Bitrix24

What Bitrix24 does

Bitrix24 is an all-in-one online workspace platform operated by Alaio that combines CRM, task and project management, team collaboration, HR automation, website building, e-commerce, and telephony into a single product, serving more than 15 million organizations across 18 languages. The platform is built on PHP with a proprietary framework, delivered as cloud SaaS or on-premise/self-hosted (Business license at $3,590 for up to 500 users; Enterprise at $24,990), and hosted on Amazon Web Services in Virginia (US) and Frankfurt (EU) with an MCP server for external AI tool connectivity. The product portfolio spans Bitrix24 CRM with omnichannel Contact Center, Tasks & Projects with Kanban/Gantt/Scrum views, Collaboration (chat, video calls, shared calendars, online documents), Sites & Stores (website builder with AI-generated content, landing pages, online store), HR & Automation (employee profiles, KPI tracking, approvals), and the Bitrix24 Copilot AI layer that applies generative AI, speech-to-text, image generation, and AI agents across modules.

The company runs a primarily product-led growth model with a free-forever tier for unlimited users, paired with flat-fee (not per-seat) subscription plans and a global certified partner network that handles enterprise sales, implementation, customization, and training in lieu of an internal sales function; partners earn 20-50% commission and a $1,000 kickstart bonus. The contracting entity varies by geography (Alaio Inc. in the US, Alaio Cloud Limited in Cyprus for EU, Bitrix24 India Private Limited in Bangalore, and ALAIO ME W.L.L in Bahrain for Gulf states), enabling localized commerce. Bitrix24 reports a 51-100 employee base, no outside funding rounds, and compliance certifications including SOC 1/2/3, GDPR, ISO 27001/27017/27018, PCI DSS Level 1, and HIPAA at the infrastructure layer, supporting enterprise deployments up to 10,000 users and 100 TB storage.

Name

Bitrix24

Legal name

Alaio

Website

https://bitrix24.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Bitrix24, operated by Alaio, is an all-in-one online workspace combining CRM, project management, collaboration, HR, and website building with an embedded Copilot AI layer, serving 15 million-plus organizations globally via freemium cloud SaaS, on-premise licenses, and a 50-country certified partner network.

Ownership category

akta.pro rank

Product category

Business Collaboration Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

akta.pro secondary industries

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Online workspace platform
• CRM software
• Project management software
• Team collaboration tools
• HR automation software

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud Subscription Plans: Monthly or annual subscription plans for cloud-hosted service with fixed user limits per tier. Flat pricing model means same price regardless of user count within plan limits.
2. On-Premise License Sales: One-time perpetual license sales for self-hosted deployment. Business edition at $3,590, Enterprise edition at $24,990. Includes subscription renewal options for updates and support.
3. Partner Reseller Program: Partners purchase licenses and subscriptions at 20-50% discount (based on partner level) and resell at full price. Real profits come from implementation, customization, workflow adjustments, and training services.
4. Professional Services (via Partners): Implementation, customization, integration, training, and consulting services provided by certified Bitrix24 partners worldwide.
5. Additional Functions & Add-ons: Cloud-based additional functions provided by Bitrix24 or third parties for extra fees, including telephony credits, e-signature, and specialized integrations.
6. Telephony Services: Integrated VoIP telephony with call tracking, IVR, call recording, and virtual phone numbers available for separate purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bitrix24 sells an all-in-one cloud-based online workspace platform that combines CRM, task and project management, team collaboration, omnichannel contact center, HR and workflow automation, and an AI assistant (Copilot) under a single subscription. It is offered as both a hosted SaaS (with a free forever tier plus paid plans) and a self-hosted/on-premise edition with perpetual licensing, targeting primarily small and medium businesses with an enterprise tier available for larger deployments.

Product overview

Bitrix24 is an all-in-one online workspace platform combining CRM, project management, collaboration, HR automation, and AI capabilities. The core product portfolio includes Bitrix24 CRM for sales and customer management, Tasks & Projects with Kanban/Gantt/Scrum views, Collaboration suite with chat/video/calendar, Sites & Stores for website building and ecommerce, and HR & Automation for workforce management. The platform integrates Bitrix24 CoPilot AI assistant across all modules for generative AI, automation, and intelligence features. Bitrix24 is available as cloud/SaaS, on-premise/self-hosted, and enterprise deployments supporting up to 10,000 users. The platform offers 740+ marketplace integrations and serves 15 million+ organizations globally in 18 languages.

Differentiator

Problem solved

Functional benefit

Brands

• Bitrix24 Copilot: AI-powered assistant embedded across Bitrix24 CRM, tasks, collaboration, and site-building workflows, providing AI-generated summaries, task descriptions, text creation, and meeting transcription.
• Bitrix24 Enterprise
• Bitrix24 Boards
• Bitrix24 CoPilot Follow-Up
• Bitrix24 Vibe

Products and services

• Bitrix24 CRM Customer relationship management suite covering sales management (leads, deals, contacts, pipelines, access permissions), omnichannel contact center (forms, website widget, live chat, WhatsApp, Instagram, telephony, email), sales enablement (estimates, invoices, payments, catalog, inventory, e-signature), marketing automation, sales analytics and BI, mobile CRM, and Copilot AI features. Targeted at SMB and enterprise sales teams needing an integrated alternative to standalone CRM platforms.
• Tasks & Projects Project and task management product offering Kanban board, Gantt chart, Scrum, and task list views, with checklists, sub-tasks, task summary, time tracking, focus and supervisor modes, projects and workgroups, planning with roles and access permissions, employee performance/KPI reports, workflow automation, mobile task management, and CoPilot-generated task descriptions and summaries. For teams that need an integrated alternative to Asana, Trello, or Jira.
• Collaboration Team collaboration suite including an online workspace (chat, activity feed, comments, reactions, company-wide video announcements), online documents and cloud file storage, workgroups with external users, online meetings (video calls, video conferencing, screen sharing, call recording, custom backgrounds), shared and personal calendars with meeting room booking and sync, and CoPilot in Chat for AI-generated texts and brainstorming. Targets distributed teams looking to replace Slack, Teams, and Google Workspace with one tool.
• Sites & Stores

Quantifiable outcome

• +26% task completion rate improvement
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Alkem (Argentina)minorImplementation/ SI/ Consulting PartnerBitrix24 implementation partner supporting companies in Latin America with training and implementation services.
• Innovarsi (Italy)minorImplementation/ SI/ Consulting PartnerBitrix24 partner providing implementation and consulting services for Italian businesses.
• KMU Tools (Germany)minorImplementation/ SI/ Consulting PartnerBitrix24 partner serving German SME market with localization and implementation services.
• Luis Cordova Fernandez (Ecuador)minorImplementation/ SI/ Consulting PartnerCertified Bitrix24 partner helping entrepreneurs and companies in Ecuador achieve success.
• Encore IT (Canada)minorImplementation/ SI/ Consulting PartnerBitrix24 partner providing implementation services with expertise in CRM tools.
• Vitranet24 (Vietnam)coreImplementation/ SI/ Consulting PartnerGold partner since 2006, providing expert guidance to large businesses in Vietnam and Asia. Among top on-premise Bitrix24 CRM sellers worldwide.
• FullView Solutions (South Africa)minorImplementation/ SI/ Consulting PartnerBitrix24 partner providing solutions tailored for businesses, enterprises, and start-ups in South Africa.
• SKALA Technology Services (Turkey)coreImplementation/ SI/ Consulting PartnerFirst Bitrix24 partner in Turkey and Gold Partner since 2015. Localized Bitrix24 to Turkish and launched numerous Business and Enterprise projects. Among top five on-premise Bitrix24 CRM sellers worldwide with 10,000+ on-premise licensed users.
• Yolone (Brazil)minorImplementation/ SI/ Consulting PartnerBitrix24 partner providing implementation services for Brazilian businesses.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting infrastructure for Bitrix24 in US (Virginia) and European Union (Frankfurt, Germany). AWS maintains certifications including HIPAA, GDPR, ISO 27001, SOC 1/2/3, Directive 95/46/EC, and PCI DSS Level 1.
• 740+ Marketplace Integration PartnerscoreTechnology or IntegrationExtensive ecosystem of third-party app developers providing integrations including WooCommerce, Zapier, Make (Integromat), WordPress, Stripe, Telegram, WhatsApp, Google Drive, Dropbox, and many more.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zoho: Zoho One is the closest direct competitor: a freemium-tier, all-in-one SaaS suite spanning CRM (Zoho CRM), projects, collaboration, HR, and sites with global localization — the same horizontal-workspace strategy Bitrix24 employs.
• HubSpot: HubSpot's CRM platform combines sales, marketing, service, CMS, and operations hubs in a freemium-up workflow targeted at SMBs — directly competing with Bitrix24's CRM, marketing, and Sites & Stores modules.
• Freshworks: Freshworks offers Freshsales CRM, Freshmarketer, Freshteam, and Freshservice as a modular SMB suite with freemium entry — overlapping Bitrix24's CRM, HR & Automation, and collaboration modules for the same mid-market buyer.
• monday.com: monday.com Work OS combines project management, CRM (monday Sales CRM), collaboration, and automations in a single platform — a direct functional competitor to Bitrix24's Tasks & Projects plus CRM modules.
• ClickUp: ClickUp positions itself as "one app to replace them all" with tasks, docs, chat, whiteboards, goals, and CRM in a single freemium workspace — directly competing with Bitrix24's all-in-one positioning.
• Pipedrive: Pipedrive is an SMB-focused sales CRM that has expanded into Campaigns, Projects, and Leads — directly comparable to Bitrix24's CRM and sales-automation modules.
• Notion: Notion offers a freemium, AI-enabled workspace spanning docs, wikis, projects, and lightweight CRM — competing with Bitrix24's Collaboration, Tasks, and Sites modules for the same SMB and team buyer.
• Asana: Asana is a work/project management platform that has expanded into goals, portfolios, and AI Studio — directly comparable to Bitrix24's Tasks & Projects module and a substitute for its collaboration layer.

Broad incumbents

• Salesforce: Salesforce's Sales/Service/Marketing Clouds plus Slack integration form a broad CRM and collaboration portfolio with SMB entry tiers; competes with Bitrix24 across CRM, automation, and contact-center modules.
• Microsoft Dynamics 365: Microsoft Dynamics 365 bundles CRM, ERP, and now Copilot AI alongside Microsoft 365 collaboration tools — a broader incumbent challenging Bitrix24's all-in-one, AI-augmented SMB suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bitrix24
• Xx.com/Bitrix24
• Facebookfacebook.com/bitrix24

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitrix24