What Brauz does

Brauz operates an API-driven unified commerce platform that connects retailers' e-commerce, point-of-sale, ERP, and inventory systems to deliver omnichannel customer experiences. Founded in 2013 and headquartered in Melbourne, Australia (operating as Honeycomb Media Pty Ltd ACN 166 152 405), the company primarily serves multi-location fashion and apparel retailers in Australia, with hair and beauty as a secondary vertical following the Hairhouse enterprise partnership. The platform enables features including Find In Store, Click & Collect, Reserve In-Store, Ship from Store, Park and Collect (Parcel Concierge), Deliver from Stores, and appointment booking. The architecture is delivered through three layers: Brauz API (full integration), Brauz Script (lightweight JavaScript snippet for lower-friction deployment), and the management surface comprising Brauz Command (brand admin dashboard) and Brauz iQ (in-store staff portal). Brauz maintains pre-built integrations with Shopify POS, NetSuite, Google Maps/Tags/Reviews, Uber on-demand delivery, Australia Post, Xero, ShipStation, Sendle, and Klaviyo, with stock buffering logic to mitigate overselling.

Revenue derives from a hybrid model: per-transaction fees of $0.99 AUD per reservation, booking, or order; subscription fees structured as the greater of monthly subscription or total transaction fees; Park and Collect fees of $2.99 AUD per order; and typically zero one-time setup fees. Distribution is sales-led with a demo-first motion targeting enterprise retail decision-makers, supplemented by self-serve management portals that enable post-sale configuration without developer intervention. The company has raised $2.25M in a 2017 round and received an undisclosed investment from Scalare Partners in May 2024, and reports 1-10 employees. Named enterprise customers include Hairhouse, Forever New, Nutrition Warehouse, Blue Illusion, Incu, Nneu, Rollas Jeans, Scanlan Theodore, Rebecca Vallance, Reebok Australia, and Minimax.

Name

Brauz

Legal name

Honeycomb Media Pty. Ltd. ACN 166 152 405

Website

https://brauz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Brauz provides an API-driven unified commerce platform enabling multi-location Australian retailers to deliver omnichannel experiences including Find In Store, Click & Collect, Reserve In-Store, and Ship from Store, serving fashion and hair/beauty brands via transaction-based and subscription pricing.

Ownership category

akta.pro rank

Product category

Unified Commerce / Omnichannel Retail Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Unified commerce platform
• Omnichannel retail software
• Click and collect
• Find in store
• Ship from store

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction Fees: Per-transaction fees charged for each Reservation, Booking, and Order processed through Brauz Services and Software. Fee is $0.99 AUD per transaction (or other agreed amounts). Applies to all confirmed transactions regardless of outcome.
2. Subscription Fees: Monthly subscription packages where users pay the greater of the Subscription Fee or total Transaction Fees. Billed monthly with payment due by the 7th day of each month.
3. Park and Collect Fees: Fixed fee of $2.99 AUD (inclusive of GST) per Order placed for Park and Collect from a Fulfilment Centre. Monthly invoicing with 14-day payment terms.
4. Set Up Fees: One-time setup fee, typically $0 or as otherwise agreed between parties in writing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Brauz provides a unified commerce platform that enables multi-location retailers to deliver omnichannel retail experiences including Find In Store, Click & Collect, Reserve In-Store, Ship from Store, Park and Collect, Deliver from Stores, Store Locator, and Book a Stylist/Retail Appointments. The platform connects retailers' e-commerce sites, POS systems, and ERP/inventory management via Brauz API or Brauz Script, and is managed through the Brauz Command admin dashboard and Brauz iQ in-store staff portal.

Product overview

Brauz is a unified commerce platform providing omnichannel retail solutions. The platform consists of Brauz Command (admin dashboard for management, e-commerce, and marketing teams), Brauz iQ (in-store staff portal for processing bookings, reservations, and orders), and Brauz API/Brauz Script (integration layer). Key features include Find In Store (location-based stock fulfillment), Store Locator, Reserve In-Store, Click and Collect, Park and Collect/Parcel Concierge, Deliver from Stores/Ship from Store, and Book a Stylist/Retail Appointments. The platform enables ship-from-store, click-and-collect, find-in-store functionality, and omnichannel analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brauz Platform

Quantifiable outcome

• 58% conversion rate with Reserve In-Store (Forever New)
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature11 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• HairhouseflagshipStrategic or Co-development PartnerHairhouse partnered with Brauz to modernize fragmented retail technology infrastructure, replacing legacy NetSuite scripting with a configurable platform integrated with Shopify POS. Six-month phased rollout enabled omnichannel capabilities including ship-from-store, click-and-collect, and find-in-store functionality. Ongoing co-development between the two companies to adapt Brauz's platform for franchise and specialty retail needs.
• ShopifycoreTechnology or IntegrationShopify POS integration enabling retailers to manage order routing, bookings, and inventory through Brauz's platform integrated with Shopify POS.
• NetSuitecoreTechnology or IntegrationNetSuite ERP integration for inventory management and business process integration. Hairhouse partnership involved replacing legacy NetSuite scripting with Brauz's configurable platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Yext: Digital presence platform with store locator, listings management and reviews — overlapping with Brauz's Store Locator and Google Maps integration functionality for retailer location discovery.

Direct peers

• Lightspeed Commerce: Cloud-based POS and omnichannel commerce platform for retail and hospitality. Comparable to Brauz in serving multi-location specialty retailers with unified online/offline experiences, especially across fashion, beauty and lifestyle verticals.
• LS Retail (LS Central): Unified commerce solution built on Microsoft Dynamics, providing POS, inventory, and omnichannel fulfillment for specialty retail and hospitality. Comparable to Brauz in addressing fragmented retail tech stacks with a unified platform.
• Mi9 Retail: Enterprise retail software platform covering omnichannel POS, order management, clienteling and store operations. Overlaps with Brauz's unified commerce capabilities and serves a similar multi-store specialty retailer segment.
• Fluent Commerce: Cloud-native distributed order management system for omnichannel retail fulfillment (click-and-collect, ship-from-store, returns). Directly comparable to Brauz's core fulfillment orchestration capabilities and target customer base of mid-to-large retailers.
• NewStore: Omnichannel-as-a-service platform for retail brands, offering mobile POS, order management, clienteling and ship-from-store. Closely comparable to Brauz in target customer (multi-location specialty retailers), feature set, and SaaS delivery model.

Broad incumbents

• Shopify: Dominant commerce platform that includes Shopify POS, BOPIS, ship-from-store, and store-locator functionality natively. Brauz is deeply integrated with Shopify, but Shopify's expanding native capabilities represent both a channel partner and competitive incumbent.
• Salesforce Commerce Cloud: Enterprise commerce platform with built-in BOPIS, store fulfillment, and order management capabilities. Serves larger retailers than Brauz's typical customer but represents the upper-tier competition for enterprise deals.
• Manhattan Active: Enterprise supply chain, inventory and omnichannel order management suite used by larger retailers. Represents an upmarket competitor and a likely acquisition target reference for Brauz's eventual scale trajectory.

Others

• Klaviyo: Retail-focused marketing automation and customer data platform that integrates with Brauz. Adjacent rather than direct, but represents the marketing/engagement layer that increasingly converges with Brauz's clienteling and personalisation roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brauz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauz