Newton Crouch
Newton Crouch Company, LLC, founded 1940 in Griffin, Georgia, designs and manufactures precision agricultural fertilizer spreaders, liquid sprayers, and storage tanks, and is the largest Norwesco poly tank dealer in the southeastern United States, serving row crop farmers, orchard and vineyard growers, poultry operations, and municipalities across the US and Canada.
- Company typePrivate
- Founded1940
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newton Crouch does
Newton Crouch Company, LLC is a US-based, family-influenced agricultural equipment manufacturer founded in 1940 in Griffin, Georgia by Will Newton Crouch Sr, operating from three facilities in Griffin (headquarters/manufacturing), Albany (South Georgia), and Sebring, Florida, with a 50+ person team. The company designs and builds precision application equipment organized into three core product lines: dry fertilizer and litter spreaders (Row Crop, Tandem Axle, 3-Point Hitch, Truck Chassis Mounted, Orchard & Vineyard, Litter & Shavings, and Poultry In-House models); liquid sprayers and applicators (pull-type, 3-point hitch, nurse trailer, right-of-way, water truck, golf course, skid, and orchard/vineyard configurations); and storage tanks. It is the largest Norwesco poly tank dealer in the southeastern US and an authorized Novid stainless steel tank dealer across Georgia, Florida, North Carolina, and South Carolina, and also sells fiberglass tanks.
The equipment integrates with major precision agriculture platforms (Raven, TeeJet, Trimble, Micro-Trak) and Newton's own NC Controller to support variable rate, ISO, and straight-rate application. Recent launches include the all-hydraulic 3-Point Hitch Spreader (October 2023) and the narrow-body NC1500N 1.5-ton fertilizer spreader (October 2024) targeting orchards and vineyards.
The business model combines direct B2B sales through three company-owned locations and regional sales managers covering Mid-Atlantic, Eastern Canada, Western US, South Georgia, and North Florida, with a dealer network (GVM, Messick's, Ohio Valley Ag, HJV, Fairbank Equipment) and international distribution. Revenue streams include custom equipment manufacturing (hardware sales), same-day parts fulfillment from three warehouses, factory service and trade-in programs, and tank distribution. Pricing is quote-based and not publicly disclosed. The company serves row crop farmers, orchard and vineyard growers, poultry operations, golf courses, government and municipalities, and agricultural research/educational institutions. The company is privately held under Newton Crouch Holdings, LLC; it filed a Regulation D offering in November 2021 with a total of $2,650,000, of which $2,110,000 was raised from 20 investors. Leadership transitioned in June 2022 when operations executive Madeline Weitz was named CEO.
Newton Crouch firmographics
Firmographics- Name
- Newton Crouch
- Legal name
- Newton Crouch Company, LLC
- Website
- https://newtoncrouch.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newton Crouch Company, LLC, founded 1940 in Griffin, Georgia, designs and manufactures precision agricultural fertilizer spreaders, liquid sprayers, and storage tanks, and is the largest Norwesco poly tank dealer in the southeastern United States, serving row crop farmers, orchard and vineyard growers, poultry operations, and municipalities across the US and Canada.
- Ownership category
- akta.pro rank
Newton Crouch industry classification
Industry- Product category
- Agricultural Application Equipment
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industry
- Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK)
Keywords
Where Newton Crouch is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Newton Crouch business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Manufacturing and Sales: Newton Crouch manufactures and sells agricultural spreading and spraying equipment including fertilizer spreaders, lime spreaders, liquid sprayers, applicators, and specialty equipment. Equipment sales represent the primary revenue stream.
- Parts Sales: Extensive inventory of replacement parts for spreaders and sprayers including precision parts, pumps, fittings, spray tips, valves, hoses, and guidance components. Same-day shipping available from three locations.
- Service and Repair: Service department provides repairs, maintenance, and trade-in programs for existing equipment
- Tank Sales and Distribution: As the largest Norwesco poly tank dealer in the southeastern US and authorized Novid stainless steel tank dealer, Newton Crouch sells liquid storage tanks in various materials and sizes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Equipment Orders |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Newton Crouch product offering
Product offeringCore offering
Newton Crouch manufactures and sells dry fertilizer and lime spreaders, liquid sprayers and applicators, and storage tanks (polyethylene, stainless/mild steel, and fiberglass) for agricultural and industrial customers. The company also distributes replacement parts for its equipment and provides service and repair through its three U.S. locations in Griffin, GA; Albany, GA; and Sebring, FL, plus a dealer network.
Product overview
Newton Crouch manufactures an extensive line of dry and liquid agricultural application equipment organized into three core product categories: Fertilizer Spreaders (including Row Crop Series, Tandem Axle, Fertilizer Only, 3-Point Hitch, Orchard & Vineyard, Litter & Shavings, and Poultry In-House Equipment), Liquid Sprayers (Applicators, 3-Point Hitch, Nurse Trailers, Right-of-Way, Water Trucks, Golf Course, Skids, and Liquid Feed), and Tanks (Norwesco Poly Tanks, Steel Tanks including Novid stainless steel, and Fiberglass Tanks). The company also offers comprehensive Parts (Dry Spreader Parts, Liquid Sprayer Parts, Precision & Guidance Parts including Raven and TeeJet products) and Service & Repair capabilities. The product portfolio is unified by Newton Crouch's focus on spreading and spraying application equipment with precision agriculture integration capabilities (GPS guidance, rate control, VRT), sold through three company locations and a dealer network across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Fertilizer Spreaders Dry fertilizer and lime spreading equipment engineered for accurate, consistent application across row crops, large-scale operations, and specialized agricultural settings. Includes Row Crop Series, Tandem Axle Series, Fertilizer Only, 3-Point Hitch, and Truck Chassis Mounted configurations.
- Orchard & Vineyard Spreader Specialized fertilizer spreaders designed for narrow-row permanent crop operations including orchards, vineyards, and blueberry farms. Includes the NC1500N 1.5-ton narrow body model for tight-field settings.
- Litter & Shavings Spreaders Equipment for poultry litter, compost, and shavings distribution in agricultural and horticultural applications.
- Poultry In-House Equipment Specialized equipment for in-house poultry facility operations including litter management and spreading applications.
- Liquid Sprayers & Applicators Pull-type and mounted sprayers for liquid fertilizer, chemical, and pesticide application. Highly customizable with options for pressure, pump, boom, and application-specific configurations.
- 3-Point Hitch Sprayers Three-point hitch mounted sprayers for integration with tractors and agricultural equipment for liquid application.
- Nurse Trailer Sprayers Trailer-based nurse systems for transporting and transferring liquids to field application equipment.
- Right-of-Way Sprayers Specialized roadside and right-of-way vegetation management sprayers for highway departments and maintenance crews.
- Water Truck Sprayers Water trucks and sprayer systems for dust control, construction site management, and roadside maintenance applications.
- Golf Course Sprayers Specialized sprayers and spreaders for golf course turf maintenance including fairway and green applications.
- Skid Sprayers Portable skid-mounted sprayer systems for utility vehicles, landscaping, and localized application needs.
- Liquid Feed Equipment Equipment for liquid fertilizer and feed application in agricultural operations.
- Norwesco Poly Tanks Polyethylene storage tanks including applicator, cone bottom, elliptical, flat bottom, vertical storage, and specialty tanks. Newton Crouch is the largest Norwesco poly tank dealer in the southeastern United States.
- Steel Tanks Stainless steel and mild steel tanks for liquid fertilizer, chemical storage, and agricultural applications. Includes field erected tanks, nurse tanks, and vertical storage options. Distributed under partnership with Novid Inc.
- Fiberglass Tanks Fiberglass storage tanks for chemical and liquid storage applications requiring corrosion resistance.
- Dry Spreader Parts Replacement parts for dry spreaders including rear parts, conveyor parts, dishes & blades, spinner motors, and NC Series components. Same-day shipping available.
- Liquid Sprayer Parts Replacement parts for sprayers including pumps, spray parts, fittings & valves, and hoses and hose reels. Same-day shipping available.
- Precision & Guidance Parts Precision agriculture components including NC Controller, Raven guidance systems, and TeeJet products for GPS-guided and automated application control.
- Slimline Air Blast Turbo-Mist Sprayer Partner-distributed air blast sprayers from Slimline Manufacturing for vineyards, orchards, and citrus groves. Distributed in the southeastern United States through Newton Crouch.
- Service & Repair Factory service and repair at Newton Crouch Albany location using genuine Newton Crouch replacement parts with same-day shipping available. Includes trade-in program for pre-owned equipment.
Quantifiable outcome
- Newton Crouch targets less than 10% variation between spread pattern test tubes
- +2 more outcomes
Companies that use Newton Crouch
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Newton Crouch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Newton Crouch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- Novid Inc.coreNewton Crouch partnered with Novid Inc., the premier manufacturer of stainless steel agri-products including liquid fertilizer tanks (3,900 to 50,000 gallons), hopper bins, and chemical tanks. This partnership extends Newton Crouch's liquid storage solutions offerings using 304 or 316 stainless steel for longevity. Newton Crouch's sales territory for Novid includes Georgia, Florida, North Carolina, and South Carolina.
- Slimline ManufacturingstrategicNewton Crouch partnered with Slimline Manufacturing to introduce the Slimline Air Blast Turbo-Mist Sprayer to the southeastern United States. This partnership brought high-demand Northwestern sprayer technology (used in vineyards, orchards, and citrus groves) to Newton Crouch's customer base.
- NorwescocoreNewton Crouch is the largest Norwesco poly tank dealer in the southeastern United States, stocking hundreds of tanks and carrying all associated fittings, valves, couplers, hose, pumps, and accessories. W. Newton Crouch Jr serves as the dedicated tank specialist providing expertise on Norwesco tank sizes, pricing, usage, specifications, and availability.
- GVM (Dealer)coreGVM is an authorized Newton Crouch dealer covering Pennsylvania territory, attending events including Keystone Farm Show and Ag Progress Days.
- Messick's (Dealer)coreMessick's is an authorized Newton Crouch dealer covering Pennsylvania territory, attending events including Keystone Farm Show and Mid-Atlantic Fruit and Vegetable Conference.
- Ohio Valley Ag (Dealer)coreOhio Valley Ag is an authorized Newton Crouch dealer covering Kentucky territory, attending the National Farm Machinery Show.
- HJV Equipment (Dealer)coreHJV is an authorized Newton Crouch dealer covering Michigan territory, attending Equipment Demo Field Day and Agro Expo events.
- Fairbank Equipment (Dealer)coreFairbank Equipment is an authorized Newton Crouch dealer covering Nebraska territory, attending Huskers Harvest Days events.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Newton Crouch competitors and assessment
Company assessmentDirect peers
- Chandler Equipment Company: Chandler Equipment is a US-based manufacturer of dry fertilizer and lime spreaders for agricultural and commercial applications, with comparable size and dealer-network GTM. It is the closest direct competitor to Newton Crouch's core spreader product line.
- BBI Spreaders (CrustBuster / Speed King): BBI Spreaders manufactures hydraulic and pull-type fertilizer/lime spreaders serving row-crop and poultry-litter applications. Direct overlap with Newton Crouch's dry spreader portfolio, including similar precision and poultry-litter use cases.
- Stoltzfus Spreaders: Stoltzfus is a small/mid-sized US builder of dry fertilizer and lime spreaders focused on the Mid-Atlantic and Northeast farm market. Comparable family-business DNA and similar product category overlap with Newton Crouch's row-crop and tandem-axle spreaders.
- New Leader / Highway Equipment Company: New Leader (a brand of Highway Equipment) manufactures agricultural fertilizer spreaders and applicators, including high-capacity and precision models. Closest direct competitor in the high-end dry fertilizer spreader segment.
- Kuhn North America: Kuhn manufactures a broad line of agricultural machinery including fertilizer spreaders, sprayers, and tillage equipment with significant North American dealer presence. Overlaps with Newton Crouch on both dry spreading and liquid spraying product lines, but at much larger scale.
- Hardi International: Hardi is a global manufacturer of agricultural sprayers (boom, trailed, and self-propelled), with strong North American distribution. Direct peer for Newton Crouch's liquid sprayer and applicator product lines.
- Amazone: Amazone is a German manufacturer of fertilizer spreaders, sprayers, and tillage equipment with a growing US presence. Direct competitor across both dry spreading and liquid spraying categories that Newton Crouch addresses.
Broad incumbents
- John Deere (Deere & Company): John Deere is the largest US-based full-line agricultural equipment manufacturer offering tractors, self-propelled sprayers (e.g., R4044), and precision-ag ecosystems. It is a broad incumbent that competes at the top of the same application-equipment category.
- AGCO Corporation: AGCO owns brands including RoGator, TerraGator, and Massey Ferguson, with self-propelled applicators and a broad implement portfolio. A broad incumbent competing across fertilizer application and crop protection equipment categories.
Others
- Norwesco: Norwesco is the manufacturer of polyethylene storage tanks that Newton Crouch distributes as the largest dealer in the southeastern US. It is an upstream supplier/partner rather than a competitor, but the relationship defines a major revenue stream and adjacency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Newton Crouch social profiles
Digital presenceNewton Crouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newton Crouch leadership team
Management profileNumber of profiles
Profiles14 records
Newton Crouch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newton Crouch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newton Crouch
What does Newton Crouch do?
Newton Crouch manufactures and sells dry fertilizer and lime spreaders, liquid sprayers and applicators, and storage tanks (polyethylene, stainless/mild steel, and fiberglass) for agricultural and industrial customers. The company also distributes replacement parts for its equipment and provides service and repair through its three U.S. locations in Griffin, GA; Albany, GA; and Sebring, FL, plus a dealer network.
Is Newton Crouch a public or private company?
Newton Crouch is a private company. It is classified as family owned and is currently operating.
When was Newton Crouch founded?
Newton Crouch was founded in 1940. It employs 11 to 50 people.
Where is Newton Crouch based?
Newton Crouch is headquartered in Atlanta, United States, in the North America region.
How does Newton Crouch make money?
Four revenue lines are on record. Equipment Manufacturing and Sales are the primary driver. The others are parts Sales, service and Repair and tank Sales and Distribution.
Who are Newton Crouch's main competitors?
Direct peers on record are Chandler Equipment Company, BBI Spreaders (CrustBuster / Speed King), Stoltzfus Spreaders, New Leader / Highway Equipment Company, Kuhn North America, Hardi International and Amazone. Broad incumbents are John Deere (Deere & Company) and AGCO Corporation. Norwesco is listed as an others.
Does Newton Crouch have an API?
No public API is recorded for Newton Crouch.
What industry is Newton Crouch in?
Newton Crouch's product category is Agricultural Application Equipment. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFABABAK, Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application). Its NAICS code is 4442 and its SIC code is 3524.