HOALife

What HOALife does

HOALife (legal entity HOA Inc., Delaware) is a vertically-focused SaaS platform purpose-built for HOA and community association operations, founded in 2017 and operating with 1-10 employees. The product unifies violations enforcement, architectural request reviews, online voting, owner portals, communications (email/postal/SMS), work orders and asset management, owner/database management, payments, and QuickBooks Online-integrated accounting in a single cloud-based platform. A distinguishing technical element is its GPS-enabled mobile inspection app (iOS/Android) with offline capture, timestamped photo evidence, and automatic sync, supporting legally defensible compliance documentation. The platform also exposes native AI-assisted workflows, a homeowner-facing chatbot, API/Webhooks, SFTP, Zapier, and Rent Manager integrations.

HOALife sells on a subscription model with three published tiers: Companion Plan at $199/month for violations and ARC-focused buyers, All In Plan at $299/month for full operations suites, and Community Pro at custom pricing for HOAs of 1,000+ homes or association managers managing multiple communities. The company's go-to-market is sales-led, anchored on personalized 30-minute demos, free concierge onboarding, and free training, layered with content marketing (blog, Q&A database, HOA Board Member's Handbook lead magnet) and SEO-driven comparison pages versus PayHOA and HOAStart. Distribution channels include direct website sales, the Apple App Store, Google Play Store, QuickBooks App Store, a self-serve owner portal, and QuickBooks ProAdvisor referrals. Additional revenue-adjacent add-ons include an 'Ask a Manager' expert advisory service and integrated payment processing supporting Association-Pays or Owner-Pays fee structures.

The business is bootstrapped with only $150K of disclosed funding across two rounds (most recently $100K from Calm Company Fund in July 2020) and operates primarily in the United States. Customers span self-managed HOA boards, professional association managers, accounting professionals serving HOAs, golf course communities, and standalone violations buyers; named logos and case studies include GreatWest Association Management, Wekiva HOA, Maplewood HOA, Foxchase HOA, and Belfair. Management is led by founder and CEO Tom Normand, a former HOA board member and manager and author of 'The HOA Board Member's Handbook.'

Name

HOALife

Legal name

HOA Inc.

Website

https://hoalife.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HOALife is a SaaS platform that unifies HOA violations enforcement, architectural requests, voting, communications, payments, and QuickBooks-integrated accounting for self-managed HOA boards and association managers in the United States.

Ownership category

akta.pro rank

Product category

HOA Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• HOA management software
• Violations enforcement software
• Homeowner association platform
• HOA accounting software
• Property management solutions

Headquarters

HQ city

Ketchum

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Companion Plan: Entry-level subscription at $199/month providing violations enforcement, architectural applications, communications, AI workflows, owner portal, and work orders with QuickBooks integration. No setup fee.
2. Subscription - All In Plan: Full-featured subscription at $299/month including all Companion features plus public website, online voting, accounting, payments, calendar/events, and advanced reporting with priority support.
3. Subscription - Community Pro: Custom-priced plan for large HOAs (1,000+ homes) or association managers with multiple communities, including customized setup, portfolio-level workflows, and higher support tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

HOALife sells a unified, cloud-based HOA management SaaS platform that helps homeowners associations, self-managed boards, and professional management companies run violations enforcement, architectural review, owner communications, online voting, work orders, payments, and accounting. The platform is centered on a GPS-enabled mobile inspection app, automated compliance notice workflows, a two-way QuickBooks Online integration, and an owner-facing self-service portal, with AI-assisted workflows and a chatbot layered on top.

Product overview

HOALife is a unified HOA management platform built around violations enforcement and architectural review workflows, not bolted on as an afterthought. The platform operates on a modular architecture with two primary pricing tiers (Companion Plan at $199/mo and All In Plan at $299/mo) plus a custom Community Pro tier. The core platform includes Violations Enforcement (with GPS-enabled mobile inspections and automated notices), Architectural Requests (online submission and approval workflows), Online Voting, Owner Portals & Public Websites, Communications (email, postal, SMS), Work Orders & Asset Management, Database Management & Owner Rosters, and Accounting with QuickBooks Online integration. The platform integrates payments processing (credit card and ACH), AI-assisted workflows and chatbot features, and an 'Ask a Manager' expert advisory service. All plans include the QuickBooks Online two-way sync, Zapier integration, API/Webhooks access, and SFTP support.

Differentiator

Problem solved

Functional benefit

Products and services

• HOALife HOA Management Platform Unified cloud-based HOA management SaaS for self-managed boards and professional management companies, covering violations enforcement, architectural review, online voting, communications, work orders, accounting with QuickBooks Online sync, payments, and AI-assisted workflows, delivered as a tiered monthly subscription.
• HOALife Mobile Inspector App Standalone mobile app for iOS and Android used by HOA inspectors and board members to conduct GPS-enabled property inspections, log violations with timestamped photos and rule references, and sync data automatically to the HOALife platform, including offline functionality for field rounds.

Quantifiable outcome

• Violation administration time reduced from 60-70 hours/month to fraction of time
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Intuit (QuickBooks)coreTechnology or IntegrationIntegration partnership providing two-way sync with QuickBooks Online for HOA accounting. HOALife offers the category's most complete QBO connection, syncing owner balances, payments, and financial reports. Supports both Association-Pays and Owner-Pays payment processing fee models.
• ApplecoreTechnology or IntegrationMobile app distribution through Apple App Store, providing iOS application for field inspectors to conduct GPS-enabled property inspections with offline capability.
• GooglecoreTechnology or IntegrationMobile app distribution through Google Play Store, providing Android application for inspectors to conduct community rounds with offline data capture and automatic sync.
• Intuit (QuickBooks App Store)coreTechnology or IntegrationListed application in QuickBooks App Store, positioning HOALife as an approved integration partner for QuickBooks users seeking HOA management capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• PayHOA: PayHOA is a direct competitor in HOA management software, explicitly called out in HOALife's comparison pages. Both target self-managed HOAs with violations enforcement, accounting, and owner portal capabilities at subscription pricing.
• Frontsteps: Frontsteps (formerly AppFolio HOA) provides HOA management software for management companies and self-managed HOAs with violations, ARC, accounting, and resident portals. It directly competes in HOALife's association manager segment.
• Condo Control: Condo Control Central provides HOA and condominium management software with violations, communication, document management, and resident portals. It targets similar self-managed and professionally-managed association segments as HOALife.
• TownSq: TownSq is an HOA and community association management platform offering violations, communications, accounting, and a homeowner app. It directly competes for both self-managed HOAs and professional management companies in the same SaaS category.
• Vantaca: Vantaca is an HOA management platform targeting community association management companies with accounting, violations, ARC, and homeowner engagement workflows. It competes with HOALife's Community Pro tier for multi-community management portfolios.
• HOAStart: HOAStart is a direct competitor explicitly referenced in HOALife's competitive positioning pages. It offers HOA management software with overlapping violations, communications, and accounting capabilities for self-managed associations.

Broad incumbents

• AppFolio: AppFolio is a large public property management software vendor serving residential, commercial, and community association markets. It offers HOA-adjacent features as part of a broader platform that competes for mid-market and enterprise management companies.
• Buildium: Buildium is a broad property management platform owned by RealPage that serves residential and community associations at scale. It overlaps with HOALife in HOA accounting, owner portals, and violations but serves a wider property management portfolio.
• CINC Systems: CINC Systems provides HOA and community association management software focused on accounting and management company workflows. It is a larger, more established player serving the management-company segment that overlaps with HOALife's Community Pro target.
• Yardi: Yardi is an established real estate software vendor with HOA and association management products (Yardi Breeze, Yardi Voyager). It competes as an incumbent for larger HOAs and management companies seeking an integrated real estate platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoalife

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOALife