ASEEL Technology Corporation

What ASEEL Technology Corporation does

ASEEL Technology Corporation is a privately held US-domiciled technology company that operates a unified digital platform combining transparent humanitarian aid delivery, ethical e-commerce for artisans in underserved regions, and enterprise software for nonprofit aid management. The company is headquartered in Washington DC, with operational presence in Arlington (Virginia), Turkiye (technical hub), and Afghanistan (last-mile delivery), and serves individual donors, aid recipients, artisans, and nonprofit organizations across 31 countries. Its mission centers on solving the accountability gap in traditional humanitarian aid through verified aid delivery, with 500,000+ people supported since the company's 2021 pivot from an artisan marketplace into the Do Good humanitarian platform following the Taliban takeover and evacuation of international NGOs.

The platform architecture integrates four proprietary layers: Omid (Hope) ID for verified beneficiary identification with photo/video proof of delivery; the Atalan (Heroes) Network of compensated local field agents delivering packages within 24-48 working hours across all 34 Afghan provinces; Campaign+ for peer-to-peer humanitarian fundraising; and Direct Aid for sending pre-packaged or cash aid to specific verified recipients. These layers power three product modules: Do Good (transparent aid delivery), Buy Good (a marketplace of 50,000 artisans, 70% of whom are women-led, selling handmade carpets, fashion, leather goods, and crafts globally), and AidOS (an enterprise SaaS for nonprofit aid operations, publicly released in August 2025 with 20+ nonprofits onboarded). Supporting features include MyAseel (personalized donor dashboard), SellGood (artisan seller portal), eGift cards, and the Afghan Women Tech Leadership fellowship program for 50 Afghan women.

Aseel's business model is mission-led and only partially monetized. Most disclosed fees are pass-through: the 2.9% + $0.30 transaction fee accrues to Stripe and PayPal, the $7 Atalan delivery fee goes to local delivery agents, and package prices accrue to local shopkeepers. Aseel's own revenue streams are the optional 5% cash-out fee, AidOS enterprise subscriptions, and any retained marketplace commission. The company has raised approximately $837,500 across four disclosed rounds between 2018 and 2024 (including a December 2024 $250K round), has 11-50 employees, and has earned recognition from MIT Solve, the Andrew Rice Award, Extreme Tech Challenge, Village Capital, Million Lives Collective, and earned media in TIME, NPR, BBC, Al Jazeera, and Reuters.

Name

ASEEL Technology Corporation

Legal name

ASEEL Technology Corporation

Website

https://aseelapp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

ASEEL Technology Corporation operates a digital platform combining transparent humanitarian aid delivery, ethical artisan e-commerce, and nonprofit SaaS (AidOS), serving individual donors, 500,000+ aid recipients, 50,000 artisans, and 20+ nonprofit organizations across 31 countries from Washington DC.

Ownership category

akta.pro rank

Product category

Humanitarian Impact Technology Platform

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

akta.pro secondary industry

IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK)

Keywords

• Humanitarian aid platform
• Artisan e-commerce marketplace
• Nonprofit management software
• Transparent aid delivery
• Impact commerce platform

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Aseel charges transaction fees (2.9% + $0.30) on Campaign+ donations, which go to payment processors like Stripe and PayPal. The platform facilitates marketplace transactions between artisans and global buyers, taking commission on sales.
2. Delivery Fees: $7 Atalan delivery fee per package for door-to-door delivery service. This fee goes directly to Atalan, the local delivery service, not to Aseel.
3. Cash-out Fees: Optional 5% fee for cash transfers instead of physical aid packages to selected beneficiaries.
4. AidOS Enterprise Software: AidOS provides enterprise software tools for grassroots and non-profit organizations, generating revenue through organizational subscriptions and service fees for fund management and aid deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ASEEL Technology Corporation is a private impact-technology company that operates a unified humanitarian platform combining three distinct product lines: Do Good (a transparent aid delivery system for donors), Buy Good (an e-commerce marketplace connecting artisans from underdeveloped regions with global buyers), and AidOS (enterprise software for nonprofit management). The platform integrates beneficiary verification (Omid ID), fundraising tools, payment processing, last-mile logistics via the Atalan Network, and proof-of-delivery, available through web and mobile applications.

Product overview

Aseel is a unified platform-plus-modules architecture serving as 'The Platform for Everything Do Good.' The core Aseel Platform integrates three main modules: Do Good (transparent humanitarian aid delivery combining Campaign+ fundraising, Omid ID verification, Atalan Network delivery, and proof-of-delivery), Buy Good (ethical e-commerce marketplace for handmade artisan products), and AidOS (enterprise nonprofit management software). Supporting products include Direct Aid for sending packages directly to verified recipients, MyAseel for personalized contribution tracking, SellGood seller portal, and the Afghan Women Tech Leadership fellowship program. The platform is headquartered in Washington DC with operations in Afghanistan and Turkey, targeting humanitarian crisis response and digital inclusion for underserved regions.

Differentiator

Problem solved

Functional benefit

Brands

• AidOS: Aid Operating System - enterprise software for nonprofits and grassroots organizations to raise funds, identify families, distribute and monitor aid delivery, and create sustainability pathways.
• Omid ID (Hope ID)
• Campaign+
• Direct Aid
• Atalan Network
• Buy Good
• Sell Good

Products and services

• Do Good Do Good is ASEEL's humanitarian aid delivery platform that allows donors to fund aid packages for beneficiaries in underdeveloped regions. It uses the Omid ID system to identify and verify recipients, the Atalan Network for last-mile delivery, and provides proof-of-delivery confirmation to donors. The product targets individual donors and institutional givers who want transparency and traceability in their charitable giving.
• Buy Good Buy Good is an e-commerce marketplace that connects artisans and producer cooperatives from underdeveloped regions with global consumers. The platform enables ethical sourcing of artisan goods and integrates humanitarian aid delivery to the artisan communities through the Atalan Network. It targets mission-driven consumers seeking transparently sourced artisan products with measurable social impact.
• AidOS AidOS is ASEEL's enterprise software for nonprofit and NGO organizations, providing tools for managing aid programs, donor relationships, fundraising campaigns, beneficiary verification via Omid ID, and field operations. It is sold on a subscription basis to humanitarian and development organizations that need to digitize and consolidate their program operations.

Quantifiable outcome

• 500,000+ people supported since 2021
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Global GivingcoreGTM or Marketing PartnerAidOS partner organization using Aseel's infrastructure for transparent aid operations and fundraising management.
• Peace DirectcoreGTM or Marketing PartnerAidOS partner organization leveraging Aseel's decentralized aid platform for grassroots humanitarian operations.
• HumaniticoreGTM or Marketing PartnerAidOS partner deploying decentralized aid solutions through Aseel's platform infrastructure.
• Women for Women InternationalcoreStrategic or Co-development PartnerPilot I partner - deployed aid reaching 52,000 people in 21 provinces in Afghanistan through emergency communication network in 2021.
• Code to InspirecoreStrategic or Co-development PartnerAfghan Women Tech Leadership (AWTL) program partner. Six Code to Inspire graduates became fellows, with two now teaching coding and animation to 500+ girls.
• RefugecoreStrategic or Co-development PartnerAWTL partner supporting Afghan women facing displacement and gender-based persecution with digital opportunities and tech sector pathways.
• Vital VoicescoreStrategic or Co-development PartnerAWTL partner providing leadership development and strategic support for Afghan women in technology.
• W4minorStrategic or Co-development PartnerAWTL partner supporting women empowerment initiatives.
• We Are HumanitiminorStrategic or Co-development PartnerAWTL partner organization supporting humanitarian technology initiatives.
• Esmat Bigzad CarpetscoreChannel Partner/ Reseller/ DistributorArtisan vendor selling handmade Kunduz rugs globally through Buy Good platform. Family tradition since 1975.
• Abra ClothingcoreChannel Partner/ Reseller/ DistributorFashion brand selling Afghan handmade pieces globally. Team reached customers across US, Europe and beyond through Aseel's platform.
• The Women Weavers of BamyancoreChannel Partner/ Reseller/ DistributorNearly 500 women artisans selling handcrafted products worldwide. Started from a small shelter, now thriving community.
• Banoo-e-SharqcoreChannel Partner/ Reseller/ DistributorAfghan fashion brand with 3 Kabul branches, 55 artisans. Received first international order from Canada.
• LummbominorChannel Partner/ Reseller/ DistributorLeather goods maker from Istanbul, Turkey selling globally through Sell Good platform.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kiva: Kiva is a non-profit platform that enables crowdfunding-based lending and grants to underserved populations globally. Comparable to Aseel's mission of connecting global donors to beneficiaries in crisis-affected regions with a focus on transparency.
• GlobalGiving: GlobalGiving is a crowdfunding platform for nonprofits that enables transparent fundraising and grantmaking for humanitarian and development projects. Directly comparable to Aseel's Campaign+ and AidOS offerings for nonprofit fundraising and aid distribution.
• GoFundMe: GoFundMe is the largest personal crowdfunding platform, enabling individuals to raise money for emergencies, medical needs, and humanitarian causes. Aseel's Campaign+ competes for the same individual donor dollars in humanitarian and personal-cause fundraising.
• Watsi: Watsi is a nonprofit crowdfunding platform that funds medical care for people in low-income countries with a transparent, donor-traceable model. Closely comparable to Aseel's DirectAid and Campaign+ in enabling individual donors to directly fund verified beneficiaries.
• Etsy: Etsy is the dominant global marketplace for handmade and artisanal goods, directly comparable to Aseel's Buy Good and SellGood modules connecting artisans from underserved regions to global buyers.

Others

• Stripe: Stripe is the payment processor Aseel uses to process Campaign+ donations and Buy Good transactions. As a payments infrastructure provider, Stripe is a critical enabler/dependency rather than direct competitor, but represents both integration risk and a potential competitive threat if Stripe expands into social-impact verticals.

Emerging players

• Causality (formerly Givology): Causality is a tech-enabled nonprofit platform supporting direct giving to individuals and causes. Comparable to Aseel's DirectAid module with a focus on transparent, traceable giving to verified recipients.
• Samasource (now Sama): Sama is a mission-driven AI and data annotation company that employs and trains workers in underserved communities. Comparable to Aseel's Afghan Women Tech Leadership fellowship in creating digital economic opportunity for marginalized populations.

Broad incumbents

• Benevity: Benevity is an established enterprise CSR and corporate giving platform used by large companies to manage employee donations, volunteer programs, and grants to nonprofits. A broad incumbent that AidOS could compete with for nonprofit software and donor management.

Regional players

• Zid: Zid is a leading e-commerce enablement platform in the Middle East and North Africa region, serving merchants with online store infrastructure. Comparable to Aseel's SellGood seller portal for artisans in the MENA and Central Asia region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aseelapp
• Facebookfacebook.com/aseelapp
• LinkedInlinkedin.com/company/aseelapp
• Instagraminstagram.com/aseelapp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEEL Technology Corporation