SurePass
SurePass is a Verified Authority Management platform that issues Official Capacity IDs and verifies personnel authority in real time at security checkpoints, serving law enforcement agencies, government facilities, venues, schools, and enterprises.
- Company typePrivate
- Founded2024
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SurePass does
SurePass is a Verified Authority Management platform that authenticates personnel authority, not just identity, in real time at security checkpoints. The platform issues Official Capacity IDs (OCIDs) delivered as digital credentials via mobile app, physical SureCards, or SureTags, and verifies them through QR code scanning, NFC, and external readers in under three seconds against a centralized encrypted database with instant revocation capability. The core technology runs on AWS infrastructure and integrates with enterprise identity providers (Google Workspace, Azure AD, Okta, Salesforce, ADFS) and is patent-pending.
The company's primary customers are law enforcement agencies (86 live agencies, 2,400+ verified users), with the Colorado State Patrol as a flagship deployment and the International Association of Chiefs of Police (IACP) endorsing the platform. SurePass has productized adjacent verticals including Public Sector facilities, Venues & Events, Education, Healthcare, Corporate, and Utilities, and extends the core platform with an Operations / Command Post module for multi-agency incident and event coordination and a Mobile Operations module for field team management.
Revenue mechanics are subscription-based SaaS sold via quote-based enterprise contracts with annual billing, supplemented by a freemium self-serve OCID registration pathway for individual law enforcement officials. The company distributes through direct enterprise field sales, community-led adoption via law enforcement networks, and a demo-driven website funnel. SurePass is incorporated in Delaware, headquartered in Littleton, Colorado, led by CEO Murphy Robinson, has 1-10 employees, and is privately held following a December 2024 SEC Form D exempt offering that raised approximately $2.55 million of a $3.49 million target.
SurePass firmographics
Firmographics- Name
- SurePass
- Legal name
- SurePass Inc.
- Website
- https://surepass.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SurePass is a Verified Authority Management platform that issues Official Capacity IDs and verifies personnel authority in real time at security checkpoints, serving law enforcement agencies, government facilities, venues, schools, and enterprises.
- Ownership category
- akta.pro rank
SurePass industry classification
Industry- Product category
- Identity & Authority Verification Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy Governance & Consent Management (HDADAIAI)
- akta.pro secondary industry
- Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
Keywords
Where SurePass is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SurePass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: SurePass operates on a subscription basis with services billed in advance on a recurring and periodic basis. The Terms of Use indicate that subscriptions automatically renew at the end of each subscription period. Fee modifications provide reasonable prior notice before becoming effective.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free OCID Registration |
| Subscription | Annual | Enterprise/Agency Paid Plans |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
SurePass product offering
Product offeringCore offering
SurePass is a Verified Authority Management platform that verifies in real-time whether personnel are authorized to be present and act at security checkpoints, not just who they are. It issues Official Capacity IDs (OCIDs) as digital credentials in a mobile app, standalone SureCards, or SureTags, and validates them via QR code scanning, NFC, and external readers against an encrypted centralized database with dynamic revocation. The Operations Module (Command Post) extends the platform with real-time multi-agency coordination, team assignment, and incident tracking for high-consequence environments.
Product overview
SurePass is a Verified Authority Management platform that provides a unified system for verifying official personnel at security checkpoints in real-time. The core platform consists of the Authority Verification Platform and the Official Capacity ID (OCID) system, which serves as the foundational credential infrastructure. The Operations Module (Command Post) extends the platform with real-time multi-agency coordination capabilities. Users access the system through the SurePass Mobile App (for officials) and Admin Portal (for administrators). Credentials are delivered as digital OCIDs via the mobile app, or as physical SureCards and SureTags. The Verification Dashboard enables agency staff to manage registrations, while Enterprise SSO provides integrated authentication. The platform processes credentials via QR code scanning, NFC, and barcode scanning, maintaining a centralized encrypted database with real-time revocation capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Authority Verification Platform
Quantifiable outcome
- Post-event reporting time reduced by 60-80%
- +3 more outcomes
Companies that use SurePass
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles7 records
SurePass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
SurePass partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- International Association of Chiefs of Police (IACP)coreSurePass was endorsed and piloted in collaboration with IACP, the leading professional organization for law enforcement executives. This endorsement provides significant credibility in the law enforcement market and validates the platform's approach to authority verification.
- AWS (Amazon Web Services)coreSurePass runs on AWS infrastructure, providing cloud hosting, scalability, and reliability for the platform's real-time verification capabilities.
- Colorado State PatrolflagshipFlagship customer and partner for pilot deployment. Colorado State Patrol is using SurePass to strengthen security at the state capitol and has provided public endorsements of the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SurePass competitors and assessment
Company assessmentDirect peers
- Envoy: Envoy is a workplace visitor and employee management platform handling sign-in, badge issuance, and visitor verification. Closely comparable to SurePass's visitor/campus verification and contractor credentialing use cases in corporate and education.
- Raptor Technologies: Raptor Technologies specializes in K-12 school safety including visitor management, volunteer/contractor vetting, and emergency management. Directly comparable to SurePass's education vertical (substitute teachers, parent volunteers, reunification).
- AlertEnterprise: AlertEnterprise delivers workforce identity, physical access, and insider threat management for critical infrastructure and enterprises. Directly comparable to SurePass's authority verification and credential lifecycle management for utilities, corporate, and public-sector customers.
- Verkada: Verkada provides cloud-based physical security including video surveillance, access control, and visitor management for enterprises, schools, and government. Overlaps directly with SurePass on identity/credential verification and visitor workflows across law enforcement, education, and venues.
- Singlewire Software: Singlewire Software offers InformaCast and visitor management solutions focused on K-12 and higher education safety, including volunteer/substitute screening. Overlaps with SurePass's education vertical use cases around visitor and volunteer verification.
- Genea (formerly iVisitor): Genea delivers visitor management, access control, and security operations software for offices, schools, and healthcare. Direct overlap with SurePass on visitor verification, contractor management, and facility-access workflows.
- Proxyclick (now part of Eptura): Proxyclick provides enterprise visitor management with strong adoption in corporate and healthcare. Direct overlap with SurePass on visitor/vendor verification and pre-arrival credentialing workflows.
Broad incumbents
- HID Global: HID Global is the dominant provider of physical access credentials, smart cards, and identity technologies for government and enterprise. Overlaps with SurePass's SureCards/SureTags physical credentialing and badge verification capabilities, but as a broad incumbent across many use cases.
- Okta: Okta is a leading identity and access management platform for workforce and customer identity. While focused on digital SSO, Okta overlaps with SurePass's enterprise SSO integrations and broader identity-verification positioning for agencies and enterprises.
- Identiv: Identiv provides physical security and secure identity solutions including smart cards, RFID, and credentialing. Comparable to SurePass in physical credential issuance and identity verification, but with a much broader portfolio including IoT and RFID tags.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SurePass compliance and trust
Trust signalCompliance1 record
SurePass financial estimates
Financial estimateRevenue estimate
Valuation estimate
SurePass leadership team
Management profileNumber of profiles
Profiles1 record
SurePass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SurePass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SurePass
What does SurePass do?
SurePass is a Verified Authority Management platform that verifies in real-time whether personnel are authorized to be present and act at security checkpoints, not just who they are. It issues Official Capacity IDs (OCIDs) as digital credentials in a mobile app, standalone SureCards, or SureTags, and validates them via QR code scanning, NFC, and external readers against an encrypted centralized database with dynamic revocation. The Operations Module (Command Post) extends the platform with real-time multi-agency coordination, team assignment, and incident tracking for high-consequence environments.
Is SurePass a public or private company?
SurePass is a private company. It is classified as venture growth investor backed and is currently operating.
When was SurePass founded?
SurePass was founded in 2024. It employs 1 to 10 people.
Where is SurePass based?
SurePass is headquartered in Denver, United States, in the North America region.
How does SurePass make money?
One revenue line is on record: subscription-based SaaS.
Who are SurePass's main competitors?
Direct peers on record are Envoy, Raptor Technologies, AlertEnterprise, Verkada, Singlewire Software, Genea (formerly iVisitor) and Proxyclick (now part of Eptura). Broad incumbents are HID Global, Okta and Identiv.
Does SurePass have an API?
No public API is recorded for SurePass.
What industry is SurePass in?
SurePass's product category is Identity & Authority Verification Software. Its primary akta.pro industry code is HDADAIAI, Privacy Governance & Consent Management, with a secondary code of BPAMAEAJ, Decentralized Identity (DID) & Verifiable Credentials. Its NAICS code is 51821 and its SIC code is 7371.