Noble Gold Investments

What Noble Gold Investments does

Noble Gold Investments is a U.S.-based precious metals investment company specializing in self-directed Gold and Silver IRAs. The company facilitates the purchase of IRS-approved physical gold, silver, platinum, and palladium coins and bars within tax-advantaged retirement accounts and supports rollovers from existing 401(k), IRA, 403(b), 457(b), and TSP accounts. According to company materials, since founding in 2003 it has served over 16,000 U.S. investors and secured more than $2.5 billion in retirement savings, operating under the legal entity Golden Bull, LLC dba Noble Gold Investments, with corporate presence in Pasadena, California.

The platform is built around a precious-metals IRA structure, with proprietary logistics and storage services: Noble Express provides fully insured home delivery in approximately five business days via discrete Royal Survival Packs, and Noble Fortress provides segregated storage at IRS-approved depositories. Storage is delivered through a core partnership with International Depository Services (IDS) at facilities in Dallas, Texas and New Castle, Delaware, with a Canadian storage option in Mississauga, Ontario; assets are insured under an all-risk policy through Lloyd's of London. The product portfolio spans IRA-eligible gold and silver coins, platinum and palladium coins and bars, and NGC/PCGS-graded rare/numismatic coins, supported by a free Gold and Silver Guide as a top-of-funnel educational asset.

The business model combines a one-time $80 IRA setup fee with a flat $275 annual fee (split $125 custodial and $150 segregated storage) and one-time precious-metals sales ranging from $5,000 to $500,000 per Royal Survival Pack. GTM is sales-led, with U.S.-based phone specialists guiding customers through a three-step onboarding process, supplemented by content marketing, PR placements in major financial media, an active social presence, review-platform positioning (BBB A+, 4.9 Google), and celebrity endorsements from Kevin Sorbo, Seth HoleHouse, and Dave Rubin. The company is privately held, has not disclosed external funding or M&A, and appears to have grown organically through operating revenues.

Name

Noble Gold Investments

Legal name

Golden Bull, LLC dba Noble Gold Investments

Website

https://noblegoldinvestments.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Noble Gold Investments is a U.S.-based precious metals IRA company serving over 16,000 retirement investors since 2003. It offers self-directed Gold, Silver, Platinum, and Palladium IRAs, segregated storage at IRS-approved depositories, and insured home delivery of physical bullion.

Ownership category

akta.pro rank

Product category

Precious Metals Investment Services

NAICS

Other Financial Vehicles (52599)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)

Keywords

• Precious metals IRA
• Gold IRA services
• Retirement rollover
• Self-directed IRA
• Wealth protection

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Gold IRA Setup and Management: One-time setup fee of $80 plus annual flat rate of $275 covering custodial services and secure segregated storage. The company facilitates rollovers from existing retirement accounts (401k, IRA, 403b, TSP) into precious metals IRAs.
2. Precious Metals Sales: Sale of IRA-approved physical precious metals including gold, silver, platinum, and palladium coins and bars. Products include American Gold Eagle, Canadian Maple Leaf, Austrian Philharmonic, and other government-minted or approved refinery products.
3. Home Delivery (Royal Survival Packs): Direct purchase of precious metals delivered to home with sizes ranging from $5,000 to $500,000, featuring hand-picked mixtures of highly liquid metals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Noble Gold Investments facilitates the purchase of IRS-approved physical precious metals — gold, silver, platinum, and palladium coins and bars — within self-directed retirement accounts. The company assists individual investors with rolling over existing 401(k), 403(b), 457(b), TSP, and traditional IRA funds into Precious Metals IRAs, and provides IRS-approved segregated storage through partner depositories. It also offers direct cash purchases of physical metals with insured home delivery via the Noble Express service.

Product overview

Noble Gold Investments is a precious metals investment company founded in 2003, offering a unified platform centered on self-directed Gold and Silver IRAs. The core product is the Precious Metals IRA (Gold IRA and Silver IRA), which allows investors to hold physical gold, silver, platinum, and palladium within tax-advantaged retirement accounts. Supporting the IRA products are a suite of product modules including gold coins (American Gold Eagle, Canadian Gold Maple Leaf, Austrian Gold Philharmonic, Australian Gold Kangaroo), silver coins (American Silver Eagle, Austrian Silver Philharmonic, Morgan Silver Dollars), platinum coins and bars, palladium coins and bars, and rare/numismatic coins. Add-on services include Noble Express home delivery (discrete Royal Survival Packs via insured courier) and Noble Fortress secure segregated storage at IRS-approved IDS depositories in Texas, Delaware, and Canada. An educational Gold and Silver Guide rounds out the offering. The company facilitates 401(k), 403(b), 457(b), TSP, and traditional IRA rollovers into precious metals IRAs.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Survival Pack: Hand-picked mixtures of precious metals for home delivery, available from $5,000 to $500,000, assembled for high liquidity and recognizability worldwide.
• Noble Express
• Noble Fortress

Products and services

• Gold IRA A self-directed individual retirement account that allows investors to purchase IRS-approved physical gold bars and coins as part of their retirement savings, offering tax-deferred or tax-free growth depending on whether the account is structured as a Traditional or Roth IRA.
• Silver IRA A self-directed Silver IRA that enables investors to hold IRS-approved physical silver bars and coins within a retirement account, providing portfolio diversification and inflation protection alongside the tax advantages of a Traditional or Roth IRA structure.
• Gold Coins IRA-eligible and collectible gold coins including the American Gold Eagle, Canadian Gold Maple Leaf, Austrian Gold Philharmonic, Australian Gold Kangaroo, and rare numismatic coins such as the 1854 Kellogg $20 Coin, sold to individual investors for inclusion in IRAs or for direct home delivery.
• Silver Coins IRA-eligible and collectible silver coins including the American Silver Eagle, Austrian Silver Philharmonic, Australian Silver Kangaroo, Morgan Silver Dollars, and junk silver coins, sold to individual investors for inclusion in IRAs or for direct home delivery.
• Platinum Coins and Bars IRA-eligible platinum products including American Platinum Eagle coins, Canadian Platinum Maple Leaf coins, and Baird & Co. platinum bars, offered in various sizes for portfolio diversification within an IRA or as a direct cash purchase.
• Palladium Coins and Bars IRA-eligible palladium products including the Canadian Palladium Maple Leaf coin and 1oz Credit Suisse Palladium Bar, providing exposure to a rare precious metal for portfolio diversification within an IRA or as a direct cash purchase.
• Rare Coins Collectible and rare coins independently graded and certified by NGC or PCGS, including historical U.S. coins such as Flowing Hair Half Dollars, 1804 Draped Bust Dollars, and 1933 Double Eagles, available for investment and IRA inclusion.
• Noble Express Home Delivery A home delivery service for physical gold, silver, platinum, and palladium coins and bars, shipped discreetly in Royal Survival Packs via fully insured Noble Express with delivery in approximately five business days, sized from $5,000 to $500,000.
• Noble Fortress Secure Storage Secure, segregated storage at IRS-approved depositories including IDS facilities in Dallas, Texas and New Castle, Delaware (USA) and Mississauga, Ontario (Canada), with full insurance coverage through Lloyd's of London, offered to IRA and direct-purchase customers.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Depository Services (IDS)coreStrategic or Co-development PartnerNoble Gold has partnered with IDS (International Depository Services) to provide state-of-the-art precious metals storage. IDS is COMEX/CME, LBMA and Intercontinental Exchange (ICE) approved. Storage locations include Texas and Delaware in the USA and Mississauga, Ontario in Canada. Assets are insured through Lloyd's of London all-risk policy.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goldco: Direct competitor in the self-directed precious metals IRA market, consistently ranked #1 in Gold IRA company reviews where Noble Gold places #2 or #3. Offers gold and silver IRAs with similar sales-led, specialist-driven onboarding model.
• Birch Gold Group: Direct competitor offering self-directed precious metals IRAs with education-focused positioning and similar sales-led GTM. Frequently grouped with Noble Gold in top-3 Gold IRA rankings.
• Augusta Precious Metals: Direct competitor focused on Gold and Silver IRAs with strong customer-education positioning and similar specialist-driven sales process. Competes for the same retirement-focused customer segment.
• American Hartford Gold: Direct competitor in the Gold IRA space with similar celebrity-endorsement-driven marketing (including Bill O'Reilly partnerships) and comparable fee structure targeting retirement investors.
• Rosland Capital: Direct competitor offering Gold, Silver, and Platinum IRAs with similar sales-led specialist approach and celebrity ambassador partnerships. Targets the same inflation-hedging retirement investor demographic.
• Lear Capital: Direct competitor in the precious metals IRA category with a longer operating history and similar sales-led onboarding process for retirement rollovers into physical metals.

Broad incumbents

• APMEX: Largest U.S. online precious metals dealer, offering retail gold/silver/platinum/palladium products and some IRA-eligible products. Broader portfolio than Noble Gold, less specialized in IRA rollovers but competes for the same metal-buying wallet.
• JM Bullion: Major online precious metals retailer offering gold, silver, and platinum products to retail and IRA-eligible buyers. Competes for retail precious metals demand but is less focused on IRA facilitation than Noble Gold.

Others

• Equity Trust Company: Self-directed IRA custodian that enables customers to hold alternative assets (including precious metals) in retirement accounts. Indirectly competitive as Noble Gold routes customers through similar custody structures; could disintermediate specialist dealers over time.

Emerging players

• iTrustCapital: Self-directed IRA platform enabling retirement account investment in physical gold/silver and cryptocurrency. Emerging fintech-style alternative to traditional Gold IRA specialists, competing for the same inflation-hedging retirement wallet with a more digital onboarding experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noblegoldinvest
• YouTubeyoutube.com/channel/UCeg7zXQdLQGDiTvVoQYlE4g
• Facebookfacebook.com/noblegold
• LinkedInlinkedin.com/company/noble-gold-investments
• Instagraminstagram.com/noblegoldinvestments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Gold Investments