Loopia
Loopia is a Zurich-based B2B SaaS provider of white-label trade-in and buyback software for retailers and consumer brands, connecting online and in-store trade-in experiences with ERP and shop systems through a modular platform. Its customers are mid-sized specialty retailers, primarily in photo/video and bicycle verticals across Switzerland and Germany.
- Company typePrivate
- Founded2021
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Loopia does
Loopia, operated by Thingsy AG and headquartered at Technoparkstrasse 1 in Zurich, Switzerland, is a B2B SaaS provider of integrated trade-in and buyback software for retailers and consumer brands. Founded in 2021 and operating with a 1–10 person team, the company sells a white-label, API-first platform that connects customer-facing trade-in experiences — online, in-store, and at checkout — with back-office ERP, accounting, and shop systems, replacing fragmented, manual recommerce workflows with an automated end-to-end process. The product is structured as a modular platform comprising 17 modules, with core offerings being Online Trade-in, Store Trade-in, the Pricing Engine, the Employee Portal, and the Customer Portal, supplemented by add-ons such as Trade-In at Checkout, White-Labeling, ERP & Shop Integration, Automated Communication, VAT & Financial Logic, Internationalization, Campaigns & Promotions, Reporting & Analytics, and Consulting & Partnership services. Native connectors cover SAP, Microsoft Dynamics 365, Oracle NetSuite, Odoo, and Sage ERP systems, with payment-provider and shipping-partner integrations layered on top.
The platform is sold exclusively through a direct enterprise sales motion, with every page on the company's website (getloopia.ch) routing prospects to a 'Book a Demo' CTA. There is no public pricing, no self-serve signup, and no channel partner or reseller program. Revenue is generated through multi-year SaaS subscriptions bundled with implementation and consulting services, customized per customer requirements and trade-in volume. The named customer base includes Photo Vision Zumstein AG, Calumet Photo Video (Germany, 220 employees), Veloplus (Switzerland, 200 employees, operating the Veloclick sub-brand), and Goecker — all mid-sized specialty retailers in photo/video and bicycle verticals. The company positions itself against consumer-facing recommerce marketplaces such as MPB and Rebuy by remaining invisible to end customers; the retailer's brand owns the entire trade-in experience. Loopia is GDPR-compliant, has secured $274,206 in disclosed funding since inception (investors undisclosed), and is registered under Swiss commercial register CHE-485.612.484 with executive management led by Philipp Glauser and Cristiana Grossenbacher.
Loopia firmographics
Firmographics- Name
- Loopia
- Legal name
- Thingsy AG
- Website
- https://getloopia.ch
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loopia is a Zurich-based B2B SaaS provider of white-label trade-in and buyback software for retailers and consumer brands, connecting online and in-store trade-in experiences with ERP and shop systems through a modular platform. Its customers are mid-sized specialty retailers, primarily in photo/video and bicycle verticals across Switzerland and Germany.
- Ownership category
- akta.pro rank
Loopia industry classification
Industry- Product category
- Recommerce and Trade-in Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)
Keywords
Where Loopia is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Loopia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Loopia operates as a B2B SaaS platform, providing its trade-in and buyback software on a subscription basis. The platform is personalized and customized for each client, with implementation and consulting services bundled as part of the engagement. No public pricing is disclosed; all sales are through direct sales with demo booking.
- Implementation & Consulting Services: The company offers hands-on consulting and partnership services including requirements definition, ERP integration, process design, and ongoing support. These professional services accompany the software deployment and are a key part of the go-to-market and revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom Enterprise Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Loopia product offering
Product offeringCore offering
Loopia is a B2B SaaS platform that provides an integrated trade-in and buyback software solution for retailers and brands. The platform connects customer-facing experiences (online trade-in, in-store trade-in, customer portal) with back-office operations (ERP, accounting, shop systems) into a unified recommerce system. It is white-label and API-first, designed for seamless integration into existing IT landscapes of retailers in photo/video, bicycles, and broader specialty retail.
Product overview
Loopia is a modular trade-in and buyback platform with a platform-plus-modules architecture. The core offering consists of Online Trade-in and Store Trade-in modules, supported by the Pricing Engine for intelligent real-time pricing. Additional modules include Employee Portal (internal operations), Customer Portal (self-service), Trade-In at Checkout (conversion optimization), Product Data (catalog management), Payout Options, Product Shipping (reverse logistics), White-Labeling, ERP & Shop Integration, Automated Communication, VAT & Financial Logic, Internationalization, Campaigns & Promotions, Reporting & Analytics, and Consulting & Partnership services. The platform is designed as a white-label solution that integrates seamlessly into existing retail systems, connecting customer experience, technology, and ERP into an automated trade-in system.
Differentiator
Problem solved
Functional benefit
Brands
- Veloclick: Digital bike marketplace developed by Veloplus in partnership with Loopia for peer-to-peer bicycle and accessory resale
Products and services
- Online Trade-in
Quantifiable outcome
- 2x more trade-ins via the integrated online trade-in channel
- +5 more outcomes
Companies that use Loopia
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Loopia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature10 records
Loopia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SAPcoreSAP is listed as a supported ERP integration within Loopia's platform. The integration enables bidirectional data synchronization including prices, customer data, reference numbers, statuses, and sales tax handling logic between Loopia's trade-in platform and SAP ERP systems.
- Microsoft Dynamics 365coreMicrosoft Dynamics 365 is listed as a supported ERP integration. The integration supports automated data transfer of trade-in data including pricing, customer information, and tax logic into the Dynamics 365 ERP environment.
- Oracle NetSuitecoreOracle NetSuite is listed as a supported ERP integration. The integration enables unified data management across the trade-in platform and NetSuite ERP, supporting sales tax logic, accounting, and reporting requirements.
- OdoocoreOdoo is listed as a supported ERP integration. The integration connects Loopia's trade-in platform with Odoo's business management suite, enabling automated data flows between trade-in operations and Odoo's ERP, accounting, and e-commerce modules.
- SagecoreSage is listed as a supported ERP integration. The integration facilitates automated data synchronization between Loopia's trade-in platform and Sage accounting/ERP systems, supporting financial reporting and tax compliance requirements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Loopia competitors and assessment
Company assessmentDirect peers
- Recurate: White-label recommerce platform enabling brands and retailers to launch branded trade-in, takeback, and resale programs. Closest direct competitor to Loopia: same B2B SaaS model, same target buyer (enterprise retail), same white-label positioning.
- Reflaunt: White-label recommerce technology for fashion and luxury brands, allowing retailers to offer trade-in and resale under their own brand. Directly comparable to Loopia in white-label SaaS delivery and enterprise retail focus, though concentrated in fashion.
- Reverse.supply: End-to-end recommerce platform for fashion and lifestyle brands covering trade-in logistics, refurbishment, and resale. Comparable to Loopia in offering branded trade-in as a managed service, with overlapping buyer profile of mid-market and enterprise retailers.
- Trove (Y2G): Branded recommerce platform-as-a-service for retailers, powering resale storefronts and trade-in operations for major brands. Same platform-based model as Loopia serving enterprise retailers launching circular commerce programs.
Broad incumbents
- MPB: Leading online recommerce marketplace for cameras, lenses, and photo/video equipment. Overlaps with Loopia's photo-retail vertical (Calumet, Zumstein) but operates a consumer-facing marketplace model rather than white-label SaaS — a structural alternative Loopia explicitly competes against.
- Rebuy: German recommerce marketplace and trade-in service for consumer electronics, books, and media, active across DACH. A broader incumbent that competes for the same retailer partnerships Loopia targets, though with a marketplace rather than SaaS business model.
- Back Market: Major European refurbished electronics marketplace representing the consumer-facing alternative to Loopia's white-label approach. Demonstrates the scale of demand for trade-in/buyback but operates as a marketplace rather than enterprise SaaS.
- Refurbed: European refurbished electronics marketplace offering trade-in services to consumers across multiple countries. Comparable to Back Market and Rebuy in model; relevant to Loopia as an alternative recommerce path retailers could partner with instead of building in-house.
- Optoro: Returns management and recommerce technology provider for major retailers, offering reverse logistics and resale at enterprise scale. Broader incumbent with overlapping capabilities in trade-in reverse logistics, though focused on returns rather than trade-in-first.
Emerging players
- Reebelo: Refurbished electronics marketplace with consumer trade-in services, expanding from APAC into Europe. Smaller-scale emerging player competing in the same recommerce space Loopia addresses, though with a marketplace rather than SaaS model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Loopia social profiles
Digital presenceLoopia compliance and trust
Trust signalCompliance1 record
Loopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loopia leadership team
Management profileNumber of profiles
Profiles2 records
Loopia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loopia
What does Loopia do?
Loopia is a B2B SaaS platform that provides an integrated trade-in and buyback software solution for retailers and brands. The platform connects customer-facing experiences (online trade-in, in-store trade-in, customer portal) with back-office operations (ERP, accounting, shop systems) into a unified recommerce system. It is white-label and API-first, designed for seamless integration into existing IT landscapes of retailers in photo/video, bicycles, and broader specialty retail.
Is Loopia a public or private company?
Loopia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loopia founded?
Loopia was founded in 2021. It employs 1 to 10 people.
Where is Loopia based?
Loopia is headquartered in Zürich, Switzerland, in the Europe region.
How does Loopia make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are implementation & Consulting Services.
Who are Loopia's main competitors?
Direct peers on record are Recurate, Reflaunt, Reverse.supply and Trove (Y2G). Broad incumbents are MPB, Rebuy, Back Market, Refurbed and Optoro. Reebelo is listed as an emerging player.
Does Loopia have an API?
Yes. Loopia supports API integration for product and pricing data management. The platform provides data feeds and structured data imports for integrating with existing ERP and shop systems. Integration is achieved via APIs, feeds, or structured data imports, enabling seamless data synchronization with connected systems.
What industry is Loopia in?
Loopia's product category is Recommerce and Trade-in Software. Its primary akta.pro industry code is CRAFAGAL, Trade-in, Buyback & Instant Cashout Recommerce. Its SIC code is 7370.