Facilita

What Facilita does

Facilita Tecnologia S/A is a Brazilian vertical-SaaS company that sells a modular real estate sales-management platform to incorporadoras (developers), loteadoras (land developers), imobiliárias (real estate agencies), and sales coordinators in Brazil. Its core product, Facilita CRM, governs the end-to-end sales workflow from lead capture through reservation, proposal, contract, payment, and post-sale service, delivered as a cloud-based platform (AWS) with native iOS and Android applications. The platform is differentiated by deep native integrations with the dominant Brazilian real estate technology stack — including four ERP systems (Sienge, UAU, Mega, Informakon), marketing platforms (RD Station, Meta), PIX payment processing (Asaas), digital signature providers (Clicksign, D4Sign, DocuSign), and a public API for extensibility — and by a highly rated mobile application (4.8 stars in app stores) targeted at broker adoption in a historically under-digitized industry.

The company operates a subscription-based recurring revenue model with tiered plans for each customer segment (Essencial, Profissional, Corporativo for imobiliárias; specialized plans for construtoras, loteadoras, and coordenadoras de vendas), add-on packages for expanded functionality, and 12-month contract terms with optional loyalty pricing. Go-to-market is primarily direct enterprise sales via website-driven demo requests and specialist consultations, supplemented by content marketing (blog, podcast, educational materials), paid social through Meta integration, and a referral program. The company reports more than 1,400 customers and R$54 billion in cumulative VGV (Gross Sales Value) transacted through its platform, with named enterprise customers including Vivaz (a Cyrela subsidiary selling 6,000+ MCMV units annually), JMD Hamoa, Ananda Administradora, Cyrela, Tenda, Tecnisa, Opus, Três, and Teriva.

Facilita is privately held, structured as a Brazilian corporation (S.A., CNPJ 18.457.536/0001-04), and is backed by Grupo Mauá and Grupo Soluti as financial partners rather than traditional venture capital. The company employs 51-100 people across offices in São Paulo (headquarters, Av. das Nações Unidas, Morumbi) and Aparecida de Goiânia, and is led by CEO Glauco Fernezi and CPO Rafael Nikson. It holds a single early funding round of approximately $515,278 from Soluti dated 2019, indicating largely bootstrapped growth with corporate backing.

Name

Facilita

Legal name

Facilita Tecnologia S/A

Website

https://appfacilita.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Facilita is a Brazilian vertical-SaaS company that provides a modular real estate sales-management platform covering CRM, payments, lead distribution, and post-sale workflows for developers, land developers, and real estate agencies in Brazil.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Real estate CRM software
• Property sales management
• Lead distribution platform
• Real estate ERP integrations
• Sales funnel automation

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Construtoras e Loteadoras: Subscription-based software licensing for construction companies and land developers, with tiered plans offering different levels of functionality including CRM, lead management, sales mirror, commission tracking, and ERP integrations. Billed monthly or annually with 12-month contract terms.
2. SaaS Subscription - Imobiliárias: Subscription plans for real estate agencies in three tiers: Essencial, Profissional, and Corporativo, with add-on packages for additional CRM contacts, users, sales mirrors, chat, call tracking, credit checks, and API access.
3. SaaS Subscription - Coordenadoras de Vendas: Specialized subscription plan for sales coordination companies, enabling management of multiple real estate projects and broker teams.
4. Add-on Packages and Overages: Additional revenue from add-on packages including extra CRM contacts, users, sales mirrors, chat functionality, call tracking, credit consultation, and public API access. Overage charges apply when usage exceeds contracted limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Facilita provides a modular cloud-based SaaS platform for managing the entire real estate sales lifecycle in Brazil, anchored by a core CRM and complemented by Backoffice, Leads, Pagamentos (PIX), Lançamentos, E-commerce, and Pós-Venda modules. It is sold via subscription to real estate developers (incorporadoras), land developers (loteadoras), real estate agencies (imobiliárias), and sales coordination firms, with native integrations to major Brazilian ERPs, marketing platforms, payment processors, and digital signature providers, accessible via web and mobile apps.

Product overview

Facilita is a modular real estate sales management platform built around a unified CRM as the core product, supplemented by specialized modules that address specific workflow stages. The ecosystem includes Facilita CRM (core sales execution), Facilita Backoffice (operational governance), Facilita Leads (lead management), Facilita Pagamentos (PIX payment processing), Facilita Lançamentos (launch event management), Facilita E-commerce (digital sales portal), and Facilita Pós-Venda (post-sale service), all connected via a Public API for extensibility. The platform is accessible via native mobile apps for iOS and Android, targeting real estate developers, lot developers, and real estate agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Facilita CRM: Core CRM solution for real estate sales management from lead to contract
• Facilita Backoffice
• Facilita Leads
• Facilita Pagamentos
• Facilita Lançamentos
• Facilita E-commerce
• Facilita Pós-Venda

Products and services

• Facilita CRM Core CRM platform for real estate sales execution providing mobility for agents, complete sales funnel management from lead to contract, customizable stages, automated workflows, and real-time visibility for sales managers and brokers. For real estate developers, land developers, and real estate agencies.
• Facilita Backoffice Administrative control and operational efficiency solution that centralizes approvals, documents, contracts, commissions, and payments in a single operational flow with full traceability. Connects all sales stages into one intuitive flow providing governance and efficiency.
• Facilita Leads Lead organization and conversion intelligence solution that structures, automates, and centralizes the entire sales process from lead capture through intelligent distribution with smart queues, AI integration for qualification, and performance analytics across marketing campaigns.
• Facilita Pagamentos PIX payment processing engine integrated throughout the sales journey. Processes payments securely via Asaas platform with automatic QR code generation, real-time payment confirmation, and full transaction traceability within the sales flow.
• Facilita Lançamentos Launch management solution for 'Dia D' events, integrating accreditation, attendance, reservations, payments, and contracts in a synchronized flow with Backoffice. Provides real-time management of property launches for developers and loteadoras.
• Facilita E-commerce Digital real estate sales platform allowing customers to view availability in real-time, choose units, simulate payment conditions, and complete reservations via PIX with complete CRM integration. End-to-end digital property buying experience.
• Facilita Pós-Venda Post-sale customer relationship solution providing a digital portal where customers track installments, make payments, view construction progress, and request technical assistance throughout the post-purchase journey.
• Facilita API Pública Public API allowing software developers at client companies to build custom solutions using Facilita's resources and database, enabling integration with other ERPs and systems for enterprise clients requiring bespoke system connections.

Quantifiable outcome

• JMD Hamoa sold 400 land plots in 14 minutes during a coordinated launch event
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability7 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core.

• RD StationcoreTechnology or IntegrationNative integration connecting RD Station marketing automation with Facilita CRM. Enables automatic lead transfer between platforms, bidirectional data sync, and synchronized funnels. Marketing leads can be automatically qualified and routed to sales queues based on defined automation rules.
• Grupo Meta (Facebook/Instagram)coreTechnology or IntegrationNative integration with Meta Ads for real-time lead capture from Facebook and Instagram campaigns. Instant form data is automatically routed to CRM queues with source attribution for campaign performance tracking.
• AsaascoreTechnology or IntegrationPayment processing integration enabling PIX transactions directly within the sales flow. Handles signal payments, transaction payments, and commissions with automatic confirmation and full transaction tracking. Asaas is a payment institution authorized by Brazil's Central Bank (Banco Central).
• SiengecoreTechnology or IntegrationERP integration enabling bidirectional data sync including customer data, unit status, contract details, and financial information. Real-time synchronization ensures data consistency between CRM and ERP systems.
• UAUcoreTechnology or IntegrationERP integration automating commercial and financial workflows. Real-time data sync provides enhanced control and agility in sales and finance operations.
• MegacoreTechnology or IntegrationERP integration for automated unit availability synchronization. Reduces data discrepancies, accelerates sales, and automates proposal and customer data transmission.
• InformakoncoreTechnology or IntegrationERP integration automating proposals, contracts, and installment data transfer from Facilita to Informakon. Eliminates manual data entry and rejection issues in financial processing.
• ClicksigncoreTechnology or IntegrationDigital signature integration enabling automatic contract generation and electronic signing with legal validity and token authentication.
• D4SigncoreTechnology or IntegrationDigital signature integration for automated contract signing with legal validity, providing fast and secure digital document execution.
• DocuSigncoreTechnology or IntegrationDigital signature integration for electronic contract execution with legal validity across multiple signers.
• MERC1coreTechnology or IntegrationAI-powered lead qualification and sales acceleration. Automated 24/7 WhatsApp and multi-channel lead response with human-like qualification. Integrates qualified leads directly into Facilita CRM with complete conversation history.
• SATIcoreTechnology or IntegrationAI platform for real estate lead qualification with four modules: Intenção (intent identification), Coerência (conversation consistency), Conversão (conversion optimization), and Viabilidade (financial viability checking). Sends pre-qualified leads to Facilita CRM.
• LaiscoreTechnology or IntegrationAI-powered lead qualification via WhatsApp with 24/7 humanized response. Qualifies and routes leads to Facilita CRM ensuring only selected leads reach the sales team.
• Morada.AIcoreTechnology or IntegrationAI platform with Mia (24/7 voice and chat qualification), Sales (sales copilot for meeting management and CRM updates), and IAGO (post-sale support with invoice generation). Integrates qualified leads with full history into Facilita.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brava Sistemas: Brazilian real estate CRM/sales platform serving incorporadoras and imobiliárias with funnel, lead, and back-office workflows — directly overlapping Facilita's core CRM and Launches modules in the same Brazilian developer customer base.
• Jetimob: Brazilian real estate software platform covering CRM, lead management, and portal integration for imobiliárias and developers — closely comparable to Facilita's imobiliária segment and lead distribution capabilities.
• CVC Software: Brazilian real estate management software focused on imobiliárias and loteadoras — competes with Facilita in land developer and brokerage CRM, sharing the same mid-market Brazilian customer profile.
• PropertyBase: Real estate CRM built natively on Salesforce serving brokerages and agents globally — comparable product category (real estate sales/lead CRM) but international footprint, demonstrating the global template Facilita could adapt.

Broad incumbents

• Viva Real: Brazilian real estate portal owned by OLX Group generating leads for thousands of developers and agencies — partners with and competes for influence over the same incorporadora marketing budgets as Facilita.
• Pipedrive: Sales CRM adopted by small and mid-sized real estate brokerages for lead and deal tracking — competes with Facilita's lighter imobiliária tier as a general-purpose alternative without vertical real estate integrations.
• Salesforce: Global CRM platform that large real estate developers (including some Facilita customers) use for non-vertical workflows; competes with and underlies adjacent solutions like PropertyBase, posing a substitution threat to vertical-only players.
• QuintoAndar: Brazil's largest PropTech marketplace for rentals and sales, with embedded CRM/transaction tooling for landlords and brokers — broader portfolio play that overlaps with Facilita's imobiliária workflow but adds rental marketplace scale.

Regional players

• Zillow Group: US-centric PropTech platform integrating CRM, lead generation, and back-office tools for agents and brokers — comparable product strategy vertically integrated with real estate sales, but in a different geography.

Emerging players

• Apimo: European real estate CRM/property management software for agencies — comparable vertical SaaS product targeting real estate professionals, but operating in Europe rather than LatAm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@appfacilita

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facilita