What Reface does

Reface is a Kyiv, Ukraine-based generative AI product company founded in 2018 that operates as a multi-product consumer AI app studio. Its portfolio includes the flagship Reface face-swap and AI avatar app, plus Revive (photo animation with audio), Restyle (video-to-video AI transformation across 36 styles), Ink AI (tattoo design and virtual try-on), Letsy (AI virtual clothing try-on), BitePal (calorie tracking with virtual pet), Lightly (AI journaling), and Memomet (meme creation). The company also operates Unboring, a browser-based AI content creation platform, bringing total cumulative downloads to 300M+ across iOS, Android, and web.

The company's underlying technology stack includes proprietary face embedding extraction, computer vision for facial landmark detection, generative AI for avatar and restyling output, Metahead neural rendering for 3D-from-2D imagery, and multimodal pipelines combining image analysis with facial mapping. Distribution is product-led through global app stores and direct web access, with monetization via freemium entry, in-app purchases, and subscriptions priced at $7.58-$9.99/month on Unboring. The company is backed by Andreessen Horowitz, Supercell co-founder Ilkka Paananen, and Scooter Braun, and secured €15.2M (~$18M USD) in non-dilutive user-acquisition financing from Singapore-based PvX Partners in December 2025.

The business is led by co-CEOs Ivan Altsybieiev (CPO and co-founder) and Anton Volovyk (COO) following a March 2023 leadership transition that accompanied the pivot from a single-app startup to a multi-product strategy. The company operates from Kyiv through wartime conditions, having relocated portions of its ~187-230 person team both domestically and abroad, and has explicitly removed its app from Russia. Reface has been featured in Forbes, Billboard, WSJ, The Verge, TechCrunch, and Hypebeast.

Name

Reface

Legal name

Reface

Website

https://reface.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Reface is a Kyiv-based generative AI product company operating a portfolio of 10+ consumer apps (face-swap, video restyling, AI avatars, photo animation) plus the Unboring web platform, serving individual smartphone users globally with 300M+ cumulative downloads.

Ownership category

akta.pro rank

Product category

AI Consumer Apps

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

Keywords

• AI face swap
• Generative AI apps
• AI content creation
• AI avatar generation
• Photo animation AI

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Auto-renewing subscriptions charged at the start of each billing cycle through iOS App Store, Google Play, and web platform. Users can view subscription details including plan type, price, and next renewal date.
2. Freemium with In-App Purchases: Free app with optional in-app purchases. Users can download and use apps for free, with premium features available through purchases. Token-based purchases on web platform (Unboring) for additional features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Reface is a Ukrainian AI consumer app studio that develops generative AI mobile applications for content creation. Its core product is a face-swap app that superimposes user faces onto videos, GIFs, and images, supported by a portfolio of specialized apps covering photo animation, AI video restyling, AI tattoo design, virtual clothing try-on, calorie tracking, AI journaling, and meme creation, plus the Unboring web platform.

Product overview

Reface operates as a multi-product AI consumer app studio (AI app studio) with a portfolio of mobile applications and a web platform. The core product is the Reface face swap app, supplemented by specialized apps including Revive (photo animation), Restyle (photo/video restyling), Ink AI (tattoo design), BitePal (calorie tracking), Lightly (AI journaling), Letsy (virtual try-on), and Memomet (meme creation). The Unboring web platform provides browser-based access to face swap, image restyling, and animation features. The company positions itself as an 'AI-native mobile apps' studio focused on creativity, wellbeing, and lifestyle categories, with over 300 million total downloads across its product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Reface: Main face-swap and AI avatar app for content creation
• Revive
• Restyle
• Ink AI
• BitePal
• Lightly
• Letsy
• Memomet
• Unboring
• Ink AI

Products and services

• Reface
• Revive
• Restyle
• Ink AI
• BitePal
• Lightly
• Letsy
• Memomet
• Unboring

Quantifiable outcome

• 300M+ total app downloads globally
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• ElastiqueminorStrategic or Co-development PartnerReface collaborated with Elastique to create a personalized user experience on a huge 3D screen in real-time for the BMW Mega Me campaign.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• D-ID: AI video generation company with talking-head and face-animation technology directly comparable to Reface's Revive app, with both B2C and B2B (creative studio, API) offerings.
• MyHeritage (Deep Nostalgia / AI Time Machine): Genealogy platform that has built consumer AI features (Deep Nostalgia photo animation, AI Time Machine avatars) directly comparable to Reface's Revive and avatar products.
• Midjourney: Generative AI image platform with strong consumer mindshare. Overlaps with Reface's avatar and image restyling products at the technology layer, though it targets a more pro/creator user base.
• Synthesia: AI video generation platform. While more B2B-focused, its underlying generative video and avatar technology is closely related to Reface's video restyling and AI avatar capabilities.

Direct peers

• FaceApp: Established consumer face-editing app with AI-driven transformations (aging, gender swap, smiles). Closest direct competitor to Reface's core face-swap value proposition on iOS and Android.
• Lensa / Prisma: Parent of Lensa AI, Prisma pioneered AI style transfer and is one of the most direct functional analogues to Reface's Restyle and avatar products in mobile creative tools.
• Meitu: Chinese consumer photo and video beauty/AI app company with a global mobile user base. Directly comparable to Reface across AI portrait enhancement, avatars, and creative editing.
• Lensa AI: AI avatar and image generation app from Prisma that overlaps directly with Reface's AI avatar and face-swap products, targeting the same consumer creative-tools audience via mobile app stores.
• PicsArt: AI-powered photo and video editing platform with generative AI features (avatars, restyle, background generation). Competes with Reface across Unboring, Restyle, and avatar products for the same creator demographic.

Broad incumbents

• Snap (Snapchat): Platform incumbent that ships native AI lenses, Cameos, and My AI features. Represents the largest competitive threat as a free, distribution-rich alternative to consumer face-swap and AI avatar apps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/reface_app
• YouTubeyoutube.com/Reface
• Facebookfacebook.com/refaceapp
• LinkedInlinkedin.com/company/refaceapp
• Instagraminstagram.com/reface
• TikToktiktok.com/@reface

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reface