Appy Pie

What Appy Pie does

Appy Pie LLP is a privately held, bootstrapped Indian technology company founded in 2016 by Abhinav Girdhar and headquartered in Noida, Uttar Pradesh. The company builds AI-powered no-code platforms that enable users without programming skills to create mobile applications, websites, chatbots, and workflows. Its product portfolio is organized into three core platforms: Appy Pie (no-code app and website builder), Appy Pie Automate (AI workflow automation and agents, connecting 1,000+ third-party apps), and Pixazo (AI creative suite for image, video, and audio generation). Supporting sub-products include the AI App Generator (text-to-app), AI Voice Receptionist (verticalized agents for professional services), Flozic (workflow automation), and the Pixazo Developer API.

Underlying technology combines proprietary NLP and machine learning for text-to-app conversion with third-party foundation models (notably OpenAI's GPT-3 for chatbot capabilities and multiple routed models inside Pixazo). The platform is offered through a freemium SaaS subscription model with tiered upgrades and an enterprise tier that adds SSO, advanced security, and API access. Go-to-market is product-led growth through appypie.com, flozic.ai, and pixazo.ai, supplemented by a dedicated enterprise sales team and regional support offices in the United States and United Kingdom. Appy Pie holds ISO/IEC 27001:2013, SOC 2 Type II, GDPR, and PCI DSS certifications.

The company claims 15M+ users across 150–190 countries, with 10M+ applications built on the platform since inception. It has executed four disclosed acquisitions (AppMakr 2020, Infinite Monkeys 2020, AppsBuilder 2021, Appsmakerstore 2024) to consolidate competing no-code platforms and has expanded into Portuguese- and Turkish-speaking markets in 2025. Customer segments span solopreneurs and MSMEs (primary), enterprise teams, and service-based professionals. No institutional investors are disclosed, and the only known funding event is a $10,000 round in 2013, indicating the company has scaled primarily through cash flow.

Name

Appy Pie

Legal name

Appy Pie LLP

Website

https://appypiellp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Appy Pie LLP is a bootstrapped Indian no-code software company that builds AI-powered platforms enabling 15M+ users across 150+ countries to create mobile apps, automate workflows, and generate AI visual content without coding, primarily serving solopreneurs, MSMEs, and service-based professionals.

Ownership category

akta.pro rank

Product category

No-Code AI Development Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• No-code app builder
• AI workflow automation
• Generative AI creative
• AI app generator
• Developer API platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Appy Pie Platform Subscription: SaaS subscription model for no-code app and website builder platform with tiered pricing plans for different user needs
2. Pixazo API Access: Programmatic API access for AI image, video, and music generation capabilities with enterprise-grade documentation and SLA-backed uptime
3. Enterprise Services: Dedicated enterprise sales with SSO integration, advanced security controls, and comprehensive API access for larger organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Appy Pie LLP builds and sells AI-powered no-code platforms that enable users to create mobile apps, websites, and chatbots, automate workflows across 1,000+ applications, and generate professional visual content (images, video, music) — all from natural language prompts without writing code. Its three core products are Appy Pie (app/website builder), Appy Pie Automate (workflow automation and AI agents), and Pixazo (AI creative suite), with the Pixazo API providing programmatic developer access.

Product overview

Appy Pie LLP operates a multi-platform ecosystem centered on AI-powered no-code development tools. The portfolio consists of three core products: Appy Pie (no-code AI app and website builder), Appy Pie Automate (AI workflow automation and agents), and Pixazo (AI-powered creative suite for image, video, and audio generation). Supporting these are Flozic (workflow automation connecting 1,000+ apps), Appy Pie Agents (AI agent builder), and the Pixazo API for developer integration. The company acquired Appsmakerstore.com in 2024 and AppMakr in 2020 to expand its market position. The platforms serve 15M+ users across 150+ countries, enabling businesses of all sizes to create applications, automate workflows, and generate professional visual content without coding.

Differentiator

Problem solved

Functional benefit

Brands

• Appy Pie: AI no-code platform to build mobile apps and websites. Turn prompts into fully functional apps — no coding required. Trusted by 15M+ users worldwide.
• Appy Pie Automate
• Flozic
• Pixazo

Products and services

• Appy Pie (No-Code App & Website Builder) AI-powered no-code platform for building mobile apps, websites, and chatbots from natural language prompts. Enables users to create fully functional apps without coding skills. Trusted by 15M+ users with 10M+ applications built since 2016.
• Appy Pie Automate (Workflow Automation) AI workflow automation and agents platform that enables users to build triggers, actions, and multi-step workflows connecting multiple applications without writing code. Connects to 1,000+ apps.
• Appy Pie Agents

Quantifiable outcome

• 10M+ applications built on platform since 2016
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Appsmakerstore.comcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Appy Pie acquired Appsmakerstore.com, a pioneering no-code app platform founded in 2010. This acquisition expanded Appy Pie's customer base and intellectual property portfolio across the globe.
• GPT-3 (OpenAI)coreTechnology or Integration · 1 January 2023Integrated GPT-3 into the Chatbot Builder platform, enabling AI-powered conversational capabilities within the no-code ecosystem.
• AppMakrcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Appy Pie acquired AppMakr, a pioneering no-code app building platform, consolidating market leadership in the DIY app builder space.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bubble: Direct competitor in the no-code web and mobile application builder space. Both target non-technical users building functional apps, with similar drag-and-drop visual canvas and template-driven approaches.
• Glide: No-code app builder that turns spreadsheets into mobile and web apps, directly overlapping Appy Pie's core SMB-focused app building proposition with comparable AI-assisted features.
• Adalo: No-code platform for building mobile apps without coding, directly competing for the same MSMEs, solopreneurs, and small business segment that Appy Pie targets with its native app builder.
• Zapier: Market leader in workflow automation connecting 1,000+ apps, directly competing with Appy Pie Automate and Flozic in the no-code automation and trigger/action workflow space.
• Make (formerly Integromat): Visual workflow automation platform that competes directly with Appy Pie Automate, offering similar multi-step triggers and actions connecting hundreds of SaaS applications.
• Canva: Direct competitor to Pixazo's AI creative suite, offering AI-powered image generation, video editing, and design tools to similar SMB and prosumer segments with comparable freemium and subscription pricing.

Broad incumbents

• Microsoft Power Apps: Microsoft's enterprise low-code application platform, offering overlapping no-code app building capabilities as part of the broader Power Platform suite, competing for enterprise customers Appy Pie targets.
• Google AppSheet: Google's no-code app development platform integrated with Google Workspace, competing in the same SMB-to-enterprise no-code app builder market with strong distribution advantages through Google's ecosystem.
• Wix: Website builder with no-code AI tools and growing workflow/automation capabilities, competing with Appy Pie's website builder and increasingly overlapping in SMB digital presence solutions.
• Salesforce: Enterprise platform with growing low-code/AI agent capabilities (Einstein, Agentforce) that increasingly overlaps with Appy Pie's enterprise workflow automation and AI agent offerings at the high end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AppyPieInc
• Facebookfacebook.com/AppyPieInc
• LinkedInlinkedin.com/company/appy-pie-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appy Pie