What Padelytics does

Padelytics (legal entity: PlayEye DOO Beograd) is an AI-powered analytics platform for the sport of padel, founded in 2025 and headquartered in Belgrade, Serbia. The company applies proprietary machine learning and computer vision models to video footage captured on standard cameras at padel courts, producing frame-by-frame player tracking, ball tracking, action classification (shot types, attacking, defending, transitioning), and a comprehensive event stream. Its core product surface comprises feature modules for fitness tracking (distance and speed), positioning heatmaps, team synchronization analysis, shot statistics, AI-generated highlights, and a forthcoming shot effectiveness module. Outputs are delivered to individual players through native iOS and Android apps and a web platform, accessible via QR-code-initiated recording at partner courts.

The company pursues a three-channel go-to-market: a product-led growth motion for individual players, a sales-led motion installing cameras and analytics at padel clubs, and an API-first integration for streaming platforms. Revenue mechanics span club subscription/installation fees, player app subscriptions or pay-per-session, and API licensing to streaming platforms. Pricing is quote-based with no public tiers. As of the available data, Padelytics has six named customers across three segments: three streaming platforms (Rackety, SeeLive Sports, Rackonnect) and three padel clubs in Serbia and Germany (VamosPadel, AG-Padelsport, PadelSpot). The team consists of six members covering CEO, CTO, COO, platform/app engineering, marketing, and strategic advisory, with backgrounds in applied AI, computer vision, ML engineering, and business development across gaming, retail, biotech, and AR/VR.

The technology stack runs on standard cameras rather than specialized sports-tracking hardware, reducing installation friction and total cost of ownership for venue partners. AI capabilities span computer vision (player and ball tracking, action classification), generative AI (highlight curation, personalized tips), and end-to-end process automation (QR scan to cloud processing to mobile delivery within minutes of match completion).

Name

Padelytics

Legal name

PlayEye DOO Beograd

Website

https://padelytics.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Padelytics is an AI-powered padel analytics platform that converts court video into player insights via computer vision. It serves individual players via mobile apps, padel clubs via camera installations, and streaming platforms via API licensing across Serbia, Germany, and globally.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI sports analytics
• Computer vision sports
• Padel performance tracking
• Video analytics platform
• Player tracking software

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Club Subscription/Instalation Model: Padel clubs install Padelytics cameras on courts and offer AI analytics services to their members. Revenue likely generated through hardware/software installation fees and recurring subscription for platform access.
2. Individual Player Access: Players receive fun and informative insights about their padel match minutes after completion. Likely through mobile app subscriptions or pay-per-session model.
3. Streaming Platform API Licensing: Streaming platforms integrate Padelytics API to enhance their video platforms with AI-driven features including highlights, personalized tips, and progress tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Padelytics is an AI-powered analytics platform that transforms video footage from padel courts into actionable, fun, and engaging insights using Machine Learning and Computer Vision. It delivers player tracking, ball tracking, fitness analytics, positioning heatmaps, team synchronization analysis, shot statistics, and AI-generated highlights to individual players via mobile app and website. Padel clubs install Padelytics camera systems on their courts, and streaming platforms integrate the Padelytics API to add AI-driven features such as highlights, personalized tips, and progress tracking to their video platforms.

Product overview

Padelytics is an AI-powered analytics platform for padel that transforms video footage into actionable insights. The core platform processes video from standard cameras via cloud-based computer vision and machine learning, delivering multiple feature modules: Fitness Tracking (running distance, speed, progress), Positioning Analysis (court heatmaps, defensive/attacking zones), Team Synchronization (partner coordination metrics), Shot Statistics (shot types, landing positions), Shot Effectiveness (upcoming), and AI Highlights (best moment capture). Insights are delivered via native mobile apps for Android and iOS, and the platform offers an API for streaming platforms to integrate padel intelligence features into their own video platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Padelytics Platform AI-powered cloud platform that processes video footage from padel courts using Machine Learning and Computer Vision to deliver analytics including fitness tracking, positioning heatmaps, shot statistics, AI highlights, and team synchronization analysis. Used by padel players, padel clubs, and streaming platforms.
• Padelytics Mobile App (Android) Android mobile application that delivers Padelytics match insights and analytics to users' phones, allowing individual padel players to access AI-powered analytics minutes after each match.
• Padelytics Mobile App (iOS) iOS mobile application that delivers Padelytics match insights and analytics to users' phones, allowing individual padel players to access AI-powered analytics minutes after each match.
• Padelytics Streaming Platform API API product for streaming platforms to integrate Padelytics' AI-driven padel analytics, enabling AI highlights, personalized tips, and progress tracking within third-party video platforms. Transforms a video platform into a padel intelligence hub.

Quantifiable outcome

• Insights delivered minutes after match completion
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• RacketycoreTechnology or IntegrationStreaming platform that integrates Padelytics API for AI-driven features. Rackety uses Padelytics technology to enhance their padel streaming service with AI highlights and personalized viewer features.
• SeeLive SportscoreTechnology or IntegrationSports streaming platform integrated with Padelytics for padel video intelligence. SeeLive Sports embeds Padelytics capabilities to provide enhanced viewing experiences.
• RackonnectcoreTechnology or IntegrationReplay and streaming platform for padel courts that uses Padelytics technology for AI-powered video analysis and highlights.
• VamosPadelcoreChannel Partner/ Reseller/ DistributorSerbian padel club that installed Padelytics on their courts, offering AI analytics services to their members as part of club experience.
• AG-PadelsportcoreChannel Partner/ Reseller/ DistributorGerman padel club with Padelytics installed on their courts, providing members with AI-driven match insights and performance analytics.
• PadelSpotcoreChannel Partner/ Reseller/ DistributorSerbian padel club platform utilizing Padelytics technology to offer AI analytics services to their padel community.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Stats Perform: Stats Perform collects and distributes sports data, AI insights, and betting feeds for leagues and media companies. It is comparable to Padelytics as a sports data and analytics provider that could extend into padel as the sport grows, though it focuses on data distribution and betting markets rather than consumer/club video analytics.
• Catapult Sports: Catapult Sports provides athlete monitoring and performance analytics, primarily using wearable GPS and inertial sensors. It serves a similar end customer (sports teams, federations, performance staff) but uses different technology (wearables rather than CV) and is a broad incumbent in the sports analytics category.
• Hawk-Eye Innovations: Hawk-Eye is the established global leader in sports tracking, officiating, and broadcast graphics (tennis, football, cricket). It is comparable to Padelytics as a CV-based sports analytics incumbent with the capital and federation relationships to enter padel, though its current focus is officiating and elite broadcast rather than consumer/club analytics.
• Second Spectrum: Second Spectrum is a leading AI sports analytics company providing tracking, tactical analysis, and broadcast augmentation for basketball, soccer, and other major leagues. It is a broad incumbent in the same AI video analytics space as Padelytics, with deeper resources and longer customer relationships, though not yet focused on padel.

Emerging players

• Sportlogiq: Sportlogiq applies computer vision and AI to extract structured performance data from sports video (ice hockey, soccer, basketball). It is an emerging peer in the same AI video analytics category as Padelytics, with a similar architecture (CV on match video → structured event data) but focused on North American team sports.
• Padel Manager: Padel Manager provides club management software for padel facilities, including court booking, member management, and basic performance tracking. It overlaps with Padelytics' club installation offering in the same customer segment but is primarily a SaaS operations platform rather than an AI analytics layer.
• Padel Buddy: Padel Buddy is a mobile app for padel players offering match tracking, partner matching, and basic statistics. It is comparable to Padelytics' consumer-facing mobile app but lacks the computer vision and ML analytics layer, making it an emerging competitor in the player segment.

Direct peers

• Veo Technologies: Veo Technologies provides AI-powered sports video capture and analysis, with automated camera systems that record matches and extract analytics. Veo is a direct peer because it operates in the same AI-video-for-sports category, serves clubs and streaming/broadcasting customers, and uses computer vision to extract structured event data from match footage.
• SwingVision: SwingVision is an AI-powered video analytics app for tennis that tracks ball, player, and shot data using a smartphone camera. It is the closest direct peer to Padelytics in terms of technology stack (CV/ML sports analytics), GTM (mobile PLG for players plus pro/club offerings), and target use case (racquet sport performance improvement).
• Playtomic: Playtomic is the dominant padel-focused platform for court booking, club management, and player community across Europe and Latin America. It is a direct peer because it serves the same primary customers (padel clubs and padel players) and is the natural consolidator that could either acquire or compete with Padelytics' analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/padelytics/posts/?feedView=all
• Instagraminstagram.com/padelytics.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padelytics