Kyra

What Kyra does

Kyra (legally TheTriangleLab Limited) is a London-headquartered, AI-powered influencer marketing company founded in 2017 that delivers end-to-end campaigns for global enterprise and mid-market brands across TikTok, Instagram, and YouTube. Its platform combines proprietary technology — notably Perfect Match™ for real-time creator discovery and pricing optimization, Kyra IQ as a creator intelligence system, and AI-driven trend tracking, sentiment analysis, brand safety assessment, and predictive performance forecasting — with human creator specialists to execute always-on programs, rapid campaign launches, paid amplification, creator ads, and product seeding. The platform ingests data on 1B+ creators and analyzes 20M+ videos daily through native API integrations with TikTok, Meta (Instagram/Facebook), and YouTube, and operates a self-serve portal called Kyra One (powered by Stripe Connect) where brands manage campaigns and creators manage deliverables, payments, and analytics.

Kyra sells to enterprise and mid-market brands through a direct field-sales motion, with pricing not publicly disclosed and engagements structured as annual subscription/quote-based contracts. The company has served 350+ brand clients including L'Oreal, Bvlgari, Tiffany & Co., Hugo Boss, Ray-Ban, Hyatt, Prime Video, and PBS, and reports quantifiable outcomes such as 4B+ views delivered, 8x ROI for L'Occitane, and 4x ROI / 95% positive sentiment for ECCO's always-on program. The business model combines managed services revenue with platform-mediated workflows, supported by thought-leadership content (State of Beauty, State of Fitness, TikTok Industry Benchmarks 2026) as the primary demand-generation channel. Kyra has raised approximately $30M+ across disclosed rounds (2019, 2022, 2024) and operates a global team of 50+.

Name

Kyra

Legal name

TheTriangleLab Limited

Website

https://kyra.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Kyra is an AI-powered influencer marketing platform founded in 2017 that delivers end-to-end, always-on creator campaigns for 350+ global enterprise brands across TikTok, Instagram, and YouTube. It combines proprietary technology (Perfect Match™, Kyra IQ) with human creator specialists, processing 20M+ videos daily.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Representatives (541840), Computer Systems Design Services (541512), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Influencer marketing platform
• Creator marketing services
• Campaign management software
• Social media analytics
• Creator partnership management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Influencer Marketing Services: Kyra delivers full-service influencer marketing campaigns as a managed service, charging brands for end-to-end campaign execution including strategy, creator sourcing, content approvals, paid amplification, and real-time reporting. The company combines its AI-powered platform with expert human oversight. Revenue is generated through service fees for campaign management and creator payments processed through Kyra One / Stripe Connect.
2. Creator Seeding & Product Seeding: Kyra offers product seeding campaigns where complimentary products are provided to creators. The company collects creator contact, social media, and shipping information to verify eligibility, dispatch products, and confirm delivery. Data is shared with brand owners and fulfillment partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kyra delivers end-to-end AI-powered influencer marketing campaigns for enterprise and mid-market brands across TikTok, Instagram, and YouTube. The company combines proprietary AI technology—including Perfect Match™ for creator discovery and pricing optimization, and Kyra One as a unified campaign management portal—with human creator specialists to execute always-on programs, campaign launches, paid amplification, creator ads, and product seeding services.

Product overview

Kyra is an AI-powered influencer marketing platform that combines proprietary technology with human expertise to deliver end-to-end campaign management. The core platform is supported by Perfect Match™ for real-time creator discovery and pricing optimization, and Kyra One as a unified portal for creators and brands to manage campaigns, briefs, content approvals, analytics, and payments. Kyra delivers always-on programs, campaign launches, paid amplification, creator ads, and seeding services, powered by AI analysis of over 450M+ creators and 20M+ videos daily across TikTok, Instagram, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Kyra Platform
• Perfect Match™
• Kyra One
• Always-on Programs
• Campaign Launches
• Paid Amplification
• Creator Ads
• Seeding

Quantifiable outcome

• Always-on programs deliver up to 30% higher recall, 2x engagement rates, and 2x higher conversion vs. isolated campaign bursts
• +6 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• TikTokcoreTechnology or IntegrationKyra integrates with TikTok's API to access creator data, engagement metrics, audience demographics, and content performance data. This enables Kyra's platform to analyze creators, track performance, and match brands with suitable creators on TikTok.
• Instagram (Meta)coreTechnology or IntegrationKyra integrates with Instagram's API to access creator data, engagement metrics, and audience demographics for its AI-powered creator matching and performance tracking platform.
• YouTube (Google)coreTechnology or IntegrationKyra integrates with YouTube's API to access creator data, video performance metrics, and audience demographics. Users can revoke YouTube API data access via Google's security settings page.
• Facebook (Meta)coreTechnology or IntegrationKyra integrates with Facebook's API to access creator data and audience insights for its influencer marketing platform.
• Stripe ConnectcoreTechnology or IntegrationStripe Connect handles payment processing between brands and creators on the Kyra One platform. Kyra does not store or access full payment card details. Stripe processes payments per its privacy policy. Kyra receives limited transaction information (amounts, dates, status) for platform operation, payment reconciliation, and dispute resolution.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TAKUMI: Influencer marketing platform connecting brands with creators on TikTok, Instagram, and YouTube, offering managed campaigns, creator marketplace, and analytics. Direct competitor with overlapping enterprise brand focus (Kyra's CFO Ed Galvin previously served as TAKUMI's CFO).
• Influencer.com (IZEA Worldwide): Influencer marketing technology and services provider offering managed campaigns plus the IZEAx platform for creator discovery and marketplace. Public-market competitor in the same category with overlapping managed-service offerings.
• Traackr: Influencer marketing platform specializing in creator relationship management, performance benchmarking, and brand safety for enterprise brands. Comparable analytics-heavy approach targeting global marketing teams.
• Upfluence: Influencer marketing platform combining creator search, affiliate marketing, and analytics. Direct competitor with creator discovery and marketplace capabilities serving global brands and agencies.
• Grin: Creator marketing platform built for ecommerce brands, offering creator discovery, relationship management, gifting/seeding, and ROI tracking. Comparable platform play with creator payments and content workflow functionality similar to Kyra One.
• Captiv8: Influencer marketing platform providing creator discovery, campaign management, and analytics for enterprise brands, with managed services. Comparable offering across fashion, beauty, and CPG verticals Kyra targets.
• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, workflow management, and performance analytics for global brands. Closest direct SaaS competitor in the enterprise always-on influencer marketing category Kyra targets.
• Aspire (formerly AspireIQ): End-to-end influencer marketing platform with creator marketplace, campaign management, and analytics serving mid-market and enterprise brands. Direct competitor offering similar managed-service-plus-platform model.

Emerging players

• Later: Social media marketing platform with influencer marketing tools, link-in-bio, and content scheduling across TikTok, Instagram, and YouTube. Adjacent competitor with partial overlap in creator discovery and campaign management.

Broad incumbents

• Meltwater (Klear): Media intelligence and influencer analytics company that acquired Klear; offers enterprise-scale influencer marketing tools alongside broader PR, social listening, and analytics. Larger incumbent with overlapping creator analytics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/11121727
• TikToktiktok.com/@kyra

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyra