Fullview Solutions (pty) Ltd

What Fullview Solutions (pty) Ltd does

Fullview Solutions (Pty) Ltd is a privately-held South African company founded in 2017 and headquartered in Randburg, Johannesburg. The firm operates as a Gold Certified Bitrix24 Partner, holding the highest partner tier from Bitrix, Inc. for over eight years. FullView's core business is implementing, customizing, and supporting the Bitrix24 business management platform — an all-in-one cloud and on-premise system combining CRM, project management, workflow automation, team collaboration, and communication tools — for small and mid-sized businesses across South Africa and the broader African continent. The company has completed over 200 implementations and assisted 150+ companies since inception.

The technical foundation consists of Bitrix24 augmented with 40+ proprietary custom integrations developed in-house. Notable integrations include Property24 portal lead capture, NetCash ZAR payment gateway (developed by owner Philip Pretorius), bidirectional Sage Business Cloud Accounting sync (implemented by an in-house Chartered Accountant), SMSDepot messaging, Wazzup WhatsApp, and SigniFlow e-signatures. An award-winning Real Estate Vertical Solution — recognized with 2nd place for Best Bitrix24 Vertical Solution in 2024 from Bitrix, Inc. — has processed 66,000+ leads across 16 agencies. Other specialized modules cover SnapShot BI reporting, Kanban process management, and VoIP telephony via FPComms.

The revenue model combines five streams: Bitrix24 license reselling (subscription/recurring), implementation and consulting services (R650-R1,050/hour or bundled packages of 20-50 hours), custom integration development (one-time or monthly rental), module subscriptions such as Property24 integration at R500/month or R5,000/year, and an affiliate referral program. Distribution is direct consultative sales with a four-step onboarding process (analysis, demonstration, brainstorming, subscription), supplemented by the Bitrix24 Marketplace and an affiliate channel. Marketing relies on content (blog, YouTube), organic SEO, and newsletters targeting Bitrix24 CRM buyers in South Africa. The leadership team consists of two directors — Philip Pretorius (Chartered Accountant, SQL programmer, 27+ years software experience) and Johanika Pretorius (marketing and industrial psychology) — with no external investors or parent company.

Name

Fullview Solutions (pty) Ltd

Legal name

Fullview Solutions (pty) Ltd

Website

https://fullviewsolutions.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fullview Solutions is a South African Gold Certified Bitrix24 Partner that implements, customizes, and supports the Bitrix24 CRM and business management platform for SMBs across South Africa and Africa, with 200+ implementations and 40+ proprietary integrations delivered since 2017.

Ownership category

akta.pro rank

Product category

CRM Implementation & Customization Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• CRM implementation services
• Business process automation
• Workflow management software
• Custom integration development
• Real estate CRM software

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Bitrix24 Software Licensing: FullView Solutions resells Bitrix24 licenses (cloud and on-premise) as a Gold Certified Partner. Customers can pay for Bitrix24 licenses in South African Rand (ZAR), saving up to 5% on bank and forex fees. Pricing tiers include Free (up to 12 users), CRM+ (6 users, 50GB), Standard (50 users, 100GB), Professional, and Enterprise plans (1000+ users).
2. Implementation & Consulting Services: Implementation, configuration, training, and consulting services. Consulting rate is R650–R1,050 (ex VAT) per hour. Bulk hour packages available (Explorer: 20 hours at R819/hour; Navigator: 30 hours at R787/hour; Pilot: 40 hours at R756/hour; Flight Planner: 50 hours at R735/hour). Free first consultation included. Implementation costs cover data importing, dashboard setup, custom fields, CRM forms, workflow design, document templates, and admin/user training.
3. Custom Integration Development: Custom development and integration services connecting Bitrix24 to existing platforms (Sage, NetCash, Property24, SMSDepot, Wazzup, SigniFlow, etc.). These are typically custom-built solutions with one-time or recurring (monthly rental) pricing models.
4. Property24 Integration Module: Rented monthly at R500 excl VAT per month, or R5,000 excl VAT per year (saving two months). One-time setup fee of R2,500 excl VAT in the first month. Priced per Bitrix24 domain.
5. Affiliate/Referral Commissions: FullView Solutions operates an affiliate program ('RealEntrepreneur') where referrers earn a once-off commission when a referred client purchases Bitrix24 through FullView Solutions. FullView handles all subsequent service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FullView Solutions is a South Africa-based Bitrix24 Gold Certified Partner that resells, implements, customizes, and supports the Bitrix24 all-in-one business management platform. The company delivers CRM, project management, workflow automation, and team collaboration solutions alongside proprietary custom integrations (Property24, NetCash ZAR payment gateway, Sage accounting, WhatsApp via Wazzup, SMS via SMSDepot, and SigniFlow digital signatures) and specialized vertical solutions, particularly for real estate agencies and accountants.

Product overview

Fullview Solutions is a Gold Certified Bitrix24 Partner in South Africa offering a platform-plus-services model. The core offering is Bitrix24, an all-in-one business management platform providing CRM, project management, workflow automation, team collaboration, website building, and communication tools. Built on this core platform, FullView delivers specialized vertical solutions and integrations including: the award-winning Real Estate Vertical Solution with Property24/Private Property integration, CRM for Accountants with Sage integration for accounting sync, and SnapShot BI for Sage ERP reporting. Additional add-on modules extend functionality with WhatsApp integration (Wazzup), VoIP/Telephony, SMS messaging (SMSDepot), NetCash payment gateway, SigniFlow digital signatures, and Kanban process management. The portfolio is complemented by professional implementation and support services spanning needs analysis, configuration, training, and custom development, with over 200 Bitrix24 implementations completed since 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Bitrix24 Platform All-in-one business management platform combining CRM, project management, workflow automation, team collaboration, website building, and communication tools. Available in cloud and on-premise versions with tiers ranging from Free (up to 12 users) to Enterprise (1,000+ users). FullView resells licenses in South African Rand, saving customers up to 5% on bank and forex fees.
• Real Estate Vertical Solution End-to-end CRM for real estate agencies featuring automated lead capture from Property24 and Private Property, omnichannel communication (WhatsApp, SMS, email, calls), visual sales pipeline, property listing auto-sync, tenant maintenance request management, legally compliant South African eSignatures, credit checks, and scalability from 100 to 10,000+ units. Tracks 66K+ leads across 16 agencies.
• Property24 Integration Module Custom integration module that automatically imports leads and mandate/product details from Property24 portal enquiries into Bitrix24 CRM. Hosted on FullView Solutions server. Priced at R500 excl VAT per month or R5,000 excl VAT per year with a R2,500 excl VAT one-time setup fee, per Bitrix24 domain.
• SnapShot BI Business intelligence and reporting plugin delivering role-specific interactive dashboards including Cash Management, Financial KPIs, Profit & Loss, and Financial Performance. Requires no data expertise and installs in minutes. Provides plug-and-play BI integration with ERP systems including Sage.
• NetCash Payment Portal South African payment gateway integration for Bitrix24 online stores enabling ZAR-based payments including Instant EFT, Bank EFT, Credit/Debit Card, Cash Payment, QR Payment, and Visa click to pay. Features 3D security and PCI compliance. No initial setup costs; transaction fees apply per payment method.
• WhatsApp Integration (Wazzup) WhatsApp Business integration via Wazzup platform enabling multiple users to communicate on the same WhatsApp thread with all message history stored in CRM contact/deal timeline. Also supports Instagram, Telegram, and VK integration.
• Bitrix24 VoIP/Telephony Virtual phone system and call center solution for Bitrix24 enabling rental of local phone numbers, internal extension setup, call queuing and forwarding. Requires no additional software or hardware. SIP subscription at $49/month payable to Bitrix24; competitive South African call rates via FPComms.
• SMS Integration (SMSDepot) SMS sending and receiving integrated into Bitrix24 CRM modules at R0.20 per SMS. Enables POPIA-compliant communication with customer opt-out via responses. Supports automated SMS via CRM automation rules and landing page integration for multimedia SMS campaigns.
• SigniFlow Digital Signature Integration Secure digital signature integration enabling sending of documents for signature, real-time tracking, and signed document storage within Bitrix24 workflows. Features 3D security, PCI compliance, and legal binding status in South Africa.
• Sage Accounting Integration Bidirectional sync between Bitrix24 and Sage Business Cloud Accounting. Bitrix24 is master of customers and invoices; Sage is master of payment receipts. Entities synced include customers (daily), invoices (daily), and payments. Implemented by in-house Chartered Accountant to align with each client's unique accounting setup.
• CRM for Accountants Specialized CRM solution for accountants and bookkeepers with unlimited client records, quotes, invoices, tasks, documents, scheduling, and time tracking. Automates tax/financial year-end dates and provides central document storage with customer upload access. Free Bitrix24 tier available.
• Small Business Solution All-in-one operational system for small businesses managing people, projects, clients, and marketing from a single platform. Features for management and leadership, performance and productivity tracking, customer relationship management, project management, internal communication, task management, and marketing.
• Implementation & Support Services Professional services including needs analysis, system configuration, implementation, training, and ongoing support. Hourly consulting rate R650–R1,050 excl VAT. Bulk packages: Explorer (20 hours at R819/hour), Navigator (30 hours at R787/hour), Pilot (40 hours at R756/hour), and Flight Planner (50 hours at R735/hour). Valid for 6 months.
• Custom Development & Integrations Bespoke development services extending Bitrix24 with custom integrations to existing platforms and systems. FullView has developed 40+ custom integrations and developments for clients, addressing unique business workflow needs.

Quantifiable outcome

• 200+ Bitrix24 implementations completed across various industries
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bitrix, Inc.coreChannel Partner/ Reseller/ DistributorFullView Solutions is the Gold Certified Partner for Bitrix24 in South Africa. This is the core of the company's business — reselling, implementing, customizing, and supporting Bitrix24 (CRM, project management, communication, and automation platform) for South African and African businesses. Bitrix24 serves 12M+ organizations globally across 152 countries through 17,500+ partners. FullView has been a Gold Partner for 8+ years with 200+ implementations completed.
• Bitrix24 (product of Bitrix, Inc.)coreTechnology or IntegrationFullView specializes exclusively in Bitrix24 implementations. Bitrix24 provides the core all-in-one business platform (CRM, collaboration, project management, communication, website builder, e-commerce) that FullView customizes and integrates for clients. Bitrix24 is available in cloud and on-premise, serving Fortune 500 to small organizations.
• NetCashcoreTechnology or IntegrationFullView partnered with NetCash for the development of a custom South African payment gateway integration for Bitrix24 Online Stores. The Netcash Pay Now Gateway enables ZAR-based payments (Instant EFT, Credit/Debit Card, Cash Payment, QR Payment, Visa click to pay) directly within Bitrix24. Developed by Philip Pretorius (FullView owner) to address lack of ZAR payment options in Bitrix24.
• Sage (Business Cloud Accounting)coreTechnology or IntegrationFullView Solutions developed a bidirectional integration between Bitrix24 cloud editions and Sage Business Cloud Accounting. Bitrix24 is master of customers and invoices; Sage is master of payment receipts. Entities synced include customers, invoices, and payments. Implementation is handled by FullView's in-house Chartered Accountant to align with each client's unique accounting setup.
• Property24coreTechnology or IntegrationFullView Solutions developed a Property24 portal integration that automatically imports leads and mandate/product details from Property24 enquiries into Bitrix24 CRM. The integration eliminates manual data entry, automatically creates leads using property address as lead name, and populates mandate details as products with specific properties in Bitrix24. Hosted on FullView server.
• FPCommsminorChannel Partner/ Reseller/ DistributorFPComms is FullView Solutions' preferred VoIP service provider for Bitrix24 Telephony. FPComms provides VoIP minutes and service for Bitrix24 SIP telephony, with competitive call rates for South African mobile and landline numbers.
• ChatAppminorChannel Partner/ Reseller/ DistributorChatApp is referenced as a sign-up channel for FullView Solutions' communication solutions, providing an additional messaging platform integration for Bitrix24 users.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bitrix24: The underlying platform vendor for FullView's entire business; competes with other CRMs (HubSpot, Zoho, Salesforce) and represents both FullView's biggest supplier relationship and its biggest concentration risk.
• HubSpot: Major CRM/marketing platform with its own Solutions Partner program; competes with Bitrix24 for the same SMB and mid-market customers FullView serves, and is a realistic substitute platform FullView could theoretically pivot to.
• Zoho: All-in-one CRM/business suite with extensive partner program and South African market presence; a direct substitute platform competing for the same SMB and accounting-vertical customers FullView targets.

Direct peers

• Aleran Software Solutions: Zoho Platinum Partner delivering implementation, custom development, and integrations for SMB and mid-market customers — equivalent platform-partner services model around a different CRM/ERP suite.
• eOne Solutions: CRM and ERP implementation partner providing custom integrations, consulting, and support for SMB clients — closely mirrors FullView's combination of platform implementation, custom development, and integration services.
• SmartBug Media: HubSpot Elite Solutions Partner offering CRM implementation, custom integrations, content, and sales enablement for SMB and mid-market — same platform-reseller-with-services motion as FullView's Bitrix24 practice.
• Clarity Ventures: HubSpot Solutions Partner focused on CRM implementation, custom integrations, and web development for SMBs — directly comparable scope of services (implementation + custom dev + integrations) targeting the same customer size tier as FullView.
• Faye Business Systems Group: SugarCRM implementation partner that builds proprietary integrations and delivers custom development, consulting, and support — a structurally similar 'platform-plus-services' CRM partner model to FullView's Bitrix24 practice.

Others

• Sage: Accounting software vendor that FullView integrates with; an adjacent ecosystem participant rather than direct competitor, but its own CRM moves (Sage CRM) intersect with FullView's accountant-vertical offering.

Regional players

• Adapt IT (Adcorp Holdings): Large South African IT services and consulting firm offering ERP, CRM, and digital transformation across Africa; competes for the same enterprise and mid-market SA customer wallet but at significantly larger scale than FullView.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fullviewsolutionsbitrix2454
• LinkedInlinkedin.com/company/fullview-solutions-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullview Solutions (pty) Ltd