Morada.ai

What Morada.ai does

Morada.ai is a Brazilian B2B SaaS proptech that operates an AI-powered operating system for real estate developers (incorporadoras). Founded in 2021 as a spin-off from AI firm Kunumi, the company is headquartered in São Paulo with engineering roots in Belo Horizonte and currently serves approximately 200 real estate developers across 17 Brazilian states, including 18 of the top 100 INTEC-ranked developers. Customers include MRV, Grupo Direcional, Conbral, Fraiha Incorporadora, Patrimar, Melnick, and others. The platform orchestrates the full commercial cycle — from lead capture and qualification through sales closing, post-sale relationship management, and credit processing — under a unified AI layer connected to the customer's CRM, ERP, and media channels.

The core product, MIA (Morada Intelligent Agent), is a generative AI agent that conducts autonomous 24/7 WhatsApp conversations with leads, qualifying buyers, scheduling visits, and collecting credit documents. MIA is deployed across four specialized sub-agents (MIA SDR, MIA Copiloto, MIA Pós-Vendas, and Iago) and serves as the conversational interface for five platform modules: Morada Vendas (sales), Morada Relacionamento (post-sale), Morada Marketing (campaign attribution), Morada Gestão (management intelligence), and Morada Crédito (credit automation, in development). The platform maintains native, bidirectional integrations with over 10 CRM systems (Salesforce, CV CRM, HubSpot, Imoview, Hypnobox, among others) and 5+ ERP systems (Sienge, Konstroi, Oracle, UAU), and exposes a Model Context Protocol (MCP) server that makes the platform accessible to external AI clients such as Claude, ChatGPT, Cursor, and VS Code. Underlying language models include GPT (OpenAI), Gemini (Google), and Mistral, with proprietary domain training on more than 1.5 million Brazilian real estate conversations.

Morada.ai operates an enterprise field sales and inside sales motion targeting large and mid-market developers, with annual or multi-year subscription contracts priced based on lead volume, number of users, and selected modules. The conversion process begins with a 30-minute consultation meeting followed by a customized demonstration, with partner-referenced introductions from CV CRM and other integration partners supplementing direct outbound. The company is LGPD-compliant, aligned with GDPR, certified as a Meta Business Solutions provider, and accepted into the NVIDIA Inception program. To date, Morada.ai has raised approximately R$23 million across multiple funding rounds, most recently a R$17 million Series A led by Parceiro Ventures in December 2025.

Name

Morada.ai

Legal name

Morada Tecnologia E Servicos Imobiliarios S.A

Website

https://morada.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Morada.ai is a Brazilian B2B SaaS company providing an AI-powered operating system for real estate developers. Its platform uses generative AI agents on WhatsApp to automate lead qualification, sales, post-sale, and credit workflows integrated with CRM and ERP systems.

Ownership category

akta.pro rank

Product category

Proptech / Real Estate AI Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industries

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Proptech software
• Real estate AI platform
• Sales automation software
• WhatsApp automation tools
• CRM integration platform

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Morada.ai operates as a B2B SaaS platform providing AI-powered operational tools for real estate developers. The platform is sold as an annual or multi-year subscription with pricing based on usage volume, number of leads, or company size. The company serves nearly 200 real estate developers across 17 Brazilian states.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Morada.ai provides Morada OS, a generative AI operating system for Brazilian real estate developers (incorporadoras). The platform orchestrates lead capture, qualification, sales, post-sale relationship management, and credit processing through the MIA AI agent on WhatsApp, with real-time bi-directional integration to CRMs (Salesforce, CV CRM, HubSpot) and ERPs (Sienge, Oracle). It is sold as an annual subscription with modular pricing based on selected platform functions.

Product overview

Morada.ai is a Brazilian proptech company offering Morada OS — a unified AI operating system for real estate developers (incorporadoras). The platform consists of five interconnected modules: Morada Vendas (AI-powered sales and lead qualification via the MIA agent on WhatsApp), Morada Relacionamento (post-sale customer support automation), Morada Marketing (campaign attribution and media ROI), Morada Gestão (real-time business intelligence and forecasting), and Morada Crédito (automated mortgage dossier processing). At the core is MIA — a generative AI agent that conducts autonomous 24/7 WhatsApp conversations, qualifies leads, schedules visits, and integrates bi-directionally with CRMs (Salesforce, CV CRM, HubSpot, Hypnobox, etc.) and ERPs (Sienge, Konstroi, Oracle, etc.). The platform also exposes a Model Context Protocol (MCP) server for enterprise AI clients, and offers complementary tools including a digital funnel diagnostic, GEO/SEO checkup, a knowledge hub with e-books, and the Café no Estande podcast. The company was founded in 2021 as a spin-off from Kunumi, under the vision of AI professor Nívio Ziviani, and is headquartered in São Paulo with roots in Belo Horizonte.

Differentiator

Problem solved

Functional benefit

Brands

• MIA: The first generative AI agent of Morada.ai, serving as an AI assistant for real estate developers and brokers that presents properties, schedules visits, answers questions, filters client needs, and manages document collection for credit approval.
• MIA SDR
• MIA Copiloto
• MIA Pós-Vendas
• Morada Vendas
• Morada Relacionamento
• Morada Marketing
• Morada Gestão
• Morada Crédito
• Morada OS
• Morada Summit
• Morada Day
• Café no Estande

Products and services

• Morada OS (Sistema Operacional da Incorporação) Central AI operating layer that orchestrates lead capture, sales, post-sale, and strategic decision-making for Brazilian real estate developers (incorporadoras). It connects to the customer's CRM, ERP, and media channels in real time, synchronizing data without loss and enabling AI-driven execution across all commercial stages.
• MIA (Morada Intelligent Agent) Generative AI conversational agent that operates 24/7 on WhatsApp for real estate developers, qualifying leads, presenting properties, scheduling visits, answering questions, and managing document collection for credit approval. MIA includes sub-roles MIA SDR, MIA Copiloto, and MIA Pós-Vendas, and serves as the conversational interface across all five Morada platform functions.
• Morada Vendas Sales function providing immediate 24/7 lead qualification on WhatsApp via MIA, with deep buyer qualification, direct visit scheduling into brokers' calendars, and MIA SDR for outbound qualification and MIA Copiloto for real-time sales support with unified history and credit simulation data.
• Morada Relacionamento Post-sale relationship management function automating customer self-service on WhatsApp after property handover. Integrates with ERP systems to deliver statements, invoices, and inspection scheduling, reducing SAC overload and protecting receivables during the construction phase via MIA Pós-Vendas.
• Morada Marketing Marketing attribution function that connects paid campaigns to Morada OS, tracking leads from first click to closed VGV (Gross Sales Value). Enables CPL optimization and ROAS improvement through fully automated workflows, including MCP-enabled AI integration with external tools.
• Morada Gestão Management intelligence function centralizing traffic, sales, relationship, and credit metrics through Morada OS. Delivers real-time analysis and precise billing forecasts to support secure executive decision-making, with MCP-enabled natural language access.
• Morada Crédito Credit automation function for intelligent pre-analysis and complete sanitization of bank dossiers integrated with ERP systems, designed to accelerate disbursement of property transfer funds, reduce costs, and ensure compliance with bank requirements.
• Morada MCP Server Model Context Protocol server that exposes the Morada platform domains (conversations, deals, analytics, WhatsApp templates, active messages, MIA agents, and integrations) to any compatible AI client such as Claude, ChatGPT, Cursor, and VS Code, using OAuth 2.1 authentication. Enables natural-language queries on leads, conversations, analytics, and WhatsApp templates without manual data entry.

Quantifiable outcome

• R$1.12 billion in sales generated via WhatsApp in one year for Grupo Direcional
• +4 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• CV CRM (Official Partner)coreTechnology or IntegrationOfficial partnership providing native integration using CVIO v1 API. Integration is 100% bidirectional with real-time synchronization, anti-duplicacy checks, and product-based queue routing. Morada.ai is an officially homologated CV CRM partner.
• SalesforcestrategicTechnology or IntegrationCRM integration partner for sales pipeline management and customer data synchronization.
• HubSpotstrategicTechnology or IntegrationMarketing CRM integration partner for lead management and marketing automation.
• SiengestrategicTechnology or IntegrationERP integration partner for financial and administrative synchronization including contract mirroring and billing.
• Anthropic (MCP Ecosystem)strategicTechnology or IntegrationMCP (Model Context Protocol) compatibility provider enabling Claude Desktop and Claude Code to connect to Morada.ai platform.
• OpenAI (MCP Ecosystem)strategicTechnology or IntegrationMCP compatibility enabling ChatGPT to connect to Morada.ai platform for natural language business queries.
• NVIDIA InceptionminorStrategic or Co-development PartnerNVIDIA's startup support program for AI-focused companies, providing resources and recognition for AI innovation.
• Cubo ItaúminorStrategic or Co-development PartnerItaú's innovation hub - the largest entrepreneurship hub in Latin America - providing ecosystem support and validation.
• Meta Business SolutionsstrategicTechnology or IntegrationOfficial Meta Business Solution Provider certification, enabling WhatsApp Business API integration and Meta advertising ecosystem connectivity.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Inside Real Estate: Real estate platform combining CRM, marketing automation, lead nurturing, and AI-driven smart plans for brokerages and teams. Comparable to Morada's full-stack 'OS' approach (marketing → sales → management), but geared toward U.S. residential brokerages rather than Latin American developers.
• Ylopo: AI-powered digital marketing and lead generation platform for real estate, combining IDX websites, paid media, and an AI text assistant ('Ylopo AI') that engages leads via SMS/email. Comparable to Morada's marketing attribution and AI-assisted lead nurture functions, particularly relevant given Ylopo's AI SDR-style agent.
• CV CRM: Brazil's leading CRM purpose-built for real estate developers and brokers. CV CRM is both a partner (via the native CVIO v1 API) and a competitor, as it increasingly layers its own AI features into lead qualification, pipeline management, and WhatsApp automation — directly overlapping with Morada's MIA SDR/Copiloto.
• Structurely: U.S.-based AI conversational platform for real estate that automates lead qualification, follow-up, and appointment setting via SMS and chat. Closely mirrors Morada's MIA SDR use case (24/7 AI qualification, qualification-to-human handoff) and targets the same buyer (real estate sales teams) with a comparable subscription model.
• Real Geeks: All-in-one CRM, IDX website, and lead generation platform for real estate agents and brokers. Overlaps with Morada's marketing attribution, lead capture, and CRM-synchronization functions for individual realtors and small brokerages, primarily in North America.

Emerging players

• Yellow.ai: Enterprise-grade generative AI agent platform for customer support, sales, and marketing automation across channels including WhatsApp. Comparable to Morada's MIA agent capabilities but as a horizontal, multilingual platform rather than a Brazil-real-estate vertical solution.
• Cognigy: Enterprise conversational and agentic AI platform used to build AI agents across customer service and sales channels including WhatsApp. Competes with Morada at the AI agent orchestration layer, particularly for global enterprises that prefer horizontal platforms over vertical specialists.

Broad incumbents

• Salesforce: Global CRM leader with Einstein AI and the Agentforce platform for autonomous AI agents in sales and service. A Morada integration partner today, but Salesforce's vertical AI ambitions (including real estate clouds) make it the most strategic broad incumbent that could absorb Morada's functionality at the platform layer.
• HubSpot: Global CRM, marketing automation, and sales platform with an expanding AI suite (Breeze AI, ChatSpot). Currently a Morada partner for lead management, but a potential competitive threat if HubSpot deepens native AI agent capabilities targeting real estate, which could displace third-party layers like Morada.

Regional players

• Loft: Brazilian proptech that uses technology and data to buy, sell, and develop residential real estate. While primarily a buyer-side marketplace and brokerage, Loft overlaps with Morada on real estate-specific data, lead generation, and AI-driven buyer matching in the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=uQGjL-BRnhk&list=PLBj1GnjragvXwpoAxAIrOnjzgHUNd2tWh
• LinkedInlinkedin.com/company/morada-ai
• Instagraminstagram.com/morada_ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morada.ai