers three health pillars: movement, nutrition, and mental health.

Differentiator

Problem solved

Functional benefit

Brands

• KINASTIC EDUCATE: Health promotion platform tier focused on awareness and knowledge without requiring app download.
• KINASTIC ENGAGE
• KINASTIC EMPOWER
• KINASTIC Light

Products and services

• KINASTIC EDUCATE Entry-level subscription tier focused on awareness and knowledge delivery without requiring app onboarding. Provides an HR tool with a systematic annual health plan, two webinars, two articles, two recipes, and one active break per month, plus ready-made communication materials (flyers, posters, intranet, email). Targets corporate HR departments.
• KINASTIC ENGAGE Mid-tier subscription platform with unlimited access to campaign materials for HR, push notifications via the employee app, HR training and online kick-off event, quarterly reporting, employee app with full content library, and up to two company challenges per year. Builds on all KINASTIC EDUCATE features.
• KINASTIC EMPOWER Full-featured enterprise subscription tier with a company-branded area in the app, in-app newsfeed, one individually created company challenge per year, quarterly personal evaluation, and an on-site kick-off event. Builds on all KINASTIC ENGAGE features.
• KINASTIC Light Standalone, low-barrier health promotion product enabling quick onboarding without technical overhead. Features pre-built campaign templates, ready-to-use communication materials, browser-based access via QR code or link without app download, and pre-built modules for movement, nutrition, and mental health. Designed for non-desk teams and employees without company email.
• KINASTIC App Mobile and web-based employee health coaching application (iOS, Android, coach.kinastic.com) providing individualized fitness, nutrition, and well-being content including webinars, articles, videos, workshops, programs, and challenges. Available in German, English, French, and Italian.
• KINASTIC Studio HR administration web tool (studio.kinastic.com) for managing corporate health programs, maintaining content, viewing analytics, setting up campaigns, managing company-specific branding, and reviewing usage reports and quarterly analytics.

Quantifiable outcome

• 114 hours time savings per year (1 campaign/month)
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature7 records

Scale indicators9 records

Direct peers

• Humanoo: Berlin-based corporate health and prevention platform with insurance integrations (including via Allianz), serving DACH employers with a mobile-first wellness app — the closest direct regional comparable to KINASTIC.
• Kyan Health: Swiss/DACH mental-health and wellbeing platform for employers and insurers. Overlaps with KINASTIC's mental-health pillar and enterprise/insurance GTM, with a more clinical/psychological depth of content.
• Wellable: US-headquartered B2B corporate wellness SaaS offering activity tracking, challenges, content, and HR reporting. Highly comparable to KINASTIC's product pillars (movement, nutrition, mental health) and SaaS GTM, though US-focused vs. KINASTIC's DACH focus.

Emerging players

• Wellbeats: US-based corporate wellness content platform with on-demand fitness, nutrition, and mindfulness classes. Comparable in content-library approach to KINASTIC's webinars/recipes/workouts, with a US SMB/mid-market focus.
• nilo.health: DACH-focused corporate mental-health platform combining 1:1 therapy, coaching, and digital content. Partial overlap with KINASTIC's mental-health content pillar and a comparable enterprise HR buyer, but more clinical in orientation.
• MoveSpring: Corporate wellness platform built around team challenges, activity tracking, and leaderboards. Directly overlaps with KINASTIC's gamification and challenge-system features at a smaller, more US-focused scale.

Broad incumbents

• Personify Health (Virgin Pulse): Largest incumbent in corporate wellbeing, formed by the merger of Virgin Pulse and Limeade. Competes head-to-head with KINASTIC in employer RFPs but operates at materially greater scale, content breadth, and geographic reach.
• Wellhub (Gympass): Global corporate fitness and wellbeing benefit platform giving employees access to gyms, apps, and wellness content. Broader fitness-network model than KINASTIC, but directly competes for the same corporate-wellness budget.
• Limeade: Long-standing US corporate-wellbeing platform (now part of Personify Health) focused on employee engagement and health outcomes. Direct overlap with KINASTIC's employee-experience and HR-reporting value proposition, at much larger scale.
• YuLife: UK-based insurer-tied wellbeing platform that gamifies healthy behaviour and rewards users via group-life insurance. Conceptually parallel to KINASTIC's AXA alignment — wellness tied to insurance distribution — but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/jRZ_j7y97uY

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kinastic AG