Donatekart

What Donatekart does

Donatekart is an Indian online donation and crowdfunding platform founded in 2016 that connects individual donors, corporate CSR partners, and verified NGOs through a self-serve web platform. The platform enables both monetary donations and product-based giving (groceries, school supplies, medicines, utility bills) to causes spanning medical emergencies, elderly care, animal welfare, children, and disaster relief. Core platform features include a 4-step NGO verification process, DK Assured campaigns with end-to-end donation-to-delivery updates, Section 80G tax-benefit integration with Form 10BE issuance, and a 0% platform fee and 0% payment gateway fee model for fundraisers. The platform is headquartered in Bangalore (HSR Layout) with operations covering 686 districts across all 28 Indian states, supported by a network of 10,000+ verified NGOs and 680+ vendors.

The business model is freemium on the supply side: fundraisers (individuals, patients, NGOs, animal welfare organizations) use the platform at zero cost, while the company monetizes through corporate CSR partnerships — the primary B2B revenue stream — and through donor-side programs. The platform offers Monthly Giving subscriptions with curated missions (End Sexual Violence, Save Our Strays, Feed Elderly Sadhus, etc.), Medical Fundraising (Life) with a 5% matching contribution funded by Donatekart itself, a Paws sub-platform for animal welfare, and the Donatekart Disaster Relief Force (DDRF) with a documented 72-hour relief delivery capability. To date, the platform has facilitated over ₹400+ Cr across campaigns, served 25+ lakh donors, and is recognized by BSE India (BSE Samman), Nasscom (Social Innovation Award), HDFC Bank, T-Hub, and Zone Startup, with co-founders listed in Forbes 30 Under 30 in 2022.

Customer segments span individual one-time and recurring donors, NGOs and changemakers running campaigns, corporate CSR partners fulfilling mandates, and animal welfare organizations. Distribution is entirely web-based (no native app) via donatekart.com, with corporate partnerships handled via direct B2B engagement. Disclosed capital raised totals under $400K across two seed rounds (2017 and 2019), and headcount is 51-100 employees, suggesting a lean, largely bootstrapped operating model.

Name

Donatekart

Legal name

Donatekart

Website

https://donatekart.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Donatekart is an Indian donation crowdfunding platform founded in 2016 that connects individual donors, corporate CSR partners, and 10,000+ verified NGOs through product-based and monetary giving, with 25+ lakh donors and operations across all 28 Indian states.

Ownership category

akta.pro rank

Product category

Online Donation & Crowdfunding Platform

NAICS

Other Grantmaking and Giving Services (813219), Emergency and Other Relief Services (624230)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Online donation platform
• Crowdfunding for NGOs
• Medical fundraising
• Corporate CSR partnerships
• Recurring charitable giving

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Commission on Fundraising: 0% platform fee and 0% payment gateway (PG) fee for fundraisers. The platform appears to be subsidized through corporate CSR partnerships, donations, and volume-based efficiency. Some premium features (e.g., 5% matching on medical campaigns) are funded by the platform itself.
2. Corporate CSR Partnerships: Companies partner with Donatekart for CSR initiatives, leveraging the platform's NGO network and logistics to fulfill corporate social responsibility obligations. This drives B2B revenue.
3. Monthly Giving Subscriptions: Monthly donors pledge recurring contributions (e.g., ₹1,800/₹2,500/₹3,500 per month) to ongoing missions. This provides predictable recurring revenue and sustained giving.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Donatekart operates an online crowdfunding platform that connects individual donors with verified NGOs, charitable causes, and medical fundraisers across India. The platform lets donors select specific products or items to fund (instead of transferring cash) and uses a 4-step verification process to vet NGOs and campaigns. It also runs category-specific verticals for medical care, animal welfare, disaster relief, and seasonal welfare initiatives.

Product overview

Donatekart is a donation-based crowdfunding platform offering multiple interconnected products and initiatives. The core platform enables product and monetary donations to verified NGOs with full transparency and tracking. Key products include Medical Fundraising (Life) for medical treatments, Paws for animal medical care, the Monthly Giving Program with curated Monthly Missions for recurring donations, and campaign-specific categories for Strays, Children, Elderly, and Specially-Abled. The platform also operates specialized initiatives including the Disaster Relief Force (DDRF) for emergency response, seasonal Heat Wave and Winter Campaigns, plus add-on services like Gift Cards and Corporate Partnerships for CSR engagement. All campaigns feature DK Assured verification with guaranteed updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Donatekart Online Donation Platform India's online crowdfunding and donation platform that connects individual donors with verified NGOs, charitable causes, medical patients, and animal welfare cases. Lets donors fund specific products/items (rather than cash), runs DK Assured NGO verification, and supports one-time and recurring giving.
• Life (Medical Fundraising) A medical fundraising vertical under the Donatekart platform that hosts verified campaigns for patients needing funds for surgeries, treatments, and ongoing medical care, and offers a 5% matching program on these medical campaigns.
• Paws (Animal Medical Care) An animal welfare vertical on the Donatekart platform that runs fundraising campaigns for medical care, food, and shelter of stray and abandoned animals in India.
• Monthly Giving Program A recurring (monthly) subscription donation program for individual donors, with curated 'Monthly Missions' that channel sustained contributions to ongoing NGO and cause initiatives.
• Disaster Relief Force (DDRF) Donatekart's in-house disaster relief initiative that runs rapid-response fundraising campaigns for populations affected by floods, heat waves, pandemics, and other disasters in India.
• Heat Wave Initiative A seasonal Donatekart initiative that raises funds and supplies (water, shelter, relief materials) to help communities and vulnerable groups affected by heat waves in India.
• Winter Campaigns A seasonal Donatekart initiative that funds warm clothing, blankets, and other winter supplies for homeless, elderly, and other vulnerable populations during the cold season in India.
• Donation Gift Cards Donation gift cards offered by Donatekart that let users gift a charitable contribution (to a chosen cause or campaign) to friends and family as an alternative to traditional physical gifts.
• Corporate Partnerships (CSR) A B2B offering that enables Indian companies and corporate foundations to channel their CSR budgets and employee engagement programs through Donatekart's portfolio of verified, DK Assured campaigns, with custom curated cause options and impact reporting.

Quantifiable outcome

• ₹400+ Cr raised across 10,000+ NGOs, benefiting 25+ lakh donors
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BSE IndiacoreGTM or Marketing PartnerBSE (Bombay Stock Exchange) supports and recognizes Donatekart as a trusted donation platform. BSE Samman recognition enhances platform credibility among corporate and institutional donors. The partnership helps build trust for the platform's NGO verification and donation transparency model.
• NasscomcoreGTM or Marketing PartnerDonatekart won the Nasscom Social Innovation Award, recognizing its technology-driven approach to social impact through crowdfunding. The Nasscom partnership connects the platform with India's tech startup ecosystem and provides credibility for its technology infrastructure.
• HDFC BankminorGTM or Marketing PartnerHDFC Bank partners with Donatekart for Corporate Social Responsibility programs, enabling HDFC to fulfill CSR obligations by directing funds through verified NGO campaigns on the Donatekart platform.
• T-HubminorGTM or Marketing PartnerT-Hub, India's largest startup incubator based in Hyderabad, has partnered with Donatekart, providing access to the startup ecosystem, mentorship, and innovation resources.
• Zone StartupminorStrategic or Co-development PartnerZone Startup, a startup incubator and accelerator ecosystem, recognizes and partners with Donatekart as an innovative social enterprise leveraging technology for charitable giving.
• 500+ Partner NGOscoreChannel Partner/ Reseller/ DistributorDonatekart partners with 500+ verified NGOs across India who use the platform to raise funds and receive product donations. These NGOs operate in disaster-affected areas and deliver relief materials to beneficiaries.
• 680+ Verified VendorscoreChannel Partner/ Reseller/ DistributorDonatekart maintains a trusted list of 680+ verified vendors for procurement of relief materials (food, shelter, medical supplies) that are delivered directly to disaster-affected areas through partner NGOs.
• Corporate CSR PartnerscoreGTM or Marketing PartnerCorporate partners use Donatekart's technology and NGO network to fulfill their CSR mandates. The platform provides real-time insights into ground operations, verified compliance documentation, and transparent fund utilization reporting for corporate philanthropists.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GiveIndia: GiveIndia is one of India's largest online donation platforms connecting donors with NGOs, offering transparent giving, tax benefits, and corporate CSR programs. It directly competes with Donatekart for individual donors, NGO partnerships, and CSR mandates across India.
• Ketto: Ketto is an Indian crowdfunding platform best known for medical and personal-cause fundraising, with a large donor base and CSR offerings. It competes head-on with Donatekart's Life/medical and social-cause fundraising products.
• Milaap: Milaap is an India-focused crowdfunding platform for medical emergencies, education, and community causes. Its medical-first orientation and verified-NGO model overlap tightly with Donatekart's Life product and verified campaign flow.
• ImpactGuru: ImpactGuru is an Indian crowdfunding platform specializing in medical, education, and emergency fundraising. It targets the same donor and patient segments as Donatekart's medical fundraising product.

Broad incumbents

• GoFundMe: GoFundMe is the largest global personal-cause crowdfunding platform, with growing presence in India for medical and emergency fundraising. It is a broader incumbent competitor to Donatekart in the online giving category.
• Classy: Classy is a fundraising platform for nonprofits offering donor CRM, campaign pages, and event fundraising. It is a broad incumbent in the nonprofit-tech space and an alternative stack for NGOs that might otherwise route through Donatekart.
• Funraise: Funraise is a nonprofit fundraising platform providing online giving, CRM, and donor management for charities. As a broader incumbent in nonprofit technology, it competes for the same NGO and donor mindshare as Donatekart.

Emerging players

• GiveDirectly: GiveDirectly is a nonprofit that sends cash directly to people in extreme poverty, with growing digital donor funnels. It is an emerging player in transparent, tech-enabled giving that overlaps with Donatekart's trust-and-impact narrative.

Others

• Razorpay: Razorpay is a leading Indian payment gateway that could enable donation flows for NGOs and could partner with or compete for downstream payment economics on platforms like Donatekart. It is an adjacent infrastructure provider rather than a direct donation competitor.
• Dasra: Dasra is an Indian philanthropic advisory and grantmaking intermediary working with corporates and NGOs. It is an adjacent ecosystem participant that competes for CSR mandate advisory dollars and NGO capacity-building engagements complementary to Donatekart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/donatekart

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donatekart