Origin

What Origin does

Origin (legal entity The Origin Way, Inc.) is a U.S. specialty healthcare provider focused on pelvic floor and whole-body physical therapy for women and individuals with vaginal anatomy across all life stages, including pregnancy, postpartum recovery, menopause, pelvic pain, painful sex, incontinence, and gender-affirming care. The company operates a hybrid delivery model combining 19 in-person clinics across seven states (California, Texas, Utah, Florida, Georgia, Maryland, Tennessee) with telehealth available in all 50 states, and it reports having treated 50,000+ patients since 2020 and delivered 100,000+ visits in 2024.

The technology stack centers on an in-house AI layer built on a longitudinal dataset of approximately 39 million patient interactions. Athena is a clinical decision support tool for clinicians, and GinaGPT is a generative-AI patient-facing chat feature inside the Origin On-Track digital membership, which also delivers live classes, on-demand video content, symptom tracking, and a resource library. A patient-facing mobile app supports appointment self-scheduling and exercise prescription; Origin University, partnered with 51 universities, runs the clinical training pipeline.

Revenue is generated from a mix of insurance-reimbursed in-person and virtual PT visits (95% of care delivered in-network across plans covering roughly 50 million lives), self-pay visits priced 30-50% below comparable specialists, recurring On-Track digital subscriptions (monthly and annual), and an opt-out annual platform fee. Distribution combines direct-to-consumer self-service booking, a 10,000+-physician referral network, and B2B channel partnerships with employer benefits platforms (Carrot, Wisp, Progyny) and health systems (Kaiser Permanente, HealthPartners). The company has raised over $50M cumulatively, with a Series B in January 2026 (SJF Ventures-led) and a $30M Series A+ in March 2026 (Notion Capital-led).

Name

Origin

Legal name

The Origin Way, Inc.

Website

https://theoriginway.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Origin is a U.S. women's pelvic floor and whole-body physical therapy provider operating 19 in-person clinics across seven states plus nationwide virtual care, serving women across pregnancy, postpartum, menopause, and pelvic pain life stages with insurance-reimbursed visits, self-pay, and a digital On-Track membership.

Ownership category

akta.pro rank

Product category

Pelvic Floor Physical Therapy

NAICS

Ambulatory Health Care Services (621), Health Care and Social Assistance (62)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG)

akta.pro secondary industry

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• Pelvic floor therapy
• Women's health services
• Postpartum physical therapy
• Pelvic health specialists
• Prenatal physical therapy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Reimbursed Physical Therapy Services: Revenue generated from billing insurance companies directly for in-person and virtual physical therapy visits. Origin is in-network with most major insurance plans covering approximately 50 million lives. Patients pay co-pays averaging $10-40 per visit.
2. On-Track Digital Membership: Monthly and annual subscription fees for digital access to live classes, on-demand courses, resource library, symptom tracking, and GinaGPT AI chat. Membership automatically renews unless canceled.
3. Annual Platform Fee: Annual fee charged at new evaluation for access to appointment scheduling, educational resources, and SMS communications. Patients can opt out.
4. Self-Pay / Cash Payments: Out-of-pocket payments from uninsured patients or those using out-of-network benefits. Cash rates approximately $125-175 per visit, 30-50% lower than competitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Origin provides specialized pelvic floor and whole-body physical therapy for women and individuals with vaginal anatomy, delivered through a hybrid model of 19 in-person clinics across 7 states and nationwide virtual care. The company treats conditions including pregnancy pains, postpartum recovery, incontinence, pelvic pain, painful sex, diastasis recti, menopause symptoms, and musculoskeletal issues. Insurance coverage extends to approximately 50 million lives, and services are supplemented by the On-Track digital membership, the Athena clinical AI tool, and the GinaGPT patient AI chat feature.

Product overview

Origin is a pelvic floor physical therapy and women's musculoskeletal health company operating a hybrid care model combining in-person clinics (19 locations across 7 states) with virtual care (nationwide). The core offering is pelvic floor and whole-body physical therapy services. The digital layer includes the Origin On-Track Membership, which provides access to the GinaGPT AI chat tool for patient education, the Athena AI clinical decision support tool for clinicians, live and on-demand exercise classes, symptom tracking, and resource libraries. Origin University provides clinical training programs for pelvic floor therapists. Services span pregnancy, postpartum recovery, pelvic pain, bladder/bowel control, menopause, and sexual health.

Differentiator

Problem solved

Functional benefit

Brands

• Origin On-Track: Digital membership program including live group classes, on-demand video courses, symptom tracking, and AI chat tool GinaGPT
• GinaGPT
• Athena
• Origin University

Products and services

• Pelvic Floor & Whole Body Physical Therapy Specialized pelvic floor and whole-body musculoskeletal physical therapy treating pregnancy, postpartum, menopause, sexual health, incontinence, pelvic pain, diastasis recti, and pelvic organ prolapse for women and individuals with vaginal anatomy. Delivered through 19 clinics across 7 states and nationwide virtual care.
• Origin Virtual Care Telehealth-based physical therapy offering 1:1 video consultations with women's health physical therapists for pelvic floor and whole-body care, available across all 50 states with 2-3 day virtual wait times.
• Origin On-Track Membership Subscription digital membership providing live and on-demand classes, full resource library, symptom-tracking journal, AI chat tool, and appointment self-scheduling. Available as monthly or annual plans with automatic renewal.
• Occupational Therapy Services Occupational therapy services integrated into Origin's national virtual provider network, supporting functional recovery, sensory integration, and emotional regulation alongside pelvic floor and physical therapy offerings.
• Origin University Clinical Training Program Clinical training and continuing education programs for physical therapists specializing in pelvic health, accepting over 30 PT students annually into rotations and partnered with 51 universities.

Quantifiable outcome

• 90% of patients see improvement in pelvic floor symptoms
• +8 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• CarrotcoreGTM or Marketing Partner · 30 April 2026Carrot, a global fertility and family care platform, partnered with Origin to deliver integrated pelvic floor therapy programs to Carrot members through employer benefits. The partnership addresses underdiagnosis and undertreatment of pelvic floor dysfunction with virtual and in-person care, claiming cost savings of over $3,000 per patient annually. This expands Carrot's pelvic health support across fertility, pregnancy, postpartum, and menopause, with 85% of Carrot members reporting pelvic floor health symptoms.
• Major Health SystemscoreGTM or Marketing Partner · 11 December 2025Origin partnered with over 5,000 doctors across major health systems including Kaiser Permanente, Advantia Health, Providence, UCSF, Baylor Scott & White, Kelsey Seybold, and The Woman's Hospital of Texas to support patients with pelvic floor dysfunction.
• ProgynycoreGTM or Marketing Partner · 24 June 2025Progyny expanded its women's health platform with pelvic floor therapy services by partnering with Origin, alongside existing partnerships with Hinge Health, to provide comprehensive pelvic health coverage for Progyny members.
• WispcoreGTM or Marketing Partner · 18 March 2025Wisp, the largest pure-play women's telehealth company in the U.S. serving more than 1.4 million patients, partnered with Origin to offer members access to Origin's full suite of pelvic floor PT services including postpartum healing, pre-pregnancy strengthening, and treatments for pelvic floor dysfunction. The collaboration includes exclusive discounts for both companies' services, addressing the gap where 83% of women ages 18-59 report symptoms linked to pelvic floor dysfunction.
• Kaiser PermanentecoreGTM or Marketing Partner · 27 December 2024Kaiser Permanente partnered with Origin for in-network pelvic floor PT services at locations in Los Angeles and San Diego, extending in-network coverage to 50 million covered lives.
• HealthPartnerscoreGTM or Marketing Partner · 27 December 2024HealthPartners partnership extended Origin's in-network insurance coverage to patients in six Midwestern states.
• 51 UniversitiescoreStrategic or Co-development PartnerOrigin partnered with 51 universities to give PT students access to high-quality clinical rotations through Origin University, building the next generation of pelvic floor specialists.

Scale indicators13 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Maven Clinic: Maven Clinic is a women's and family health virtual care platform covering fertility, pregnancy, postpartum, and menopause. While broader than Origin, it competes for the same employer-sponsored women's health benefit spend and could expand into pelvic floor PT services, overlapping with Origin's addressable market.
• Wisp: Wisp is the largest pure-play women's telehealth company in the U.S., serving over 1.4 million patients with reproductive, sexual, and postpartum care. While Wisp is currently a channel partner offering Origin's services, its broad women's health footprint and telehealth capability position it as a potential direct women's health virtual care competitor.
• ATI Physical Therapy: ATI is a large national outpatient physical therapy chain with hundreds of clinics across the U.S. While ATI focuses on general orthopedic and sports PT, its scale and insurance contracts make it a broad incumbent that could expand into specialty pelvic floor services, overlapping with Origin's clinic footprint in several states.
• Select Medical: Select Medical operates a nationwide network of outpatient rehab clinics, specialty hospitals, and occupational therapy centers. It is a broad incumbent in the rehab and PT space and competes for insurance-reimbursed referrals, employer contracts, and clinician talent in the same geographies Origin serves.

Direct peers

• Luna Physical Therapy: Luna is an in-home and outpatient physical therapy platform that delivers one-on-one care covered by insurance. It competes with Origin's hybrid in-person/virtual model for MSK PT patients and serves a similar self-pay and insured customer base, though it does not currently specialize in pelvic floor care.
• Sword Health: Sword Health is a virtual MSK and pelvic health PT provider serving employers and health plans with AI-assisted digital therapy. It competes directly with Origin for employer benefit dollars in digital PT and has expanded into women's health and pelvic floor care, overlapping materially with Origin's product offering.
• Kaia Health: Kaia Health is a digital MSK care company offering AI-guided PT via app for back pain, joint issues, and women's pelvic health. It targets the same self-insured employer and health plan customers as Origin and operates an analogous hybrid digital + human coaching model.
• Hinge Health: Hinge Health is a digital musculoskeletal care platform offering virtual PT for back, joint, and pelvic conditions. Like Origin, it partners with employers and health plans, and Progyny lists Hinge Health alongside Origin as a pelvic health partner, making it a directly comparable digital PT competitor in the same customer base.

Others

• Carrot Fertility: Carrot is a global fertility and family-forming benefits platform and a strategic channel partner that integrates Origin into employer-sponsored fertility, pregnancy, postpartum, and menopause benefits. Carrot's role as a benefits aggregator makes it an important distribution enabler for Origin rather than a direct clinical competitor.
• Progyny: Progyny is a leading fertility and family-building benefits platform for employers, currently a channel partner of Origin. While not a direct PT competitor, Progyny's employer benefit relationships and women's health platform position it as a strategic ecosystem participant whose partnership choices shape Origin's B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theoriginway
• LinkedInlinkedin.com/company/theoriginway
• Instagraminstagram.com/theoriginway

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Origin