Gridky
Gridky is a French proptech platform that scores and compares new-build real estate across 150-200+ developers and 40,000-60,000+ lots using a proprietary 5-criteria algorithm, serving both individual investors (free comparator) and B2B professional advisors (paid CRM, simulators, API).
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Gridky does
Gridky is a French proptech company founded in 2020 and headquartered in Paris that operates a data-driven comparison and investment-analysis platform for new-build real estate. Its core product, the Comparateur Gridky, enables individual investors and homebuyers to search, score, and rank properties from 150-200+ French property developers across 40,000-60,000+ lots nationwide, using the proprietary Le Scan Gridky© algorithm. This scoring engine processes 8 million structured data points across five evaluation criteria — capital gain potential, resale ease, rental security, rental profitability, and neighborhood attractiveness — and is complemented by predictive analytics on long-horizon price appreciation and rental yields, plus financial simulators covering French tax regimes (Pinel, LMNP, Malraux, Monuments Historiques, Nue-propriété, SCPI, déficit foncier). Underlying the scoring is a structured-data ingestion and analytics platform refined over 56,000 development hours.
The company operates a two-sided business model serving both consumers and professionals. On the consumer side, the Comparateur is free to use and generates revenue through marketplace commissions and developer referral fees when investor leads convert into property purchases. On the B2B side, Gridky Pro targets wealth management advisors, mortgage brokers, insurance brokers, bankers, and real estate agents with a CRM, financial simulators, white-label commercial presentations, lead generation, training/masterclasses, and an API Immobilier for developer integrations. Distribution is purely domestic (France, including overseas territories) and is supported by content marketing, SEO, earned media (Forbes, Les Echos, BFM TV), and professional referral partnerships. Gridky has raised €4 million from Groupe VILAVI in May 2022 as a minority capital increase to develop its big data platform.
Gridky firmographics
Firmographics- Name
- Gridky
- Legal name
- Gridky
- Website
- https://gridky.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gridky is a French proptech platform that scores and compares new-build real estate across 150-200+ developers and 40,000-60,000+ lots using a proprietary 5-criteria algorithm, serving both individual investors (free comparator) and B2B professional advisors (paid CRM, simulators, API).
- Ownership category
- akta.pro rank
Gridky industry classification
Industry- Product category
- New-Build Real Estate Marketplace & Investment Analytics
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Appraisers (53132)
- SIC
- Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
- akta.pro secondary industries
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM), Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ), Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO)
Keywords
Where Gridky is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Gridky business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Marketplace Transaction Fees (from developers/promoteurs): Gridky aggregates listings from over 150 property developers and connects buyers with developers. Revenue is generated through referral and transaction facilitation from the developer partner ecosystem on the marketplace.
- B2B Software Subscriptions (Pro Platform): Professional subscription for wealth advisors, mortgage brokers, and real estate agents providing CRM, property scanning (Scan Gridky©), financial simulators, and lead generation tools. Pricing is quote-based for the Pro platform.
- Lead Generation (Leads Immobilier): B2B service providing qualified leads and défiscalisation prospects to professional clients in the real estate investment ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B Pro Platform (Professional Software Suite) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Gridky product offering
Product offeringCore offering
Gridky operates a data-driven property comparison platform for new-build real estate investment in France, aggregating 40,000+ lots from 150+ developers and applying the proprietary Le Scan Gridky© scoring engine to analyze 8 million data points across 5 criteria (capital gain, resale ease, rental security, profitability, neighborhood attractiveness). The platform serves individual investors through a free consumer comparator (Comparateur Gridky) and professional advisors through the Gridky Pro CRM/marketplace with financial simulators, white-label commercial presentations, and a real estate data API.
Product overview
Gridky is a French proptech platform operating as a unified product suite centered on data-driven new-build property comparison and investment analysis. The core offering consists of the Comparateur Gridky (property comparator) powered by Le Scan Gridky© — a proprietary scoring engine analyzing 8 million data points across 5 criteria — combined with a B2B professional platform (Gridky Pro) providing CRM, financial simulators, commercial presentation tools, and an API for partners. The product ecosystem spans consumer-facing property search (40,000+ lots from 150+ developers), investment tax solutions (Pinel, LMNP, Malraux), financial simulation tools, professional training, and a blog content platform. All components are unified around Gridky's big data and scoring technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Comparateur Gridky (Property Comparator) A consumer-facing comparison platform for new-build properties in France that enables individual investors and homebuyers to search, compare, and score thousands of lots across 150+ developers using Gridky's proprietary 5-criteria scoring system, filtering by region, department, city, and investment type (Pinel, LMNP, Malraux, etc.). Free to use for consumers.
- Gridky Pro (B2B CRM & Marketplace) A B2B CRM and marketplace platform for real estate professionals (wealth managers/CGP, mortgage brokers, insurers, bankers, agents) providing property search, scoring via Scan Gridky©, financial simulations, lead generation, and white-label commercial presentation generation under the advisor's own brand.
- API Immobilier Real estate data API enabling partner developers and platforms to access Gridky's property data, scoring, and comparison capabilities programmatically.
- Simulateurs Financiers (Financial Simulators) Suite of financial simulation tools for property investment including borrowing capacity calculations, zero-interest loan (PTZ) eligibility, reduced VAT eligibility, and detailed investment project calculations across all French real estate tax regimes.
- Formations et Masterclass Gridky Training and masterclass programs for real estate professionals covering Gridky's platform tools, property investment strategies, and French real estate market techniques.
Quantifiable outcome
- 40,000+ lots and 150+ developers accessible on a single platform
- +3 more outcomes
Companies that use Gridky
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Gridky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Gridky partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BNP Paribas Real EstatecoreOne of 200+ property developers referenced on Gridky's platform. BNP Paribas Real Estate is one of the largest property developers in France, offering residential new-build programs across France.
- CogedimcoreOne of 200+ property developers referenced on Gridky's platform. Cogedim is a major French developer specializing in new-build residential property with 50+ years of experience.
- Eiffage ImmobiliercoreOne of 200+ property developers referenced on Gridky's platform. Eiffage Immobilier offers new-build apartments and residences across France, including student and senior housing under LMNP schemes.
- Kaufman & BroadcoreOne of 200+ property developers referenced on Gridky's platform. Kaufman & Broad is one of France's oldest and largest property developers with 50+ years of experience and 900 employees.
- NexitycoreOne of 200+ property developers referenced on Gridky's platform. Nexity is France's largest property group covering residential and commercial development.
- Vinci ImmobiliercoreOne of 200+ property developers referenced on Gridky's platform. Vinci Immobilier is the property development arm of the Vinci Group, one of the world's largest construction and concessions companies.
- Crédit Agricole ImmobiliercoreOne of 200+ property developers referenced on Gridky's platform. CA Immobilier is the property development subsidiary of the Crédit Agricole banking group.
- LP PromotionminorOne of 200+ property developers referenced on Gridky's platform. LP Promotion is a Toulouse/Bordeaux-based developer with 20 years of experience in new residential developments.
- OgicminorOne of 200+ property developers referenced on Gridky's platform. Ogic is a major French developer backed by DENTRESSANGLE group, focused on innovative and responsible property development.
- SogepromminorOne of 200+ property developers referenced on Gridky's platform. Sogeprom is a property developer based in Romainville (93), specializing in new residential development.
- PerlminorOne of 200+ property developers referenced on Gridky's platform. Perl is a property developer specializing in new-build property investment solutions.
- TagerimminorOne of 200+ property developers referenced on Gridky's platform. Tagerim is a French developer active since 1985 in housing, hotels, and student residences.
- Green City ImmobilierminorOne of 200+ property developers referenced on Gridky's platform. Green City Immobilier specializes in eco-responsible new-build property development.
- Les Nouveaux Constructeurs (LNC)minorOne of 200+ property developers referenced on Gridky's platform. LNC is a major international developer with 45+ years of experience and operations in France, Spain, and Germany.
- Stephane Plaza (franchise network)coreA testimonial from Benoit Sellier Dagnac of the Stephane Plaza franchise network endorses Gridky as an essential tool, indicating a partnership or active usage by the Stephane Plaza real estate agency network.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Gridky competitors and assessment
Company assessmentDirect peers
- Bien'ici: Major French new-build and existing property portal with strong developer relationships and consumer-facing comparison/search. Directly competes with Gridky for individual investor traffic on new-build inventory across France.
- MeilleursAgents: French property data and automated valuation platform serving both consumers and real estate professionals. Comparable to Gridky in providing data-driven property valuation and analytics, with an overlapping professional advisor customer base.
- BienEstimer (SeLoger group): Automated property valuation tool from the SeLoger group providing online property estimates. Directly comparable to Gridky's Scan Gridky© in applying data-driven property scoring/valuation to the French consumer market.
Broad incumbents
- SeLoger: France's largest horizontal real estate portal covering new-build and resale. Competes broadly with Gridky for property search traffic and has significantly larger marketing budget and SEO authority.
- LeBonLoger (Leboncoin Immobilier): Major French classifieds platform with a strong real estate vertical. Competes with Gridky for top-of-funnel property search and has a much broader listing base across all property types.
- AVendreALouer / Figaro Immo: Established French real estate portal owned by the Figaro group with national coverage of both new-build and resale. Competes for general property search traffic and has a long-standing developer relationship base.
Emerging players
- Pretto: French digital mortgage broker providing mortgage comparison and broker services to consumers. Overlaps with Gridky's B2B targeting of mortgage brokers and with the investor journey Gridky supports around property financing.
- Vousfinancer: French mortgage brokerage network with a strong digital mortgage comparison platform. Comparable to Gridky's mortgage broker segment and overlapping on the investor financing decision workflow.
- Homeloop: French proptech offering instant property purchase and data-driven valuation for sellers and investors. Comparable to Gridky on data-driven property analytics, though focused on resale rather than new-build.
Others
- Patrimonia (Groupe VILAVI): Wealth management and insurance subsidiary of Gridky's strategic investor Groupe VILAVI. Connected via shared investor/ownership relationship and potentially overlapping distribution channels into wealth management advisors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gridky social profiles
Digital presenceGridky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gridky leadership team
Management profileNumber of profiles
Profiles3 records
Gridky funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gridky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gridky
What does Gridky do?
Gridky operates a data-driven property comparison platform for new-build real estate investment in France, aggregating 40,000+ lots from 150+ developers and applying the proprietary Le Scan Gridky© scoring engine to analyze 8 million data points across 5 criteria (capital gain, resale ease, rental security, profitability, neighborhood attractiveness). The platform serves individual investors through a free consumer comparator (Comparateur Gridky) and professional advisors through the Gridky Pro CRM/marketplace with financial simulators, white-label commercial presentations, and a real estate data API.
Is Gridky a public or private company?
Gridky is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gridky founded?
Gridky was founded in 2020. It employs 11 to 50 people.
Where is Gridky based?
Gridky is headquartered in Paris, France, in the Europe region.
How does Gridky make money?
Three revenue lines are on record. Marketplace Transaction Fees (from developers/promoteurs) is the primary driver. The others are B2B Software Subscriptions (Pro Platform) and lead Generation (Leads Immobilier).
Who are Gridky's main competitors?
Direct peers on record are Bien'ici, MeilleursAgents and BienEstimer (SeLoger group). Broad incumbents are SeLoger, LeBonLoger (Leboncoin Immobilier) and AVendreALouer / Figaro Immo. Emerging players are Pretto, Vousfinancer and Homeloop. Patrimonia (Groupe VILAVI) is listed as an others.
Does Gridky have an API?
Yes. Gridky offers an API for real estate data integration, enabling partners and professionals to access Gridky's property data and analytics programmatically.
What industry is Gridky in?
Gridky's product category is New-Build Real Estate Marketplace & Investment Analytics. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 522310 and its SIC code is 6163.