Nola
Nola is a Melbourne-based computer vision company that uses proprietary re-identification ML to convert existing CCTV into anonymous visitor analytics for theme parks, stadiums, ski resorts, cinemas, and gyms. It monetizes via multi-year software subscriptions, on-premises edge hardware, and professional services.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Nola does
Nola is a Melbourne-based computer vision company founded in 2019 by Vic Zorin (CEO) and Victor Zorin (CTO) that transforms existing CCTV infrastructure into anonymous visitor analytics for theme parks, attractions, stadiums, ski resorts, cinemas, and gyms. The core platform uses proprietary re-identification machine learning to track individual visitor journeys without facial recognition or stored biometric identifiers, claiming 98%+ accuracy even in crowded, high-motion environments that defeat traditional people-counting approaches. Its product portfolio includes the Nola Platform (overall crowd analytics and dashboards), RideFlow (verticalized ride and queue wait-time analytics for amusement parks), Engage (visual merchandising and heatmapping), Nola Edge (on-premises AI server processing), NolaQL (proprietary query and forecasting language), Ask Nola (natural language Q&A on Azure OpenAI), and a REST API plus iOS/Android mobile apps for partner integration.
The company monetizes through multi-year software subscriptions tiered by venue size and camera count, hardware sales of edge servers (AUD $10,000–$30,000 for rack-mounted; ~80% cheaper tower option; NUC for sub-6-camera installs), and professional services for feasibility assessments, calibration, accuracy reporting, and training. Go-to-market is enterprise field sales targeting large amusement park and attraction operators globally, supported by an industry-association-led distribution strategy (IAAPA, AALARA, ASTN memberships), a 2025-launched Partner Program for OEM and platform embedding (evidenced by the TwinLabs/GymTwin integration), and earned media including Forbes 30 Under 30 (CEO, 2023). Named enterprise customers span Australia (Dreamworld, Jamberoo Action Park, Mount Buller, Australian Sports Stadium, EVT), Europe (PortAventura World — recovering ~10,000 visitors per week), and North America (Ripley's).
Nola is privately held (Nola Technologies Pty Ltd), venture-backed by Skalata Ventures (2022 seed) following an AUD $200K pre-seed in 2022, with headcount of 1–10. It operates across Australia, Spain, and the USA with a stated global footprint. Revenue and ARR are not publicly disclosed, and the company has not announced a Series A or any acquisitions, mergers, or restructuring events.
Nola firmographics
Firmographics- Name
- Nola
- Legal name
- Nola Technologies Pty Ltd
- Website
- https://nolahq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nola is a Melbourne-based computer vision company that uses proprietary re-identification ML to convert existing CCTV into anonymous visitor analytics for theme parks, stadiums, ski resorts, cinemas, and gyms. It monetizes via multi-year software subscriptions, on-premises edge hardware, and professional services.
- Ownership category
- akta.pro rank
Nola industry classification
Industry- Product category
- Crowd Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)
- akta.pro secondary industry
- Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ)
Keywords
Where Nola is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Nola business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription: Recurring software subscription for access to Nola analytics platform, dashboards, and mobile app. Includes support during contract term. Tiered based on venue size and camera count.
- Hardware Sales: Sale of on-premises edge server hardware. Rack-mounted servers from AUD $10,000-$30,000 depending on configuration. Tower server option (~80% cheaper than rack-mounted). NUC/Mini PC for small installations under 6 cameras.
- Professional Services: Implementation, calibration, and ongoing support services. Includes feasibility assessments, accuracy reports, optimization strategies, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Enterprise On-Premises - Rack-mounted Servers |
| Unit Pricing | Multi-year contract | Medium Installations - Tower Server |
| Unit Pricing | Multi-year contract | Small Installations - NUC/Mini PC |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Nola product offering
Product offeringCore offering
Nola provides a computer vision-based crowd analytics platform that transforms existing CCTV infrastructure into anonymous visitor insights. The software delivers real-time queue wait times, ride throughput, visitor journey mapping, dwell analysis, and heatmaps for amusement parks, stadiums, ski resorts, and other large venues. It uses proprietary re-identification technology with 98%+ accuracy and offers on-premises edge processing for data-sensitive deployments.
Product overview
Nola is a computer-vision powered crowd analytics platform that transforms existing CCTV infrastructure into actionable anonymous visitor insights for amusement parks, stadiums, and attractions. The core platform delivers 98%+ accuracy using proprietary re-identification technology. The product portfolio includes: the core Nola Platform providing overall crowd analytics; RideFlow as a dedicated ride analytics and queue wait time module for amusement parks; Engage for visual merchandising and heatmapping; NolaQL for custom data queries and notifications; Ask Nola as a natural language Q&A AI assistant; Nola Mobile App and Nola Online Dashboard for data access; Nola Edge for on-premises processing; and the Nola REST API for programmatic integration. All solutions are anonymous-by-design with no facial recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- Nola Platform Core crowd analytics platform that transforms existing CCTV infrastructure into actionable anonymous visitor insights. Uses proprietary computer vision re-identification technology to measure wait times, visitor journeys, dwell time, throughput, and zone occupancy with 98%+ accuracy for theme parks, stadiums, and attractions.
- RideFlow Dedicated ride analytics and queue wait time measurement product for amusement and water parks. Tracks ride throughput, seat fill rate, dispatch trends, and provides operator dashboards, guest-facing wait time displays, and control room aggregations with built-in validation logs.
- Nola Mobile App Mobile application available on iOS and Android for accessing venue data on the go. Includes industry-specific dashboards for stadiums, theme parks, and live music venues, real-time notifications and alerts, and home screen with key metrics.
- Nola Edge On-premises AI Edge Server hardware solution for venues requiring maximum data protection. Processes camera feeds locally at the venue with no video data leaving the network, generating anonymized metrics sent to the Nola cloud. Available in rack-mounted, tower, and NUC/Mini PC form factors.
- Nola Online Dashboard Browser-based dashboard providing access to configuration, calibration tools, real-time and historical dashboards, actionable items, and analytical reports. Includes custom reports and periodic reports delivered via email.
- Nola REST API Public REST API providing programmatic access to Nola platform data including categories, venue sectors, services, metrics, historical values, and service data exports. Uses OAuth 2.0 Bearer token authentication with Client Credentials Flow support and includes a Node.js SDK example.
Quantifiable outcome
- 98%+ accuracy rate with routine accuracy reports and optimization strategies
- +3 more outcomes
Companies that use Nola
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Nola technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature9 records
Nola partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- PortAventura WorldflagshipEurope's 6th most visited theme park using Nola's RideFlow analytics. Nola helps recover 10,000 visitors per week on average, equivalent to adding a new ride. Joint case study demonstrating real-time ride performance and guest flow insights.
- Jamberoo Action ParkcoreNSW's largest family owned and operated water park. Partnership announced August 2023 to address queue frustrations. Nola provides real-time insights to improve staffing, ride efficiency, and guest safety while maintaining anonymous-by-design privacy.
- TwinLabscorePartner integrating Nola with GymTwin digital twin platform for gym operators. Turnkey integration delivering real-time usage data for floor plan optimization and automated peak-hour management.
- IAAPAminorInternational Association of Amusement Parks and Attractions. Nola is a member, gaining visibility and credibility within the global attractions industry.
- AALARAminorAustralian Amusement Leisure and Recreation Association. Nola is a member, participating in Australian industry events and conferences.
- ASTNminorAustralian Sports Technologies Network. Nola is a member, supporting sports venue technology innovation in Australia.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nola competitors and assessment
Company assessmentDirect peers
- CrowdVision: CrowdVision provides real-time crowd analytics using computer vision for stadiums, theme parks, and large venues — a closely aligned peer to Nola in target customer (PortAventura-tier operators), use cases (queue, dwell, ingress/egress), and CV technology approach.
- WaitTime: WaitTime specializes in real-time queue and crowd analytics for stadiums, theme parks, and entertainment venues. It directly competes with Nola's RideFlow on queue wait time measurement and live guest flow insights.
- Density: Density provides people-counting and occupancy analytics using sensors and computer vision for offices, venues, and retail — overlapping with Nola on occupancy, dwell, and ingress/egress metrics for physical venues.
- Aura Vision: Aura Vision applies computer vision to retail and venue analytics, measuring footfall, dwell, and shopper demographics. It is a direct CV-analytics peer to Nola, particularly for Nola's Engage module and gym/retail use cases.
- C2RO: C2RO offers AI-powered video analytics for physical venues including retail, malls, and entertainment complexes — directly comparable to Nola on CV-based visitor journey and dwell analytics using existing camera infrastructure.
- Fyma: Fyma applies computer vision to existing CCTV for retail, commercial real estate, and venue analytics — closely aligned with Nola's core capability of turning existing camera infrastructure into visitor analytics.
- VSBLTY: VSBLTY uses computer vision for retail analytics, audience measurement, and venue security — overlapping with Nola on people counting, demographics, and venue-level analytics.
- RetailNext: RetailNext is a well-established retail analytics platform offering traffic, dwell, and conversion analytics. It is comparable to Nola Engage on the retail/venue analytics use case, though typically sensor-based rather than CCTV-based.
- Xovis: Xovis provides 3D people-counting sensors and analytics for airports, retail, and venues. It overlaps with Nola on visitor counting and queue/flow analytics, particularly for large venue operators in Europe.
Broad incumbents
- Sensormatic Solutions (ShopperTrak): Sensormatic Solutions, owner of the ShopperTrak brand, is a large incumbent in retail traffic analytics and broader loss-prevention / IoT solutions. It represents a scaled incumbent that competes in Nola's retail venue use case as part of a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nola social profiles
Digital presenceNola compliance and trust
Trust signalCompliance2 records
Nola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nola leadership team
Management profileNumber of profiles
Profiles5 records
Nola funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nola
What does Nola do?
Nola provides a computer vision-based crowd analytics platform that transforms existing CCTV infrastructure into anonymous visitor insights. The software delivers real-time queue wait times, ride throughput, visitor journey mapping, dwell analysis, and heatmaps for amusement parks, stadiums, ski resorts, and other large venues. It uses proprietary re-identification technology with 98%+ accuracy and offers on-premises edge processing for data-sensitive deployments.
Is Nola a public or private company?
Nola is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nola founded?
Nola was founded in 2019. It employs 1 to 10 people.
Where is Nola based?
Nola is headquartered in Melbourne, Australia, in the Oceania region.
How does Nola make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are hardware Sales and professional Services.
Who are Nola's main competitors?
Direct peers on record are CrowdVision, WaitTime, Density, Aura Vision, C2RO, Fyma, VSBLTY, RetailNext and Xovis. Sensormatic Solutions (ShopperTrak) is listed as a broad incumbent.
Does Nola have an API?
Yes. Nola REST API provides access to data and functionality of the Nola platform including: Get List of Categories, Get List of Venue Sectors, Get List of Venue Services, Get List of Metrics by Category, Get Metric Latest Value, Get Category Metric Latest Values, Get Category Metrics Historical Values (JSON and CSV), and Get Service Data (CSV). Uses OAuth 2.0 Bearer tokens for authentication with Client Credentials Flow support. At this time, only a subset of available endpoints is documented for public use. Node.js SDK example provided using @badgateway/oauth2-client library. Developer documentation is at docs.nolahq.com/category/rest-api.
What industry is Nola in?
Nola's product category is Crowd Analytics Software. Its primary akta.pro industry code is HDABANAA, Data Center Operations & Managed Services (Remote Hands, NOC/SOC), with a secondary code of HDAIAGAJ, Network Monitoring, Assurance & Managed NOC Services (SLA Ops). Its NAICS code is 518 and its SIC code is 7370.