Support Fusion
Support Fusion provides managed bi-directional ticket synchronization middleware connecting ITSM, PSA, RMM, and CRM platforms across company boundaries for managed service providers and IT service providers, operating primarily in Australia, the United States, the United Kingdom, and New Zealand.
- Company typePrivate
- Founded2025
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Support Fusion does
Support Fusion is a managed integration middleware provider founded in 2025 in Melbourne, Australia, that delivers bi-directional ticket synchronization between ITSM, PSA, RMM, and CRM platforms for managed service providers (MSPs) and IT service providers. The product addresses cross-tenant orchestration — syncing ticketing data across company boundaries — a use case that traditional iPaaS and point-to-point connectors handle poorly due to authentication, governance, and SLA constraints on each side. The customer base of roughly 17 named logos spans enterprise and mid-market segments across healthcare, financial services, IT services, telecom, energy/utilities, manufacturing, and food & beverage, with commercial operations in Australia, the United States, the United Kingdom, and New Zealand.
The platform is built around a managed middleware architecture that abstracts tenant boundaries, supporting ITSM tools such as ServiceNow, ConnectWise, Autotask, HaloPSA, and Freshservice alongside CRM systems. Technical posture includes ISO 27001 certification and an in-progress SOC 2 Type II audit — both uncommon for a company at this stage — signaling a compliance-first design oriented toward regulated buyers. Engineering cadence has been aggressive, with 25 product releases shipped in under 12 months; recent additions include ServiceNow-to-ServiceNow co-managed IT capabilities and natural-language configuration. Co-founders Greg Rudakov (CEO) and Steve Rudakov (CTO) lead a 1–10 person team.
Revenue is generated via a subscription model priced per connection, complemented by a free tier that lowers the barrier to MSP evaluation. The company has raised approximately $1 million in pre-seed funding (March 2026), building on earlier 2025 rounds led by Exhort Ventures, Func Ventures, and Antler, and is positioned within the channel partner community through a CRN Channel Awards Australia shortlist.
Support Fusion firmographics
Firmographics- Name
- Support Fusion
- Legal name
- Support Fusion Pty Ltd
- Website
- https://suppfusion.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Support Fusion provides managed bi-directional ticket synchronization middleware connecting ITSM, PSA, RMM, and CRM platforms across company boundaries for managed service providers and IT service providers, operating primarily in Australia, the United States, the United Kingdom, and New Zealand.
- Ownership category
- akta.pro rank
Support Fusion industry classification
Industry- Product category
- IT Service Management Integration / Cross-Platform Ticket Synchronization
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- API-Led Integration Middleware (Integration Gateways) (HDAEACAL)
- akta.pro secondary industry
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
Keywords
Where Support Fusion is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Support Fusion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Per Connection: Fees vary based on the number, type and ticket-processing volume of Connected Systems. Pricing is fixed per connection rather than per-action billing, distinguishing from per-task automation platforms. Supports self-serve subscriptions with credit card billing and enterprise order forms. Fees denominated in US Dollars unless otherwise stated at registration.
- Free Manual Sync Plan: A free tier allowing manual testing of integrations at no cost before committing to automatic syncing. Enables proof-of-concept against sandboxes for each platform with staging config running independently of production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Manual Sync - Free |
| Subscription | Monthly | Automatic Sync - Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Support Fusion product offering
Product offeringCore offering
Support Fusion sells a managed bi-directional ticket synchronization middleware that connects ITSM, PSA, RMM, CRM, and ERP platforms across company boundaries for IT service providers, managed service providers, and their enterprise clients. The platform runs pre-built connectors for ServiceNow, ConnectWise, Autotask, HaloPSA, Jira, Freshdesk, Freshservice, ServiceDesk Plus, Zendesk, Syncro, HubSpot, and NetSuite, and is configured by operations teams in hours without code, scripting, or professional services. Revenue is generated through recurring SaaS subscriptions priced per connected system, with a free Manual Sync tier available for proof-of-concept against sandboxes.
Differentiator
Problem solved
Functional benefit
Products and services
- Support Fusion Platform Managed bi-directional ticket synchronization middleware for IT service providers, MSPs, and enterprise IT teams. Pre-built connectors sync tickets, comments, attachments, assets, time entries, invoices, and customer records across ServiceNow, ConnectWise, Autotask, HaloPSA, HaloITSM, Jira, Freshdesk, Freshservice, ServiceDesk Plus, Zendesk, Syncro, Paratira, HubSpot, and NetSuite. Configured through a no-code visual interface in hours; each organization retains its own credentials and disconnect switch.
Quantifiable outcome
- Setup in hours with most connections live within the first day
- +3 more outcomes
Companies that use Support Fusion
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Support Fusion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature8 records
Support Fusion partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Support Fusion competitors and assessment
Company assessmentDirect peers
- Exalate: Exalate provides bi-directional ticket synchronization between ITSM/PSA platforms (Jira, ServiceNow, Azure DevOps, ConnectWise, etc.) across company boundaries. It is the closest direct competitor to Support Fusion in the cross-company ticket sync category, with comparable connector breadth and use cases.
- Rewst: Rewst is a no-code automation platform purpose-built for MSPs, integrating PSA, RMM, and ticketing tools (ConnectWise, Autotask, HaloPSA, etc.). Directly competes for the MSP automation budget that Support Fusion targets, with overlapping connector library and similar operational persona.
Broad incumbents
- Workato: Workato is a leading enterprise iPaaS offering connectors to ITSM/PSA systems alongside broader enterprise app integration. Competes in the same RFP space when enterprises consider iPaaS vs. specialist integration, though Workato is broader and heavier to implement.
- Boomi: Boomi is an enterprise iPaaS with broad connector coverage including ITSM platforms. Represents the 'enterprise iPaaS' alternative Support Fusion explicitly contrasts against in its positioning, often selected by larger enterprises with broader integration needs.
- MuleSoft (Salesforce): MuleSoft is an enterprise iPaaS within Salesforce that supports complex integration scenarios including ITSM/PSA connectivity. Competes for the same enterprise integration budget where Support Fusion is considered, but priced and structured for large statements of work.
- Zapier: Zapier is the dominant general-purpose automation platform. Support Fusion explicitly positions against Zapier for cross-company record syncing, arguing Zapier's per-task billing model is uneconomical for high-volume ticket sync.
- Celigo: Celigo is an iPaaS focused on business process integrations including ERP and CRM. Represents another broad incumbent alternative when organizations evaluate managed integration for ticketing and operational workflows.
- Tray.io: Tray.io is a general-purpose iPaaS used by IT teams for integration workflows. Competes for IT integration budget where Support Fusion is evaluated, though Tray.io is positioned more broadly and less specialized for the MSP-enterprise ITSM boundary.
- Make (Integromat): Make is a visual automation platform offering connectors to ITSM and PSA tools. Frequently considered alongside Zapier as a general-purpose alternative to Support Fusion's managed, per-connection offering.
Emerging players
- Unito: Unito provides bi-directional sync between work management tools (Jira, Asana, Trello, GitHub, ServiceNow) with no-code configuration. Overlaps in the bi-directional sync category, particularly for Jira and ServiceNow users, though broader than ticket sync.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Support Fusion social profiles
Digital presenceSupport Fusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Support Fusion leadership team
Management profileNumber of profiles
Profiles2 records
Support Fusion funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Support Fusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Support Fusion
What does Support Fusion do?
Support Fusion sells a managed bi-directional ticket synchronization middleware that connects ITSM, PSA, RMM, CRM, and ERP platforms across company boundaries for IT service providers, managed service providers, and their enterprise clients. The platform runs pre-built connectors for ServiceNow, ConnectWise, Autotask, HaloPSA, Jira, Freshdesk, Freshservice, ServiceDesk Plus, Zendesk, Syncro, HubSpot, and NetSuite, and is configured by operations teams in hours without code, scripting, or professional services. Revenue is generated through recurring SaaS subscriptions priced per connected system, with a free Manual Sync tier available for proof-of-concept against sandboxes.
Is Support Fusion a public or private company?
Support Fusion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Support Fusion founded?
Support Fusion was founded in 2025. It employs 1 to 10 people.
Where is Support Fusion based?
Support Fusion is headquartered in Melbourne, Australia, in the Oceania region.
How does Support Fusion make money?
Two revenue lines are on record. SaaS Subscription - Per Connection is the primary driver. The others are free Manual Sync Plan.
Who are Support Fusion's main competitors?
Direct peers on record are Exalate and Rewst. Broad incumbents are Workato, Boomi, MuleSoft (Salesforce), Zapier, Celigo, Tray.io and Make (Integromat). Unito is listed as an emerging player.
Does Support Fusion have an API?
No public API is recorded for Support Fusion.
What industry is Support Fusion in?
Support Fusion's product category is IT Service Management Integration / Cross-Platform Ticket Synchronization. Its primary akta.pro industry code is HDAEACAL, API-Led Integration Middleware (Integration Gateways), with a secondary code of HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes. Its NAICS code is 541512 and its SIC code is 7373.