growyze

What growyze does

growyze Ltd. is a UK-headquartered B2B SaaS company that provides cloud-based inventory management and back-of-house operations software for the hospitality sector. Founded in London in 2019 by sisters Adi and Kati Hristova, with Nick as Growth CTO, the company serves hotels, restaurants, bars, cafés, and food retailers with a platform composed of six integrated modules: Inventory Management, Supplier Ordering, Invoice Reconciliation, Insights & Reporting, Recipe Management, and AI & Waste Management. The product is delivered as a mobile-friendly web application accessible on iOS, Android, and desktop browsers, with native integrations to leading POS systems (Square, Clover, GoEpos, Newbridge, ICR Touch, Squirrel) and accounting platforms (Xero, Sage).

Under the hood, the platform uses barcode scanning via the smartphone camera, a smart document-processing engine that cross-checks invoices, delivery notes and orders for three-way validation, automated theoretical-versus-actual gross-profit analysis, and AI-generated recipe suggestions aimed at reducing waste from expiring inventory. The system supports multi-user simultaneous stocktakes, real-time discrepancy alerts, price change notifications, recipe costing, allergen and nutritional tracking, and multi-site centralised reporting for chains and hotel groups.

growyze monetises through tiered monthly subscriptions: Pro at £79 per site per month, Premium at £139 per site per month with a dedicated account manager and unlimited invoice reconciliation, and a custom Enterprise plan for hotels and larger groups on multi-year contracts. The go-to-market combines a product-led self-serve motion (30-day free trial with no credit card required, free onboarding) with a sales-assisted enterprise motion and field sales for hotels and 20+ site operators. The company maintains offices in London, Manchester, Sofia and Burgas, and reports a customer base of 30+ hospitality brands including Holiday Inn, Ramada by Wyndham, Ibis Styles, Ibis Budget, Coffi Co, Chelsea Arts Club, Whistle Punks London, and Signorelli's Deli.

Name

growyze

Legal name

Growyze Ltd.

Website

https://growyze.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

growyze is a UK-based B2B SaaS platform providing cloud-based inventory management, supplier ordering, invoice reconciliation, recipe costing and AI-powered waste management for hotels, restaurants, bars and cafés.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Software Licensing: Tiered subscription model with Pro, Premium, and Custom/Enterprise plans. Pro at £79/mo per site (or £621/yr with 15% annual discount), Premium at £139/mo per site. Enterprise/custom pricing for hotels and larger groups. Revenue generated from recurring monthly or annual subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

growyze is a cloud-based, mobile-first inventory management and back-of-house operations platform built specifically for hospitality businesses (hotels, restaurants, cafés, bars, pubs, catering, convenience stores). The platform unifies barcode-driven stocktakes, supplier ordering, automated three-way invoice reconciliation, recipe costing, COGS/GP reporting, and AI-powered recipe suggestions for expiring products into a single subscription SaaS product accessible via web browser on desktop, iOS, and Android devices.

Product overview

growyze is a cloud-based inventory management and back-of-house operations platform for hospitality businesses (hotels, restaurants, bars, cafes, pubs, convenience stores, catering, and food industry). The platform consists of six integrated modules: Inventory Management (barcode scanning, multi-user stocktakes, discrepancy reporting), Supplier Ordering (order management, automated imports, supplier notifications), Invoice Reconciliation (three-way automated validation), Insights & Reporting (COGS, GP analysis, actual vs theoretical tracking), Recipe Management (menu costing, allergen tracking, recipe cards), and AI & Waste Management (AI recipe suggestions from expiring products, waste recording). The platform integrates with major POS systems (Square, Clover, Go Epos, Newbridge) and accounting software (Xero, Sage). Available via web browser on desktop and mobile (iOS/Android compatible). Pricing tiers: Pro (from £79/month), Premium (£139/month per site), and Custom Enterprise plans.

Differentiator

Problem solved

Functional benefit

Products and services

• growyze Platform (Hospitality Inventory & Back-of-House Software) Cloud-based, mobile-first SaaS platform for hospitality inventory management and back-of-house operations, combining barcode-driven stocktakes, supplier ordering, automated three-way invoice reconciliation, recipe costing, COGS/GP reporting, and AI-powered recipe suggestions for expiring products. Designed for hotels, restaurants, cafés, bars, pubs, catering, and convenience stores, accessible via web browser on desktop, iOS, and Android devices. Sold via tiered Pro (£79/mo/site), Premium (£139/mo/site), and Custom Enterprise subscriptions with a 30-day free trial.

Quantifiable outcome

• 60% reduction in stocktake time through barcode scanning and multi-user simultaneous counting
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• SquarecoreTechnology or IntegrationSquare POS integration allowing growyze to collect sales data automatically from Square POS systems. Available in Square App Marketplace for UK restaurants.
• ClovercoreTechnology or IntegrationClover POS integration enabling automated data collection from Clover POS systems for seamless inventory management.
• GoEposcoreTechnology or IntegrationGoEpos POS integration for hospitality businesses using GoEpos point-of-sale systems.
• NewbridgecoreTechnology or IntegrationNewbridge POS integration for software connectivity with Newbridge point-of-sale systems.
• XerocoreTechnology or IntegrationXero accounting software integration enabling synchronization with accounting systems for accurate financial records and streamlined operations.
• SagecoreTechnology or IntegrationSage accounting software integration for businesses using Sage for accounting operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• 7shifts: Restaurant team management and operations platform that has expanded into inventory and ordering. Comparable restaurant-vertical SaaS go-to-market with overlapping customer base.
• Posist: Cloud POS and restaurant management platform with inventory, recipe costing and supplier modules, particularly strong across emerging markets. Comparable product surface and target customer to growyze.

Direct peers

• WISK: Restaurant and bar inventory management software with barcode scanning, variance reports and POS integrations. Closely mirrors growyze's mobile-first barcode stocktake approach.
• BlueCart (Cut+Dry): Restaurant inventory management and e-procurement platform combining stock control with supplier ordering and invoice workflows. Direct overlap with growyze's inventory and supplier ordering modules.
• Crunchtime: Restaurant and foodservice operations platform covering inventory, food cost, scheduling and labor. Targets enterprise restaurant groups and is a like-for-like competitor in back-of-house inventory and cost control.
• Restaurant365: All-in-one restaurant management platform with deep inventory, recipe costing, vendor management and reporting modules. Competes head-to-head for multi-unit restaurant and hospitality group contracts.
• MarketMan: Cloud-based restaurant inventory, supplier ordering and invoice management SaaS. Closest direct competitor to growyze on the core inventory-and-supplier-ordering workflow for SMB and mid-market restaurants.

Broad incumbents

• Toast: Dominant US restaurant POS and management platform that bundles inventory, ordering and analytics into its stack. A broad incumbent whose expanding inventory module competes with growyze in the restaurant segment.
• Square for Restaurants: Square's restaurant POS offering integrates directly with growyze via the App Marketplace, while also adding native inventory and order management features that overlap with growyze's value proposition.
• Lightspeed Restaurant: POS and commerce platform for restaurants and hospitality with built-in inventory and reporting. Competes with growyze both as a POS partner (via its WISK acquisition) and as an end-to-end alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/growyze_saas
• Facebookfacebook.com/growyze
• LinkedInlinkedin.com/company/growyze
• Instagraminstagram.com/growyze

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about growyze