RubberDuck
RubberDuck is a Montreal-based no-code website creation and CMS platform serving small and medium-sized businesses, with a specialized vertical for real estate brokers. It offers AWS-hosted multilingual websites, built-in apps, and subscriptions starting at $54 CAD/month.
- Company typePrivate
- Founded2020
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RubberDuck does
RubberDuck (legally Développement Numérique RubberDuck Inc.) is a Montreal-based Canadian SaaS company founded in 2020 that operates a no-code website creation and content management platform for small and medium-sized businesses. The platform combines the usability of website builders with the scalability of a CMS, supported by proprietary built-in apps (Blog, Careers, Events, Portfolio, Team, and a real estate Property Management module) that replace traditional plugins. The technical stack is cloud-native, running entirely on AWS with a global CDN and cache system delivering sub-0.2-second homepage load times, multilingual support for up to 12 languages within a single page, and an Integration Center that connects third-party services via API keys without coding.
The company monetizes through monthly ($65 CAD) and annual ($54 CAD/month) subscriptions, supplemented by a partner program that allows agencies and freelancers to resell or white-label the service. A dedicated vertical sub-brand, Real Estate by RubberDuck, addresses real estate brokers with MLS synchronization (Syncbroker) and a real estate CRM (FollowUp Boss). Distribution is product-led: a 14-day free trial with no credit card requirement, self-service onboarding, weekly webinars, a Discord community, and channel partnerships. Revenue is not publicly disclosed; the only known capital event is a roughly $1M seed round closed in Q3 2022, and the company has communicated a leadership transition with new administrators taking over operations.
The company serves three primary customer segments: SMBs needing professional website management without technical resources, real estate brokers requiring MLS-integrated property websites, and agencies/freelancers reselling or white-labeling the platform. AI capabilities are roadmap-stage only, with a planned Q3 2024 unveiling of AI-assisted content creation for text and images bundled into the existing subscription.
RubberDuck firmographics
Firmographics- Name
- RubberDuck
- Legal name
- Développement Numérique RubberDuck Inc.
- Website
- https://rubberduck.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RubberDuck is a Montreal-based no-code website creation and CMS platform serving small and medium-sized businesses, with a specialized vertical for real estate brokers. It offers AWS-hosted multilingual websites, built-in apps, and subscriptions starting at $54 CAD/month.
- Ownership category
- akta.pro rank
Where RubberDuck is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
RubberDuck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Monthly: Monthly subscription model for RubberDuck CMS platform providing access to all features, hosting, and support
- Subscription - Annual: Annual subscription with 20% discount ($54/month vs $65/month), billed upfront
- Partner Program Revenue: Revenue from agencies, freelancers, and marketing experts who join the partner ecosystem to resell or white-label RubberDuck services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at $65/month with no commitment |
| Subscription | Annual | Annual subscription at $54/month (20% savings) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RubberDuck product offering
Product offeringCore offering
RubberDuck is a cloud-based no-code website creation and content management platform that enables small and medium-sized businesses to build, manage, and scale multilingual websites without coding or third-party plugins. The platform combines built-in apps (Blog, Careers, Events, Portfolio, Team), an SEO toolset, AWS-hosted infrastructure with a global CDN, and an Integration Center for third-party API connections. A specialized vertical, Real Estate by RubberDuck, adds MLS synchronization, property management, and CRM integrations for real estate brokers.
Product overview
RubberDuck is a unified website creation and management platform that combines the simplicity of website builders with the power of CMS platforms. The core product, RubberDuck CMS, enables small to medium-sized businesses to build websites without code or plugins. The platform includes built-in apps (Blog, Careers, Events, Portfolio, Team) for essential website functionality, and a specialized sub-brand called Real Estate by RubberDuck that adds MLS synchronization, property management, and real estate-specific CRM integrations for brokers. RubberDuck Themes provide designer-made templates (Daisy, Ludwig, Balthazar, etc.) that users can customize. The Integration Center allows connections with third-party applications through built-in apps without coding requirements. All websites are hosted on AWS infrastructure with global CDN and include features like multilingual support (up to 12 languages), SEO tools, and a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Brands
- Real Estate by RubberDuck: A specialized website solution platform designed specifically for real estate brokers, featuring MLS synchronization, property listings management, CRM integrations, and real estate-specific tools. The solution combines RubberDuck's built-in apps with industry-specific functionalities.
Products and services
- RubberDuck CMS A no-code website creation and content management SaaS platform for small and medium-sized businesses, combining website builder simplicity with CMS scalability; includes built-in apps (Blog, Careers, Events, Portfolio, Team), multilingual support for up to 12 languages, native SEO tools, AWS hosting with global CDN, free SSL, and an Integration Center for third-party API connections.
- Real Estate by RubberDuck A specialized vertical website platform for real estate brokers that extends the RubberDuck CMS with real estate-specific functionality including MLS synchronization via Syncbroker, a Property Management built-in app for manual listings or automatic MLS feed, and CRM integration with FollowUp Boss for client relationship management.
Quantifiable outcome
- Homepage load time reduced to under 0.2 seconds
- +2 more outcomes
Companies that use RubberDuck
Customer profileSegments3 records
Ideal customer profiles3 records
RubberDuck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature8 records
RubberDuck partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SyncbrokercoreMLS synchronization solution specifically valuable for real estate professionals, enabling seamless property data synchronization between websites and MLS platforms.
- FollowUp BosscoreCRM integration dedicated to real estate brokers, empowering professionals to manage client relationships efficiently and enhance business operations.
- AWS (Amazon Web Services)coreRubberDuck migrated its entire infrastructure to AWS including databases, application servers, and storage. The platform leverages AWS services for worldwide accessibility, scalability, and US-based server installation for American customers.
- Google AnalyticscoreNative integration with Google Analytics providing users valuable insights into website traffic and performance metrics directly within the RubberDuck platform.
- Google Webmaster ToolscoreNative integration enabling users to connect their websites with Google Webmaster Tools for search performance and visibility optimization.
- Discord CommunityminorRubberDuck launched a Discord community to provide a dynamic space for user interaction, collaboration, feedback, and support beyond traditional customer service channels.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
RubberDuck competitors and assessment
Company assessmentDirect peers
- Wix: Wix is the leading no-code website builder targeting SMBs, with drag-and-drop site creation, built-in apps, and multilingual support. It directly overlaps RubberDuck's horizontal SMB positioning on pricing, target customer, and feature set.
- Squarespace: Squarespace is a design-led no-code website builder serving SMBs, creators, and small retailers. Its subscription pricing and built-in features directly compete with RubberDuck CMS for the same SMB and pro-creator segments.
- Webflow: Webflow is a no-code visual website builder with CMS capabilities aimed at designers, agencies, and SMBs. It overlaps with RubberDuck's CMS + agency/freelancer positioning, particularly for customers wanting more design control without plugins.
- WordPress.com: WordPress.com is the hosted version of the dominant open-source CMS, targeting SMBs and bloggers with themes, plugins, and SEO tools. It competes head-on with RubberDuck CMS, especially given RubberDuck's positioning against plugin-heavy stacks.
- Duda: Duda is a white-label website builder designed for agencies and SaaS providers serving SMB clients. It is closely comparable to RubberDuck on the agency/freelancer partner model and SMB end-customer profile.
- Strikingly: Strikingly is a simplified no-code website builder targeting SMBs, creators, and small e-commerce stores. It competes with RubberDuck in the easy onboarding, multilingual support, and SMB pricing tiers.
- Real Geeks: Real Geeks is a real estate-specific website and IDX platform for agents and brokers, with CRM and lead generation tools. It is a direct vertical competitor to Real Estate by RubberDuck, particularly on MLS-driven property websites.
Emerging players
- iHomefinder: iHomefinder provides IDX/MLS search and real estate website tools, often integrated into third-party sites via WordPress. It overlaps with the MLS-synchronization layer that underpins Real Estate by RubberDuck's value proposition.
Broad incumbents
- HubSpot CMS Hub: HubSpot CMS Hub is part of HubSpot's broad CRM and marketing platform, offering website building, SEO, and multilingual content for SMB and mid-market customers. It competes with RubberDuck on CMS/SEO but as part of a much wider suite.
- Sitecore: Sitecore is an enterprise digital experience platform with CMS, personalization, and multilingual capabilities. It addresses a higher tier of customer than RubberDuck but illustrates the upper bound of where a CMS-focused platform can scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RubberDuck social profiles
Digital presenceRubberDuck compliance and trust
Trust signalCompliance1 record
RubberDuck financial estimates
Financial estimateRevenue estimate
Valuation estimate
RubberDuck leadership team
Management profileNumber of profiles
RubberDuck subsidiaries and ownership
Company hierarchySubsidiaries1 record
RubberDuck funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RubberDuck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RubberDuck
What does RubberDuck do?
RubberDuck is a cloud-based no-code website creation and content management platform that enables small and medium-sized businesses to build, manage, and scale multilingual websites without coding or third-party plugins. The platform combines built-in apps (Blog, Careers, Events, Portfolio, Team), an SEO toolset, AWS-hosted infrastructure with a global CDN, and an Integration Center for third-party API connections. A specialized vertical, Real Estate by RubberDuck, adds MLS synchronization, property management, and CRM integrations for real estate brokers.
Is RubberDuck a public or private company?
RubberDuck is a private company. It is classified as venture growth investor backed and is currently operating.
When was RubberDuck founded?
RubberDuck was founded in 2020. It employs 1 to 10 people.
Where is RubberDuck based?
RubberDuck is headquartered in Montreal, Canada, in the North America region.
How does RubberDuck make money?
Three revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Annual and partner Program Revenue.
Who are RubberDuck's main competitors?
Direct peers on record are Wix, Squarespace, Webflow, WordPress.com, Duda, Strikingly and Real Geeks. iHomefinder is listed as an emerging player. Broad incumbents are HubSpot CMS Hub and Sitecore.
Does RubberDuck have an API?
No public API is recorded for RubberDuck.