Cloudbreakr

What Cloudbreakr does

Cloudbreakr, operated by Hong Kong-incorporated Advwhere Ltd. and founded in 2015, is an influencer marketing analytics platform and agency serving enterprise brands across six Asian markets — Hong Kong, Taiwan, Malaysia, Singapore, Indonesia, and Thailand. The company combines a self-service SaaS platform with full-service campaign management, offering three core integrated solutions: Influencer Discovery (search and evaluation of KOLs using a localized database), Topic Discovery (real-time social media trend, keyword, and competitor analytics), and Campaign Management (end-to-end campaign planning, execution, and evaluation). Underlying technology aggregates data from five major social media channels (Instagram, Facebook, YouTube, TikTok, and XHS) covering 100,000+ active influencers, with feature-level AI including influencer matching recommendation, predictive performance analytics, and anomaly detection in competitor monitoring. Complementary thought-leadership assets include proprietary Hong Kong Top 100 Influencer Billboards for Instagram, Facebook, and YouTube, plus an "Influence Award" sub-brand.

Cloudbreakr runs a hybrid revenue model combining recurring platform subscription fees with professional services revenue from end-to-end campaign management. GTM is sales-led enterprise field sales with quote-based, multi-year contracts; the company also offers free Calendly consultations and operates a self-serve SaaS login for mid-market users. The target customer base spans enterprise brands and their marketing/PR teams, with 30+ named logos across financial services (HSBC, BEA, FWD, Futu), luxury (Chanel, Dior, La Mer, Guerlain), consumer goods (P&G, NIVEA, Estee Lauder, Clarins, Beiersdorf), F&B (McDonald's, KFC, Foodpanda, Maxim's), technology (Samsung, LG, Dyson, Philips), transportation (MTR), tourism (MGTO), government, and other verticals. Co-founders Chan Rudy, Edwin Wong, and Leo Siu lead the company, which has raised approximately $1.2M in disclosed funding (2019 round led by Hong Kong X-Tech with Alibaba Entrepreneurs Fund and Beyond Ventures) plus a 2025 round from Gobi Partners. The firm operates with 11–50 employees from Hong Kong.

Name

Cloudbreakr

Legal name

Advwhere, Ltd.

Website

https://cloudbreakr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloudbreakr is a Hong Kong-based influencer marketing SaaS platform and agency operating across six Asian markets, offering influencer discovery, social trend analytics, and end-to-end campaign management for enterprise brands through a database of 100,000+ KOLs across five major social platforms.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Influencer marketing platform
• KOL analytics
• Social media intelligence
• Influencer discovery
• Campaign management

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription & Service Fees: Cloudbreakr operates as a SaaS platform providing data analytics and influencer discovery tools. Business users access the platform to discover influencers, monitor performance, and manage campaigns. The Terms of Service indicate service fees are charged for platform access.
2. Campaign Management Services: Full-service influencer marketing agency offering campaign management from influencer selection to execution and evaluation. The company provides expert consultation and campaign execution services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cloudbreakr operates an AI and big data-powered influencer marketing platform that enables brands to discover, evaluate, and engage influencers across 6 Asian markets and 5 social media channels (Instagram, Facebook, YouTube, TikTok, XHS). It combines a self-service SaaS analytics platform (Influencer Discovery, Topic Discovery, Campaign Management) with full-service influencer marketing agency capabilities, leveraging a 100,000+ influencer database to deliver data-driven KOL campaigns for enterprise brands.

Product overview

Cloudbreakr is a comprehensive influencer marketing platform operated by Advwhere Ltd., consisting of three core integrated solutions: Influencer Discovery for finding and evaluating influencers, Topic Discovery for real-time social media trend analysis, and Campaign Management for end-to-end campaign execution. The platform covers 6 countries (Hong Kong, Taiwan, Malaysia, Singapore, Indonesia, Thailand) across 5 social media channels (Instagram, Facebook, YouTube, TikTok, XHS) with a network of over 100,000+ active influencers. The three core solutions work together as a unified platform enabling brands to identify authentic KOLs, track social media trends, and execute measurable influencer campaigns at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Discovery A localized database tool enabling precise influencer search, performance evaluation, demographic analysis, and brand affinity assessment across multiple social media platforms for marketers and brands.
• Topic Discovery Real-time social media trend analysis tool providing keyword tracking, content performance analytics, competitor monitoring, and customizable reporting for KOL campaign optimization.
• Campaign Management End-to-end influencer marketing service covering influencer selection, campaign ideation, execution, real-time performance monitoring, and comprehensive campaign evaluation with actionable insights for brands.
• Instagram Top 100 Influencers Billboard Real-time ranking of Hong Kong's top 100 individual Instagram creators based on engagement rates, follower growth, and performance metrics, excluding brand and media accounts.
• Facebook Top 100 Influencers Billboard Ranking of Hong Kong's top 100 individual Facebook creators based on engagement rates, authentic follower growth, and performance indicators.
• YouTube Top 100 Channels Billboard Ranking of Hong Kong's most influential individual YouTube content creators based on average view counts, subscriber growth, and performance analysis.

Quantifiable outcome

• 100,000+ active influencers in database
• +2 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CreatorIQ: Global enterprise influencer marketing platform with workflow, CRM and analytics. CreatorIQ competes with Cloudbreakr in Asia for the same enterprise brand budgets, but at significantly larger scale and with broader geographic coverage.

Direct peers

• Aspire (formerly AspireIQ): End-to-end influencer marketing platform combining SaaS discovery/workflow with agency-style campaign services. Closely mirrors Cloudbreakr's hybrid SaaS-plus-services model and targets the same enterprise brand segment.
• Traackr: Enterprise influencer marketing platform with strong discovery, performance analytics and brand-safety features. Directly comparable SaaS-first competitor for mid-market and enterprise brand customers.
• Upfluence: Influencer marketing platform offering discovery, outreach, campaign management and analytics. Competes with Cloudbreakr for the same brand-side workflow, with a comparable feature set.
• HypeAuditor: AI-driven influencer analytics and fraud-detection platform covering multiple social networks. Overlaps with Cloudbreakr's influencer discovery and audience/demographic analytics use cases.
• Klear: Influencer marketing platform with discovery, campaign management and analytics, now part of Meltwater. Directly comparable SaaS offering for enterprise brand marketer workflows.

Emerging players

• Modash: Influencer discovery and analytics platform with large creator database and social-channel coverage. Comparable to Cloudbreakr's influencer discovery product, especially for cross-market brand teams.

Regional players

• Vamp (Singapore): Singapore-headquartered influencer marketing platform and creator marketplace focused on Asia-Pacific. Overlaps directly with Cloudbreakr in HK and SEA and competes for the same APAC brand budgets.
• Affable: Asia-focused influencer marketing platform with discovery, campaign management and analytics. Directly competes with Cloudbreakr in regional Asian markets for mid-market and enterprise clients.
• Partnr (Thailand): Thailand-based influencer marketing platform serving Thai and broader SEA brand customers. Comparable regional competitor in one of Cloudbreakr's six covered markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cloudbreakr
• LinkedInlinkedin.com/company/cloudbreakr
• Instagraminstagram.com/cloudbreakr
• Xx.com/advwhere

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudbreakr