Sellozo
Sellozo is a Kansas City-based SaaS company that provides AI-powered PPC automation, campaign management, and financial reporting tools for Amazon sellers and agencies across 20 international marketplaces, using flat-fee subscription pricing.
- Company typePrivate
- Founded2017
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sellozo firmographics
Firmographics- Name
- Sellozo
- Legal name
- Sellozo
- Website
- https://sellozo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sellozo is a Kansas City-based SaaS company that provides AI-powered PPC automation, campaign management, and financial reporting tools for Amazon sellers and agencies across 20 international marketplaces, using flat-fee subscription pricing.
- Ownership category
- akta.pro rank
Where Sellozo is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
Sellozo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Self-Serve Software Subscription: Monthly subscription for access to the Sellozo platform with all features including AI optimization, Campaign Studio, Dynamic Reporting, Budget Balancing, and Keyword Harvesting. Pricing is flat-rate per marketplace, not percentage of ad spend or sales.
- Agency Plan Subscription: Per-seat pricing for agencies managing multiple client accounts. Agencies pay per seller account with full platform access, white-label reporting, and priority support.
- Strategic Management (Managed Services): Connects sellers with vetted agency partners for hands-on campaign management. Free matching service; agencies use Sellozo platform for optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sellozo Platform (Self-Serve): Full access to all features for $250/month per marketplace |
| Subscription | Monthly | Agency Plan: Per-seat pricing for agencies managing multiple Amazon seller accounts |
| Subscription | Monthly | Self-Serve Benefits: DIY Amazon ad optimization starting at $250/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sellozo product offering
Product offeringCore offering
Sellozo is an AI-powered Amazon PPC automation platform that enables Amazon sellers and agencies to create, manage, and optimize pay-per-click advertising campaigns at scale. The software combines machine learning bid optimization, keyword harvesting, campaign creation, dayparting, budget balancing, and integrated financial reporting. It is offered as a self-serve SaaS product and as fully managed agency and strategic management services.
Product overview
Sellozo is an AI-powered Amazon advertising platform that combines advanced automation, machine learning, and human expertise. The core platform centers on AI Optimization for automated bidding and keyword discovery, Campaign Studio for visual campaign management, and Financial Reports for profit analytics. Additional modules include AI Dayparting for ad scheduling, Repricer for automated price management, Budget Balancing for spend optimization, and Autopilot/Optimizer for fully automated campaign management. The platform supports three service tiers: Self-Serve (DIY tools at $250/month per marketplace), Agency Services (multi-client management with white-label reporting), and Strategic Management (expert agency matching). The platform covers 20 international Amazon marketplaces and processes over $2B in annual sales across 12M automated ads.
Differentiator
Problem solved
Functional benefit
Products and services
- Sellozo Platform Self-serve SaaS platform that automates and optimizes Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns using AI-driven bid management, keyword harvesting, and integrated financial reporting. Built for Amazon third-party sellers and agencies operating in the US, Canada, Mexico, and Europe.
- Agency Services Managed Amazon PPC service in which Sellozo's team builds, runs, and optimizes Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for partner agencies and their clients using the Sellozo Platform. Designed for Amazon-focused marketing agencies that want to scale delivery without growing headcount.
- Strategic Management Premium managed Amazon PPC service that combines the Sellozo Platform with dedicated strategic oversight, advanced optimization, and bespoke reporting for larger Amazon advertisers. Targeted at brands and agencies that need hands-on strategic management on top of the software.
Quantifiable outcome
- 10-15 hours per week time savings on PPC management
- +4 more outcomes
Companies that use Sellozo
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Sellozo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature8 records
Sellozo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AmazoncoreSellozo is an Amazon Advertising Partner that integrates with Amazon's Selling Partner API (SP-API), Amazon Marketing Stream, and supports all Amazon ad products including Sponsored Products, Sponsored Brands, and Sponsored Display. The partnership enables Sellozo to access campaign data, automate bid adjustments, and manage advertising campaigns directly within Amazon's ecosystem.
- AWS (Amazon Web Services)coreSellozo participates in the AWS Partner Network, utilizing AWS cloud infrastructure for its platform. This cloud partnership supports the company's data processing needs for handling billions of transactions and running AI/ML optimization algorithms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sellozo competitors and assessment
Company assessmentBroad incumbents
- Marin Software: Marin Software is a cross-channel paid search and retail media management platform used by advertisers and agencies. While it operates across Google, Meta, and Amazon, its bid automation capabilities overlap with Sellozo's, especially for agencies running multi-channel campaigns.
- Skai (formerly Kenshoo): Skai is an omnichannel marketing platform spanning retail media (including Amazon), paid search, and social with AI-driven optimization. It serves enterprise advertisers and agencies that overlap with Sellozo's larger agency and multi-marketplace customer segments.
- Jungle Scout: Jungle Scout is a broad Amazon seller platform offering product research, supplier sourcing, and advertising tools. It overlaps with Sellozo on the PPC side but competes primarily as a wider seller-operations suite rather than a pure-play PPC automation product.
Emerging players
- AdBadger: AdBadger focuses exclusively on Amazon Sponsored Products and Brands PPC management for SMB sellers. It is a narrower competitor to Sellozo's AI Optimization and Campaign Studio, with less depth on reporting and international marketplace coverage.
- SellerApp: SellerApp combines Amazon PPC automation with product research and analytics for SMB and mid-market sellers. It competes with Sellozo's self-serve offering while leaning more heavily into analytics and research tooling.
Direct peers
- Teikametrics: Teikametrics offers AI-driven PPC optimization across Amazon, Walmart, and other marketplaces. It serves sellers and agencies with bid management, keyword harvesting, and dayparting features that overlap directly with Sellozo's AI Optimization and Dayparting products.
- Quartile: Quartile provides AI-driven Amazon advertising optimization across Sponsored Products, Brands, and Display. It serves the same seller and agency customer base as Sellozo and is a clear head-to-head competitor in Amazon PPC automation.
- Pacvue: Pacvue is an enterprise retail media platform for Amazon, Walmart, and Instacart with bid automation, analytics, and shelf-share tools. It is a direct competitor for larger Amazon sellers and agencies that overlap with Sellozo's mid-market and agency segments.
- Perpetua: Perpetua provides AI-powered advertising optimization for Amazon and other retail media networks, including Sponsored Products, Brands, and DSP. It targets the same mid-market Amazon sellers and agencies as Sellozo and competes head-to-head on bid automation and analytics.
- Helium 10: Helium 10 is a widely used Amazon seller toolkit that bundles product research, keyword research, and PPC automation (Adtomic) into one suite. It competes with Sellozo on PPC optimization while expanding the surface area of tools sold to the same mid-market Amazon seller audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sellozo social profiles
Digital presenceSellozo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sellozo leadership team
Management profileNumber of profiles
Profiles1 record
Sellozo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sellozo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sellozo
What does Sellozo do?
Sellozo is an AI-powered Amazon PPC automation platform that enables Amazon sellers and agencies to create, manage, and optimize pay-per-click advertising campaigns at scale. The software combines machine learning bid optimization, keyword harvesting, campaign creation, dayparting, budget balancing, and integrated financial reporting. It is offered as a self-serve SaaS product and as fully managed agency and strategic management services.
Is Sellozo a public or private company?
Sellozo is a private company. It is classified as unknown and is currently operating.
When was Sellozo founded?
Sellozo was founded in 2017. It employs 11 to 50 people.
Where is Sellozo based?
Sellozo is headquartered in Kansas City, United States, in the North America region.
How does Sellozo make money?
Three revenue lines are on record. Self-Serve Software Subscription is the primary driver. The others are agency Plan Subscription and strategic Management (Managed Services).
Who are Sellozo's main competitors?
Broad incumbents on record are Marin Software, Skai (formerly Kenshoo) and Jungle Scout. Emerging players are AdBadger and SellerApp. Direct peers are Teikametrics, Quartile, Pacvue, Perpetua and Helium 10.
Does Sellozo have an API?
No public API is recorded for Sellozo.