Daisies

What Daisies does

Daisies (legal entity DAISIESHEALTH, S.A.P.I de C.V., headquartered in Guadalajara, Mexico) operates a subscription-based telemedicine platform focused on women's health in Mexico, founded in 2021 with a team of 11-50. The platform sells memberships that allocate 70 minutes per month across 20+ specialties — primarily gynecology, psychology, nutrition, general health, and training — with usage-based extra-minute add-ons and tiered billing (monthly at $399 MXN through annual at $334 MXN/month, with roll-over and +25% bonus minutes on longer commitments). All services are delivered through a mobile app and web interface without in-person visits, supported by 32+ certified Mexican doctors whose cédulas profesionales are publicly verifiable.

The core technical architecture is the "Expediente Único," an encrypted shared medical record that allows each specialist to read prior consultation notes before a new session, enabling coordinated care across multiple providers without patients repeating their history. Digital prescriptions are issued during consultation and stored in the same record. Onboarding is frictionless: users can complete five clinically validated self-assessments (GAD-7, PHQ-9, MBI, PSS, DASS-21) free of charge and without registration, with results used to match them to an appropriate specialist. The platform reports 150,000+ downloads in Mexico, 78,349+ completed consultations, and an average 4.86/5 rating across App Store, Google Play, and Trustpilot.

The go-to-market is product-led growth via a self-serve mobile and web funnel with no sales intervention; marketing relies on free assessments as a lead magnet, app store optimization, and review-platform social proof. Revenue is overwhelmingly consumer subscription-driven with no disclosed B2B or enterprise contracts, and the company is privately held with only $50,000 of disclosed seed funding from Expert Dojo (October 2022). Its single known M&A event is the August 2022 acquisition of the Aplícate wellness app, which added personalized nutrition, mental health, and exercise programming to the core telemedicine offering.

Name

Daisies

Legal name

DAISIESHEALTH, S.A.P.I de C.V.

Website

https://daisies.mx

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Daisies is a Mexican telemedicine subscription platform offering women on-demand access to 20+ specialties (gynecology, psychology, nutrition, general health, fitness) via a minute-banking model, shared encrypted medical records, and 32+ certified doctors.

Ownership category

akta.pro rank

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Membership - Monthly: Recurring monthly subscription providing 70 minutes of consultations per month across multiple specialties. Users can distribute minutes between gynecology, psychology, nutrition, general health, and training. Includes digital prescriptions, personalized plans, and 24/7 app access.
2. Subscription Membership - Quarterly: Quarterly subscription at $379 MXN/month providing 210 minutes (70 per month, valid for 90 days). Offers 5% savings compared to monthly.
3. Subscription Membership - Semi-annual: Semi-annual subscription at $368 MXN/month providing 420 minutes for 6 months. Offers 8% savings compared to monthly.
4. Subscription Membership - Annual: Annual subscription at $334 MXN/month providing 840 minutes for 12 months. Offers 16% savings ($780 MXN vs monthly). Includes enrollment, digital prescriptions, personalized plans, 24/7 app access, emotion tracking, 5 medical guidance questions, store discounts, and upcoming menstrual cycle tracking.
5. Extra Minutes Purchase: Additional consultation minutes available for purchase at special pricing for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Daisies is a membership-based telemedicine platform for women in Mexico providing on-demand medical consultations across 20+ specialties including gynecology, psychology, nutrition, general medicine, and fitness. Subscribers receive a monthly bank of 70 minutes to allocate across specialists, with all consultations backed by a single shared encrypted medical record (Expediente Único) so any doctor in the network can access a patient's history. The platform also offers free clinical wellness self-assessment tests and digital prescriptions via its iOS and Android applications.

Product overview

Daisies operates as a unified digital clinic platform for women's health in Mexico, combining telemedicine consultations with shared medical records, wellness self-assessments, and digital prescriptions into a single membership. The core offering is a minute-bank model where users receive 70 minutes per month to distribute across gynecology, psychology, nutrition, general health, and fitness specialists. The platform acquired the wellness app Aplícate in 2022 to enhance its personalized health program capabilities. Services are delivered via a mobile app (150,000+ downloads) with 32+ certified doctors available 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Daisies Digital Clinic Platform A membership-based telemedicine platform for women in Mexico providing 70 minutes per month of consultations distributed across 20+ specialties (gynecology, psychology, nutrition, general medicine, fitness), with shared encrypted medical records and digital prescriptions.
• Aplícate A wellness mobile application acquired by Daisies and integrated into the platform, focused on women's wellness content and self-care tools.
• Wellness Self-Assessment Tests Free clinical self-assessment tools covering categories such as diabetes, hypertension, anxiety, depression, insomnia, obesity, alcoholism, and pregnancy, provided via the Daisies web platform.

Quantifiable outcome

• 1 in 2 users report feeling better from the first day using the platform
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AplícatecoreStrategic or Co-development Partner · 3 August 2022Daisies acquired wellness app Aplícate in August 2022. Aplícate was developed only 9 months prior and had reached 1,500 users. The acquisition enhanced Daisies' platform capabilities by adding personalized health, nutrition, mental health, and exercise programs specifically designed for women.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ellevest: Ellevest is a women-focused financial and wellness platform that has expanded into women's health content and care navigation. Partially comparable to Daisies as a women-focused subscription platform, though financial-services anchored rather than telehealth-led.
• Clue: Clue is a global femtech app centered on menstrual and reproductive health tracking with expanding health content and care features. Comparable to Daisies as a women's health platform leveraging tracking plus clinical engagement, though Clue is more consumer-tracker and less clinical-provider than Daisies.
• Sofía (by Koltin): Sofía is a Mexican digital health membership offering primary care and specialist access via app. Comparable to Daisies as a Mexico-based consumer health subscription with multi-specialty access, representing the most direct domestic head-to-head.

Direct peers

• Nurx: Nurx is a telehealth platform providing women's health services including contraception, STI testing, and mental health. Comparable to Daisies in its direct-to-consumer women's health subscription model and use of digital consultations and prescriptions.
• Maven Clinic: Maven Clinic is a global virtual clinic for women's and family health, offering on-demand specialist consultations across fertility, maternity, mental health, and pediatrics. Closest direct comparable to Daisies in terms of multi-specialty women-centric telehealth with a membership model and shared care coordination.
• MediQuo: MediQuo is a leading Spanish-language telehealth app available across Spain and Latin America, offering chat and video consultations with specialists 24/7. Directly comparable to Daisies as a LatAm-focused digital health platform with consumer subscription access to multiple specialties.
• Tia: Tia operates as a women's health primary care platform combining virtual and in-person care across gynecology, mental health, and primary care. Comparable to Daisies in its women-focused, multi-specialty integrated care model, though primarily US-based.
• The Pill Club: The Pill Club is a women's telehealth platform specializing in contraception and ongoing reproductive health management with subscription-based care. Comparable to Daisies in its women-centric, subscription-recurring telehealth model.
• 1DOC3: 1DOC3 is a Colombian-founded telemedicine platform serving Spanish-speaking patients across Latin America with on-demand doctor consultations. Comparable to Daisies in geographic focus (LatAm), consumer subscription model, and multi-specialty telehealth offering.

Broad incumbents

• Hims & Hers Health: Hims & Hers is a large public telehealth platform offering subscriptions across primary care, mental health, dermatology, and women's health. Comparable to Daisies as a broad incumbent in the consumer telehealth subscription space, though at much greater scale and capital base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DaisiesApp
• LinkedInlinkedin.com/company/daisiesapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisies