180Commerce

What 180Commerce does

180Commerce is a US-based marketplace management agency, headquartered in Carlsbad, California, that helps consumer brands establish, grow, and optimize their presence on Amazon, Walmart, Target, and other online marketplaces, as well as on their own direct-to-consumer ecommerce sites. The company positions itself as a turnkey, brand-first partner, bundling strategy, execution, technology, and even working capital into a single engagement, and claims to have generated "100's of millions of dollars in sales" for its brand clients across online marketplaces. Its only publicly named customer is Laird Superfood (food and beverage, mid-market).

The product is not a unified SaaS platform but a coordinated bundle of five service modules: Marketing Services (social, email, and Amazon DSP promotion, plus trademark and IP protection), Amazon Advisory Services (data-driven sales-channel strategy covering assortment, descriptions, Amazon DSP, and customer service), Marketplace Services (cross-channel listing optimization and compliance as standards change), Ecommerce Optimization (D2C site setup and conversion tuning alongside marketplace channels), and Brand Services (end-to-end online presence management). The underlying technology is integrated within the Cart.com commerce platform and includes proprietary features for Amazon DSP marketing, cross-marketplace listing optimization, and D2C/marketplace channel integration.

Commercially, 180Commerce operates a sales-led, consultative go-to-market targeting enterprise and mid-market brands, with bespoke custom-quoted engagements rather than published pricing. Revenue derives from professional services fees and managed services, which may include media markups on Amazon DSP and paid media spend. The company is presented as a brand/service division of Cart.com, Inc., with US-focused operations, no public financial disclosures, and a small headcount of 11–50 employees.

Name

180Commerce

Legal name

180Commerce (a service/division of Cart.com, Inc.)

Website

https://180commerce.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

180Commerce is a US-based marketplace management agency (part of Cart.com) that helps consumer brands grow and optimize sales on Amazon, Walmart, Target, and D2C ecommerce through a bundled turnkey offering of strategy, advertising, listing optimization, and working capital.

Ownership category

akta.pro rank

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketplace Management Services: Turnkey, full-service agency engagement including strategy, listing optimization, advertising (Amazon DSP), brand services, and working capital for brands selling on Amazon, Walmart, Target, and other marketplaces. Custom-quote pricing model suggests managed services / professional services engagement rather than transactional SaaS.
2. Advertising & DSP Spend Management: Manages Amazon DSP and other paid media spend on behalf of brand clients, including social media and email marketing, which may include media fees or markup on ad spend.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

180Commerce is a turnkey brand management and marketplace services offering, operating as part of Cart.com, that helps consumer brands establish, grow, and optimize sales on Amazon, Walmart, Target, and other online marketplaces. It bundles five service modules — Marketing Services, Amazon Advisory Services, Marketplace Services, Ecommerce Optimization, and Brand Services — together with working capital, delivering strategy, listing optimization, Amazon DSP paid media, and D2C ecommerce optimization under a single custom-quote engagement.

Product overview

180Commerce is positioned as a sub-brand within Cart.com that delivers a single, turnkey brand-management offering for selling on online marketplaces. Its overall product is not a single unified software platform but rather a coordinated bundle of five service modules — Marketing Services, Amazon Advisory Services, Marketplace Services, Ecommerce Optimization, and Brand Services — that together provide strategy, listing optimization, paid media, and brand promotion across marketplaces such as Amazon, Walmart, and Target. The combined offering is sold as a complete turnkey solution designed to rapidly deliver marketplace revenue and control for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• 180Commerce Brand Management (Amazon Management) Turnkey, full-service brand management offering for consumer brands seeking to grow on Amazon, Walmart, Target, and D2C ecommerce; combines strategy, execution, technology, and working capital in a single custom-quote engagement. 180Commerce has generated hundreds of millions of dollars in marketplace sales for brand clients.
• Marketing Services Service module that promotes client brands through social media, email, Amazon DSP, and other paid channels to drive visibility, protect trademarks and IP, and help brands thrive in competitive marketplaces.
• Amazon Advisory Services Advisory module that designs Amazon and broader marketplace sales-channel strategy, covering product assortment, descriptions, Amazon DSP marketing, and customer service, using an analytical, data-driven approach to deliver business recommendations.
• Marketplace Services Service module that optimizes product listings across Amazon, Walmart, Target, and other channels, ensuring listings are seen and managed effectively and accounts remain in compliance as marketplace standards change.
• Ecommerce Optimization Service module that sets up brand-owned D2C ecommerce sites for success and ensures they work in concert with marketplace channels to drive net sales growth, applying best practices so customers can access and convert on the ecommerce site.
• Brand Services Service module that manages a brand's online presence end-to-end by promoting the brand across social media and marketplaces to increase awareness and drive ecommerce sales.

Quantifiable outcome

• Generated hundreds of millions of dollars in sales for brand clients through online marketplaces.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Cart.comflagshipStrategic or Co-development Partner180Commerce is now part of Cart.com, operating as its Amazon and marketplace management offering within Cart.com's broader commerce platform. The two are jointly positioned on the cart.com website under "180Commerce | Part of Cart.com."
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary marketplace channel where 180Commerce manages brand listings, runs Amazon DSP advertising, and helps brands convert customers. Expertise spans Amazon advisory, listing optimization, and brand protection within the Amazon ecosystem.
• WalmartcoreChannel Partner/ Reseller/ DistributorMarketplace channel where 180Commerce optimizes brand listings and drives sales, managed alongside Amazon and Target as part of a multi-marketplace strategy.
• TargetcoreChannel Partner/ Reseller/ DistributorMarketplace channel where 180Commerce optimizes brand listings and drives sales, managed alongside Amazon and Walmart as part of a multi-marketplace strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pacvue: Pacvue provides a commerce operations and Amazon DSP/advertising platform used by brands and agencies, overlapping with 180Commerce's Amazon DSP management and marketplace advertising capabilities.
• Pattern: Pattern is an Amazon accelerator and marketplace agency that helps brands accelerate growth on Amazon and other marketplaces, offering a directly comparable full-service, brand-first model to 180Commerce.
• Marketplace Valet: Marketplace Valet is a turnkey Amazon and multi-marketplace management agency serving brands across Amazon, Walmart, and other channels, comparable to 180Commerce's full-service marketplace management offering.
• Perpetua: Perpetua offers Amazon and marketplace advertising optimization software, including DSP automation, that competes with 180Commerce's managed Amazon DSP and advertising service line.
• Sellozo: Sellozo is an Amazon advertising automation and managed-services platform targeting brands selling on Amazon, overlapping with 180Commerce's Amazon DSP and advertising service modules.
• Teikametrics: Teikametrics provides AI-driven marketplace optimization software and services for Amazon and Walmart advertisers, competing with 180Commerce on advertising optimization and listing intelligence for multi-marketplace brands.
• Channel Bricks: Channel Bricks is a dedicated Amazon DSP and advertising agency that bundles paid media, listing optimization, and brand protection for brands on Amazon — a direct competitor to 180Commerce's Amazon DSP-led offering.
• Acadia: Acadia is an Amazon-focused agency providing full-service marketplace management, advertising, and brand protection services, directly competing with 180Commerce on full-service Amazon brand management.

Emerging players

• Jungle Scout: Jungle Scout is a leading Amazon seller-tool suite spanning product research, listing optimization, and analytics; while more seller-direct, it competes with 180Commerce in adjacent marketplace intelligence tooling used by brands selling on Amazon.

Broad incumbents

• Tinuiti: Tinuiti is a large independent performance marketing agency with dedicated Amazon and marketplace practices, offering broader multi-channel digital marketing alongside the same Amazon and Walmart capabilities 180Commerce provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180Commerce