JobUFO

What JobUFO does

Jobufo GmbH is a Berlin-based HR technology company founded in 2015 that operates a dual-sided platform addressing friction in the recruiting value chain. The B2C side consists of the free JobUFO mobile application (iOS and Android), which enables candidates to apply via short 30-second video clips, audio voice messages, or telephone interviews instead of cover letters. The B2B side, distributed via hire.jobufo.com, comprises four interconnected products: Recruiting Assistant, a mobile-optimized application form claiming +80% conversion improvement that integrates with any ATS without integration effort; MegaApply, a global API connecting 160+ ATS systems and 60+ job boards that processed 900,000+ applications per month; Gutscheinufo, an employee engagement and voucher platform leveraging Germany's €44 tax-exemption threshold; and Schülerprakti.com, a school-internship digitization tool deployed across two German federal states. A fifth product, MATSI, extends the MegaApply concept as a mass ATS-integration layer.

Jobufo's revenue model spans four streams. Recruiting Assistant generates subscription or usage-based licensing revenue from enterprise HR departments that deploy the application form on career pages and job boards at quote-based pricing. MegaApply operates on per-application transaction fees, aligning price with value delivered and creating a B2B2B distribution motion routed through job boards (Monster, Indeed, Jobs.at, Joblift) and ATS vendors (Personio, SAP SuccessFactors, Workable). Gutscheinufo is sold as a subscription to employer clients; the B2C job-seeker platform is free, generating indirect value by feeding candidate traffic into the B2B products. Self-reported scale metrics include 600,000+ job advertisements supported, 900,000+ applications processed monthly through MegaApply, and 100,000+ applicants placed into work. Named customers include EDEKA, XXXLutz, IKEA Deutschland, ProSiebenSat.1, Nordsee, Volkswagen, BMW, McDonald's Germany, Heineken, Walmart, Just Eat/Takeaway, SAP, Personio, and Monster.

The company has raised approximately $2.3 million in disclosed venture funding from Hevella Capital and IBB Ventures (October 2018), with earlier support through Microsoft Accelerator Berlin and SpinLab – The HHL Accelerator, and acquired UniCoach in February 2021. It won the HR Innovation Award at Zukunft Personal Europe in both 2019 (Recruiting & Attraction category) and 2021 (HR Tech category, jointly with Joblift for MegaApply). Jobufo is promoted globally by Microsoft as part of its startup/partner ecosystem and operates a 4.9 Google rating alongside GDPR-compliant data handling. The company is headquartered at Friedrichstraße 231, Berlin, with 40+ employees.

Name

JobUFO

Legal name

Jobufo GmbH

Website

https://jobufo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Jobufo GmbH operates a dual-sided HR-technology platform: a free B2C mobile job-seeker application and a B2B SaaS suite (Recruiting Assistant, MegaApply, Gutscheinufo, Schülerprakti.com) connecting enterprises, job boards, and ATS systems across DACH and global markets.

Ownership category

akta.pro rank

Product category

Recruitment Software

NAICS

Employment Services (5613), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

Employee Onboarding & Offboarding Administration (BPAAAIAA), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)

Keywords

• Recruitment software
• Applicant tracking
• Job board distribution
• Mobile job applications
• HR technology

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Recruiting Assistant (B2B SaaS): Subscription or usage-based licensing for enterprise HR departments that deploy the Recruiting Assistant application form on their career pages and job boards. Price is quote-based; deployed in 24 hours with no integration effort.
2. MegaApply Transaction Fees: MegaApply charges per submitted application that passes through the API — a transaction/take-rate model. This aligns pricing with actual value delivered. Used by job boards (Monster, Indeed, Jobs.at, etc.) and ATS vendors seeking to route applications bidirectionally.
3. Gutscheinufo (Employee Engagement): Voucher and communication platform for employee retention. Combines over 1,000 vouchers below the €44 German tax exemption limit, sold to HR/employer clients.
4. Job Seeker Platform (Free): Free platform for job seekers — mobile app enabling video, audio, or telephone applications. Revenue is indirect: drives user traffic that attracts employer clients to the B2B products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

JobUFO sells SaaS and API products to employers and HR teams — a recruiting-assistant widget that automates application forms on employer websites and ATS systems, and a multi-channel job-distribution API (MegaApply) that posts openings to 100+ job boards. Complementing these paid products, JobUFO operates a free consumer mobile app that lets job seekers apply to openings via video, audio, and one-click telephone applications.

Product overview

JobUFO is an HR technology company operating a dual-sided platform consisting of a B2C job seeker app and a B2B SaaS product suite. The B2C side (JobUFO App) serves over 100,000 job seekers who apply via short 30-second video clips, voice messages, or telephone interviews — eliminating the traditional cover letter. The B2B side, centered on the hire.jobufo.com platform, comprises four interconnected products: (1) Recruiting Assistant — an innovative application form widget that boosts conversion by +80% and integrates with any ATS within 24 hours; (2) MegaApply — a global API product connecting any job board to any ATS (160+ ATS, 60+ job boards, 900k+ applications/month); (3) Gutscheinufo — an employee communication and voucher platform for retention; and (4) Schülerprakti.com — a school internship digitization tool. A fifth product, MATSI, provides mass ATS integration. The portfolio is unified by a shared mission to digitize and modernize the recruiting value chain from job discovery through application submission and onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• Recruiting Assistant: Innovative application form that increases conversion rates by over 80% and is compatible with any ATS (Applicant Tracking System).
• MegaApply
• Gutscheinufo
• Schülerprakti.com
• MATSI

Products and services

• Recruiting Assistant AI-assisted application form widget that automates candidate pre-screening and integrates with employer career pages and applicant-tracking systems. Targeted at HR departments, talent-acquisition teams, job boards, and ATS vendors seeking higher application completion rates.
• MegaApply Programmatic job-distribution API that lets employers, job boards, and ATS vendors syndicate postings across a network of 100+ job boards through a single integration, typically billed on a per-submitted-application basis.
• Gutscheinufo Subscription-based employer-branding and benefits-discount product that supports differentiated employer positioning and candidate engagement in the recruitment funnel.
• Schülerpraktikum.com Internship and Schülerpraktikum (school internship) platform targeting students and companies offering work-experience placements.
• JobUFO App Free consumer-facing iOS and Android mobile application that lets job seekers find openings and apply via video, audio, and one-click telephone applications across supported employers.

Quantifiable outcome

• +80% conversion rate improvement on job applications using Recruiting Assistant vs. traditional application forms
• +9 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and major.

• EDEKA AGcoreTechnology or IntegrationEDEKA has worked closely with Jobufo on joint projects since 2015. As of February 2022, EDEKA AG uses Recruiting Assistant as the sole application option on all internal and external job postings (60,000 jobs). The partnership demonstrates long-term trust and deep product integration into EDEKA's HR tech stack.
• Monster WorldwidecoreTechnology or IntegrationMonster Worldwide uses MegaApply to allow global customers to receive Monster applications directly into their ATS. Jobufo and Monster's 'proven successful partnership' contributes to removing frictions in recruiting flows for Monster's Global customers, enabling direct ATS delivery of applications.
• JobliftcoreStrategic or Co-development PartnerJobufo and Joblift co-developed MegaApply, winning the HR Innovation Award 2021 in the 'HR Tech' category together. The strategic partnership produced the MegaApply product that Joblift and Jobufo jointly commercialize.
• McDonald's GermanymajorTechnology or IntegrationMcDonald's Germany uses MegaApply to connect its job board presence to ATS systems across multiple countries. They onboarded several countries in parallel without issues, praising Jobufo's proactive third-party supplier support and worldwide trackable integration.
• VolkswagenmajorTechnology or IntegrationVolkswagen uses MegaApply for global HR process integration. The testimonial notes MegaApply connected automatically to Volkswagen's ATS within 10 minutes, with applications appearing correctly sourced directly in SAP.
• Jobs.atmajorTechnology or IntegrationJobs.at (Austrian job board) uses MegaApply to onboard at least one new customer per day. This dramatically increased their average billing amount and customer lifetime value, making MegaApply a key growth lever.
• The MusemajorTechnology or IntegrationThe Muse integrated MegaApply into their job board, gaining a clear competitive advantage and unique recruiting experience for customers. They connected 40 new clients within just 2 weeks of MegaApply integration.
• PersoniocoreTechnology or IntegrationPersonio (German HR software/ATS company) partners with Jobufo for Recruiting Assistant and MegaApply integration. Personio logo appears on Jobufo's customer logos section, indicating active integration partnership and mutual referral of enterprise customers.
• SAP (SuccessFactors)coreTechnology or IntegrationSAP SuccessFactors is a key integration destination for MegaApply. Multiple testimonials (Volkswagen, Takeaway.com) specifically cite MegaApply delivering applications correctly sourced 'directly in SAP'. SAP logo appears on MegaApply partner page.
• IndeedcoreTechnology or IntegrationIndeed logo appears on MegaApply partner page as one of the 60+ job boards connected via the MegaApply API. Indeed uses MegaApply to route applications from its platform into employer ATS systems.
• XXXLutzmajorTechnology or IntegrationXXXLutz Germany uses Recruiting Assistant on career pages. The case study reports 50% improvement in application numbers and quality, reduced marketing budget, and better job board output insights. Head of HR-Office Christopher Zentgraf provided a testimonial.
• Takeaway.com (Just Eat)majorTechnology or IntegrationTakeaway.com used MegaApply which auto-connected to their ATS within 10 minutes. Applications appeared with correct source attribution directly in SAP, impressing their Lead Courier Website manager René Drummen.
• WorkablecoreTechnology or IntegrationWorkable (global ATS company) logo appears on the MegaApply partner page as one of the 160+ ATS systems connected via the MegaApply API.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Greenhouse Software: Leading ATS and recruiting operations platform for mid-market and enterprise employers. Competes indirectly through its structured hiring product and job board connectors, though focused on the ATS layer rather than application-form optimization.
• SmartRecruiters: Established global talent acquisition suite with ATS, CRM, and job distribution capabilities. Operates broadly in the same recruiting software category as Jobufo but as a full-platform incumbent rather than a specialized widget/API.
• iCIMS: Large enterprise talent acquisition platform covering ATS, CRM, candidate marketing, and onboarding. Competes with Jobufo at the application-form and job-distribution layer inside large enterprise HR stacks.
• Lever: Combined ATS plus CRM platform for mid-market and enterprise hiring. Adjacent competitor addressing application management and candidate experience — overlapping with Recruiting Assistant's value proposition.

Direct peers

• Personio: Munich-headquartered all-in-one HR SaaS platform for SMB and mid-market employers, including ATS and recruiting modules. Directly comparable European HR-tech peer and also a MegaApply partner, competing for the same employer HR-tech wallet.
• Workable: Global ATS and recruiting SaaS vendor serving SMB and mid-market employers. Competes with Recruiting Assistant as an application management solution and is also a MegaApply integration partner — overlap is meaningful on both fronts.

Emerging players

• Recruitee: European-headquartered collaborative ATS for SMB and mid-market employers, with strong employer branding and career-site tools. Overlaps with Jobufo's Recruiting Assistant use case on career-page-driven application conversion.
• Comeet: Collaborative ATS with structured hiring workflows and integrations. Compares to Jobufo in addressing SMB-to-mid-market employer needs for application management and ATS connectivity.
• Breezy HR: SMB-focused ATS with strong career-site customization and applicant tracking features. Addresses the same small-business hiring pain point as Recruiting Assistant with a more self-serve, lower-touch model.
• Join.com: Berlin-based mobile-first job platform and ATS targeting developer and tech hiring. Competes most directly with the JobUFO job-seeker app in the German market while offering employer-side recruiting tooling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jobufoapp
• YouTubeyoutube.com/channel/UCwq_Qq2280VZRCFyrjaPPYA
• Facebookfacebook.com/Jobufo
• LinkedInde.linkedin.com/company/jobufo-gmbh
• Instagraminstagram.com/jobufo
• TikToktiktok.com/@jobufo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JobUFO