Smartfit

What Smartfit does

Smartfit Escola de Ginástica e Dança S.A. is the largest fitness network in Latin America, operating 1,320+ gym units across 8 Latin American countries with its Black-tier plan providing access to 2,000+ academies in 16 countries. Founded in 2005 and headquartered in São Paulo, the publicly traded company (B3: SMFT3) serves individual mass-market consumers through three monthly subscription tiers — Fit (R$99.90), Smart (R$119.90), and Black (R$159.90) — alongside corporate clients via the Totalpass B2B platform and direct partnerships with employers including Natura, Bradesco, Banco do Brasil, Fiat, and QSaúde.

The company operates a multi-product fitness ecosystem anchored by its physical gym network and extended through proprietary digital health services. The Smart Fit App provides workout tracking, exercise videos, class booking, and 60 free workouts for non-members. Smart Fit Nutri (operated by N2B Nutrição Empresarial, CNPJ 55.070.007/0001-71) delivers online dietitian consultations with 170,000 subscribers and 145,000 cumulative consultation hours. Smart Fit Coach offers personalized online training at R$39.90/month, Smart Fit Body performs Inbody bioimpedance analysis at R$19.90 per exam, and Smart Fit Energy sells sports beverages at R$24.90. Group fitness offerings include FitDance (licensed), Smart Cross (30-minute HIIT), and Body Combat. In July 2024, Smartfit acquired Velocity, a premium spinning studio chain with 82-103 units, for R$183 million — the company's first M&A where the acquired brand was retained rather than rebranded.

Smartfit's go-to-market combines franchise-operated and company-owned units with direct-to-consumer digital channels and a B2B corporate wellness channel. Revenue is primarily recurring monthly subscription fees, supplemented by add-on digital services, franchise royalties, and aggressive promotional pricing (R$9.90 first-month offers). Q4 2025 revenue reached R$1.56 billion (up 18% YoY) with R$520 million EBITDA (up 22% YoY), and the company plans to open 250 additional locations in 2026. Major shareholder Patria Investments held 32.72% as of May 2023, following a secondary offering that raised $118.3 million and broadened the institutional investor base to include Canadian and Singaporean funds.

Name

Smartfit

Legal name

Smartfit Escola de Ginástica e Dança S.A.

Website

https://smartfit.com.br

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Smartfit is Latin America's largest gym network, operating 1,320+ units across 8 countries serving mass-market consumers. It offers three subscription tiers (Fit, Smart, Black) plus digital add-ons including nutrition, coaching, and bioimpedance. Founded 2005, publicly traded on B3 as SMFT3.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Gym memberships
• Fitness services
• Corporate wellness
• Group fitness classes
• Health club chain

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Recurring monthly membership fees from three subscription tiers (Black, Smart, Fit) with varying levels of access and benefits. Additional revenue from joining/activation fees. Primary revenue driver.
2. Digital Health Services (Nutri, Coach, Body, Energy): Add-on subscription and per-transaction services including Smart Fit Nutri (online dietitian consultations and meal plans), Smart Fit Coach (personalized training plans), Smart Fit Body (bioimpedance exams), and Smart Fit Energy (sports beverages). Sold as standalone subscriptions or bundled packages.
3. Corporate Wellness / B2B Plans: B2B membership plans for corporate clients, sold via Totalpass platform and direct corporate partnerships, offering employee fitness benefits.
4. Franchise Fees: Revenue from franchisee network expansion, including franchise development fees and ongoing royalties from franchise-operated units.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Smart Fit sells low-cost monthly gym memberships through a network of 1,320+ franchised and company-operated fitness centers across Latin America, organized into three tiers (Black, Smart, Fit). Memberships include access to group classes (FitDance, Smart Cross, Body Combat) and can be bundled with paid digital health add-ons such as Smart Fit Nutri (online nutrition), Smart Fit Coach (online personal training), Smart Fit Body (Inbody bioimpedance), and Smart Fit Energy sports beverages.

Product overview

Smartfit operates a multi-tiered fitness ecosystem combining physical gym operations with digital health services. The core offering includes gym memberships (Black, Smart, Fit plans) providing access to 1,320+ units across 8 Latin American countries, with the flagship Black plan offering access to 2,000+ gyms in 16 countries. The product portfolio extends through multiple digital add-on services: Smart Fit Nutri (online nutrition consultations and meal planning via app), Smart Fit Coach (personalized online training), Smart Fit Body (bioimpedance body composition analysis), and Smart Fit Energy (sports beverages). A key addition is Velocity (acquired spinning studios), representing Smartfit's expansion into premium boutique fitness. The ecosystem is tied together through the Smart Fit App, which provides workout tracking, exercise videos, and progress monitoring. The company also offers corporate fitness benefits through TotalPass.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Fit Nutri: Nutrition consultation and meal planning service with online dietitian consultations
• Smart Fit Body
• Smart Fit Coach
• Smart Fit Energy
• Velocity

Products and services

• Smart Fit Black Plan

Quantifiable outcome

• Q4 2025 revenue of R$1.56 billion, up 18% year-over-year
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Nu (Nubank)minorOthers · 1 January 2026Brazilian digital bank operating in Mexico, profiled alongside SmartFit as one of 5 Brazilian companies in Expansión magazine's 2026 ranking of 500 Most Important Companies in Mexico.
• Totalpass (Corporate Wellness Platform)coreChannel Partner/ Reseller/ Distributor · 1 January 2026B2B corporate wellness platform (totalpass.com/br) through which SmartFit offers corporate gym membership plans to employee benefit programs. Linked from smartfit.com.br as 'Planos corporativos'.
• ASICSminorGTM or Marketing PartnerAthletic footwear and gear brand. Multiple joint promotional campaigns including discount coupons for Smart Fit members (R$99 bonus, 15-25% discounts), race event sponsorships (Smart Fit Run, Dia do Desafio, Arnold Championship), and VIP race entries.
• QSaúdeminorGTM or Marketing PartnerCorporate health and wellness benefit partner. Partnership listed in Smart Fit contracts page under 'Parceria QSaúde'.
• NaturaminorGTM or Marketing PartnerBrazilian beauty products company. Employee benefit partnership offering Smart Fit discounts to Natura employees, listed in contracts page.
• ShopeeminorGTM or Marketing PartnerE-commerce platform. Partnership promotions offering Smart Fit discount codes to Shopee customers, reciprocal placement on Smart Fit website. Listed as ongoing partnership in contracts.
• DafitiminorGTM or Marketing PartnerBrazilian fashion e-commerce platform. Cross-promotional campaigns with discount codes, including 'Coach Dafiti' and '10off Dafiti' campaigns listed in contracts.
• iFoodminorGTM or Marketing PartnerBrazilian food delivery platform. 'Indique e Ganhe - iFood' promotional campaign allowing members to earn rewards by referring iFood users to Smart Fit.
• Chilli BeansminorGTM or Marketing PartnerBrazilian eyewear brand. Promotional partnership offering VIP Black memberships and discounts to Chilli Beans customers. Listed in contracts page.
• Velocity (Acquired)coreStrategic or Co-development PartnerSpinning/bike indoor studio chain acquired by SmartFit in July 2024 for R$183 million. Velocity operates 82-103 units. This is SmartFit's first acquisition where the acquired brand will be retained rather than rebranded. Expansion plans include accelerating Velocity's footprint in Brazil and beyond.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Equinox Group: US-based ultra-premium fitness operator with clubs, digital subscription (Variis), and hospitality (SoulCycle, Equinox Hotels). Comparable through portfolio of premium fitness brands and integrated digital offering, but skewed to a much higher income tier than SmartFit.

Direct peers

• Basic-Fit: Pan-European low-cost gym chain listed on Euronext Amsterdam. Operates ~1,300+ clubs across Europe with very similar membership tiering, aggressive promotional pricing, and digital add-ons — the closest international analog to SmartFit's high-volume low-cost model.
• Planet Fitness: Largest low-cost fitness franchise globally (NYSE listed), operating ~2,500+ stores, predominantly in the US. Comparable through franchise-led mass-market gym expansion, $10/month entry pricing, and standardized unit economics — directly parallels SmartFit's franchise GTM in Latin America.
• The Gym Group: UK-listed low-cost gym operator with 240+ sites and a digital membership model. Similar mid-market positioning, no-frills pricing, and digital/self-serve acquisition funnel — directly comparable mass-market fitness services.
• Life Time Fitness: US-listed premium fitness chain operating large-format clubs with group classes, personal training, nutrition, and spa amenities. Comparable through full-service fitness ecosystem (group classes, training, digital, supplements) that resembles SmartFit's integrated Nutri/Coach/Body/Energy offering.
• Anytime Fitness: Global 24/7 fitness franchise with 5,000+ units across 50+ countries, owned by Self Esteem Brands. Directly comparable franchise operating model, compact box format, and cross-border member access.
• Bluefit: Brazilian low-cost fitness chain operating ~100+ units with similar mass-market positioning, low monthly fees, and group classes. Direct domestic competitor fighting for the same price-sensitive Brazilian member.

Emerging players

• Wellhub (formerly Gympass): Brazilian corporate wellness aggregator offering access to thousands of gyms (including SmartFit's competitors and partners) via employer benefit programs. Competitor in the B2B/corporate wellness channel that SmartFit serves through Totalpass.
• Peloton Interactive: Global connected fitness platform combining hardware (bike, treadmill) with subscription content. Overlaps with SmartFit's digital Coach/Nutri offerings as substitute or complement for in-gym training.

Regional players

• Bio Ritmo: Brazilian premium fitness chain operating ~30+ units focused on higher-income Brazilian members. Local competitor at the premium end where SmartFit's Velocity acquisition also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smartfitoficial
• YouTubeyoutube.com/user/smartfitacademia
• Facebookfacebook.com/SmartFit.Oficial
• LinkedInlinkedin.com/company/smart-fit
• Instagraminstagram.com/smartfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartfit