Wherewolf
Wherewolf is a New Zealand-based SaaS provider of digital waivers and guest-engagement software for experience operators across tour, sports, camps, medical aesthetics, attractions, and similar verticals. It offers flat-rate subscription plans with integrated booking-system syncs, automated communications, and AI-powered marketing tools.
- Company typePrivate
- Founded2013
- HeadquartersQueenstown, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wherewolf does
Wherewolf is a New Zealand–headquartered, privately-held SaaS company (Wherewolf Limited) founded in 2013, operating from Queenstown with a regional office in Denver. The company sells a cloud-based digital waiver and guest-engagement platform built on AWS infrastructure, hosted with EU (Frankfurt) data residency and AES-256 encryption. Its core product replaces paper liability waivers with mobile-first electronic signatures, captures photo/ID verification, syncs guest data bidirectionally with major booking platforms (FareHarbor, Peek Pro, Rezdy, ResPax, Zaui, Xola, Bookeo, etc.), and layers operational tools including manifests, two-step waivers, offline signing, and automated email/SMS communications on top.
Wherewolf monetizes through flat-rate SaaS subscriptions — Launch at $89/month annual, Grow at $149/month, and Scale at $299/month — with no per-waiver fees, supplemented by an enterprise/franchise tier offering custom pricing, API access, and dedicated account managers. Revenue is also supported by add-on modules for AI-powered Marketing Intelligence (AMI), SMS follow-up, and Data & Insights analytics. The company operates a hybrid go-to-market motion pairing product-led growth (self-serve free signup) with enterprise field sales for multi-location operators, and reaches customers across nine verticals: tour operators, sports clubs, medical aesthetics, attractions, gun ranges, tattoo/piercing studios, family entertainment centers, camps, and VR/laser tag venues. Customer base is concentrated in the long-tail SMB segment with operators in North America (including US and Canada where SMS is supported), Oceania, the UK, and the EU.
The company claims 200M+ cumulative waivers signed, a 4.5-star average rating on Capterra, and quantified customer outcomes (94% pre-arrival waiver completion vs ~40% industry average, 314% increase in reviews via automated follow-up, check-in reduction from 30 minutes to 3 minutes). Leadership disclosed includes founder/CTO Wulf Sölter and CEO Ben Calder. The company is lightly funded — a 2017 Flying Kiwi Angels angel round and a 2018 Callaghan Innovation grant are the only recorded funding events — suggesting a bootstrapped or near-bootstrapped operating posture despite sustained product releases through 2024–2025.
Wherewolf firmographics
Firmographics- Name
- Wherewolf
- Legal name
- Wherewolf Limited
- Website
- https://getwherewolf.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wherewolf is a New Zealand-based SaaS provider of digital waivers and guest-engagement software for experience operators across tour, sports, camps, medical aesthetics, attractions, and similar verticals. It offers flat-rate subscription plans with integrated booking-system syncs, automated communications, and AI-powered marketing tools.
- Ownership category
- akta.pro rank
Wherewolf industry classification
Industry- Product category
- Digital Waiver Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ)
Keywords
Where Wherewolf is headquartered
LocationHeadquarters
- HQ city
- Queenstown
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Wherewolf business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Platform Licensing): Wherewolf operates on a flat-rate SaaS subscription model with three pricing tiers (Launch, Grow, Scale) offering monthly or annual billing. No per-waiver fees, providing predictable billing for operators. Additional revenue from enterprise/franchise custom pricing with dedicated account managers and API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Launch - Essential digital waivers and automation ($89/mo annual) |
| Subscription | Annual | Grow - Full marketing suite with AI-powered email ($149/mo annual) |
| Subscription | Annual | Scale - SMS marketing and ID verification ($299/mo annual) |
| Subscription | Monthly | Monthly billing (higher rates than annual) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Wherewolf product offering
Product offeringCore offering
Wherewolf provides a cloud-based SaaS platform for collecting digital liability waivers, building guest databases, and automating marketing communications. The platform supports pre-arrival waiver signing on guests' own devices, integrates with major reservation and booking systems, and includes AI-powered email and SMS marketing, review generation, and analytics for activity-based operators.
Product overview
Wherewolf is a unified digital waiver management and guest engagement platform consisting of a core SaaS platform with integrated modules. The core platform provides Digital Waivers for electronic signature collection, Operations & Automations for customer communication workflows, and a Dashboard for manifest and check-in management. Paid add-on modules include Marketing Intelligence (AI-powered email/SMS campaigns), SMS Follow-up (automated review requests), and Data & Insights (analytics). The platform is offered through three pricing tiers: Launch ($89/mo), Grow ($149/mo), and Scale ($299/mo), with tier-specific feature access. Industry-specific solutions are built on the same core platform for tour operators, sports clubs, medical aesthetics, attractions, gun ranges, tattoo/piercing, family entertainment centers, camps, and VR/laser tag venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Wherewolf Core Platform A unified digital waiver management and guest engagement SaaS platform that enables tour operators, sports clubs, attractions, and similar businesses to collect electronic signatures, manage guest databases, automate customer communications, and run marketing campaigns from a single dashboard.
- Digital Waivers Branded electronic waiver forms that guests complete before arrival, featuring step-by-step signing, photo and ID capture, structured legal language, offline capability, and automatic email/SMS reminders. Used by activity operators to replace paper waivers.
- Operations & Automations Operational tools including automated email and SMS communications, customer and booking manifests, two-step waivers, and check-in management that streamline front-of-house workflows for operators.
- Marketing Intelligence AI-powered email and SMS marketing suite built into the Wherewolf dashboard that transforms waiver data into targeted campaigns for reviews, repeat bookings, and customer retention, including an AI Campaign Builder.
- SMS Follow-up Automated SMS review request system that sends messages to customers after their visit to drive 5-star reviews on Google and Tripadvisor, with a 35% open rate and 11% click-through rate.
- Data & Insights Analytics dashboard that tracks customer acquisition channels, review platform performance across Google, Tripadvisor, and Yelp, and marketing attribution including 'How did you hear about us?' analytics.
- Waiver-Analyzer A free standalone tool to analyze existing waivers for legal enforceability and identify areas for improvement in waiver structure and compliance.
Quantifiable outcome
- 94% of waivers signed before arrival vs 40% industry average
- +10 more outcomes
Companies that use Wherewolf
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles3 records
Wherewolf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature8 records
Wherewolf partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- FareHarborcoreWherewolf integrates with FareHarbor booking system to automatically pull guest details and sync waiver completion status back to the reservation system, enabling seamless pre-arrival waiver workflows for tour operators.
- Peek ProcorePeek Pro integration allows Wherewolf to pull booking data and push completed waiver information, creating a unified check-in experience for operators using Peek's reservation platform.
- RezdycoreRezdy integration enables automatic guest data synchronization and waiver status updates between Wherewolf and Rezdy's booking system for tour and activity operators.
- ResPaxcoreResPax reservation system integration allows Wherewolf to sync booking details and waiver completion for tour operators using the ResPax platform.
- WaverezcoreWaverez (formerly Rezpax) booking integration enables Wherewolf to pull guest details and sync waiver status for operators on the Waverez platform.
- ZauicoreZaui Network integration allows Wherewolf to synchronize booking and waiver data with Zaui's reservation system for tour operators.
- XolacoreXola booking system integration enables Wherewolf to pull guest information and push completed waiver data for operators using Xola's reservation platform.
- ZapiercoreZapier integration enables Wherewolf to connect with thousands of third-party applications, allowing operators to automate workflows beyond native integrations.
- MailchimpcoreMailchimp integration allows Wherewolf to sync marketing opt-in guest data to Mailchimp for email campaigns, with consent-based data transfer per GDPR requirements.
- Amazon Web Services (AWS)coreAWS provides the cloud infrastructure for all application servers, transactional data, and backups. Data centers located in EU (Frankfurt) for GDPR compliance. Guest database encrypted using AES-256.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Wherewolf competitors and assessment
Company assessmentDirect peers
- Smartwaiver: Smartwaiver is a direct competitor offering digital waiver management for activity businesses, with similar features like custom waivers, signature capture, and customer data storage. It overlaps Wherewolf on tour operators, fitness, and equipment rental verticals, competing head-to-head for SMB sign-ups.
- WaiverFile: WaiverFile provides electronic waiver signing and storage for businesses including gyms, camps, and activity centers. It competes with Wherewolf on core waiver capture and signature workflows, though Wherewolf differentiates with broader marketing automation.
- WaiverSign: WaiverSign offers digital waiver creation and signing for recreation and activity businesses. It targets a similar SMB operator audience as Wherewolf, particularly in fitness, recreation, and sports clubs.
- Waiver Forever: Waiver Forever is a digital waiver solution for activity-based businesses including gyms, studios, and adventure venues. It is a direct competitor in the electronic signature/liability waiver space overlapping Wherewolf's sports and FEC verticals.
Broad incumbents
- FareHarbor: FareHarbor is a leading booking and reservation platform for tours and activities and is also a Wherewolf integration partner. It serves the same tour-operator customer base and could broaden into waiver functionality, making it both a partner and a potential competitor.
- Peek Pro: Peek Pro is a booking and operations platform for tours, attractions, and rentals that integrates with Wherewolf. It targets the same operator base and bundles marketing features that compete with Wherewolf's AMI module.
- Rezdy: Rezdy is a global online booking and distribution platform for tours and activities that integrates with Wherewolf. It serves the same tour-operator customers and offers operational tooling that could be extended into waiver/marketing workflows.
- Checkfront: Checkfront is a booking management platform for tours, rentals, and attractions with similar operator customers to Wherewolf. It is both a comparable platform and an integration partner, competing on operational workflow breadth.
- Bokun: Bokun, owned by Tripadvisor, is a booking and distribution platform for tours, attractions, and experiences. It serves the same operator customer base as Wherewolf and brings marketplace distribution that complements — or competes with — Wherewolf's marketing layer.
Others
- Mailchimp: Mailchimp is both a Wherewolf integration partner and a broad marketing automation platform. While not a direct waiver competitor, its email marketing capabilities compete with Wherewolf's AMI add-on for operator marketing spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Wherewolf social profiles
Digital presenceWherewolf compliance and trust
Trust signalCompliance3 records
Wherewolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wherewolf leadership team
Management profileNumber of profiles
Profiles2 records
Wherewolf funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wherewolf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wherewolf
What does Wherewolf do?
Wherewolf provides a cloud-based SaaS platform for collecting digital liability waivers, building guest databases, and automating marketing communications. The platform supports pre-arrival waiver signing on guests' own devices, integrates with major reservation and booking systems, and includes AI-powered email and SMS marketing, review generation, and analytics for activity-based operators.
Is Wherewolf a public or private company?
Wherewolf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wherewolf founded?
Wherewolf was founded in 2013. It employs 11 to 50 people.
Where is Wherewolf based?
Wherewolf is headquartered in Queenstown, New Zealand, in the Oceania region.
How does Wherewolf make money?
One revenue line is on record: saaS Subscription (Platform Licensing).
Who are Wherewolf's main competitors?
Direct peers on record are Smartwaiver, WaiverFile, WaiverSign and Waiver Forever. Broad incumbents are FareHarbor, Peek Pro, Rezdy, Checkfront and Bokun. Mailchimp is listed as an others.
Does Wherewolf have an API?
No public API is recorded for Wherewolf.
What industry is Wherewolf in?
Wherewolf's product category is Digital Waiver Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HSACAAAJ, Guest Management (Invitations, RSVPs, Seating, Check-in). Its NAICS code is 518 and its SIC code is 7372.