Tango Card

What Tango Card does

Tango Card, Inc. is a Seattle-based B2B rewards and payouts platform founded in 2005 (firmographic data also notes 2009) that operates as a subsidiary of Blackhawk Network. The company delivers digital gift cards, prepaid cards, charitable donations, and flexible payout products to corporate customers through three principal surfaces: a self-serve web portal (Tango Portal) at no minimum or sign-up fee, a proprietary REST-based Rewards as a Service (RaaS) API with 99.5% uptime SLA, and pre-built SaaS integrations with Salesforce, HubSpot, Qualtrics, Zapier, Slack, Workato, and Namely. The platform exposes a catalog of 3,100+ rewards across 200+ countries and territories in 50+ currencies.

Under the hood, the architecture combines a licensed money transmitter framework (Tango Card holds Washington Money Transmitter License #550-MT-11779 and operates as an authorized delegate of Blackhawk Network California, Inc. across 40+ US states) with card issuance partnerships (Pathward N.A., Sunrise Banks N.A., Peoples Trust Company, Swift Prepaid Solutions) for Visa/Mastercard prepaid issuance, and PCI DSS / ISO 27001 compliance for security. Revenue is generated through transaction-based margins on wholesale-purchased gift cards and prepaid cards, plus API/platform subscription and enterprise program management fees. The 3,100-SKU catalog, RaaS API, and SaaS integrations together drive both product-led growth and enterprise field sales motions.

Tango Card serves a diverse base spanning HR/recognition, market research incentives, healthcare/wellness programs, government disbursements, marketing/lead generation, corporate finance/treasury payouts, and enterprise-scale reward programs. Named customers and partners include Overcoming U, Qarrot, American Campus Communities (cited $65K annual savings), Awardco, and AMC Theatres. Parent ownership by Blackhawk Network provides regulatory infrastructure and supplier relationships; the company operates semi-independently while leveraging the parent's payment network reach.

Name

Tango Card

Legal name

Tango Card, Inc.

Website

https://tangocard.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Tango Card is a Seattle-based B2B rewards platform (subsidiary of Blackhawk Network) that delivers digital gift cards, prepaid cards, and flexible payouts via a self-serve portal, a proprietary RaaS API, and SaaS integrations, serving HR, marketing, finance, and enterprise program customers across 200+ countries.

Ownership category

akta.pro rank

Product category

Digital Rewards and Gift Card Platform

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Digital gift card platform
• Rewards-as-a-service API
• Prepaid card distribution
• Employee recognition programs
• Corporate reward fulfillment

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Card and Reward Sales: Tango generates revenue by purchasing gift cards and rewards at wholesale rates from brands and merchants, then reselling them to business customers at a margin. The platform enables bulk orders of physical and digital gift cards, prepaid cards, and charitable donations.
2. API and Platform Services: Revenue from providing API access and platform services to developers and enterprises integrating reward functionality into their applications. The RaaS API and SaaS integrations with platforms like Salesforce and HubSpot represent platform-based revenue streams.
3. Enterprise Program Management: Revenue from enterprise customers managing large-scale reward and payout programs, including custom program design, branded materials, and dedicated account management services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tango Card provides a digital gift card and rewards platform that enables businesses to deliver physical and digital gift cards, prepaid Visa/Mastercard cards, and charitable donations to employees, customers, prospects, and channel partners worldwide. The company offers a self-serve portal, a Rewards-as-a-Service API with sandbox, and SaaS integrations that allow clients to launch bulk, automated, or end-to-end reward programs. Delivery options span Reward Link, Global Choice Link, Disbursement Link, and the Tango Choice catalog of 1,000+ brands across 90+ countries.

Product overview

Tango Card operates as a rewards and payments platform offering a comprehensive suite of products centered around gift cards, prepaid cards, and incentive solutions. The core platform consists of Tango Portal (self-serve web portal) and Tango Choice (selectable rewards product), supplemented by the Rewards as a Service (RaaS) API for programmatic integration. Additional modules include PointsJoy (points-based rewards), Rebate Processing, and choice products (Reward Link, Global Choice Link, Disbursement Link) enabling flexible redemption options. The platform provides access to a catalog of 3,100+ physical and digital gift cards, prepaid cards, and charitable donations across 200+ countries. SaaS integrations with Salesforce, HubSpot, Slack, Qualtrics, Zapier, Namely, and Workato extend functionality into existing business workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Tango Portal: Self-serve portal for sending rewards instantly, advanced reporting, bulk ordering, and order tracking.
• RaaS (Rewards as a Service)
• PointsJoy
• Reward Link
• Global Choice Link
• Disbursement Link

Products and services

• Tango Portal Self-serve web application that lets businesses launch and manage digital gift card, prepaid card, and charity donation programs without engineering work. It supports bulk, automated, and end-to-end reward delivery for employee, customer, and partner programs.
• RaaS API (Rewards-as-a-Service API) Developer API and sandbox that enables software platforms to programmatically send gift cards, prepaid cards, and donations globally, with a single integration across the catalog of 1,000+ brands.
• SaaS Integrations Pre-built connectors and embeddable reward experiences that plug into HRIS, CRM, marketing automation, survey, and engagement platforms so customers can launch reward programs from within their existing software stack.
• Reward Link Single-brand digital reward link product that delivers a specific retailer or prepaid gift card via email, SMS, or URL to employees, customers, or partners.
• Global Choice Link Multi-brand reward link that lets recipients choose from multiple gift card, prepaid card, or charity donation options across global catalogs.
• Disbursement Link Mass payout product designed for sending gift cards, prepaid cards, or donations to large recipient populations for rebates, claims, or settlements.
• Tango Choice Catalog-based gift card offering that gives recipients a curated menu of retailers, prepaid cards, and charity options across 90+ countries and 17 languages.
• Rebate Processing End-to-end rebate management service that designs, administers, and fulfills consumer rebate programs on behalf of enterprise clients.
• Gift Cards Physical and digital gift card catalog of retail and restaurant brands available for distribution through the Tango Card platform.
• Prepaid Cards Visa and Mastercard prepaid cards distributed globally for incentives, rewards, and disbursement use cases.
• Charity Donations Charitable donation reward option that lets recipients choose to donate to participating nonprofits in lieu of a gift card.
• PointsJoy Program that enables loyalty programs to offer gift card and prepaid card redemption options to their members.

Quantifiable outcome

• 60-80% survey completion rates with gift card incentives compared to industry average of 10%
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Blackhawk Network California, Inc.coreStrategic or Co-development PartnerTango Card operates as an authorized delegate of Blackhawk Network California, Inc. (NMLS ID: 925953) for regulated money transmission activities across 40+ US states. This partnership provides Tango with licensing infrastructure for money transmitter operations and access to Blackhawk's payment network and supplier relationships.
• AwardcomajorChannel Partner/ Reseller/ DistributorAwardco is a partner utilizing Tango's rewards platform for marketplace redemptions. Awardco's leadership, including Product Manager Tyler Rasmussen and VP of Marketplace James Stewart, recommend Tango as a powerful rewards partner that helps clients succeed.
• SalesforcemajorTechnology or IntegrationSalesforce integration allows Tango customers to send rewards directly from Salesforce platform, enabling seamless incorporation of incentive programs into CRM workflows.
• HubSpotmajorTechnology or IntegrationHubSpot integration enables Tango reward delivery integrated with HubSpot's marketing and sales platform for customer engagement and incentive programs.
• QualtricsmajorTechnology or IntegrationQualtrics integration allows Tango reward delivery tied to survey completion and research participation incentives within the Qualtrics XM platform.
• Swift Prepaid Solutions, Inc. (dba daVinci Payments)coreStrategic or Co-development PartnerOpen-Loop Cards provided by Swift Prepaid Solutions, Inc. for prepaid card rewards. Provider issues cards through designated banks and maintains cardholder agreements and fee structures.
• Pathward, N.A.coreStrategic or Co-development PartnerPathward, N.A. (Member FDIC) issues Visa prepaid cards and gift cards for Tango in the US under Visa license. Also issues Discover gift cards and prepaid cards under Pathward partnership.
• Peoples Trust CompanycoreStrategic or Co-development PartnerPeoples Trust Company issues Visa Prepaid Cards in Canada under Visa license and Prepaid Mastercard under Mastercard license for Canadian market delivery.
• Sunrise Banks N.A.coreStrategic or Co-development PartnerSunrise Banks N.A. (Member FDIC) issues Visa prepaid cards and gift cards in partnership with Mastercard International under applicable licenses.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tremendous: Tremendous is a B2B rewards and payouts platform offering digital gift cards, prepaid cards, and donations globally via API and dashboard — directly comparable to Tango Card in catalog breadth, API-first delivery, and target customer (HR, marketing, research, enterprise programs).
• Rybbon: Rybbon is a digital gift card and incentive platform owned by Blackhawk Network — Tango's corporate sibling — competing for the same enterprise research, HR, and marketing reward use cases with similar global catalog and API offerings.
• Giftbit: Giftbit is a digital gift card distribution platform serving businesses for bulk and API-driven reward delivery across North America — comparable to Tango in catalog-driven B2B gift card delivery, though with a narrower geographic footprint.
• Givex: Givex operates a gift card, loyalty, and stored-value platform serving global retailers and B2B customers — comparable to Tango in closed-loop and prepaid card distribution, with overlapping merchant-network economics.

Emerging players

• Xoxoday: Xoxoday is a global employee engagement and rewards platform offering gift cards, prepaid cards, experiences, and merchandise across 100+ countries — overlapping with Tango's RaaS, PointsJoy, and global rewards catalog for HR/enterprise customers.
• Awardco: Awardco is an employee recognition platform that uses Tango's marketplace for reward redemption and competes with it on enterprise recognition programs — directly comparable in HR/employee reward redemption mechanics and catalog-driven delivery.

Broad incumbents

• Reward Gateway: Reward Gateway is an established employee engagement and recognition platform with embedded rewards, recognition, and wellbeing modules — competing with Tango on enterprise HR reward distribution while offering a broader engagement suite.
• Blackhawk Network: Blackhawk Network is Tango Card's parent company and one of the largest gift card and payments networks, distributing physical and digital gift cards globally — comparable as the upstream infrastructure Tango sits within for catalog, licensing, and supplier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tangocard
• Facebookfacebook.com/TangoCard
• LinkedInlinkedin.com/company/tango-card-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tango Card