Frst Falconi
- Company typePrivate
- Founded2019
- HeadquartersBrasil, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Frst Falconi firmographics
Firmographics- Name
- Frst Falconi
- Legal name
- FRST – Falconi Road of Skills and Talents Treinamento e Desenvolvimento de Pessoas Ltda.
- Website
- https://frstfalconi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Frst Falconi industry classification
Industry- Product category
- Corporate Learning Platform
- NAICS
- Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Product, Service & Domain Knowledge Onboarding (EDABAOAG)
- akta.pro secondary industry
- Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)
Keywords
Where Frst Falconi is headquartered
LocationHeadquarters
- HQ city
- Brasil
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Frst Falconi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- B2B corporate university subscription: Recurring subscription-style revenue from companies licensing the FRST Advanced Learning Ecosystem (ALE) platform — combining Channel, Learning, Race, Challenge and Data — to develop their workforce. Deal size is scaled to company headcount and the bundle of solutions contracted (university, workshops, training, mentoring, consulting, or platform).
- Workshops, masterclasses and mentoring engagements: Project-based and recurring professional services revenue from in-person or online workshops, masterclasses, and tailored mentoring programs delivered by FRST specialists and 200+ certified mentors; can be purchased as standalone engagements or as add-ons to platform subscriptions.
- Programa Líderes do Agora (Exame co-sell): Revenue share / co-sell arrangement with Exame (Editora Abril-linked entity, CNPJ 34.906.443/0001-62) for the "Líderes do Agora" lifelong-learning program, sold via academy.exame.com with payments processed by partner financial institutions.
- Custom consulting and implementation: Implementation and consulting revenue tied to corporate rollout, including strategic alignment, content customization (custom Channels), change management, and ongoing success management as part of large enterprise engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom quote-based enterprise pricing, scaled to number of collaborators and solution bundle (University, Workshop, Training, Mentoring, Consulting, Platform) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Frst Falconi product offering
Product offeringCore offering
Frst Falconi sells the Advanced Learning Ecosystem (ALE), a cloud-based corporate-university platform that combines a knowledge hub (FRST Channel), masterclasses/workshops/mentoring (FRST Learning), gamification (FRST Race), PDCA-based business-challenge execution (FRST Challenge) and ROI analytics (FRST Data), with an ISA conversational AI assistant built on Google Gemini. The platform is sold primarily to Brazilian enterprises and mid-market companies to professionalize leadership, link learning to measurable business outcomes, and operationalize the Vicente Falconi PDCA management methodology.
Product overview
FRST Falconi operates a single integrated platform, the Advanced Learning Ecosystem (ALE), which combines five interconnected modules — FRST Channel (knowledge hub), FRST Learning (masterclasses, workshops and mentoring), FRST Race (gamified engagement), FRST Challenge (PDCA-based practical challenges) and FRST Data (analytics and ROI dashboards) — wrapped around the ISA conversational AI (powered by Google Gemini) and the 40-year Falconi PDCA methodology. The ALE platform is delivered as a unified corporate-university experience that turns learning into measurable business outcomes, complemented by a catalog of 26+ FRST ORIGINALS learning tracks across gestão, liderança, inovação, relacional, técnico and digital.
Differentiator
Problem solved
Functional benefit
Brands
- FRST Channel: Knowledge hub that centralizes internal and external content (including more than 26 FRST Originals learning tracks) with ISA-powered search and summaries.
- FRST Learning
- FRST Race
- FRST Challenge
- FRST Data
- ISA (Isabela)
Products and services
- Advanced Learning Ecosystem (ALE)
- Programa Líderes do Agora
- Workshops, Masterclasses and Mentoring Engagements
- Custom Consulting and Implementation
Quantifiable outcome
- +30x ROI on learning investment (company-level aggregate)
- +11 more outcomes
Companies that use Frst Falconi
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Frst Falconi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature9 records
Frst Falconi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship technology integration powering the conversational ai assistant isa, the platform's flagship differentiator., strategic commercial partnership enabling a b2c/b2b2c distribution channel for lifelong-learning content., founding parent — supplies the proprietary pdca management methodology (40+ years of know-how), brand credibility, and enterprise pipeline that underpins the frst solution., core content production network — specialists co-author the proprietary frst originals trilha library., operational vendor — designed and developed the frstfalconi.com website; not a core commercial partner. and core delivery layer — mentor network operationalizes the learning and challenge modules at scale..
- Google (Google Gemini)flagship technology integration powering the conversational ai assistant isa, the platform's flagship differentiator.Google Gemini is the underlying large-language-model technology behind ISA, the conversational AI assistant embedded across the FRST Channel and Advanced Learning Ecosystem. FRST prominently co-brands the relationship with a "Company logo" / "img-gemini" badge on its home and ALE pages and describes ISA as "IA Conversacional com tecnologia Google Gemini," with use cases spanning instant search, clear summaries, and intelligent connections to the most relevant knowledge sources.
- Exame (Editora Abril-linked entity, CNPJ 34.906.443/0001-62)strategic commercial partnership enabling a b2c/b2b2c distribution channel for lifelong-learning content.FRST Falconi and Exame co-developed the "Programa Líderes do Agora," an online lifelong-learning program sold directly through academy.exame.com. The program combines FRST platform capabilities with Exame content. Payments are processed by partner financial institutions; FRST and Exame share data only as needed for the program, both observing LGPD and contractual confidentiality. The program is cited as the "Programa Jovens do Agora" example in the FRST privacy policy.
- Grupo Falconi (Vicente Falconi / Falconi Consultores)founding parent — supplies the proprietary pdca management methodology (40+ years of know-how), brand credibility, and enterprise pipeline that underpins the frst solution.FRST originated as a spin-off of the Falconi Group, built on Professor Vicente Falconi's PDCA management methodology ("método PDCA (know-how Falconi)"). The Falconi brand, methodology, and consulting relationships are continuously leveraged in FRST's content (masterclasses with Professor Falconi), case studies, and go-to-market motion. DPO contact for FRST is [email protected], evidencing ongoing operational alignment with the parent group.
- FRST Specialists (named content experts)core content production network — specialists co-author the proprietary frst originals trilha library.FRST works with a named bench of FRST-certified experts to produce FRST Originals tracks, including Lígia Gonçalves (Ciências Comportamentais), Rodrigo Funaro (Vendas para Resultados), André Siqueira (Marketing Digital), Joaquim Torres (Gestão de Produtos Digitais), André Luiz Paranhos (Finanças para Resultados), Eder Balbino (Data Driven Leadership), Breno Paquelet (Negociação), Pedro Donati (Inovação Customer Centric), Aline Tieppo (Comunicação Transformadora), Virginie Fernandez (Inteligência Emocional) and Diogenes Justo (Digital Business Mindset). Masterclass guests include Ricardo Dias and Florian Bartunek, plus Professor Falconi.
- UX Patternoperational vendor — designed and developed the frstfalconi.com website; not a core commercial partner.UX Pattern is credited in the site footer ("Desenvolvido por: UX Pattern") as the web design and development partner for frstfalconi.com (Webflow-based marketing site). Relationship is vendor/agency in nature rather than a strategic commercial alliance.
- FRST Mentor Network (200+ certified mentors)core delivery layer — mentor network operationalizes the learning and challenge modules at scale.FRST operates a network of 200+ certified mentors who deliver guidance through internal forums, chats, group mentoring sessions, and strategic encounters; they are central to the platform's value proposition and are cited as a differentiator vs. traditional LMS/LXP solutions.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Frst Falconi competitors and assessment
Company assessmentDirect peers
- 360Learning: Collaborative learning platform focused on upskilling employees via internal-expert-led courses with strong analytics. Directly comparable to FRST's challenge-based, mentor-driven learning approach with measurable business outcomes.
- Degreed: Global learning experience platform (LXP) that combines content aggregation, skill development, and AI-driven personalization for enterprise workforce upskilling. Directly comparable to FRST's ALE in serving corporate learning buyers with a content + analytics + AI stack, but operates at global scale.
- Docebo: AI-powered learning platform with content authoring, learning delivery, and analytics for enterprise and B2B customers. Comparable as a direct competitor in the AI-enabled enterprise LMS/LXP category FRST operates in.
Emerging players
- Pluralsight: Technology-skills learning platform for enterprises and individuals, with AI-driven skills assessment and analytics. Comparable on the AI-driven skill development and analytics dimensions of ALE, though focused more narrowly on technical skills.
Broad incumbents
- Skillsoft: Major enterprise corporate-learning provider offering content libraries, leadership development, and AI-driven learning platforms (Skillsoft Percipio/Caulie). Comparable as a broad incumbent in the same enterprise corporate-learning category that FRST targets.
- Cornerstone OnDemand: Long-established enterprise talent and learning management suite with a broad LMS/LXP/CMS portfolio. Comparable as a broad incumbent offering corporate learning, content management, and analytics to large enterprises — a much wider portfolio than FRST's focused ALE.
- Coursera for Business: Enterprise arm of Coursera offering curated content, academies, and AI-driven skill development from top universities. Comparable as a broad incumbent for enterprise upskilling, but with a global academic-content library rather than methodology-anchored content.
Regional players
- Eduzz / Hotmart (corporate training solutions): Brazilian digital-education platforms offering course infrastructure and corporate training solutions. Comparable as a regional peer in the Brazilian corporate-content and learning delivery space, though broader in scope (infoprodutores and creators).
- Mindset (Brazilian EdTech): Brazilian corporate-learning platform providing online courses and corporate university solutions to Brazilian enterprises. Comparable as a regional peer addressing the same Brazilian corporate-training market with overlapping LMS/LXP functionality.
Others
- Falconi Consultores: Parent management consulting firm of FRST, founded on Vicente Falconi's PDCA methodology. Comparable as the originating methodology and channel partner that supplies FRST's content credibility, masterclass instructors, and enterprise pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frst Falconi social profiles
Digital presenceFrst Falconi compliance and trust
Trust signalCompliance1 record
Frst Falconi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frst Falconi leadership team
Management profileNumber of profiles
Profiles3 records
Frst Falconi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frst Falconi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frst Falconi
What does Frst Falconi do?
Frst Falconi sells the Advanced Learning Ecosystem (ALE), a cloud-based corporate-university platform that combines a knowledge hub (FRST Channel), masterclasses/workshops/mentoring (FRST Learning), gamification (FRST Race), PDCA-based business-challenge execution (FRST Challenge) and ROI analytics (FRST Data), with an ISA conversational AI assistant built on Google Gemini. The platform is sold primarily to Brazilian enterprises and mid-market companies to professionalize leadership, link learning to measurable business outcomes, and operationalize the Vicente Falconi PDCA management methodology.
Is Frst Falconi a public or private company?
Frst Falconi is a private company. It is classified as corporate owned and is currently operating.
When was Frst Falconi founded?
Frst Falconi was founded in 2019. It employs 101 to 250 people.
Where is Frst Falconi based?
Frst Falconi is headquartered in Brasil, Brazil, in the Latin America region.
How does Frst Falconi make money?
Four revenue lines are on record. B2B corporate university subscription is the primary driver. The others are workshops, masterclasses and mentoring engagements, programa Líderes do Agora (Exame co-sell) and custom consulting and implementation.
Who are Frst Falconi's main competitors?
Direct peers on record are 360Learning, Degreed and Docebo. Pluralsight is listed as an emerging player. Broad incumbents are Skillsoft, Cornerstone OnDemand and Coursera for Business. Regional players are Eduzz / Hotmart (corporate training solutions) and Mindset (Brazilian EdTech). Falconi Consultores is listed as an others.
Does Frst Falconi have an API?
No public API is recorded for Frst Falconi.
What industry is Frst Falconi in?
Frst Falconi's product category is Corporate Learning Platform. Its primary akta.pro industry code is EDABAOAG, Product, Service & Domain Knowledge Onboarding, with a secondary code of EDAAALAM, Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE). Its NAICS code is 54161 and its SIC code is 7373.