What Ventum does

Ventum is a US-based premium carbon composite bicycle manufacturer founded in 2014 and headquartered in Heber City, Utah, operating as Ventum LLC. The company designs, builds, and sells high-performance bikes across four categories — road (NS1), gravel (GS1), triathlon/time trial (Tempus and Ventum One Disc), and electric gravel (ES1-G Class 3 e-bike) — engineered with wind tunnel-validated aerodynamics, proprietary integrated carbon cockpits (CR2/CR5), and a Dual-Offset fork system for tunable handling. Components are sourced from tier-one suppliers including Shimano, SRAM, ZIPP, and Profile Design, with complete-bike price points ranging from $2,999 to $11,299.

The company sells predominantly direct-to-consumer through ventumracing.com with ride-ready shipping and a Heber City HQ pickup option, supplemented by a tiered premium retailer program offering on-demand ordering with no minimum order quantities. GTM motions are enhanced by Klarna-based consumer financing and a trade-up program operated with The Pro's Closet, while brand reach is extended through co-branded apparel collaborations with Pedal Mafia and WYN Republic. Customer focus is the performance-oriented enthusiast cyclist — triathletes, gravel racers, road riders, and electric gravel adopters — with athlete endorsements serving as a primary credibility mechanism in lieu of mass-market advertising.

Ventum's revenue mechanics are anchored in hardware sales of complete bikes, framesets, accessories, and apparel, with no disclosed subscription, software, or connected-services layer. The business is privately held with no parent company, no public listing, and a single disclosed funding round ($2M from C9 Capital in July 2019). Operations remain small (11-50 employees), and a collaboration agreement with Andersen Consulting (announced 2026-03-24) is the only signal of activity outside the core consumer cycling franchise.

Name

Ventum

Legal name

Ventum LLC

Website

https://ventumracing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ventum is a US premium carbon composite bicycle manufacturer (founded 2014, Heber City, Utah) selling aero road, gravel, triathlon, and electric bikes direct-to-consumer and through a no-MOQ dealer program, targeting performance-oriented enthusiast cyclists.

Ownership category

akta.pro rank

Product category

Premium Performance Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Carbon fiber bicycles
• Triathlon racing bikes
• Performance gravel bikes
• Aero road bicycles
• Electric gravel bikes

Headquarters

HQ city

Heber City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Bicycle Sales: Primary revenue stream from selling premium carbon composite road, gravel, triathlon, and electric bikes directly to consumers and through dealer network. Complete bikes come fully assembled and ride-ready.
2. Accessories & Components: Sale of proprietary and third-party accessories including computer mounts, bottle cages, hydration systems, and replacement parts.
3. Apparel & Soft Goods: Sale of cycling apparel including jerseys, bibs, jackets, socks, hats, and lifestyle merchandise through collaborative brands like Pedal Mafia and WYN Republic.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ventum designs, manufactures, and sells premium carbon composite bicycles for road, gravel, triathlon/time trial, and electric gravel riding. Each frame is engineered using wind tunnel testing and CFD analysis to optimize aerodynamics, stiffness, and weight. The company sells complete bikes, framesets, proprietary integrated cockpits, replacement parts, and collaborative cycling apparel primarily direct-to-consumer, supplemented by a tiered premium dealer network.

Product overview

Ventum is a premium carbon composite bicycle manufacturer offering a focused portfolio of high-performance bikes across four categories: Road (NS1 aero all-road), Gravel (GS1 performance gravel), Triathlon/TT (Tempus and Ventum One Disc), and Electric (ES1-G Class 3 e-bike). The product line centers on carbon fiber frames engineered with performance focus, complemented by proprietary integrated cockpits (CR2, CR5), cycling accessories, and a collaboration apparel line with Pedal Mafia and WYN Republic. The company sells direct-to-consumer with ride-ready shipping, offers financing through Klarna, and operates a trade-up program via The Pro's Closet. A retailer program provides dealers with on-demand ordering and no minimum order quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• NS1 Road Bike

Quantifiable outcome

• Tempus tests up to 15 watts faster than Ventum One Disc in certain conditions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor, core and secondary.

• Andersen ConsultingminorStrategic or Co-development Partner · 24 March 2026Collaboration agreement between Andersen Consulting and Ventum Consulting. The nature and scope of this collaboration is not detailed in the available source material.
• The Pro's ClosetcoreGTM or Marketing PartnerVentum partners with The Pro's Closet for their trade-up program, allowing customers to receive discounts on new Ventum bikes by trading in their current bikes. Customers submit their bike directly to The Pro's Closet and share their offer with Ventum Support for invoice processing.
• KlarnacoreGTM or Marketing PartnerFinancing partner offering pay-over-time options for US customers purchasing Ventum bikes. Independent bank that checks credit histories and offers multiple payment options through their platform.
• ShimanocoreTechnology or IntegrationComponents partner supplying drivetrain groupsets (Ultegra Di2, Dura-Ace Di2, 105 Di2, GRX Di2) and electronic shifting technology (Di2) across Ventum bike lineup. ES1-G features Shimano EP801 motor.
• SRAMcoreTechnology or IntegrationComponents partner supplying electronic shifting groupsets (Rival AXS, Force AXS, Red AXS, Apex AXS) and wireless drivetrain technology across road and gravel bike lineup. Tempus features SRAM S900 brakes.
• ZIPPcoreTechnology or IntegrationWheelset partner supplying carbon firecrest wheels (808 Firecrest on Tempus, 303 SW on NS1, XPLR on GS1) for complete bike builds. Wheels feature tubeless-ready hookless design.
• Profile DesigncoreTechnology or IntegrationCockpit partner supplying Wing Ultimate S carbon base bars and ASC/ASC Pro carbon aerobar extensions for Tempus triathlon bike. Extensions offer up to 70mm vertical pad stack adjustability and 15 degrees positive tilt.
• Pedal MafiasecondaryGTM or Marketing PartnerCollaborative apparel brand partnership producing co-branded cycling apparel including Pro Jersey and Pro Bib shorts. Features premium Italian fabrics, heat-bonded grippers, and Elevation Pad chamois technology.
• WYN RepublicsecondaryGTM or Marketing PartnerCollaborative apparel brand partnership producing premium cycling apparel including Pannier Bib and Velocity Bib shorts, and premium jerseys in various colors.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cervélo: Cervélo is a Canadian premium bike manufacturer specializing in aerodynamic road and triathlon bicycles, making it the closest direct competitor to Ventum's Tempus and Ventum One triathlon platforms and NS1 road bike.
• Canyon Bicycles: Canyon is a German premium bike manufacturer that pioneered direct-to-consumer sales of high-end road, gravel, triathlon (Speedmax), and e-bikes, making it a comparable DTC-first peer to Ventum's go-to-market model.
• Pinarello: Pinarello is a high-end Italian bicycle manufacturer known for premium road and time-trial bikes (Dogma, Bolide) that compete head-to-head with Ventum's NS1 and Tempus at similar premium price points.
• Scott Sports: Scott Sports produces premium carbon road (Addict RC), gravel (Addict Gravel), triathlon (Plasma), and e-bikes that overlap Ventum's premium performance positioning across road, gravel, and triathlon.
• BMC Switzerland: BMC is a Swiss premium bicycle manufacturer offering Teammachine road, Kaius gravel, Timemachine triathlon, and e-bikes that compete with Ventum at the high end of the performance bike market.
• Felt Bicycles: Felt is a US-based premium bike manufacturer historically known for its IA triathlon/TT series (favored by long-course triathletes) and FR road platform, competing directly with Ventum's Tempus and One triathlon bikes.
• Quintana Roo: Quintana Roo is a triathlon-specialist bike brand offering the PRsix and V-PR aero platforms that compete directly with Ventum's Tempus and Ventum One in the long-course triathlon segment.

Broad incumbents

• Specialized Bicycle Components: Specialized is a major global premium bike manufacturer offering road, gravel, triathlon, and electric models (e.g., Tarmac, Diverge, Shiv, Turbo series) that directly compete with Ventum across all four product categories, but at vastly greater scale.
• Trek Bicycle Corporation: Trek is one of the largest premium bike makers worldwide, with Project One customization and aero road (Madone), gravel (Checkpoint), triathlon (Speed Concept), and e-bike lines that overlap the entire Ventum portfolio.
• Giant Bicycles: Giant is the world's largest bicycle manufacturer by volume, offering premium road, gravel, triathlon (Trinity), and electric bikes across a wide price range, competing with Ventum particularly in the performance road and e-bike categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ventumracing
• Facebookfacebook.com/ventumracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventum