Name

Madden Analytics

Legal name

Madden Analytics AB

Website

https://maddenanalytics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cloud-based SaaS platform subscription model. Customers pay for access to inventory planning, forecasting, and analytics capabilities. Implementation and integration services may be bundled.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Madden Analytics is a cloud-based SaaS inventory planning platform that helps consumer brands and retailers automate demand forecasting, replenishment, allocation, and purchasing decisions using AI/ML models. The platform integrates natively with ERPs (Microsoft Dynamics 365 Business Central), e-commerce systems (Shopify, Centra), and WMS (Ongoing) to consolidate sales, inventory, and product data for real-time planning across 10,000+ SKUs and multiple sales channels. It sells to fashion, beauty, footwear, jewelry, and lifestyle brands via enterprise subscription with annual billing.

Product overview

Madden Analytics is a cloud-based inventory planning platform providing AI-powered forecasting and automation for consumer brands and retailers. The core platform consists of three integrated modules: Madden Planning (demand forecasting and purchase planning), Madden Replenishment (automated stock flow and store allocation), and Madden Analytics (real-time sales and inventory reporting). Additional capabilities include Maddy AI Assistant for natural language support, multiple AI forecasting models for demand prediction, Sales & Purchase Budgeting for financial planning, and Stock Optimization for inventory health management. The platform supports 10,000+ SKUs and integrates natively with Business Central, Shopify, Centra, and Ongoing WMS.

Differentiator

Problem solved

Functional benefit

Brands

• Maddy: LLM-powered AI assistant that has read the entire Madden documentation to answer questions about features, logic, and integrations.

Products and services

• Madden Planning Inventory planning module that enables brands to forecast demand, generate sales plans, and commit purchase orders using ML-based forecasting. Supports optimized purchase orders, automated size curves, lead time and MOQ handling, and planning for 10,000+ SKUs. Designed for merchandising, buying, and planning teams at consumer brands.
• Madden Replenishment Automated replenishment and allocation module that triggers stock flow from warehouse to stores based on product lifecycles, store classifications, and real-time demand. Includes scheduled triggers, initial allocation, store rebalancing, and first-choice logic for inventory and operations teams.
• Madden Analytics Real-time sales and inventory analytics dashboard providing cross-channel reporting, KPI monitoring, and interactive reports. Enables performance tracking across D2C and B2B channels and across any dimension (collection, category, season).
• Maddy (AI Assistant) LLM-based AI assistant trained on the entire Madden documentation that answers questions about features, logic, and integrations. Available as a chatbot on the website and within the platform for customers and prospects.
• Madden AI Forecasting Models Suite of AI forecasting models optimized for different product types (seasonal, regular, core). Incorporates merchandiser and buyer expertise into statistical models to support demand forecasting across the assortment.

Quantifiable outcome

• 70% less time spent planning (from 3 days to 2 hours per week)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, secondary and strategic.

• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationDeep native integration with Microsoft's ERP platform. Madden pulls data from Business Central in real-time, enables purchase order management, and synchronizes modifications. Technical integration often ready in days with plug-and-play setup.
• ShopifycoreTechnology or IntegrationNative e-commerce integration enabling connection between Shopify store data and Madden's planning platform. Used by customers like The Gallerist for unified sales and inventory data.
• CentrasecondaryTechnology or IntegrationIntegration with Centra commerce platform for brands using that ecosystem.
• Ongoing WMScoreTechnology or IntegrationWarehouse management system integration used by The Gallerist. Creates unified flow between sales data, inventory positions, and warehouse operations.
• Resourced (PLM)strategicTechnology or IntegrationPartnership with Resourced product lifecycle management platform used by Edblad. Creates stronger connections between product development, purchasing decisions, and inventory execution.
• BrightcomsecondaryImplementation/ SI/ Consulting PartnerSwedish partner implementing Madden for Business Central customers. One of several regional implementation partners.
• CodeunitsecondaryImplementation/ SI/ Consulting PartnerImplementation partner for Business Central integration. Provides technical setup and configuration services.
• EvidisecondaryImplementation/ SI/ Consulting PartnerNordic partner providing Business Central integration services for Madden customers.
• AdbriqsecondaryImplementation/ SI/ Consulting PartnerPartner providing implementation services for Business Central customers integrating with Madden.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RELEX Solutions: RELEX provides AI-driven supply chain and inventory planning for retailers and consumer brands. Directly comparable to Madden across unified forecasting, replenishment, and space/markdown optimization, though it targets larger enterprise customers globally.
• ToolsGroup: ToolsGroup offers AI-powered demand sensing, inventory optimization, and S&OP for retailers and manufacturers. Overlaps directly with Madden's forecasting and replenishment modules, particularly for fashion/CPG customers.
• o9 Solutions: o9's Integrated Business Planning platform covers demand planning, supply planning, and inventory optimization on a knowledge-graph data model. Directly competes with Madden at the AI-native planning layer for consumer brands.
• Netstock: Netstock delivers cloud-based inventory optimization and demand forecasting aimed at mid-market distributors, retailers, and brands. Closely comparable to Madden on target customer size and inventory planning use cases.
• Lokad: Lokad is a quantitative supply chain optimization platform using machine learning for demand forecasting and inventory decisions. Comparable to Madden in its AI-first approach, with similar appeal to fashion and DTC brands.

Broad incumbents

• Coupa (Supply Chain Planning): Coupa offers a spend and supply chain platform with inventory planning capabilities acquired through LLamasoft. Competes with Madden in mid-to-large enterprise planning use cases, particularly for multi-tier supply chains.
• Blue Yonder: Blue Yonder (formerly JDA) is a large, established supply chain planning suite covering demand, inventory, fulfillment, and S&OP. Overlaps with Madden's planning and replenishment capabilities but addresses a broader enterprise tier.
• Körber (Supply Chain): Körber provides end-to-end supply chain software including WMS and demand/inventory planning. Adjacent to Madden, especially for brands that bundle warehouse management (e.g., Ongoing WMS) with planning.
• Microsoft Dynamics 365 Supply Chain Management: Microsoft's Dynamics 365 SCM suite includes demand planning and inventory visibility features. Closely comparable as an incumbent alternative, and a critical distribution partner/integration counterpart for Madden's Business Central customers.
• SAP Integrated Business Planning (IBP): SAP IBP is the incumbent cloud planning suite within SAP's ecosystem, offering demand, inventory, and S&OP capabilities. Competes indirectly with Madden especially in SAP-anchored enterprises and large fashion/CPG customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madden Analytics