trumpet

What trumpet does

Trumpet (legal entity: Trumpet Software Limited) is a London-headquartered software company founded in 2021 that builds AI-powered digital sales rooms and buyer enablement software for B2B revenue teams. The product centres on Pods — collaborative digital workspaces that bring buyers and sellers into a shared, branded environment to manage the deal cycle from prospecting through close and post-sale onboarding. Adjacent modules extend the platform into content management, mutual action plans, proposals and quotes, native e-signature, video and micro demos, forms and surveys, and analytics. The company sells per-seat to SMB, mid-market, and enterprise customers via job-role-targeted motions (BDR/SDR, Account Executive, Customer Success, Account Manager, CRO, Partnerships Manager), with publicly listed tier pricing of $0, $45, and $160 per user per month and enterprise features (SSO, SCIM, white labelling, custom domains, advanced permissions) gated to higher tiers.

Under the hood, Trumpet has built an AI layer — branded "Trumpet AI" — composed of three modules: Casey AI (deal coaching), Composer AI (document generation, generally available from October 2025), and Maestro AI (deal intelligence), alongside AI Org Charts (stakeholder mapping), semantic content search, automated content tagging, and engagement scoring. Trumpet sits inside the broader revenue stack via 65+ deep integrations with HubSpot (Certified Partner), Salesforce (ISV Partner), Gong (Official Partner), Pipedrive, CloseCRM, and DocuSign, and has begun supporting the Model Context Protocol (MCP) to expose live sales data to AI assistants such as Claude and ChatGPT. The customer base spans Gong, Personio, Cognism, Stripe, YouGov, Zoopla, Brevo, Salesloft, Oyster, AutogenAI, Sedna, TestGorilla, Storyblok, Nosto, and Runna, and the platform is reported to serve 15,000+ revenue teams globally.

Trumpet monetises primarily through per-seat SaaS subscriptions, distributed through self-serve freemium, direct demo-led enterprise sales, G2 Marketplace, Product Hunt, and a creator/affiliate program. The company is led by CEO and co-founder Rory Sadler alongside co-founders Nick Telson-Sillett and Andrew Webster, with an advisory board drawing from HubSpot, Asana, Intercom, Ramp, and Gong. As of 2024, Trumpet had raised approximately $9.6M across pre-seed, seed, and a later round led by AlbionVC with participation from Lightbird, Anamcara Capital, Triple Point Ventures, Haatch, and Blissgrowth. The company has been recognised as the #1 Digital Sales Room globally on G2 for three consecutive quarters and ranked #28 on the Sifted 100 UK & Ireland 2026 leaderboard.

Name

trumpet

Legal name

Trumpet Software Limited

Website

https://sendtrumpet.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Trumpet (Trumpet Software Limited) is a London-based, AI-powered digital sales room and buyer enablement platform founded in 2021, serving 15,000+ B2B revenue teams globally via per-seat SaaS and deep CRM, sales intelligence, and e-signature integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-seat SaaS Subscription: Trumpet operates on a per-user subscription model with tiered pricing plans. Pricing ranges from free tier for basic access to paid tiers at $45/user/month and $160/user/month for advanced features. The platform serves 15,000+ revenue teams globally.
2. Enterprise Licensing: Enterprise-grade features including SSO, SCIM, white labelling, custom domains, and advanced permissions are gated behind higher-tier plans, suggesting enterprise contract pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Trumpet provides an AI-powered digital sales room and buyer enablement platform that helps B2B revenue teams close deals faster through collaborative, interactive, and trackable workspaces called Pods. The platform centralises buyer journeys by combining smart enablement (AI content management), unified collaboration (digital sales rooms, mutual action plans, e-signature, video), and actionable intelligence (AI deal coaching, stakeholder mapping, engagement scoring). It serves 15,000+ revenue teams globally via per-seat SaaS subscriptions with freemium and tiered paid plans.

Product overview

Trumpet is a London-based Digital Sales Room and Buyer Enablement platform founded in 2021, ranked #1 Digital Sales Room globally on G2. The product operates as an intelligent go-to-market layer that combines three core pillars — Smart Enablement, Unified Collaboration, and Actionable Intelligence — into a single connected platform. The core offering centres on Pods (deal workspaces), a Digital Sales Room, and Mutual Action Plans, supplemented by AI-powered modules (Trumpet AI comprising Casey AI, Composer AI, and Maestro AI), Content Management, Proposals & Quotes, E-Signature, Video Recording, Collaboration Suite, Forms & Surveys, Data Insights & Signals, AI Org Charts, and a Nerve Centre dashboard. Pricing follows per-seat tiers from free ($0) to $160/user/month, serving 15,000+ revenue teams globally including Gong, Personio, Cognism, Stripe, YouGov, and Zoopla.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Sales Room The central collaborative workspace where buyers and sellers connect in a shared, branded digital environment to manage the entire sales cycle from prospecting through close, used by B2B revenue teams.
• Smart Enablement AI-powered content management system that organises, personalises, and recommends the right content for each buyer at every stage, with governance controls for brand consistency, targeting B2B sales and marketing teams.
• Pods Individual collaborative deal workspaces (Pods) created for each prospect or customer, serving as the primary container for all sales activity, content, buyer interactions, and analytics within the trumpet platform.
• Mutual Action Plans Shared task and milestone planning tool that brings buyers and sellers into one collaborative space with clear visibility, task ownership, and real-time collaboration to keep deals on track.
• Trumpet AI The overarching AI platform powering trumpet's product suite, comprising Casey AI (deal coaching), Composer AI (document generation), and Maestro AI (deal intelligence), with always-on deal coaching, semantic content search, auto-branding, and engagement analytics.
• Casey AI Always-on AI sales coach within the Trumpet AI platform that surfaces risks, gaps, and next-step recommendations in real time for revenue teams, acting as an autonomous deal-coaching agent.
• Composer AI AI-powered document builder within the Trumpet AI platform that generates exec summaries, QBRs, and tailored business content in seconds using live Pod data, Gong insights, and buyer context.
• Maestro AI AI module within the Trumpet AI platform focused on moving deals forward with signal intelligence, stakeholder intelligence, and content intelligence for B2B revenue teams.
• E-Signature Native electronic signature capability embedded within Pods, allowing buyers to review and sign proposals, contracts, and quotes without leaving the sales workspace.
• AI Org Charts AI-powered tool that uncovers and maps hidden stakeholders and engagement across buying committees, helping sales teams identify key influencers, blockers, and champions.
• Nerve Centre Centralised dashboard providing a unified view of deal health, buyer engagement signals, and next-step actions across the revenue pipeline for sales leaders.
• Trumpet CMS AI-powered content management system rebuilt for faster search, smarter content organisation, deeper analytics, version control, synced updates, and global permission-based lock-down to safeguard brand integrity.

Quantifiable outcome

• Win rate increased by 67% (Personio)
• +5 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Certified Partner with native integration. Trumpet is recognised as a HubSpot Essential App for Sales in 2025, allowing seamless data sync and workflow automation between platforms.
• SalesforcecoreTechnology or IntegrationSalesforce ISV Partner with native integration for CRM sync, enabling revenue teams to maintain data consistency across platforms.
• GongcoreTechnology or IntegrationGong Official Partner with integration that allows AI-powered deal intelligence using Gong insights. Trumpet uses Gong data for features like Composer AI document generation.
• PipedrivecoreTechnology or IntegrationNative integration with Pipedrive CRM for data sync and deal management.
• CloseCRMcoreTechnology or IntegrationNative integration with CloseCRM for sales pipeline and communication data sync.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GetAccept: GetAccept is a digital sales room and document-tracking platform designed to streamline buyer-seller engagement through interactive proposals, e-signatures, and engagement analytics. It competes head-to-head with Trumpet's Digital Sales Room and E-Signature modules, particularly in the SMB and mid-market segments.
• Allego: Allego is a sales enablement and buyer engagement platform that provides collaborative content, training, and digital sales rooms. Like Trumpet, it targets B2B revenue teams with AI-powered enablement, content personalisation, and buyer-engagement tooling, positioning them as the closest direct competitor in the digital sales room category.
• Showpad: Showpad is a sales enablement platform combining content management, training, and buyer-engagement experiences for B2B sales teams. Its product set overlaps directly with Trumpet's Smart Enablement and Unified Collaboration pillars, serving similar sales and customer success personas in mid-market and enterprise.

Broad incumbents

• Outreach: Outreach is a sales execution platform with AI-powered deal guidance, sequencing, and pipeline management capabilities. While primarily a sales engagement platform, Outreach has expanded into buyer-collaboration experiences, making it a broad incumbent competing with Trumpet for the same enterprise revenue-team wallet.
• Salesloft: Salesloft is a leading sales engagement platform that has expanded into digital sales rooms via its Drift acquisition. As both a Trumpet customer and a competitor, Salesloft offers a broader revenue workflow platform that increasingly overlaps with Trumpet's buyer-collaboration functionality, representing the most credible incumbent threat.
• Highspot: Highspot is an enterprise sales enablement platform providing content management, training, and engagement analytics. It competes with Trumpet's Smart Enablement and Content Management modules, typically serving larger enterprises with established sales-enablement budgets.
• Seismic: Seismic is a global sales enablement leader offering content management, buyer engagement, and sales coaching at enterprise scale. It competes most directly with Trumpet's AI-powered content personalisation and enablement workflows, particularly in large enterprise accounts.

Emerging players

• Dock: Dock is a digital sales room platform focused on creating shared workspaces for customer onboarding and deal collaboration. It targets similar use cases to Trumpet (sales and post-sale onboarding) with a streamlined product, positioning it as a direct emerging competitor in the SMB and mid-market.
• Mindtickle: Mindtickle is a sales readiness and enablement platform offering training, content management, and coaching capabilities. While its primary focus is sales training rather than buyer-facing rooms, it competes with Trumpet in the broader sales-enablement category for the same enterprise buyer.
• DealHub: DealHub is a Configure-Price-Quote (CPQ) and buyer-engagement platform with digital sales room capabilities. It overlaps with Trumpet's Proposals & Quotes module and overall buyer-collaboration positioning, particularly for B2B SaaS sellers with complex pricing motions.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sendtrumpet
• YouTubeyoutube.com/@sendtrumpet/videos
• LinkedInlinkedin.com/company/sendtrumpet
• TikToktiktok.com/@sendtrumpet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trumpet