MyMove
- Company typePrivate
- Founded2018
- HeadquartersIxelles, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
MyMove firmographics
Firmographics- Name
- MyMove
- Legal name
- MyMove SRL
- Website
- https://mymove.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MyMove industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Fleet Access & Keyless Systems (Digital Keys, Telematics-Enabled Access Control) (TLABALAI)
- akta.pro secondary industry
- Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing) (THADALAL)
Keywords
Where MyMove is headquartered
LocationHeadquarters
- HQ city
- Ixelles
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
MyMove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Software Platform Licensing: SaaS platform subscription for fleet management, booking system, and app access. Pricing based on fleet size and features required.
- Hardware Devices: Sale and installation of keyless hardware devices for vehicle connectivity. Hardware can be installed in most vehicle brands, makes and types.
- Transaction/Booking Fees: Platform facilitates vehicle rentals and bookings with payment processing through the app. Revenue generated from transaction processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on fleet size and requirements |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
MyMove product offering
Product offeringCore offering
MyMove provides an end-to-end vehicle rental and sharing software platform combined with keyless hardware for car dealers, car rental companies, and organizations operating corporate or service vehicle fleets. The platform combines a centralized fleet management dashboard, a white-label mobile application, Bluetooth-enabled keyless vehicle access hardware, AI-powered identity verification and digital damage documentation, and an open API for third-party integrations.
Product overview
MyMove is an end-to-end fleet-sharing software and hardware platform enabling organizations to offer digital vehicle rental and sharing experiences. The core offering consists of the Fleet Management Dashboard for operators and a Mobile Application for end-users, supported by keyless hardware technology installed in vehicles. The platform operates across four vertical market solutions: Car Dealer Solution (for monetizing replacement and demo vehicles), Car Rental Solution (for 24/7 automated rental operations), Corporate Fleet Sharing (for employee mobility with up to 90% fleet reduction), and Service Vehicles Solution (for commercial fleet management). Additional modules include Digital Onboarding (AI-powered identity verification), White-Label App customization, Payment Processing, and an Open API for third-party integrations. The Mobility Budget Solution provides payroll integration for Belgian corporate mobility programs. The platform is hardware-agnostic, supporting connected cars, vans, bikes, scooters, and OEM APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Management Dashboard Centralized operations dashboard that enables fleet managers to track vehicles, manage bookings, conduct digital damage checks, schedule maintenance, monitor mileage, set up alerts, and extract reports. Used by car dealers, car rental companies, corporate fleets, and service vehicle operators.
- Mobile Application End-user mobile application for vehicle booking, keyless Bluetooth access, AI identity verification, payment processing, and damage reporting. Available in white-label form for clients.
- Keyless Technology Hardware Hardware device installed in a vehicle's OBD plug that enables remote lock/unlock via the smartphone app and works offline via Bluetooth. Compatible with most vehicle brands and types.
- Car Rental Solution Vertical solution package for car rental companies offering 24/7 automated check-ins/outs, online onboarding, digital damage checks, keyless access, and the fleet management dashboard.
- Car Dealer Solution Vertical solution package for car dealers enabling monetization of replacement and demo vehicles through rental services, with AI damage detection, damage reporting, and revenue tracking.
- Corporate Fleet Sharing Solution Vertical solution package for organizations that lets employees share vehicles internally, supporting up to 90% fleet size reduction and integration with mobility budget programs for professional and private use.
- Service Vehicles Solution Vertical solution package for organizations with service or commercial vehicle fleets, featuring remote vehicle assignment, keyless access, trip justification tracking, real-time metrics, and 24/7 multilingual in-app support.
- Mobility Budget Solution Corporate mobility budget package enabling employees to exchange a company car for a flexible budget across eco-friendly cars, sustainable mobility expenses, and cash payouts, with payroll and social secretary integration.
- Digital Onboarding System AI-powered identity verification module that uses video selfie technology to validate identity documents against official databases and blacklists, with remote customer verification in approximately 2.7 minutes on average.
- White-Label Mobile App Customizable mobile application that can be branded with client colors, fonts, and logos, with configurable feature enablement such as damage checks, payment methods, and booking requirements.
- Open API Public API that allows third parties to access MyMove data and push users or bookings into the platform, integrating with car dealer after-sales planning tools, fleet management software, HR-management platforms, and OEM APIs.
Quantifiable outcome
- 90% fleet size reduction potential (100 cars replaced by 10 shared vehicles)
- +7 more outcomes
Companies that use MyMove
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles5 records
MyMove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature9 records
MyMove partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Lab Box (D'Ieteren)coreLab Box is D'Ieteren's start-up studio for new mobility. MyMove is part of the D'Ieteren ecosystem focused on mobility innovation. D'Ieteren has been in Belgian mobility for 200 years. MyMove developed from this strategic investment in new mobility solutions.
- MbrellastrategicMbrella is a partner for managing the legal aspects of the Belgian mobility budget as well as the link with social secretaries. Integration enables comprehensive mobility budget management.
- SkiprstrategicSkipr is a partner for managing the legal aspects of the Belgian mobility budget as well as the link with social secretaries. Integration provides comprehensive mobility budget compliance.
- Hardware ProviderscoreMyMove is hardware-agnostic and partners with keyless device manufacturers to connect vehicles to the platform. Compatible with keyless dongles, connected cars, vans, bikes, steps, and scooters.
- Vehicle Providers / Leasing CompaniescoreMyMove partners with leasing companies and car importers to provide complete vehicle packages alongside the software solution for clients needing both vehicles and technology.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
MyMove competitors and assessment
Company assessmentBroad incumbents
- Geotab: Large-scale fleet telematics and management platform with millions of connected vehicles globally. Overlaps with MyMove on fleet visibility, telematics, and utilization, but is a broad incumbent serving all commercial fleets rather than specializing in car-sharing/short-term rental use cases.
- Samsara: Public fleet management and IoT platform offering telematics, asset tracking, and operational dashboards. Comparable to MyMove in fleet monitoring, predictive maintenance, and dashboards, but is a broad incumbent targeting transportation, logistics, and field service fleets rather than car sharing and rental.
- Verizon Connect: Enterprise fleet management SaaS from Verizon with telematics, vehicle tracking, and dispatch. Comparable on fleet dashboards and telematics features MyMove provides, but targets large commercial fleets with a generalist offering rather than dealer/rental/corporate car sharing.
- Motive (formerly KeepTruckin): AI-powered fleet management platform for vehicles and equipment, with telematics, dashcams, and compliance. Comparable to MyMove on telematics, AI-based insights, and fleet dashboards, but targets primarily commercial trucking and field service operations.
- Webfleet (Bridgestone): Leading European fleet management SaaS owned by Bridgestone, offering vehicle tracking, telematics, and driver behavior. Comparable on fleet telematics and dashboards, with strong European presence relevant to MyMove's Benelux focus, but is a generalist fleet management suite.
- LeasePlan (now Ayvens): One of the world's largest fleet leasing and management companies, operating in 30+ countries. Comparable to MyMove's corporate fleet customers in mobility-as-a-service, fleet management, and mobility budget offerings — but a large incumbent rather than a software-only vendor.
Direct peers
- Move Mee: European SaaS platform enabling businesses to deploy shared, company, and pool cars. Direct competitor to MyMove on car sharing, booking, and keyless access for corporate fleets in Benelux, with similar target verticals and use cases.
- MaaS Global (Whim): Finnish MaaS platform offering a subscription app combining public transport, taxis, car sharing, bikes, and scooters. Comparable to MyMove in multimodal mobility aggregation, integration with operators, and digital key/booking — though Whim is consumer-facing whereas MyMove focuses on B2B fleet sharing.
Emerging players
- Ridecell: Mobility platform providing car sharing, ride sharing, and fleet management software for operators and OEMs. Highly comparable to MyMove in shared mobility SaaS, keyless access, and digital rental operations, with overlap on dealer and corporate fleet use cases.
- Atom Mobility: White-label software platform powering shared mobility businesses including car sharing, scooter sharing, and rentals. Direct overlap with MyMove's white-label mobile app, booking, keyless access, and fleet sharing for operators — a near-direct competitor in the shared mobility SaaS category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MyMove social profiles
Digital presenceMyMove compliance and trust
Trust signalCompliance1 record
MyMove financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyMove leadership team
Management profileNumber of profiles
Profiles5 records
MyMove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyMove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyMove
What does MyMove do?
MyMove provides an end-to-end vehicle rental and sharing software platform combined with keyless hardware for car dealers, car rental companies, and organizations operating corporate or service vehicle fleets. The platform combines a centralized fleet management dashboard, a white-label mobile application, Bluetooth-enabled keyless vehicle access hardware, AI-powered identity verification and digital damage documentation, and an open API for third-party integrations.
Is MyMove a public or private company?
MyMove is a private company. It is classified as corporate owned and is currently operating.
When was MyMove founded?
MyMove was founded in 2018. It employs 1 to 10 people.
Where is MyMove based?
MyMove is headquartered in Ixelles, Belgium, in the Europe region.
How does MyMove make money?
Three revenue lines are on record. Software Platform Licensing is the primary driver. The others are hardware Devices and transaction/Booking Fees.
Who are MyMove's main competitors?
Broad incumbents on record are Geotab, Samsara, Verizon Connect, Motive (formerly KeepTruckin), Webfleet (Bridgestone) and LeasePlan (now Ayvens). Direct peers are Move Mee and MaaS Global (Whim). Emerging players are Ridecell and Atom Mobility.
Does MyMove have an API?
Yes. Open API that allows users to access their data and push users or bookings to MyMove. Particularly useful to connect to car dealers' after sales planning tools, fleet management, or HR-management platforms. The API is hardware-agnostic and can integrate any connected vehicle or hardware including keyless dongles, connected cars, vans, bikes, steps or scooters, or OEM APIs. Developer documentation is at No Information.
What industry is MyMove in?
MyMove's product category is Fleet Management Software. Its primary akta.pro industry code is TLABALAI, Fleet Access & Keyless Systems (Digital Keys, Telematics-Enabled Access Control), with a secondary code of THADALAL, Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing). Its NAICS code is 53211 and its SIC code is 7510.