WisePass
WisePass is a Singapore-incorporated lifestyle subscription platform offering a mobile app that gives subscribers buy-1-get-1-free access to F&B venues, events, and Web3-enabled perks across Southeast Asia, while serving beverage brands and NFT projects with B2B campaign and membership tools.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What WisePass does
WisePass is a Singapore-incorporated lifestyle subscription platform (WISEPASS PTE. LTD.) founded by Lam Tran, a former Google employee, that operates a mobile app connecting subscribers to F&B venues across Southeast Asia with buy-1-get-1-free drinks, exclusive events, and challenges. The company is headquartered in Singapore with operational bases in Ho Chi Minh City and Hanoi, Vietnam, and re-entered Thailand in April 2025 via a launch event at Nobu Bangkok. Earlier expansions included the Philippines, and the venue network currently spans roughly 50 partner restaurants, bars, and clubs.
The technology stack centers on a cross-platform mobile app with QR code redemption at venues, the PASS point-based redemption currency, and a dedicated WisePass for Venues onboarding app. Web3 features include OpenSea API integration for NFT verification across 11 chains (Ethereum, Polygon, Arbitrum, Avalanche, BNB Chain, Base, Blast, Klaytn, Optimism, Solana, Zora), WalletConnect-based crypto payments settled via KyberSwap in USDT/USDC, and price feeds from Coin Market Cap and Coin Gecko. The company also operates a proprietary consumer data segmentation system (Awareness, Engagement, Promotion, Loyalty) that supports B2B services for beverage brands and NFT content creators.
Revenue is generated through a monthly consumer subscription at 379,000 VND (previously a 6,000,000 VND premium tier), B2B beverage brand campaign fees, venue partnership economics where venues receive sponsored products for member redemptions, and B2B NFT/exchange programs priced at $749/month for content creators and $3,249/month or $32,490/year for exchanges. The company reached profitability after COVID, reported a 470% profit increase in 2023, and grew its subscriber base by over 200% in 2024.
WisePass firmographics
Firmographics- Name
- WisePass
- Legal name
- WISEPASS PTE. LTD.
- Website
- https://wisepass.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WisePass is a Singapore-incorporated lifestyle subscription platform offering a mobile app that gives subscribers buy-1-get-1-free access to F&B venues, events, and Web3-enabled perks across Southeast Asia, while serving beverage brands and NFT projects with B2B campaign and membership tools.
- Ownership category
- akta.pro rank
WisePass industry classification
Industry- Product category
- Lifestyle Subscription Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)
- akta.pro secondary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where WisePass is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
WisePass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Consumer Subscription: Monthly subscription model charging users 379,000 VND per month for access to buy 1 get 1 free offers at partner venues. Previously offered premium 6,000,000 VND/month subscription with nightly bottle redemption.
- B2B Beverage Brand Campaigns: Provides trial campaigns, activation campaigns, and promotion campaigns for beverage brands. Charges flat fees for NFT eligibility programs to brands and exchanges.
- NFT Content Creator Program: Charges $749 per month for up to 1,000 users to make NFT collections eligible for WisePass benefits. B2B exchange program at $3,249/month or $32,490/year with 100,000 user cap.
- Venue Partnership Revenue Share: Venues receive sponsored products from WisePass for member redemptions. Revenue generated through increased traffic and sales to venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for buy 1 get 1 free drinks |
| Subscription | Monthly | NFT Collection Eligibility for Content Creators |
| Subscription | Monthly | B2B Exchange Program |
| Freemium | Pay-as-you-go | Free Trial Period |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
WisePass product offering
Product offeringCore offering
WisePass operates a lifestyle subscription mobile app where consumers pay a monthly fee (379,000 VND) to access buy 1 get 1 free drinks, bottle services, exclusive events, and rewards at partner restaurants and bars across Vietnam and Thailand. The company extends its offering with Web3 capabilities—NFT holders verify ownership via the OpenSea API to unlock 50% off drinks across multiple blockchains, and users can pay with cryptocurrency via WalletConnect and KyberSwap integration. Additionally, WisePass provides B2B services including a consumer data segmentation platform for beverage brands (categorized by Awareness, Engagement, Promotion, and Loyalty stages) and subscription programs for NFT content creators and exchanges.
Product overview
WisePass is a lifestyle membership platform operating on a subscription-plus-partner model. The core WisePass App provides subscribers with access to buy 1 get 1 free drinks and bottle services at partner venues, with PASS as the redemption currency (monthly subscription at 379,000 VND). The product portfolio includes Web3 extensions via NFT verification (OpenSea API) and cryptocurrency payments (WalletConnect/KyberSwap), plus a dedicated WisePass for Venues app for partner onboarding. The company organizes exclusive event series including Wine Dinner, Fashionista, Founder's Night, Tasting Night, and Web3 Events, while offering B2B services for beverage brands covering trial campaigns and data-driven marketing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- WisePass App
Companies that use WisePass
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
WisePass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
WisePass partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and major.
- OpenSeacoreIntegration with OpenSea JavaScript API enables WisePass to verify NFT ownership across multiple blockchain networks (Ethereum, Polygon, Arbitrum, etc.) for membership benefits. Backend checks chain, token contract, and token ID to validate NFT eligibility for 50% off drink discounts.
- WalletConnectcoreUses WalletConnect JavaScript integration for cryptocurrency payment processing. Supports self-custodial wallet connections for token spending at venues.
- KyberSwapcoreEligible token whitelist sourced from KyberSwap for cryptocurrency acceptance. Company receives USDT or USDC settlements.
- Coin Market CapsupportingAPI integration for real-time cryptocurrency price tracking to execute token swaps at accurate valuations.
- Coin GeckosupportingAPI integration for real-time cryptocurrency price tracking alongside Coin Market Cap for swap execution.
- X LayercoreIntegrated X Layer on its web3 stack (October 2024) as part of web3 infrastructure upgrades for scalability.
- The Warehouse (Wine Sponsor)supportingSponsors Wine Dinner events with Woolshed Cabernet Sauvignon wine from Australia. Provides products for event tastings and pairings.
- Vesper Gourmet LoungecoreVenue host for Wine Dinner series events. Located in Ho Chi Minh City District 1. Has hosted 8 editions of Wine Dinner since September 2022.
- IntralinksmajorMajor global client that trusted WisePass to run corporate events. Used WisePass services again in September 2025.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
WisePass competitors and assessment
Company assessmentDirect peers
- TheEntertainer: TheEntertainer runs a 2-for-1 dining, leisure and hotel benefits membership across the Middle East, Asia and Africa. It is the closest global comp to WisePass's buy 1 get 1 free F&B subscription model, targeting similar urban consumers with a paid membership offering.
- Eatigo: Eatigo is a Southeast Asia-based restaurant reservation platform offering time-based discounts at partner restaurants. It competes for the same discretionary dining wallet as WisePass across Thailand, Singapore, Malaysia and other SE Asian markets.
- KFit: KFit is a Southeast Asian lifestyle membership giving access to gyms, studios and wellness venues via a single subscription. It shares WisePass's 'one pass, many venues' discovery and redemption mechanic, though in fitness rather than F&B.
Broad incumbents
- ClassPass: ClassPass is a global subscription platform offering credits-based access to fitness, wellness and beauty studios. While focused on fitness, it is the canonical template for the multi-venue membership subscription model that WisePass replicates in F&B and nightlife.
- GrabFood: GrabFood is the dominant food delivery and restaurant marketing platform in Southeast Asia, part of the Grab super-app. While its core business is delivery, it offers restaurant marketing, vouchers and consumer promotions that compete for the same marketing wallet and consumer mindshare as WisePass.
- OpenTable: OpenTable is a global restaurant reservation and diner-engagement platform with a hospitality network spanning tens of thousands of venues. It represents a scaled incumbent comparable to WisePass on the venue-relationship and diner-engagement dimensions.
Regional players
- Chope: Chope is a Singapore-headquartered restaurant discovery, reservation and voucher platform active across SE Asia. It targets the same restaurant-partner supply that WisePass needs and offers restaurants digital marketing tools, including promotions and vouchers.
- TabSquare: TabSquare is a Singapore-based restaurant technology company providing AI-driven ordering, customer engagement and marketing analytics for F&B venues. It competes for the same venue-partner budget and data layer that WisePass's B2B offering addresses.
- Quandoo: Quandoo is a restaurant reservation and marketing platform operating across SE Asia and Europe. It is comparable as a regional restaurant-tech and consumer dining-discovery platform addressing both venue partners and end consumers.
Others
- Perkbox: Perkbox is a global employee benefits and lifestyle perks platform offering discounts, rewards and wellbeing services to corporate clients. It is thematically comparable to WisePass in the 'discounts + perks' lifestyle benefits space, particularly relevant to WisePass's corporate event work with clients like Intralinks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WisePass social profiles
Digital presenceWisePass compliance and trust
Trust signalCompliance1 record
WisePass financial estimates
Financial estimateRevenue estimate
Valuation estimate
WisePass leadership team
Management profileNumber of profiles
Profiles1 record
WisePass funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WisePass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WisePass
What does WisePass do?
WisePass operates a lifestyle subscription mobile app where consumers pay a monthly fee (379,000 VND) to access buy 1 get 1 free drinks, bottle services, exclusive events, and rewards at partner restaurants and bars across Vietnam and Thailand. The company extends its offering with Web3 capabilities—NFT holders verify ownership via the OpenSea API to unlock 50% off drinks across multiple blockchains, and users can pay with cryptocurrency via WalletConnect and KyberSwap integration. Additionally, WisePass provides B2B services including a consumer data segmentation platform for beverage brands (categorized by Awareness, Engagement, Promotion, and Loyalty stages) and subscription programs for NFT content creators and exchanges.
Is WisePass a public or private company?
WisePass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WisePass founded?
WisePass was founded in 2014. It employs 11 to 50 people.
Where is WisePass based?
WisePass is headquartered in Singapore, Singapore, in the Asia region.
How does WisePass make money?
Four revenue lines are on record. Consumer Subscription is the primary driver. The others are B2B Beverage Brand Campaigns, NFT Content Creator Program and venue Partnership Revenue Share.
Who are WisePass's main competitors?
Direct peers on record are TheEntertainer, Eatigo and KFit. Broad incumbents are ClassPass, GrabFood and OpenTable. Regional players are Chope, TabSquare and Quandoo. Perkbox is listed as an others.
Does WisePass have an API?
No public API is recorded for WisePass.
What industry is WisePass in?
WisePass's product category is Lifestyle Subscription Platform. Its primary akta.pro industry code is THALAHAH, Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets), with a secondary code of FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 52232 and its SIC code is 6199.