ATOM
ATOM Mobility is a Riga-based SaaS company providing white-label software for entrepreneurs and operators to launch vehicle sharing, digital rental, and ride-hailing businesses across 60+ countries.
- Company typePrivate
- Founded2018
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ATOM does
ATOM Mobility is a Riga, Latvia-based software-as-a-service company founded in 2018 that provides white-label technology platforms for shared mobility operators. The platform enables entrepreneurs, taxi companies, and franchise operators to launch and scale vehicle-sharing, digital rental, and ride-hailing businesses without building the underlying technology themselves. Its three core products — vehicle sharing software, digital rental software, and ride-hailing software — share a common architecture that allows operators to run one or all three as a superapp from a single backend.
The platform is hardware-agnostic and built on a modern REST API, with deep integrations spanning 20+ IoT and telematics brands (Segway, Yadea, NIU, Teltonika, Geotab, Invers, Comodule, Okai, Acton, and others), 30+ payment providers including regional gateways across Europe, MENA, Africa, LATAM, and CIS, identity verification services (Sumsub, Veriff), communications stacks (Twilio, OneSignal, regional SMS providers), and analytics tools (Amplitude, Anadue, Vianova, Mapbox). It supports industry standards MDS and GBFS and offers 300+ features including smart task distribution, AI-powered vehicle inspection, dynamic pricing, loyalty programs, corporate accounts, and a real-time fleet operations dashboard. The company claims 200+ active operator customers running 35,000+ connected vehicles across 60+ countries and 140+ cities.
ATOM Mobility generates revenue primarily through monthly SaaS subscriptions priced at EUR 249–490 for Basic tiers across the three product lines, with usage-based scaling tied to rides or connected vehicles, plus one-time setup fees. Higher Standard and Premium tiers offer larger fleet capacity, custom integrations, API access, and priority support under 12–24 month contracts. Distribution is sales-led via direct website CTAs with white-label rider and driver apps deployed through the App Store and Google Play. The company additionally operates a vehicle marketplace connecting operators to manufacturers, a managed Marketing Agency for Google and Meta ad campaigns, an educational platform (ATOM Academy), and a 9-week HUB accelerator program. In June 2025, ATOM acquired ScootAPI to broaden demand-generation and integration capabilities. The company has disclosed only one external funding round — a EUR 238,101 investment by EstBAN in August 2020 — and has not publicly disclosed revenue.
ATOM firmographics
Firmographics- Name
- ATOM
- Legal name
- ATOM Mobility
- Website
- https://atommobility.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATOM Mobility is a Riga-based SaaS company providing white-label software for entrepreneurs and operators to launch vehicle sharing, digital rental, and ride-hailing businesses across 60+ countries.
- Ownership category
- akta.pro rank
ATOM industry classification
Industry- Product category
- Shared Mobility Software
- NAICS
- Other Support Activities for Transportation (4889), Passenger Car Rental and Leasing (53211), Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Micromobility Rental Software & White-Label Platform Providers (THADAGAO)
- akta.pro secondary industries
- Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing) (THADALAL), Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)
Keywords
Where ATOM is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
ATOM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Platform Fees: Monthly subscription fees for platform access with three tiers (Basic, Standard, Premium). Vehicle sharing starts at EUR 490/month, Digital rental at EUR 390/month, Ride-hailing at EUR 249/month. Additional setup fees may apply. Rates decrease as number of rides/vehicles increases.
- Usage-Based Pricing: Monthly fee depends on number of rides clients complete or vehicles connected. Dynamic pricing model where higher usage results in lower per-unit costs. Several pricing tiers available.
- One-Time Setup Fee: One-time set-up fee upfront plus monthly subscription. Set-up fees vary by plan tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vehicle sharing Basic - White-label solution for up to 150 vehicles |
| Subscription | Monthly | Vehicle sharing Standard - Up to 1,000 vehicles with team app |
| Subscription | Monthly | Vehicle sharing Premium - Unlimited vehicles with custom integrations |
| Subscription | Monthly | Digital rental Basic - Up to 150 vehicles |
| Subscription | Monthly | Digital rental Standard - Complete white-label with corporate accounts |
| Subscription | Monthly | Digital rental Premium - API access and priority support |
| Subscription | Monthly | Ride-hailing Basic - Up to unlimited drivers |
| Subscription | Monthly | Ride-hailing Standard - Complete white-label |
| Subscription | Monthly | Marketing Agency Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
ATOM product offering
Product offeringCore offering
ATOM Mobility provides a white-label, hardware-agnostic Software-as-a-Service platform that enables entrepreneurs and operators to launch and run vehicle sharing, digital rental, and ride-hailing businesses. The platform bundles branded iOS/Android rider and driver apps, an operator dashboard, fleet management tools, IoT and payment integrations, and a superapp architecture that can be deployed in 10-20 days across multiple vehicle types and geographies.
Product overview
ATOM Mobility is a mobility software-as-a-service platform offering three core interconnected products: Vehicle sharing software, Digital rental software, and Ride-hailing software. These operate as modules within a unified superapp architecture, allowing operators to expand across business verticals on a single platform. The platform includes supporting tools including branded rider and driver mobile apps, operator management dashboard, vehicle marketplace for sourcing fleets, and marketing agency services for customer acquisition. The company recently acquired ScootAPI to enhance integration capabilities. All solutions are white-label, customizable, and designed to launch within 20 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle sharing software White-label software for launching and operating scooter, bike, moped and car sharing businesses. Supports free-floating, station-based and peer-to-peer sharing models with branded iOS/Android apps, fleet management, IoT integrations, ID verification, dynamic pricing and analytics. Sold to entrepreneurs and operators worldwide.
- Digital rental software White-label rental automation software covering ID verification, digital onboarding, booking, keyless vehicle access and 24/7 self-service for cars, motorcycles, scooters, bikes and equipment. Supports corporate and business accounts with invoicing. Sold to rental operators of all sizes, from SMB to enterprise (e.g. Avis, SIXT).
- Ride-hailing software White-label ride-hailing and taxi software supporting cars, vans, trucks, rickshaws, boats and other vehicles. Includes branded rider and driver apps, web-based dispatch, automated dispatch, in-app navigation and 20+ customizable parameters. Sold to taxi companies and ride-hailing startups such as Vift and Fair.
- Vehicle Marketplace Marketplace connecting ATOM Mobility operators with sharing-ready vehicles from manufacturers including Segway, Yadea, NIU, Acton, Okai, Omni and others, available as part of the ATOM platform for new and existing operators.
- Marketing Agency Managed Google and Meta advertising campaigns to acquire new riders for ride-hailing operators, with monthly ad spend from EUR 2,000 and a recommended 3-month minimum commitment. Certified professionals handle campaign creation, optimization and reporting, including Firebase Analytics and Meta SDK attribution.
Quantifiable outcome
- Platform launches in 10-20 days, compared to 2 years of in-house development that 'still wasn't half as good' according to customer testimony
- +3 more outcomes
Companies that use ATOM
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
ATOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability5 records
Feature6 records
ATOM partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- ScootAPIcoreATOM Mobility acquired ScootAPI as part of initiative to expand mobility solutions and support operators through marketing and technological services. The acquisition aims to enhance demand generation and integration capabilities for mobility businesses.
- DucktcoreIoT integration partner for vehicle connectivity. Duckt provides smart locking and charging station solutions integrated with ATOM Mobility platform for docking station and charging management.
- SegwaycoreLeading scooter manufacturer with devices integrated with ATOM Mobility platform. Segway scooters (Max and other models) are supported across all pricing tiers.
- YadeacoreElectric scooter and bike manufacturer integrated with ATOM Mobility platform for seamless vehicle connectivity.
- NIUcoreSmart electric scooter manufacturer integrated with ATOM Mobility platform across Standard and Premium plans.
- TeltonikacoreIoT and telematics provider integrated with ATOM Mobility for vehicle tracking and remote control capabilities.
- GeotabcoreFleet management telematics provider integrated with ATOM Mobility platform for vehicle data and tracking.
- InverscoreVehicle sharing technology provider integrated with ATOM Mobility for automated vehicle sharing solutions.
- OkaicoreElectric scooter manufacturer integrated with ATOM Mobility platform for vehicle sharing operations.
- ActoncoreElectric scooter manufacturer integrated with ATOM Mobility platform. Acton scooters were used by Qick for their launch in Sweden.
- StripecorePrimary payment processing partner integrated across all ATOM Mobility plans. Handles in-app payments, subscriptions, and transaction processing.
- AdyencorePayment platform integrated with ATOM Mobility supporting PayPal, Klarna, and multiple global payment methods.
- FlutterwavecoreAfrican payment platform integrated with ATOM Mobility supporting Mobile Money and local African payment methods.
- OmnicoreSmart lock provider integrated with ATOM Mobility for secure vehicle locking and access control.
- ComodulecoreIoT connectivity provider integrated with ATOM Mobility for vehicle telemetry and remote management.
- Google MapscoreMaas integration partner enabling Google Maps navigation within ATOM Mobility apps for rider directions and driver navigation.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ATOM competitors and assessment
Company assessmentDirect peers
- Shift (formerly RideCell): Shift / RideCell supplies a shared mobility platform for car sharing, ride-hailing and fleet operators, including white-label apps and operator dashboards. It targets a similar operator customer base as ATOM with overlapping functionality in digital rental and fleet management.
- Wunder Mobility: Wunder Mobility offers a white-label platform for shared mobility operators covering car sharing, scooter sharing, bike sharing, and ride-hailing. It competes head-to-head with ATOM for the same entrepreneur and SMB operator customer base across multiple European and international markets.
- Invers: Invers provides vehicle-sharing technology and telematics integrations used by car-sharing and fleet operators worldwide. It overlaps with ATOM in sharing-ready hardware connectivity and is also listed as an ATOM integration partner, making it both a collaborator and a competing layer of the stack.
Regional players
- Cooltra: Cooltra is a European operator of shared electric mopeds, scooters and bikes with its own technology platform. It represents the kind of integrated operator that has chosen to build rather than buy, illustrating the alternative ATOM's prospects must weigh.
Others
- Vianova: Vianova is a mobility data and analytics platform for cities, operators and infrastructure managers. It is listed as an ATOM integration partner and operates in the adjacent data-and-analytics layer rather than as a direct white-label SaaS competitor.
Broad incumbents
- Bolt: Bolt operates ride-hailing, scooters and car-sharing across Europe and Africa with its own technology stack. As a vertically integrated operator, Bolt is both a competitor to ATOM-powered operators and a potential alternative platform partner for taxi and mobility businesses.
- TIER Mobility: TIER is one of Europe's largest micromobility operators and has built significant proprietary technology for scooter and e-bike sharing. While primarily an operator, its in-house platform competes with ATOM for third-party operator customers and partner cities.
- Uber: Uber runs global ride-hailing and micromobility services on proprietary technology and has acquired Fleetonomy for mobility analytics. Its scale and platform depth make it a benchmark against which ATOM's white-label offering must compete for operator and city customers.
Emerging players
- Drop Mobility: Drop Mobility offers a shared mobility platform with a focus on scooters and bikes, including app and back-office tools for operators. It is a smaller, more narrowly focused competitor to ATOM in micromobility software.
- RideTrack: RideTrack provides fleet management and operations software for shared mobility and rental operators, including telematics and asset tracking. It overlaps with ATOM's Operator App and dashboard functionality for vehicle servicing and rebalancing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ATOM social profiles
Digital presenceATOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATOM leadership team
Management profileNumber of profiles
Profiles1 record
ATOM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATOM M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATOM
What does ATOM do?
ATOM Mobility provides a white-label, hardware-agnostic Software-as-a-Service platform that enables entrepreneurs and operators to launch and run vehicle sharing, digital rental, and ride-hailing businesses. The platform bundles branded iOS/Android rider and driver apps, an operator dashboard, fleet management tools, IoT and payment integrations, and a superapp architecture that can be deployed in 10-20 days across multiple vehicle types and geographies.
Is ATOM a public or private company?
ATOM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATOM founded?
ATOM was founded in 2018. It employs 11 to 50 people.
Where is ATOM based?
ATOM is headquartered in Riga, Latvia, in the Europe region.
How does ATOM make money?
Three revenue lines are on record. Subscription Platform Fees are the primary driver. The others are usage-Based Pricing and one-Time Setup Fee.
Who are ATOM's main competitors?
Direct peers on record are Shift (formerly RideCell), Wunder Mobility and Invers. Cooltra is listed as a regional player. Vianova is listed as an others. Broad incumbents are Bolt, TIER Mobility and Uber. Emerging players are Drop Mobility and RideTrack.
Does ATOM have an API?
Yes. ATOM Mobility offers a modern REST API that enables developers to integrate fleet, bookings, telemetry, and operational workflows into their products. API access is available on the Premium plan with 100k requests/month included. The platform supports open API, MDS (Mobility Data Specification), and GBFS (General Bikeshare Feed Specification) integrations. Developer documentation is at www.atommobility.com/api.
What industry is ATOM in?
ATOM's product category is Shared Mobility Software. Its primary akta.pro industry code is THADAGAO, Micromobility Rental Software & White-Label Platform Providers, with a secondary code of THADALAL, Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing). Its NAICS code is 4889 and its SIC code is 4700.