What Eventmaker does

Eventmaker is a Paris-based, privately held SaaS company founded in 2009 that markets itself as the first 'Event Automation' platform. Its core product is an all-in-one suite covering registration and ticketing, event websites, white-label mobile apps, on-site check-in with badge printing, digital formats (webinars, video conferencing, live streaming), networking and matchmaking, analytics and reporting, and CRM lead synchronization with Salesforce and HubSpot. The platform exposes a developer-facing surface via REST APIs (Events, Guests, Check-ins, Signatures), a Leads API, OAuth app authentication, and Liquid-based templating for customization, with an additional no-code bridge through Zapier and payment processing through Ogone.

Eventmaker sells to enterprise event organizers across verticals, including trade show organizers (Comexposium, Palexpo), large corporates (Accor, Optic 2000, L'Étudiant), business schools (HEC Paris), public institutions (Groupe Caisse des Dépôts), and impact organizations (ChangeNOW, Exotec, Cosmetic Valley), serving over 3,000 professional clients since inception with a team described as 50+ collaborators in 'strong growth'. The company maintains core industry partnerships with UFI, Unimev, Coésio, and L'événement, which give it embedded distribution into the French and European exhibition industry. Revenue is generated through annual subscription contracts with custom quote-based pricing accessed via a 'Request a Demo' consultative sales motion; revenue figures, ARR, and ownership structure are not publicly disclosed, and only one funding round (~ $1.4M in May 2020) is recorded, indicating the business has largely been bootstrapped across its 14-year operating history.

Name

Eventmaker

Legal name

Eventmaker

Website

https://eventmaker.io

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventmaker is a Paris-based SaaS platform, founded in 2009, providing all-in-one event automation — registration, ticketing, check-in, event websites, mobile apps, networking, analytics, and CRM sync — to 3,000+ professional event organizers across trade shows, corporates, associations, and education.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Event automation software
• Event management platform
• Registration and ticketing
• Virtual event solutions
• Event networking tools

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Eventmaker operates as a subscription-based SaaS platform providing event automation software. The platform offers various features including registration, ticketing, check-in, marketing tools, networking, and analytics as part of an integrated solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Eventmaker is an all-in-one Event Automation SaaS platform that enables professional event organizers to manage the entire event lifecycle through a single integrated solution. The platform covers registration and ticketing, customizable event websites with white-label mobile apps, on-site check-in and badge printing, digital and hybrid event formats (webinars, live streaming), participant networking and matchmaking, analytics, and CRM lead synchronization with Salesforce and HubSpot.

Product overview

Eventmaker is an all-in-one Event Automation platform providing a unified suite of event management tools. The core platform encompasses registration and ticketing, event websites with white-label mobile apps, on-site check-in with badge printing and access control, digital formats (webinars, video conferences, live streaming), networking and matchmaking, analytics and reporting, and CRM lead synchronization. The product portfolio includes mobile apps (Scan App, Networking App), the Engage by Eventmaker client community, Help by Eventmaker support center, and developer APIs (Eventmaker REST API v1, Eventmaker Leads API). The platform serves various event types including conventions, conferences, award ceremonies, recruitment forums, general assemblies, seminars, team building, and corporate evenings, across organization types such as trade show organizers, companies, professional associations, scientific associations, agencies, NGOs, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Engage by Eventmaker: Client club platform for Eventmaker customers.

Products and services

• Eventmaker Platform All-in-one Event Automation SaaS platform for professional event organizers covering registration, ticketing, check-in, badging, event websites, mobile apps, networking, analytics, digital/hybrid events, and CRM lead synchronization.
• Registration & Ticketing Registration form builder with customizable fields, paid and free registration, badge printing, and online access link generation for event attendees.
• Check-in & Access Control On-site registration desk with badge printing, point-of-sale checkout, access control solution, and on-site SMS or Slack notifications.
• Event Website & Mobile App Customizable event website with dedicated URL and white-label mobile application for events.
• Digital Event Formats (Webinar/Streaming/Visio) Virtual event capabilities including webinars, video conferences, live streaming, and replay functionality for digital and hybrid events.
• Networking & Matchmaking Participant engagement tools including matchmaking, networking, interactivity features, and lead generation for event attendees.
• Analytics & Reporting Dashboard, custom reports and exports, event engagement scoring, and comparative analytics across events.
• CRM Lead Synchronization Synchronization of lead data from events into CRM systems including Salesforce and HubSpot, with field mapping and automated processes.
• Scan App Mobile application for on-site check-in and badge scanning at events.
• Networking App Mobile application for participant networking and engagement during events.
• Eventmaker REST API REST API (version 1) covering Events, Guests, Guest Categories, Check-in points, Check-ins, and Signatures endpoints for developer integration, with OAuth 2.0 authentication.
• Eventmaker Leads API API for lead management and synchronization with external CRM systems.

Quantifiable outcome

• Event organizers report time savings with 90 B2B and B2C events managed efficiently with Eventmaker
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UFIcoreOthersGlobal association of the exhibition industry. Eventmaker partners with UFI to serve the international exhibition community and maintain industry standards alignment.
• UnimevcoreOthersFrench exhibition industry professional organization. Strategic partnership for serving the French market of exhibition organizers and venues.
• CoésiominorOthersCongress and event industry professional organization based in France.
• L'événementminorOthersFrench professional association for event industry professionals.
• ZapiercoreTechnology or IntegrationIntegration partnership allowing Eventmaker to connect with hundreds of third-party applications via Zapier's automation platform, enabling workflow automation between Eventmaker and external tools.
• SalesforcecoreTechnology or IntegrationCRM integration partnership. Eventmaker synchronizes participant/registration data with Salesforce as Contacts, Leads, or Campaign Members. Supports Person Accounts, custom field mapping, and automated synchronization processes.
• HubSpotcoreTechnology or IntegrationCRM and Marketing integration partnership. Eventmaker pushes participant data to HubSpot including Contacts, Transactions, Segments, and Marketing Events. Supports field mapping and automated synchronization via Automation processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bizzabo: Bizzabo is an end-to-end event experience platform covering registration, ticketing, check-in, networking, and analytics — essentially the same all-in-one event management positioning Eventmaker targets for professional and enterprise event organizers.
• Swoogo: Swoogo is a similarly-sized event management SaaS offering registration, websites, check-in, mobile apps, and badge printing for trade shows, conferences, and corporate events — a direct mid-market competitor to Eventmaker in Europe and beyond.
• RainFocus: RainFocus is an enterprise event management platform used by large trade shows and exhibitions, with strong registration, lead retrieval, and CRM integrations — a direct peer for the same Comexposium/Palexpo-tier organizer customers.

Broad incumbents

• Cvent: Cvent is the dominant enterprise event management platform with deep registration, venue sourcing, and on-site solutions — operating broadly across the same event-management category where Eventmaker competes for enterprise accounts in Europe.
• Eventbrite: Eventbrite is a large-scale ticketing and event registration platform with global reach and an established self-serve GTM — competing for the same event organizer wallet share as Eventmaker, particularly for B2C-facing events.
• Aventri: Aventri is an enterprise event management platform offering registration, venue sourcing, and on-site solutions for corporate events — a broader incumbent playing in similar enterprise event-management categories to Eventmaker.

Emerging players

• Hopin: Hopin is a virtual and hybrid events platform focused on digital formats, networking, and registration — overlapping directly with Eventmaker's Digital Formats and Networking modules.
• Splash (SplashThat): Splash is an event marketing platform with registration, email, and on-site capabilities aimed at B2B brands — overlapping with Eventmaker's event marketing and registration features for mid-market accounts.
• Whova: Whova offers event registration, agenda, networking, and mobile apps primarily for conferences and association events — overlapping with Eventmaker's professional association and scientific/PCO segments.
• vFairs: vFairs provides virtual, hybrid, and in-person event platforms including registration, exhibitor management, and lead capture — closely overlapping with Eventmaker's trade show and exhibition organizer offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubewebikeo.fr/chaine/eventmaker
• LinkedInlinkedin.com/company/eventmakerdotcom
• Instagraminstagram.com/eventmakerdotcom
• Xx.com/Eventmakerio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventmaker