CATERY
CATERY is a Russian online catering marketplace founded in 2016 that aggregates 700+ restaurant partners in Moscow and Saint Petersburg to serve 1,000+ corporate clients and individual consumers ordering food for office events, business lunches, and celebrations, taking a commission on partner-supplied orders without marking up menu prices.
- Company typePrivate
- Founded2016
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What CATERY does
CATERY (legal entity ООО «КЕЙТЕРИ.РУ», OGRN 1227700443332) is a Russian online marketplace and aggregator for catering services, headquartered in Moscow and operating in Moscow and Saint Petersburg. Founded in 2016 by Dmitry Fedorov, the platform connects customers with a catalog of 700+ vetted restaurant and catering partners spanning Russian, European, Italian, Mediterranean, Pan-Asian, Mexican, Caucasian, Japanese, Chinese, and Korean cuisines. The core product is the catery.ru website, which provides search, price comparison, order placement, order tracking, and a money-back delivery guarantee; a no-markup pricing policy means customer prices match partner list prices, with revenue generated through commissions or service fees from partner caterers.
The platform serves two primary segments: corporate B2B clients (1,000+ organizations including Sberbank, Yandex, X5 Retail Group, T-Bank, Wildberries, Nestlé, BNP Paribas, Credit Agricole, Condé Nast, and Knauf) that use CATERY for recurring office catering, business lunches, conferences, and corporate events, and B2C individuals ordering for birthdays, weddings, and home celebrations. Distribution combines a self-serve product-led online experience with an enterprise field-sales motion (dedicated account management, single procurement contract replacing multiple vendor relationships, personal manager / concierge service for menu selection). Service categories span ready-made buffet sets (furshetnye naborы), snack sets, burger sets, corporate meal subscriptions, and full-service on-site catering with optional staff. The company has served 3,383,985 people cumulatively and accumulated 29,933 ratings and reviews.
Operationally, CATERY is a private, independently owned business (no disclosed parent, subsidiaries, or external ownership beyond the 2019 Gazprom-Media investment) with 11-50 employees and a single HQ in Moscow. The technology stack is a standard online marketplace with order tracking; no public or partner-facing API, no AI/ML capabilities, and no mobile applications were disclosed. The only external capital event on record is a $2,000,000 Round 2 funding from Gazprom-Media in February 2019. Delivery is fulfilled by partner caterers across Moscow zones (Moscow-City, inside TTK, inside MKAD, Moscow Oblast) with zonal delivery fees often waived above order thresholds of 20,000-50,000 RUB.
CATERY firmographics
Firmographics- Name
- CATERY
- Legal name
- ООО «КЕЙТЕРИ.РУ»
- Website
- https://catery.ru
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CATERY is a Russian online catering marketplace founded in 2016 that aggregates 700+ restaurant partners in Moscow and Saint Petersburg to serve 1,000+ corporate clients and individual consumers ordering food for office events, business lunches, and celebrations, taking a commission on partner-supplied orders without marking up menu prices.
- Ownership category
- akta.pro rank
CATERY industry classification
Industry- Product category
- Online Catering Marketplace
- NAICS
- Caterers (72232), Food Service Contractors (722310)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate & Office Catering (THAFAIAA)
- akta.pro secondary industries
- Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Catering Logistics & Delivery Management (HSACAGAK)
Keywords
Where CATERY is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
CATERY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Commission / Service Fee: Platform operates as an aggregator connecting customers with restaurant partners. The company states they do not add markups to menu prices - all prices on the site are identical to partners' current prices. Revenue appears to come from commissions or fees from partner restaurants rather than customer markups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No markup on partner prices - customers pay restaurant prices directly |
| Unit Pricing | Pay-as-you-go | Finger food/sets from 2,000 to 20,000+ RUB |
| Unit Pricing | Pay-as-you-go | Delivery fees based on delivery zone |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CATERY product offering
Product offeringCore offering
CATERY operates an online marketplace that aggregates 700+ restaurant and catering partners across Russia, allowing customers to browse menus, compare prices, and place catering orders for office meals, corporate events, and personal celebrations. The platform serves both corporate clients (1000+ companies including Sberbank, Yandex, X5 Retail Group) and individual consumers, with delivery handled directly by partner caterers across Moscow and St. Petersburg zones. A concierge service provides personalized menu selection assistance for complex events.
Product overview
CATERY is a Russian online marketplace and aggregator platform for catering services, operating primarily in Moscow and other Russian cities. The platform connects customers with 700+ vetted restaurants and catering providers, offering a unified catalog of catering options including фуршетные наборы (buffet sets), бургер-сеты (burger sets), закусочные сеты (snack sets), and full event catering services. The core product is the CATERY marketplace platform, supplemented by add-on services such as консьерж-сервис (concierge service with personal menu consultants). Partner brands like АндерСон Кейтеринг, Bunsberry Burgers, Хлеб Насущный Кейтеринг, and Cateringoff provide specialized cuisine offerings through the platform. The company also offers corporate catering subscriptions and on-site catering with optional staff service.
Differentiator
Problem solved
Functional benefit
Products and services
- Catery Marketplace Platform Self-service online marketplace where customers browse partner caterers, compare menus and prices, and place catering orders directly. Covers Moscow and St. Petersburg with delivery handled by restaurant partners.
- Corporate Catering (Корпоративное питание) Recurring office meal and business lunch delivery service tailored for corporate clients with regular catering needs, providing simplified procurement through a single contract covering multiple catering partners.
- On-site Event Catering (Выездной фуршет/банкет) Full-service event catering offering that includes food delivery, setup at the venue, and optional serving staff for banquets, buffets, and corporate functions.
- Concierge Service (Консьерж-сервис) Personal manager service that helps customers select appropriate menus and coordinate catering for complex events, particularly valued by corporate clients planning large functions with specific requirements.
Companies that use CATERY
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
CATERY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CATERY partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BanketCompanycorePartner caterer on the CATERY platform offering banquet and celebration catering services. Rating 4.6 with 551 ratings. Specializes in finger food sets, banquet menus, and event catering with delivery across Moscow zones.
- Tasty CateringcorePartner caterer with rating 4.7 and 2,536 ratings. Offers finger food sets, buffet catering, and event catering. Minimum order 6,000 RUB with delivery across Moscow areas.
- Family CateringcorePartner caterer with rating 4.7 and 686 ratings. Family-oriented catering services with children's party options. Minimum order 7,000 RUB.
- BuffalocorePartner caterer with rating 4.5 and 243 ratings. Specializes in finger food sets and party catering. Minimum order 1,500 RUB with 1,000 RUB delivery inside MKAD.
- MosCateringcorePartner caterer with rating 4.5 and 596 ratings. Moscow-based catering service for office and event delivery.
- KateринГо | CaterinGocorePartner caterer with rating 4.9 and 57 ratings. Specialty catering service featured in popular caterer listings.
- PrepartyminorPartner caterer with rating 4.9 and 26 ratings. Premium party catering service. Minimum order 20,000 RUB with free delivery inside MKAD.
- CateringoffcorePartner caterer with rating 4.9 and 819 ratings. Convenient and substantial catering options. Minimum order 4,500 RUB with free delivery inside MKAD. 5% discount for self-pickup.
- Khleb Nasushny Catering (Хлеб Насущный Кейтеринг)corePartner caterer with rating 4.7 and 757 ratings. Belgian chain of bakery-cafes offering refined cuisine. Minimum order 5,000 RUB with delivery inside Moscow.
- AnderSon Catering (АндерСон Кейтеринг)corePartner caterer with rating 4.7 and 207 ratings. European cuisine for family events, weddings, buffets, coffee breaks. Minimum order 0 RUB. Delivery 2,000 RUB inside MKAD, free from 50,000 RUB.
- Bunsberry BurgersminorPartner - burger bar founded in 2025 offering signature burgers with premium Black Angus beef. Minimum order 7,000 RUB with free delivery for orders over 9,990 RUB inside MKAD.
- Azbuka Vkusa Catering (Азбука Вкуса Кейтеринг)corePartner caterer with rating 4.8 and 342 reviews. Premium grocery chain catering service.
- Coffeemania Catering (Кофемания Кейтеринг)corePartner caterer with rating 5.0. Premium coffee house chain catering service.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CATERY competitors and assessment
Company assessmentDirect peers
- ezCater: US-based online marketplace connecting businesses with local caterers for corporate catering and events. Closest direct comparable to CATERY in model (B2B catering aggregator), customer segment (enterprise corporate clients), and revenue mechanism (partner commissions).
- Fooda: US workplace food platform partnering with local restaurants to host pop-ups and recurring meal programs at employer sites. Comparable in B2B corporate focus, restaurant aggregation model, and recurring revenue mechanics.
- Cater2.me: US corporate catering company that partners with local restaurants to provide individualized lunch programs to offices. Highly comparable to CATERY's corporate catering use case and curated multi-restaurant model.
- ZeroCater: US corporate catering and meal program provider working with local restaurants to feed employees. Comparable corporate customer base and multi-restaurant marketplace approach to CATERY.
- CaterTrax: US catering platform providing online ordering, production management, and delivery logistics tools to restaurant caterers and their corporate clients. Comparable as a catering marketplace/operating system serving both sides of the B2B catering market.
Broad incumbents
- Delivery Club: Major Russian food delivery marketplace owned by VK. Comparable regional food delivery aggregator with overlapping restaurant partner supply and a potential adjacent move into B2B catering.
- VkusVill: Russian premium grocery chain with a growing ready-meal and event catering arm. Comparable in Russian market overlap, premium positioning toward corporate and household buyers, and catering-like product offerings.
- Yandex.Eda: Russia's leading food delivery marketplace operated by Yandex. Comparable as a Russian food delivery aggregator with overlapping restaurant supply, geographic overlap (Moscow/St. Petersburg), and potential to expand into corporate/event catering.
Emerging players
- Ordermark: US online ordering platform that consolidates restaurant orders for catering and delivery. Comparable as a technology-enabled restaurant aggregation layer focused on B2B catering and large group orders.
Regional players
- Profi.ru: Russian services marketplace connecting customers with vetted professionals across categories. Comparable as a Russian-language trust-and-aggregation marketplace model that CATERY applies to the catering vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CATERY social profiles
Digital presenceCATERY financial estimates
Financial estimateRevenue estimate
Valuation estimate
CATERY leadership team
Management profileNumber of profiles
Profiles1 record
CATERY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CATERY M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CATERY
What does CATERY do?
CATERY operates an online marketplace that aggregates 700+ restaurant and catering partners across Russia, allowing customers to browse menus, compare prices, and place catering orders for office meals, corporate events, and personal celebrations. The platform serves both corporate clients (1000+ companies including Sberbank, Yandex, X5 Retail Group) and individual consumers, with delivery handled directly by partner caterers across Moscow and St. Petersburg zones. A concierge service provides personalized menu selection assistance for complex events.
Is CATERY a public or private company?
CATERY is a private company. It is classified as venture growth investor backed and is currently operating.
When was CATERY founded?
CATERY was founded in 2016. It employs 11 to 50 people.
Where is CATERY based?
CATERY is headquartered in Moscow, Russia, in the Europe region.
How does CATERY make money?
One revenue line is on record: marketplace Commission / Service Fee.
Who are CATERY's main competitors?
Direct peers on record are ezCater, Fooda, Cater2.me, ZeroCater and CaterTrax. Broad incumbents are Delivery Club, VkusVill and Yandex.Eda. Ordermark is listed as an emerging player. Profi.ru is listed as a regional player.
Does CATERY have an API?
No public API is recorded for CATERY.
What industry is CATERY in?
CATERY's product category is Online Catering Marketplace. Its primary akta.pro industry code is THAFAIAA, Corporate & Office Catering, with a secondary code of HSACAAAH, Catering Coordination & Bar Service Management (Non-restaurant). Its NAICS code is 72232 and its SIC code is 7372.