Edustoke
Edustoke is a Bengaluru-based online marketplace that helps Indian parents discover, compare, and apply to 25,000+ K-12 schools across India and 7 countries, monetizing via school-side listings and lead generation.
- Company typePrivate
- Founded2017
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Edustoke does
Edustoke Private Limited is a Bengaluru-based, founder-led online marketplace that helps parents discover, compare, and apply to K-12 schools across India. Founded in 2017 by Rohit Malik and Pawas Tyagi with a team of 7, the platform has grown to list 25,000+ schools spanning playschools, preschools, day schools, boarding schools, and PU junior colleges under CBSE, ICSE, IB, IGCSE, and state boards, and claims to have served over 15 million parents across 7 countries. The core product is a web-based school search and comparison engine with filters by city, board, school type, and location, complemented by a self-serve school registration portal, an editorial blog, and a phone-based free counseling service staffed via +91 9811247700. A secondary summer camps marketplace extends the platform into verified day and residential programs with secure payment processing.
The business operates as a two-sided marketplace monetized primarily through school-side listings and lead generation, with parents accessing the platform for free. Distribution is overwhelmingly organic — hundreds of SEO-optimized city- and board-specific landing pages capture search intent from parents at the school-selection moment, augmented by active presence on Facebook, Instagram, YouTube, LinkedIn, Twitter, and WhatsApp. The company is privately held, has raised only one disclosed round of approximately $404,010 from Indus Initiatives in January 2022, and currently operates with 51-100 employees from its headquarters at iSprout Business Centre, Shilpitha Tech Park in Bellandur, Bengaluru. No revenue, ARR, or monetization-per-school metrics are publicly disclosed.
Edustoke firmographics
Firmographics- Name
- Edustoke
- Legal name
- Edustoke Private Limited
- Website
- https://edustoke.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Edustoke is a Bengaluru-based online marketplace that helps Indian parents discover, compare, and apply to 25,000+ K-12 schools across India and 7 countries, monetizing via school-side listings and lead generation.
- Ownership category
- akta.pro rank
Edustoke industry classification
Industry- Product category
- K-12 School Search & Education Discovery Platform
- NAICS
- Educational Support Services (611710), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Parent/Student Portals, Communications & Consent Management (EDAFAEAK)
Keywords
Where Edustoke is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Edustoke business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- School Listing and Lead Generation: Schools pay for premium listings and lead generation services to reach parents actively searching for schools. Platform facilitates applications and inquiries from parents.
- Personalized Counseling Services: Free counseling for parents; schools likely pay for prioritized counselor referrals or premium placement when counselors recommend their institutions.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Edustoke product offering
Product offeringCore offering
Edustoke is an online school search and discovery platform that helps Indian parents find, compare, and shortlist K-12 schools, covering playschools, day schools, boarding schools, and PU junior colleges across CBSE, ICSE, IB, IGCSE and state boards. The platform combines a 25,000+ verified school database with personalized parental counseling and a paid summer-camp marketplace that supports secure payment processing for camp providers.
Product overview
Edustoke is a unified K-12 school search platform that connects parents with over 25,000 schools across India and 7 countries. The core product is the School Search Platform, which enables discovery, comparison, and application to schools across all categories (playschools, preschools, day schools, boarding schools) and boards (CBSE, ICSE, IB, IGCSE). This platform is supplemented by a Summer Camps marketplace for day and residential programs, a Blog providing educational content and school profiles, a School Registration Portal for institutions to list themselves, and Free Counselling support services for parents.
Differentiator
Problem solved
Functional benefit
Products and services
- School Search and Discovery Platform Online discovery and comparison platform for Indian parents to search, compare, and shortlist K-12 schools (playschools, day schools, boarding schools, PU junior colleges) across boards and cities, with personalized counseling and phone-based guidance.
- Summer Camps Marketplace Paid marketplace segment within Edustoke where parents can discover and book verified summer camps and where camp providers can list and accept bookings via secure payment processing.
- School Registration and Listing Service Self-service listing service for K-12 schools to register themselves on Edustoke, gaining platform visibility and access to parent inquiries generated through the marketplace.
Quantifiable outcome
- 25,000+ schools listed across India and 7 countries
- +2 more outcomes
Companies that use Edustoke
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Edustoke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Edustoke partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Edustoke competitors and assessment
Company assessmentBroad incumbents
- Justdial: India's largest local search and discovery platform with an education category covering schools and coaching centers. A horizontal incumbent whose paid listing model parallels Edustoke's school-side monetization.
- UrbanPro: Larger Indian EdTech/services marketplace connecting learners with tutors, coaching, and schools. Overlaps with Edustoke on the school- and tuition-discovery side, but operates across a much broader learning-services catalog.
- Byju's: India's largest EdTech brand with K-12 learning products and aggressive brand spend. Indirect competitor for parent attention and education marketing budgets, with vastly greater scale and capital.
- Sulekha: Established Indian local-services marketplace with a significant education vertical including schools and coaching. Competes indirectly by aggregating education service providers and capturing parent intent at the top of the funnel.
- Extramarks: Established Indian K-12 EdTech company offering learning apps, curriculum content, and school solutions. Larger incumbent with school-side partnerships that overlap with Edustoke's school relationships.
Direct peers
- SchoolStreet: India-based K-12 school search and discovery portal helping parents find and compare schools by city and board. Closest direct competitor to Edustoke's core K-12 listings marketplace.
- CollegeDunia: Indian education search and comparison platform originally focused on colleges and now expanding into schools and courses. Directly comparable to Edustoke as a two-sided discovery marketplace monetizing institution-side leads.
- Yellow Slate: Indian school discovery platform assisting parents with school selection, comparisons, and admissions guidance. Comparable parent-facing product and school-side lead generation model.
- Admission24: Indian online admissions platform aggregating schools and colleges with application and counseling services. Operates in the same school-discovery and admissions lead-gen category as Edustoke.
Emerging players
- Practically: Indian K-12 EdTech platform offering live classes, simulations, and learning content. Adjacent rather than directly overlapping, but targets the same Indian K-12 parent demographic and competes for parent wallets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edustoke social profiles
Digital presenceEdustoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edustoke leadership team
Management profileNumber of profiles
Profiles2 records
Edustoke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edustoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edustoke
What does Edustoke do?
Edustoke is an online school search and discovery platform that helps Indian parents find, compare, and shortlist K-12 schools, covering playschools, day schools, boarding schools, and PU junior colleges across CBSE, ICSE, IB, IGCSE and state boards. The platform combines a 25,000+ verified school database with personalized parental counseling and a paid summer-camp marketplace that supports secure payment processing for camp providers.
Is Edustoke a public or private company?
Edustoke is a private company. It is classified as venture growth investor backed and is currently operating.
When was Edustoke founded?
Edustoke was founded in 2017. It employs 51 to 100 people.
Where is Edustoke based?
Edustoke is headquartered in Bengaluru, India, in the Asia region.
How does Edustoke make money?
Two revenue lines are on record. School Listing and Lead Generation is the primary driver. The others are personalized Counseling Services.
Who are Edustoke's main competitors?
Broad incumbents on record are Justdial, UrbanPro, Byju's, Sulekha and Extramarks. Direct peers are SchoolStreet, CollegeDunia, Yellow Slate and Admission24. Practically is listed as an emerging player.
Does Edustoke have an API?
No public API is recorded for Edustoke.
What industry is Edustoke in?
Edustoke's product category is K-12 School Search & Education Discovery Platform. Its primary akta.pro industry code is EDAFAEAK, Parent/Student Portals, Communications & Consent Management. Its NAICS code is 611710 and its SIC code is 8200.