What Hobit does

Hobit Technologies Private Limited, operating commercially as Hobfit since its August 2024 rebrand, is a Faridabad-headquartered digital health company focused on women's hormonal and metabolic wellness. Founded in 2020 in India during the COVID-19 pandemic as a hobby-learning marketplace, the company pivoted to women's health and today delivers condition-specific care plans covering PCOS/PCOD, diabetes, hypertension, thyroid disorders, cholesterol management, arthritis, and post-pregnancy recovery, alongside fitness and cooking classes. The core product is the Hobfit mobile application, supported by AI-assisted features including an image-based food scanner, period and diet trackers, and AI-generated health reports, with delivery handled through a contracted network of 500+ dietitians and 1,500+ coaches.

The business model is direct-to-consumer subscription, with health plans priced at ₹3,000–9,000 for three-month packages and ₹12,000–18,000 for six-month packages, fitness classes at ₹1,250/month or ₹4,500/six months, and cooking classes at ₹1,999–2,999 for multi-month programs. The company claims 50,000+ active users on paid plans and a broader "Hob-fam" community of 500,000+ members, with operations in India, UAE, and Bahrain and a stated reach across 29+ countries.

Strategically, Hobfit has used Shark Tank India Season 5 (March 2026) as a brand-building and distribution event, and in July 2026 signed an MoU with Elara Healthcare (via Marwari Catalysts) to extend into fertility and IVF-adjacent services targeting Tier-II and Tier-III Indian cities. Capital base remains thin, with only a $200,000 seed round from Marwari Catalysts disclosed in February 2022, suggesting a capital-constrained growth profile that relies heavily on paid-acquisition efficiency and contracted supply rather than large in-house teams.

Name

Hobit

Legal name

Hobit Technologies Private Ltd

Website

https://hobit.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hobfit (formerly Hobit) is an India-based D2C women's wellness platform delivering subscription health plans for PCOS, diabetes, thyroid, and post-pregnancy care via a mobile app, supported by 500+ dietitians and 1,500+ coaches, serving 50,000+ paying users across India, UAE, and Bahrain.

Ownership category

akta.pro rank

Product category

Women's Health and Wellness

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), HIIT & Circuit Bootcamps (HSADABAA)

Keywords

• Women's wellness platform
• Hormonal health programs
• Personalized nutrition coaching
• Virtual fitness classes
• PCOS management plans

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Health Plans Subscription: Subscription-based health plans for conditions like PCOS, PCOD, Diabetes, Hypertension, Post Pregnancy Wellness, Thyroid, Cholesterol, and Arthritis. Plans offered in 3-month and 6-month durations with personalized dietitian guidance included.
2. Fitness Classes: Individual fitness class enrollments including HIIT, Yoga, Zumba, Bhangra, Bollywood Dance, Belly Dance, Bharatnatyam, and Kathak. Classes are 30-day programs available at various price points.
3. Cooking Classes: Cooking/baking course program offered as a 2-month or 3-month subscription

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hobfit is a women-only health and wellness platform that sells subscription-based health plans for conditions such as PCOS/PCOD, diabetes, hypertension, thyroid, cholesterol, arthritis, and post-pregnancy, along with virtual fitness classes (HIIT, Yoga, Zumba, dance forms) and cooking classes, all delivered through a mobile app with AI-powered food scanning, meal tracking, and period tracking. Services include personalized dietitian guidance and AI-generated progress reports.

Product overview

Hobfit (formerly Hobit) is a women-only health and wellness platform offering a unified app experience combining personalized diet support, AI-powered nutrition tools, fitness classes, and condition-specific health plans. The core product is the Hobfit Mobile App, which serves as the central hub integrating period tracking, food scanning, and meal tracking with access to 9 different health plans (PCOD/PCOS, Diabetes, Hypertension, Thyroid, Cholesterol, Arthritis, Post Pregnancy, and general wellness) and 9 fitness class types (HIIT, Yoga, Bhangra, Bollywood, Zumba, Belly Dance, Bharatnatyam, Kathak, Cooking). The platform is complemented by a recipe content library and wellness blog. The company rebranded from Hobit to Hobfit in August 2024 and appeared on Shark Tank India Season 5.

Differentiator

Problem solved

Functional benefit

Products and services

• Hobfit Mobile App Central women-only wellness mobile app integrating period tracking, AI-powered food scanning, meal tracking, personalized health plans, fitness classes, and dietitian-led coaching for individual women users.
• PCOD/PCOS Wellness Plan 3- or 6-month structured wellness program for women managing PCOD/PCOS, providing personalized diet plans, AI-generated reports, toning workouts, flexible time slots, nutrition AI, and diet tracking.
• Diabetes Management Plan 3- or 6-month program for women with diabetes offering personalized dietitian support, diabetes-friendly diet plans, tailored exercise routines, and stress management techniques.
• Hypertension Management Plan
• Post Pregnancy Wellness Plan 3- or 6-month postpartum recovery program for new mothers with balanced diet plans for recovery and milk production, safe exercise routines, and stress reduction support.
• Thyroid Wellness Plan Thyroid health management program for women featuring customized diet plans rich in iodine, selenium, and zinc, metabolism-boosting exercise plans, stress management, and thyroid-friendly recipes.
• Cholesterol Wellness Plan Program for women focused on reducing LDL and boosting HDL cholesterol through heart-healthy diet plans, cardiovascular workouts, and stress management support.
• Arthritis Wellness Plan Joint health management program for women offering anti-inflammatory diet plans, flexibility and muscle-strengthening exercise programs, and pain management techniques.
• HIIT Classes High-Intensity Interval Training sessions led by certified instructor Karan Gera, with 30-day programs, weekly Mon-Fri sessions, personalized diet plans, and flexible time slots.
• Yoga Classes Virtual yoga program with instructor Ms. Nidhi Thakkar (specializing in Ashtanga Vinyasa), featuring beginner-friendly Mon-Fri weekly sessions and flexible scheduling.
• Zumba Classes Dance fitness program led by Priyanka Saini, offering full body workout with dance movements, beginner-friendly sessions, muscle toning, and improved balance and posture.
• Bhangra Fitness Dance Classes Energetic Bhangra fitness dance program led by certified instructor Rahul Sabharwal, offering full body workouts with powerful Bhangra moves, calorie burning, and flexibility development.
• Bollywood Fitness Classes Dance-based fitness program combining Bollywood music with workout routines, led by certified instructor Ms. Shruti Kumari, including cardio, dance moves, and strength training.
• Belly Dance Classes Belly dance art form taught by Ms. Nickita Kumar, focusing on muscle isolation techniques, graceful movements, and Bollywood fusion styles.
• Bharatnatyam Classes Classical Indian dance form taught by Ms. Gayatri, covering intricate footwork, expressive hand gestures, graceful body movements, and classical facial expressions.
• Kathak Classes Classical Indian dance form taught by Ms. Shivani Sharma, covering essential footwork, hand gestures, postures, facial expressions, Taal rhythmic beats, and abhinaya expression art.
• Cooking Classes Cooking and baking program with 6 chapters and 4.8 hours of learning, covering ingredient measurement, spices and herbs, kitchen setup, and appliance usage, including doubt solving and weekly challenges.

Quantifiable outcome

• Trusted by 50,000+ women building healthier routines
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Elara Healthcare (Marwari Catalysts Group)coreStrategic or Co-development Partner · 3 July 2026Hobfit signed an MoU with Elara Healthcare to build a holistic care model covering women's wellness, nutrition, fitness, and fertility services for Tier-II and Tier-III cities. Elara Healthcare is establishing a scalable, affordable mother and child care platform with IVF and infertility services.
• Nuskha KitchenminorStrategic or Co-development PartnerPartner in the Elara Healthcare ecosystem for building women's wellness and nutrition services through the MoU signed with Marwari Catalysts Group's Elara Healthcare platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HealthifyMe: HealthifyMe is India's leading AI-powered nutrition and fitness platform offering calorie tracking, dietitian coaching, and condition management. It is directly comparable to Hobfit as both target Indian consumers with subscription-based personalized diet, fitness, and AI-driven wellness offerings.
• Cult.fit: Cult.fit is a major Indian fitness and wellness platform offering live and on-demand group classes, cult.fit eat (nutrition), and therapy/care services. It competes directly with Hobfit's fitness class subscription model and broader wellness bundling.
• Sugar.fit: Sugar.fit is a condition-specific Indian digital health platform focused on diabetes reversal through personalized coaching, nutrition, and monitoring. It directly competes with Hobfit's Diabetes Management plan and shares the condition-aware subscription model.
• Fittr: Fittr is an Indian online fitness coaching platform with community-led group coaching and personalized plans. Comparable to Hobfit in its app-based subscription coaching and Tier-2/3 India distribution ambitions.
• Phable: Phable is an Indian chronic disease management platform connecting patients with doctors, dietitians, and remote monitoring. It is comparable to Hobfit's condition-specific chronic disease plans (diabetes, hypertension, thyroid).

Broad incumbents

• BetterMe: BetterMe is a global women's wellness app with condition-specific programs (PCOS, weight management, mental wellness) and AI coaching. It is a broader incumbent operating globally with overlapping women's hormonal wellness positioning.
• Noom: Noom is a global subscription weight management and behavior change platform using coaching and psychology. It overlaps with Hobfit on diet tracking and weight management subscription, though Noom operates at much larger global scale.
• Practo: Practo is a broad Indian digital health incumbent offering doctor consultations, wellness, and pharmacy. It overlaps with Hobfit in women's health consultations and broader wellness but at much larger scale across multiple healthcare categories.
• MyFitnessPal: MyFitnessPal is a global food and calorie tracking incumbent used widely in India. It directly overlaps with Hobfit's AI food scanner and meal tracker, though MyFitnessPal lacks condition-specific women's wellness plans.
• Lifesum: Lifesum is a European subscription nutrition and wellness app with diet tracking and meal plans. It overlaps with Hobfit's subscription nutrition tracking and diet plan model at a global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=4-VK9CHyCDE
• Facebookfacebook.com/share/bc8A55WAD7TYZDWj/?mibextid=LQQJ4d
• LinkedInlinkedin.com/company/hobit-technology/posts/?feedView=all
• Instagraminstagram.com/hobfit.in/profilecard/?igsh=emNyM2V6bnJieHNm
• Xx.com/letshobit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobit