HomeIQ

What HomeIQ does

HomeIQ, Inc., operating under the trade name Jules, is a private US software company founded in 2017 that delivers a cloud-based active data management platform for households and property professionals. The platform enables users to store, organize, and collaborate around structured records covering physical assets (appliances, vehicles, art), documents (wills, insurance policies, permits), and intangible items (IDs, passwords, service contacts) without requiring coding or IT support. Core technical components include a library of 400+ pre-built item types, hundreds of monitored date fields triggering reminders for warranties and expirations, configurable permissioned collaboration (Jules Connections), and an Electronic Property Information Record (ePIR) module designed to transfer with property sales. The product is delivered via web (jules.app) and native mobile apps on iOS and Android.

The company monetizes through two subscription tracks plus an optional services line. Homeowners pay $135 per year for unlimited properties and items with 1GB of storage, on a no-credit-card 30-day free trial. Business customers — property managers, custom home builders, and realtors — purchase tiered plans ranging from $200/month (Basic, 1–5 users, 1GB) to $2,000/month (Premium, 100+ users, 50GB). A White Glove professional service at $150/hour provides in-person or virtual onboarding assistance, contributing services revenue on top of subscriptions. The go-to-market is hybrid: product-led growth for individual consumers via app stores and self-serve sign-up, combined with a sales-led motion for business customers including a dedicated business development hire.

The leadership team is led by CEO and Founder Kent Godfrey (35+ years in tech, former CEO of Andromedia and Frictionless, former VC at Pond Ventures), with Director Andrei Dunca (former co-founder/CTO of Liverail, acquired by Facebook), Co-Founder Michael Coke (former CFO/EVP of AMB Property Corporation, now Prologis; co-founder of Terreno Realty Corporation), and Director Shami Patel (Managing Director at Cohen & Company and FinTech Acquisition Corp III). The company is headquartered in the San Francisco Bay Area, operates with 11–50 employees, and has disclosed a single $3.08M funding round dated March 2017 with no subsequent venture rounds identified.

Name

HomeIQ

Legal name

HomeIQ, Inc.

Website

https://julesapp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeIQ, operating as Jules, is a US-based SaaS company that provides a cloud platform for households and property professionals to store, organize, and actively manage structured records about homes, assets, warranties, and documents via web and mobile apps.

Ownership category

akta.pro rank

Product category

Property Information Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Home Office & Paper/File Management (HSAFAAAE)

Keywords

• Property data management
• Household information software
• Electronic property records
• Cloud content management
• Real estate documentation

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Homeowner Subscriptions: Annual membership at $135 per year providing unlimited properties, items, and attachments up to 1GB of storage. Includes 30-day free trial without requiring credit card upfront.
2. Business Subscriptions: Tiered monthly or annual subscriptions for businesses: Basic ($200/$2,160), Standard ($400/$4,320), Plus ($1,000/$10,800), Premium ($2,000/$21,600). Differentiated by user count and storage capacity.
3. White Glove Service: Professional services offering in-person or virtual training and data entry assistance at $150 per hour. Helps businesses and homeowners customize Jules and perform initial information entry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

HomeIQ provides the Jules platform, a no-code secure cloud database that lets households and property professionals store, collaborate around, and actively manage information about properties, physical items, documents, and important dates. Customers subscribe to either a homeowner membership or a tiered business plan to build customized databases from a 400+ pre-built item library, share access with configurable permissions, and receive automated reminders for warranties, expirations, and service schedules.

Product overview

HomeIQ offers Jules, a unified cloud platform for active data management targeting both consumers and businesses. The platform consists of the core Jules Platform with customizable databases and collaboration features, paired with tiered subscription offerings: Jules for Homeowners ($135/year for personal use) and Jules for Business (Basic/Standard/Plus/Premium tiers from $200-$2,000/month for professional users). Key modules include the Electronic Property Information Record (ePIR) for real estate professionals and property managers, and a White Glove Service for hands-on onboarding. A mobile app extends platform access to iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Jules Platform Secure cloud platform that lets users store, collaborate around, and actively manage personal and business information with zero coding requirements. Includes customizable database creation, configurable user permission management, and custom notifications.
• Jules for Homeowners Annual individual membership at $135/year providing unlimited properties, items, and attachments with up to 1GB of storage. Includes 30-day free trial with no credit card required.
• Jules for Business Tiered subscription plan targeting property managers, builders, and realtors, with plan levels differentiated by user count and storage capacity. Basic tier is sold via sales engagement; other tiers are list-priced with annual discount.
• Jules White Glove Service Concierge onboarding service offering in-person or virtual training and data entry assistance at $150 per hour. Helps businesses and homeowners tailor Jules to their needs and perform initial information entry.
• Jules Mobile App iOS and Android application providing 24/7 access to home and personal information from any device, distributed through the Apple App Store and Google Play Store.

Quantifiable outcome

• Estimated 2 hours per day saved by using Jules to store critical daily use information (passwords, PINs, license numbers, etc.)

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeZada: HomeZada is a direct competitor offering a digital home management platform for homeowners with home inventory, maintenance schedules, and document storage — closely mirroring Jules' homeowner value proposition of organizing property information, warranties, and service records in one place.
• NestEgg: NestEgg is a home management app that helps homeowners track maintenance, appliances, and home-related documents and projects — a direct peer in the home information management category where Jules competes for homeowner subscription dollars.
• Chekmark: Chekmark is a home inventory and personal property documentation tool aimed at homeowners and insurance preparedness, capturing items, photos, and receipts — directly comparable to Jules' homeowner use cases around insurance claim preparation and theft/storm documentation.
• Sortly: Sortly is a visual inventory and asset tracking platform used by businesses and households to catalog items with photos, custom fields, and reminders. It overlaps with Jules' item library, attachment, and date-monitored reminders for physical assets across homes and small businesses.

Broad incumbents

• Notion: Notion is a general-purpose workspace and database tool that homeowners and small businesses use to replicate much of Jules' custom-database and document organization functionality for free, representing the primary free-substitute threat to the consumer funnel.
• Buildium: Buildium is a property management software platform for residential portfolios, overlapping with Jules' property manager segment on centralized information, service professional coordination, and tenant/owner records.
• Airtable: Airtable is a horizontal no-code database platform that powers many of the same custom-database, collaboration, and reminder use cases Jules targets, and is a frequent free or low-cost substitute for SMBs and consumers who might otherwise consider Jules.
• Yardi: Yardi is a dominant property management software suite serving the same property manager and real estate operator customers that Jules targets, and could absorb Jules' business use case by extending its own asset and document management modules.
• Propertyware: Propertyware is a residential property management platform for single-family and small-portfolio managers, directly comparable to the property manager use case Jules monetizes through its business tiers.
• AppFolio: AppFolio is a leading property management platform for residential and commercial portfolios, competing with Jules' Property Manager tier for the same customer wallet share on centralized property information and maintenance coordination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Jules_HomeIQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeIQ