Frak Labs

What Frak Labs does

Frak Labs is a Paris-based private technology company that operates a two-sided 'Recommendation Economy' platform connecting everyday consumers who share product recommendations with e-commerce brands seeking measurable word-of-mouth customer acquisition. Consumers install the Frak mobile app (iOS and Android) or browser wallet, share personalized tracking links to products on participating brand websites, and earn cashback rewards when friends purchase through those links — with both referrer and referee receiving benefits. Brands integrate Frak via a Wallet SDK (JavaScript/TypeScript core, React SDK, and Web Components) or through native plugins across Shopify, WordPress/WooCommerce, PrestaShop, and Magento, with onboarding claimed at under an hour.

The platform is built on a non-custodial Web3 wallet architecture: user identity is a wallet address derived from a biometric credential (Face ID / Touch ID) via the WebAuthN (FIDO) protocol, with biometric data stored exclusively on-device so Frak itself never accesses it. Transaction and reward data are recorded on blockchain infrastructure, pseudonymized to wallet addresses. Reward disbursement and e-money issuance are handled by regulated partner Monerium, allowing Frak Labs to operate as technology infrastructure rather than a licensed payment institution. The company is GDPR-aligned with EU-hosted technical data and a documented data-minimization stance (no name, email, or phone required).

Commercially, Frak runs a pure performance-based model with no setup costs, subscriptions, or commitments: brands define a reward per conversion (for example, €10), Frak retains a 20% commission (€2), and the remainder (€8) flows to the recommending consumer. The company is early-stage — incorporated as Frak Labs (SIRET 953 585 783) and backed by a 2023 $500K seed round from Cedar Mundi Ventures and Mangrove Capital Partners with AGORANOV incubator support — with a team of 1–10 led by CEO Matthieu Viala, CTO Quentin Nivelais, and Head of Business Development Virginie Maire.

Name

Frak Labs

Legal name

Frak Labs

Website

https://frak.id

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Frak Labs operates a Web3-based Recommendation Economy platform where consumers earn cashback for sharing personalized product links, and e-commerce brands acquire customers via performance-based 20% commission on rewards.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industry

Crypto Payment Gateways & Checkout APIs (FSADAIAA)

Keywords

• Web3 wallet platform
• Recommendation economy
• Affiliate marketing software
• E-commerce rewards
• Blockchain referral platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Brand Commission (Performance-based): Frak charges brands a 20% commission on the reward amount when recommendations generate purchases. Brands define reward amounts (e.g., €5 per sale), and Frak takes commission from that amount. Example: CAC = €10, Frak commission = €2, Rewards distributed = €8. No fixed costs, no subscription, no setup fees.
2. Ecosystem Growth (Indirect): As the platform scales with more brands and users, transaction volumes increase. The ecosystem value derives from network effects between brands seeking customer acquisition and consumers sharing recommendations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Frak Labs operates a Web3-based recommendation economy platform that enables consumers to earn crypto rewards by sharing products via personalized tracked links. Brands integrate through SDKs and native plugins for Shopify, WordPress, and PrestaShop, with Frak earning a 20% commission on the rewards paid by brands for user-driven conversions.

Product overview

Frak Labs operates as a Recommendation Economy platform with a modular architecture. The core offering consists of the Frak Wallet (non-custodial Web3 wallet) and Frak App (mobile application) where users earn rewards by sharing products via personalized tracked links. For merchants and brands, Frak for Brands provides a business dashboard for campaign management. The Wallet SDK serves as the developer-facing product, offering software development kits in JavaScript/TypeScript (Core SDK), React (React SDK), and Web Components, plus native platform integrations for Shopify, WordPress/WooCommerce, and PrestaShop. Payment and electronic money services are provided by regulated third-party partners including Monerium. Frak Labs acts as technology infrastructure provider, not a financial services provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Frak Wallet Non-custodial Web3 wallet that allows consumers to securely hold and manage crypto rewards earned through product recommendations, with biometric (WebAuthN/FIDO) authentication and Sign-In with Ethereum (SIWE).
• Frak App Consumer-facing mobile application that lets individual users discover products, generate personalized tracked referral links, share them socially, and receive crypto rewards upon conversion.
• Frak for Brands Brand-side dashboard and program that enables e-commerce merchants to launch recommendation-reward campaigns, track conversions, and pay crypto rewards to consumer ambassadors who drive sales.
• Wallet SDK Developer-facing software development kit that allows brands and platforms to embed Frak's non-custodial wallet and reward distribution functionality directly into their own products.
• Shopify Integration Native Shopify app/plugin that lets Shopify merchants plug Frak's recommendation-reward flow directly into their storefront without custom engineering.
• WordPress Plugin WordPress/WooCommerce plugin that enables WordPress-based merchants to enable Frak's recommendation reward flows on their e-commerce sites.
• PrestaShop Module PrestaShop add-on module that allows PrestaShop merchants to integrate Frak's recommendation-reward and crypto payout flows into their storefronts.

Quantifiable outcome

• Estimated €55/month earnings potential for users with 15 links/month, 1000 network, 3% conversion rate
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, primary and secondary.

• MoneriumcoreOthersRegulated payment services partner handling financial operations associated with rewards and electronic money issuance. Monerium processes data necessary to execute payments under their own privacy policies. Frak Labs is not a payment institution or financial services provider.
• ShopifyprimaryTechnology or IntegrationDedicated Shopify app available in the Shopify App Store. Integrates seamlessly with any Shopify site. Merchants can manage everything from their Shopify dashboard and access detailed stats in the Frak business dashboard. One-click installation.
• WooCommerceprimaryTechnology or IntegrationNative WooCommerce webhook integration for purchase tracking. Frak plugin provisions WC_Webhook visible in WooCommerce admin. HPOS-compatible. Available via Frak WordPress plugin for sites with WooCommerce installed.
• WordPressprimaryTechnology or IntegrationWordPress plugin available for any WordPress site (WooCommerce optional). Provides Gutenberg blocks, shortcodes, and widgets. Native WooCommerce webhook integration. Available on GitHub for download.
• PrestaShopsecondaryTechnology or IntegrationModule available for PrestaShop 8.1+ stores. Auto-injects sharing button on product pages. Uses signed webhook for purchase tracking with HMAC-SHA256 signing. Available on GitHub.
• MagentosecondaryTechnology or IntegrationSDK compatible with Magento e-commerce platform as part of the 'compatible with all e-commerce CMS platforms' positioning.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Talkable: Referral marketing platform providing brands with share-link tracking, double-sided rewards, and analytics dashboards. Comparable to Frak on workflow and customer (DTC/e-commerce brands) but lacks the Web3/wallet element.
• Friendbuy: Referral and loyalty marketing platform focused on e-commerce brands, offering tracked referral links, reward distribution, and branded dashboards. Closest direct competitor to Frak's brand dashboard and Shopify-native positioning, differing mainly on settlement rails (traditional payout vs. crypto wallet).
• ReferralCandy: Shopify-first referral marketing app giving merchants post-purchase referral flows, coupon-based rewards, and a dashboard. Competes head-to-head with Frak for Shopify merchants seeking low-friction customer acquisition.
• Lolli: Bitcoin rewards and cashback shopping app that lets consumers earn BTC when shopping at partner brands. Closest behavioral analogue to Frak's consumer-cashback-via-crypto mechanic, though Lolli settles in BTC while Frak uses a wallet ledger on-chain.
• Refersion: Affiliate and influencer marketing platform purpose-built for Shopify and major e-commerce stacks, allowing brands to launch referral/affiliate programs and track conversions. Directly comparable because Frak's brand-side offering competes for the same merchant use case and pricing model.

Others

• MetaMask: Leading self-custodial Web3 wallet used for authentication, signing, and on-chain identity via Sign-In with Ethereum. Comparable on the Web3 wallet layer underpinning Frak's user identity and reward ledger, though MetaMask is infrastructure-only and not referral-focused.

Broad incumbents

• Yotpo: Established e-commerce marketing platform spanning reviews, loyalty, SMS, and referrals; used by many large DTC brands. Comparable as a broad incumbent offering competing referral functionality within a larger suite.
• ShopBack: Large cashback marketplace serving consumers across APAC, paying users when they transact via tracked links at partner merchants. Comparable business model (referral-mediated cashback) at much larger scale and with conventional (non-crypto) rails.
• Rakuten Rewards: Major cashback/rewards network connecting consumers with retailer offers; legacy brand in the referral-cashback category. Tangentially comparable as a scaled incumbent Frak must differentiate against.

Emerging players

• Bitrefill: Crypto-native platform enabling users to purchase gift cards and pay bills using Bitcoin/crypto balances. Overlaps in philosophy (everyday crypto utility and fiat off-ramp) but operates in gift cards rather than retail referral.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frak_defi
• GitHubgithub.com/frak-id
• LinkedInlinkedin.com/company/frak-labs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frak Labs