AdForUs

What AdForUs does

AdForUs (주식회사 애드포러스, KOSDAQ: 397810) is a South Korea-based adtech company founded in 2015 that builds and operates AI-powered performance marketing platforms for mobile and online advertising. The company runs a portfolio of five core platforms — Mplate (a Google Certified Publishing Partner platform for web and app publisher monetization), Linkmine (mobile performance app marketing connected to 100+ networks and 10,000+ media affiliates), Cubemine (a DSP/SSP/AD-EXCHANGE built on OpenRTB and Prebid), Valista (global app growth marketing), and Greenp (incentive-based mobile advertising) — unified by a proprietary AI technology stack consisting of AIDA (real-time customer journey optimization), ATIER (log intelligence and embedding engine), HESIS (adaptive data selector), and MACUS (LLM-based generative AI for automated retargeting banner creation).

The company's revenue model rests on three streams: performance marketing platform fees (transaction-fee-based revenue from managing advertiser campaigns across its five platforms), publisher monetization services delivered through the official Google GCPP partnership, and AI data technology services covering behavior prediction and automated content generation. Pricing is custom enterprise-quoted against client KPIs (NCPI, NCPA, CPS, CPA), with multi-year contracts, and go-to-market relies on a direct enterprise field-sales team supplemented by a channel ecosystem of 150+ network and advertising partners spanning Korea, the Philippines, Hong Kong, USA, Singapore, Malaysia, Indonesia, and Japan.

AdForUs serves primarily four customer segments — gaming companies (NEXON, Kakao Games), e-commerce platforms (Coupang, Musinsa, Temu), financial services firms (KB Kookmin Bank, Lotte Insurance, Kakao Health), and mobile/web publishers — with 20,000+ cumulative campaigns completed and 200M+ daily clicks processed on the Linkmine platform. Following a Series A capital increase of ₩2.07B in 2021, a Series B in 2022, and a reverse merger with ShinYoungHappyTomorrow No.8 SPC in 2025, the company became publicly listed on KOSDAQ under ticker 397810. It has been recognized by the Financial Times as a High Growth Asia Pacific Company in both 2024 and 2025 and holds multiple Korean government certifications including Baby Unicorn 200, Inno-Biz, Main-Biz, and Venture Company designations.

Name

AdForUs

Legal name

(주)애드포러스 | ADforus Co.,Ltd

Website

https://adforus.co.kr

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AdForUs is a South Korea-based adtech company operating AI-powered performance marketing platforms (Linkmine, Cubemine, Valista, Greenp, Mplate) for mobile and online advertisers, gaming publishers, e-commerce platforms, and global publisher monetization, listed on KOSDAQ (397810).

Ownership category

akta.pro rank

Product category

Adtech / Digital Advertising Platforms

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Performance marketing
• Adtech platforms
• DSP advertising
• SSP ad exchange
• AI advertising automation

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Performance Marketing Platform Fees: Revenue from managing advertising campaigns for clients through proprietary platforms (Linkmine, Cubemine, Valista, Greenp, Mplate). Fees based on ad spend managed or performance metrics achieved.
2. Publisher Monetization Services: Revenue from helping publishers maximize ad revenue through Google GCPP partnership. Services include inventory consulting and operational management for web and app publishers.
3. AI Data Technology Services: Revenue from AI-powered data analysis, customer behavior prediction, and automated content generation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AdForUs develops and operates a portfolio of proprietary performance marketing platforms (Linkmine, Cubemine, Valista, Greenp, Mplate) providing DSP, SSP, AD-EXCHANGE, affiliate, and incentive-based advertising services. The company delivers AI-powered advertising automation through proprietary engines (AIDA, ATIER, HESIS, MACUS) that optimize targeting, bidding, and content generation. Services are sold to enterprise advertisers (gaming, e-commerce, financial services) and publishers globally, leveraging its official Google Certified Publishing Partner (GCPP) status.

Product overview

AdForUs is an adtech company offering a multi-platform portfolio for performance marketing. The core products include Mplate (Google-certified publishing partner for web/app monetization), Linkmine (mobile performance marketing connecting 100+ networks), Cubemine (DSP/SSP/AD-EXCHANGE with oRTB/Prebid), Valista (global app growth marketing), and Greenp (mobile incentive advertising). The platforms are integrated through a unified AI technology stack: AIDA (AI advertising automation), ATIER (log intelligence engine), HESIS (adaptive data selector), and MACUS (LLM-based generative AI for banner creation). Data flows across platforms enable performance optimization, targeting, and automated advertising delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Mplate: Google certified publishing partner platform for web and app monetization
• Valista
• Linkmine
• CubeMine
• Greenp
• AIDA
• ATIER
• HESIS
• MACUS

Products and services

• Mplate (엠플레이트) Google Certified Publishing Partner platform that supports all web and app monetization for publishers, providing inventory consulting and operational management services through Google Ad Manager and AdMob.
• Linkmine (링크마인) Mobile performance app marketing platform that provides optimized solutions for advertisers, media, and publishers, connecting with 100+ networks and 10,000+ media partners.
• Cubemine (큐브마인) Global adtech platform providing oRTB and Prebid-based DSP/SSP/AD-EXCHANGE services for real-time bidding advertising operations.
• Valista (바리스타) Global performance marketing platform offering app growth marketing solutions worldwide, serving markets in Philippines, Hong Kong, and USA.
• Greenp (그린피) Mobile incentive ad platform enabling performance marketing through reward-based advertising for installation, execution, action completion, data collection, and SNS engagement.
• AIDA (에이디에이) AI Advertising Automation AI advertising automation solution that optimizes the customer journey from attention to purchase behavior, analyzing the Attention-Interest-Desire-Action flow in real-time with AI-based targeting, content recommendation, and behavioral analysis.
• ATIER (앗이어) Log Intelligence Engine Log Intelligence Engine that analyzes, classifies, and embeds various logs to provide customized advertising automation through optimized search and prediction.
• HESIS (헤시스) Adaptive Selector Adaptive Selector that optimizes search scope and priority based on data request methods, providing customized results in the format requested by the requester.
• MACUS (메커스) Generative AI Banner Generator LLM-based generative AI platform that generates retargeting banners automatically by analyzing customer data and predicting purchase probability and responses for target groups.

Quantifiable outcome

• 200M+ daily clicks on Linkmine platform
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• ShinYoung Happy Tomorrow 8th Corporation (신영해피투모로우제8호기업인수목적 주식회사)majorOthers · 2 July 2025SPAC merger target company. AdForUs merged with this entity in July 2025, becoming the surviving company and listing on KOSDAQ.
• Google (구글)coreTechnology or IntegrationOfficial Google Certified Publishing Partner (GCPP) providing Google Ad Manager and Google AdMob services. Enables publishers to monetize web and app inventory through Google's advertising platform.
• AdShield (애드쉴드)coreStrategic or Co-development PartnerMOU signed in 2022 for ad blocking loss recovery solution. Partnership focused on technology collaboration for addressing ad blocking challenges.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Criteo: Established global retargeting and performance advertising platform with broader DSP footprint — overlaps significantly with AdForUs' retargeting (MACUS) and programmatic (Cubemine) offerings but at far larger scale and multiple geographies.
• The Trade Desk: Global independent DSP leader for programmatic advertising — competes with AdForUs' Cubemine platform but operates at vastly larger scale across all major advertiser verticals and geographies.
• Taboola: Public native advertising and content recommendation platform — adjacent to AdForUs' publisher-monetization business through shared programmatic content-discovery dynamics.

Emerging players

• Moloco: Mobile-first programmatic DSP and ML monetization platform with similar APAC focus and machine-learning-driven approach to AdForUs' technology stack.

Direct peers

• Appier: Taiwan-headquartered AI marketing and advertising platform with cross-device targeting, programmatic media buying, and predictive analytics — directly comparable to AdForUs' AI-powered performance marketing stack across APAC.
• Dable: Korean content-recommendation and native advertising platform operating across APAC, with similar advertiser-publisher marketplace dynamics and Korea-rooted scaling story as AdForUs.
• IGAWorks: Korean mobile adtech platform offering DSP, ad mediation, and attribution services to advertisers and publishers — closely matches AdForUs' mobile performance marketing and publisher monetization focus in the same domestic market.
• Zeta Global: US-listed marketing automation and customer data platform leveraging AI for targeting and personalization — directly comparable to AdForUs' AI-driven advertising automation (AIDA/MACUS) play at larger scale.
• AB180: Taiwan-based adtech and marketing analytics company providing performance marketing and audience data solutions across APAC — comparable in regional scale and product mix to AdForUs.

Others

• DoubleVerify: Ad verification and analytics platform serving advertisers and platforms across the digital ad supply chain — adjacent ecosystem participant to AdForUs' DSP/SSP operations, focused on quality and fraud rather than buying/selling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adforus-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdForUs