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CrowdRise

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uuid00047op

Namestring
CrowdRise
Websiteurl
crowdrise.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

CrowdRise is a peer-to-peer crowdfunding platform originally built in 2009 to facilitate charitable fundraising for nonprofits, educational institutions, corporate foundations, event organizers, and individual fundraisers. The platform was co-founded by actor Edward Norton, producer Shauna Robertson, and brothers Robert and Jeffrey Wolfe while attempting to raise money for the Maasai Wilderness Conservation Trust; they subsequently commercialized the bespoke tooling as a general-purpose fundraising platform. CrowdRise's distinguishing technical feature was the early application of gamification mechanics — points, badges, social leaderboards, and challenges — designed to drive donor and organizer engagement in P2P campaigns.

CrowdRaise was acquired by GoFundMe (with the integration publicly announced in 2022) and now operates as a sub-brand within GoFundMe's broader platform rather than as an independent product. The combined offering centers on the GoFundMe web and mobile platform, supplemented by features including the Smart Fundraising Coach (an AI-assisted coaching tool), GoFundMe Giving Funds (a donor-advised fund product), team fundraising capabilities, verified fundraiser certification by Trust & Safety specialists, and the GoFundMe Guarantee (a donor refund protection mechanism). Distribution is primarily self-serve and product-led via web and native iOS/Android applications, with a separate GoFundMe Pro channel addressing the mid-market nonprofit segment.

The business model is transaction-fee based, monetizing a percentage of funds raised on the platform. CrowdRise itself is reported at 1-10 employees, reflecting its post-acquisition status as a sub-brand integrated into GoFundMe rather than a standalone operating entity; revenue and operating metrics are not disclosed at the CrowdRise level.

Short descriptiontext

CrowdRise is a peer-to-peer fundraising platform, founded in 2009 and now operating as a sub-brand within GoFundMe following acquisition. It enables nonprofits, educational institutions, and individuals to run charitable fundraising campaigns using gamified engagement tools.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersDetroit, United States
HQ citystring
Detroit
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
peer-to-peer fundraising, crowdfunding platform, nonprofit fundraising, charity donations, online fundraising software
Industry2 codes
1Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based)
CodeMPACAFAJPrimaryYes
2Creator Tipping, Donations & Micro-Payments
CodeMPACAFABPrimaryNo
Product category
Peer-to-Peer Fundraising Platform
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Transaction-based fundraising
TypeTransaction Fee
Description

Platform enables peer-to-peer fundraising, likely taking a transaction fee or platform fee from funds raised through the platform. As part of GoFundMe, which raises more than $50M per week, the revenue model centers on transaction-based fees from successful fundraisers.

gofundme.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1CrowdRise platform pricing not publicly disclosed
ModelOtherBilling cadencePay-as-you-go
Notes

Quote-based / Not publicly disclosed

gofundme.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

CrowdRise is an online peer-to-peer fundraising platform that enables individuals, nonprofits, and organizations to create and manage fundraising campaigns using gamification mechanics such as points, badges, leaderboards, and challenges. The platform was acquired by GoFundMe and now operates as part of the GoFundMe ecosystem, supporting campaigns across medical, memorial, emergency, education, nonprofit, and animal cause categories. It also offers verified fundraiser certification, a donor protection guarantee, and an AI-powered Smart Fundraising Coach.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • More than $50M raised weekly on the GoFundMe platform
Product overview1 text field

CrowdRise, founded in 2009 by Edward Norton and others, was acquired by GoFundMe in 2022 and now operates as part of the GoFundMe platform. The combined offering provides a peer-to-peer crowdfunding platform supporting individual and team fundraising campaigns across multiple categories (medical, memorial, emergency, education, nonprofit, animal causes). Key features include the Smart Fundraising Coach (AI-powered coaching), Giving Funds (donor-advised giving), team fundraising capabilities, verified fundraiser certification, and the GoFundMe Guarantee for donor protection. The platform processes over $50 million weekly and serves nonprofits, educational institutions, and individual fundraisers globally.

Product and service1 record
1GoFundMe Platform
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1GoFundMe
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2017-01-01
Description

CrowdRise was acquired by GoFundMe in 2017. CrowdRise co-founder Robert Wolfe, CEO stated: 'Our entire team at CrowdRise is incredibly excited to be a part of the GoFundMe revolution because we authentically share their vision. We really believe that this combination is going to comprehensively rewrite the way people take care of each other and act on their desires to make the world a better place.' CrowdRise now operates as part of GoFundMe, the largest and most trusted crowdfunding platform.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Classy
TypeDirect peer
Description

Peer-to-peer and nonprofit fundraising platform serving charities with campaign, event, and CRM functionality; competes head-on with CrowdRise in the nonprofit fundraising segment with deeper nonprofit tooling.

2Givebutter
TypeDirect peer
Description

Modern fundraising platform for nonprofits offering donation pages, P2P campaigns, events, and auctions with a 0% platform fee model; directly competes with CrowdRise on nonprofit and individual giving.

3Bonterra (Network for Good)
TypeBroad incumbent
Description

Suite of nonprofit software including fundraising, CRM, and grant management via Network for Good and causes.com; competes with CrowdRise in the charitable giving workflow.

4Patreon
TypeEmerging player
Description

Recurring creator-monetization platform with tipping and membership mechanics; overlaps with CrowdRise on micro-payment donation flows and creator/fundraiser monetization.

5Indiegogo
TypeBroad incumbent
Description

Rewards and donation crowdfunding platform with global reach; competes with CrowdRise in donation and cause-based campaigns while also serving product/creative launches.

6Funraise
TypeDirect peer
Description

Nonprofit-focused fundraising platform with peer-to-peer campaigns, donation forms, and event tools; directly comparable to CrowdRise's nonprofit offerings.

7Kickstarter
TypeBroad incumbent
Description

Largest rewards-based crowdfunding platform; overlapping crowdfunding mechanics and creator/fundraiser user base, but focused on creative projects rather than charitable causes.

8Mightycause
TypeDirect peer
Description

Nonprofit and personal fundraising platform offering crowdfunding, events, and donor management; competes directly with CrowdRise in the P2P nonprofit fundraising category.

9JustGiving
TypeRegional player
Description

Charity and personal fundraising platform with strong UK and European presence; highly comparable product set to CrowdRise for charitable causes but operates primarily outside North America.

10GoFundMe
TypeBroad incumbent
Description

Parent company and direct platform equivalent after acquiring CrowdRise; operates the largest personal and charitable crowdfunding platform with $50M+ raised weekly, sharing identical product mechanics and donor base.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CrowdRise

Peer-to-Peer Fundraising Platformcrowdrise.com

CrowdRise is a peer-to-peer fundraising platform, founded in 2009 and now operating as a sub-brand within GoFundMe following acquisition. It enables nonprofits, educational institutions, and individuals to run charitable fundraising campaigns using gamified engagement tools.

What CrowdRise does

CrowdRise is a peer-to-peer crowdfunding platform originally built in 2009 to facilitate charitable fundraising for nonprofits, educational institutions, corporate foundations, event organizers, and individual fundraisers. The platform was co-founded by actor Edward Norton, producer Shauna Robertson, and brothers Robert and Jeffrey Wolfe while attempting to raise money for the Maasai Wilderness Conservation Trust; they subsequently commercialized the bespoke tooling as a general-purpose fundraising platform. CrowdRise's distinguishing technical feature was the early application of gamification mechanics — points, badges, social leaderboards, and challenges — designed to drive donor and organizer engagement in P2P campaigns.

CrowdRaise was acquired by GoFundMe (with the integration publicly announced in 2022) and now operates as a sub-brand within GoFundMe's broader platform rather than as an independent product. The combined offering centers on the GoFundMe web and mobile platform, supplemented by features including the Smart Fundraising Coach (an AI-assisted coaching tool), GoFundMe Giving Funds (a donor-advised fund product), team fundraising capabilities, verified fundraiser certification by Trust & Safety specialists, and the GoFundMe Guarantee (a donor refund protection mechanism). Distribution is primarily self-serve and product-led via web and native iOS/Android applications, with a separate GoFundMe Pro channel addressing the mid-market nonprofit segment.

The business model is transaction-fee based, monetizing a percentage of funds raised on the platform. CrowdRise itself is reported at 1-10 employees, reflecting its post-acquisition status as a sub-brand integrated into GoFundMe rather than a standalone operating entity; revenue and operating metrics are not disclosed at the CrowdRise level.

CrowdRise firmographics

Firmographics
Name
CrowdRise
Website
https://crowdrise.com
Company type
Private
Founded year
2009
Operating status
Acquired
Headcount range
1–10 employees
Short description
CrowdRise is a peer-to-peer fundraising platform, founded in 2009 and now operating as a sub-brand within GoFundMe following acquisition. It enables nonprofits, educational institutions, and individuals to run charitable fundraising campaigns using gamified engagement tools.
Ownership category
akta.pro rank

CrowdRise industry classification

Industry
Product category
Peer-to-Peer Fundraising Platform
akta.pro primary industry
Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
akta.pro secondary industry
Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

  • Peer-to-peer fundraising
  • Crowdfunding platform
  • Nonprofit fundraising
  • Charity donations
  • Online fundraising software

Where CrowdRise is headquartered

Location

Headquarters

HQ city
Detroit
HQ country
United States
HQ region
North America

Markets served

CrowdRise business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Transaction-based fundraising: Platform enables peer-to-peer fundraising, likely taking a transaction fee or platform fee from funds raised through the platform. As part of GoFundMe, which raises more than $50M per week, the revenue model centers on transaction-based fees from successful fundraisers.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goCrowdRise platform pricing not publicly disclosed

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

CrowdRise product offering

Product offering

Core offering

CrowdRise is an online peer-to-peer fundraising platform that enables individuals, nonprofits, and organizations to create and manage fundraising campaigns using gamification mechanics such as points, badges, leaderboards, and challenges. The platform was acquired by GoFundMe and now operates as part of the GoFundMe ecosystem, supporting campaigns across medical, memorial, emergency, education, nonprofit, and animal cause categories. It also offers verified fundraiser certification, a donor protection guarantee, and an AI-powered Smart Fundraising Coach.

Product overview

CrowdRise, founded in 2009 by Edward Norton and others, was acquired by GoFundMe in 2022 and now operates as part of the GoFundMe platform. The combined offering provides a peer-to-peer crowdfunding platform supporting individual and team fundraising campaigns across multiple categories (medical, memorial, emergency, education, nonprofit, animal causes). Key features include the Smart Fundraising Coach (AI-powered coaching), Giving Funds (donor-advised giving), team fundraising capabilities, verified fundraiser certification, and the GoFundMe Guarantee for donor protection. The platform processes over $50 million weekly and serves nonprofits, educational institutions, and individual fundraisers globally.

Differentiator

Problem solved

Functional benefit

Products and services

  • GoFundMe Platform

Quantifiable outcome

  • More than $50M raised weekly on the GoFundMe platform

Companies that use CrowdRise

Customer profile

Segments4 records

Ideal customer profiles4 records

CrowdRise technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

CrowdRise partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • GoFundMecoreStrategic or Co-development Partner · 1 January 2017CrowdRise was acquired by GoFundMe in 2017. CrowdRise co-founder Robert Wolfe, CEO stated: 'Our entire team at CrowdRise is incredibly excited to be a part of the GoFundMe revolution because we authentically share their vision. We really believe that this combination is going to comprehensively rewrite the way people take care of each other and act on their desires to make the world a better place.' CrowdRise now operates as part of GoFundMe, the largest and most trusted crowdfunding platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

CrowdRise competitors and assessment

Company assessment

Direct peers

  • Classy: Peer-to-peer and nonprofit fundraising platform serving charities with campaign, event, and CRM functionality; competes head-on with CrowdRise in the nonprofit fundraising segment with deeper nonprofit tooling.
  • Givebutter: Modern fundraising platform for nonprofits offering donation pages, P2P campaigns, events, and auctions with a 0% platform fee model; directly competes with CrowdRise on nonprofit and individual giving.
  • Funraise: Nonprofit-focused fundraising platform with peer-to-peer campaigns, donation forms, and event tools; directly comparable to CrowdRise's nonprofit offerings.
  • Mightycause: Nonprofit and personal fundraising platform offering crowdfunding, events, and donor management; competes directly with CrowdRise in the P2P nonprofit fundraising category.

Broad incumbents

  • Bonterra (Network for Good): Suite of nonprofit software including fundraising, CRM, and grant management via Network for Good and causes.com; competes with CrowdRise in the charitable giving workflow.
  • Indiegogo: Rewards and donation crowdfunding platform with global reach; competes with CrowdRise in donation and cause-based campaigns while also serving product/creative launches.
  • Kickstarter: Largest rewards-based crowdfunding platform; overlapping crowdfunding mechanics and creator/fundraiser user base, but focused on creative projects rather than charitable causes.
  • GoFundMe: Parent company and direct platform equivalent after acquiring CrowdRise; operates the largest personal and charitable crowdfunding platform with $50M+ raised weekly, sharing identical product mechanics and donor base.

Emerging players

  • Patreon: Recurring creator-monetization platform with tipping and membership mechanics; overlaps with CrowdRise on micro-payment donation flows and creator/fundraiser monetization.

Regional players

  • JustGiving: Charity and personal fundraising platform with strong UK and European presence; highly comparable product set to CrowdRise for charitable causes but operates primarily outside North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

CrowdRise social profiles

Digital presence

CrowdRise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CrowdRise leadership team

Management profile

Number of profiles

CrowdRise funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CrowdRise M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrowdRise

What does CrowdRise do?

CrowdRise is an online peer-to-peer fundraising platform that enables individuals, nonprofits, and organizations to create and manage fundraising campaigns using gamification mechanics such as points, badges, leaderboards, and challenges. The platform was acquired by GoFundMe and now operates as part of the GoFundMe ecosystem, supporting campaigns across medical, memorial, emergency, education, nonprofit, and animal cause categories. It also offers verified fundraiser certification, a donor protection guarantee, and an AI-powered Smart Fundraising Coach.

Is CrowdRise a public or private company?

CrowdRise is a private company. It is classified as corporate owned and is currently acquired.

When was CrowdRise founded?

CrowdRise was founded in 2009. It employs 1 to 10 people.

Where is CrowdRise based?

CrowdRise is headquartered in Detroit, United States, in the North America region.

How does CrowdRise make money?

One revenue line is on record: transaction-based fundraising.

Who are CrowdRise's main competitors?

Direct peers on record are Classy, Givebutter, Funraise and Mightycause. Broad incumbents are Bonterra (Network for Good), Indiegogo, Kickstarter and GoFundMe. Patreon is listed as an emerging player. JustGiving is listed as a regional player.

Does CrowdRise have an API?

No public API is recorded for CrowdRise.

What industry is CrowdRise in?

CrowdRise's product category is Peer-to-Peer Fundraising Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments.

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Live signals
PR NewswireInaugural Fund The Shelters Challenge Raises Nearly $1.6M Toward Lifesaving Programs For Animals In Shelters Across The CountryMichelson Found Animals and NBCUniversal Owned Television Stations announced that $1.564 million was raised through the inaugural Fund the Shelters Challenge on Crowdrise by GoFundMe, with 644 animal welfare organizations participating over a one-month period. The Stray Cat Alliance won first place after raising $266,000, followed by Friends to the Forlorn Pitbull Rescue ($221,000) and Rescued Pets Movement ($146,000). Combined with five seasons of the Saving Pets Challenge, over $8 million has been raised and $1 million distributed in grants to support shelter pets.PR NewswireBoston Marathon Fundraising Raises $36.6 million in 2018 RaceParticipants in the 2018 Boston Marathon raised $36.6 million for charity, marking a 7 percent increase from the previous year's total. The funds were distributed through the Boston Athletic Association’s Official Charity Program and John Hancock’s Non-Profit Program, with CrowdRise providing the online fundraising platform.PR NewswireThe Harlem Globetrotters Give One Lucky Fan A Chance To Win A Trip To LondonThe Harlem Globetrotters announced a contest for their 2018 World Tour offering one lucky fan and a guest a trip for two to London, including roundtrip airfare, a four-night hotel stay, and VIP tickets to see them perform at the O2 Arena in May. Fans can enter by donating at least $10 through CrowdRise.com, with all contributions going to the American Red Cross to support its Disaster Relief program. The contest runs until February 6, 2018, continuing a partnership between the Globetrotters and American Red Cross that began in December 2016 through the team's Great Assist initiative.PR NewswireGreenroom and CrowdRise Bring NFL Fans New ExperienceGreenroom, the celebrity video chat platform co-founded by Dr. Drew Pinsky, announced a partnership with CrowdRise to offer NFL fans a new charitable experience tied to the 'My Cause My Cleats' initiative. Fans who donate on CrowdRise to Carson Wentz's AO1 Foundation can enter to win a personal video chat where Wentz will sign his custom pregame cleats with a personalized autograph. The companies described the initiative as a breakthrough offering unprecedented personal access for fans and a new fundraising mechanism for players.PR NewswireShawn Mendes Launches Crowdrise Campaign With $100,000 Donation And Partners With Red Cross To Raise Money For Mexico Earthquake ReliefSinger-songwriter Shawn Mendes announced a partnership with the American Red Cross on September 22, 2017, launching a CrowdRise fundraising campaign for earthquake relief in Mexico, with Mendes and his team contributing $100,000 to kickstart the effort. The campaign aims to support immediate relief operations following a devastating earthquake that struck Mexico on September 19, 2017, which caused Mendes to cancel a scheduled concert in Mexico City. The American Red Cross is coordinating directly with the Mexican Red Cross to allocate funds for the deployment of staff, volunteers, and supplies to affected areas.PR NewswireLa actriz Salma Hayek pone en marcha una campaña en CrowdRise con un donativo inicial de $100,000 para ayudar a las víctimas del terremoto de MéxicoActress Salma Hayek launched a fundraising campaign on the CrowdRise platform, donating an initial $100,000 to support victims of the earthquakes in Mexico. All funds raised through the campaign will be directed to UNICEF to assist with relief efforts for injured children and families.PR NewswireActress Salma Hayek Launches CrowdRise Campaign with $100,000 Donation to Help Victims of Mexican EarthquakeActress Salma Hayek launched a crowdfunding campaign on CrowdRise to raise funds for earthquake relief in Mexico, donating $100,000 herself to kickstart the effort. Hayek stated that Mexico has suffered three natural disasters in succession and that many children and families are in urgent need of assistance, with the funds designated to benefit UNICEF. The campaign was posted in both English and Spanish, leveraging Hayek's celebrity status to amplify the humanitarian appeal.PR NewswireThe Harlem Globetrotters Give One Lucky Fan A Chance To Win A Trip To HawaiiThe Harlem Globetrotters are running a charity sweepstakes campaign offering fans a chance to win a trip for four to Hawaii, with entries made through $10 donations on CrowdRise. All proceeds from the campaign benefit the American Red Cross, the team's official charity partner since December 2016, with the sweepstakes running until September 19, 2017. The prize package includes roundtrip airfare to Honolulu, a four-night hotel stay, VIP seats to a game at the Blaisdell Center, and custom Globetrotter jerseys.PR NewswireCrowdRise Announces $300,000 Earth Day Roadmap Climate ChallengeCrowdRise launched the $300,000 Earth Day Roadmap Climate Challenge on April 20, 2017, a fundraising competition for climate, conservation, energy, and environmental non-profit organizations to compete for donations ranging from $10,000 to $100,000. The four-week challenge, running through May 18, 2017, is inspired by The Roadmap model and is open to US-based 501(c)(3) organizations with annual revenue of $10 million or less. CrowdRise, founded by actor Edward Norton and merged with GoFundMe in January 2017, enables qualifying organizations to create campaigns and engage donors globally while competing for grand prizes.PR NewswireMake-A-Wish® Utilizes Innovative Wishmaker Platform to Grant More WishesMake-A-Wish announced on April 12, 2017 the launch of Wishmaker, a new online crowdfunding platform developed with CrowdRise to expand its wish-granting capabilities, with WWE partnering to exclusively raise funds for WWE-related wishes during April. The collaboration follows Make-A-Wish sending 39 wish kids and their families to attend WrestleMania in Orlando, Florida. The organization aims to grant 17,000 wishes per year by 2020, up from 2016 levels, requiring significant increases in fundraising.