Medoucine
Medoucine is a France-based digital marketplace (founded 2016, Paris) that connects patients with verified complementary-medicine practitioners across 20+ specialties via web, iOS/Android apps, and a Reserve with Google integration, monetizing through practitioner subscriptions and a secondary B2B corporate-wellness offering.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Medoucine does
Medoucine (legal entity Goodmoon SAS) operates a two-sided digital marketplace that connects patients in France with verified complementary-medicine practitioners across 20+ specialties including osteopathy, naturopathy, sophrology, reflexology, Traditional Chinese Medicine, Ayurveda, hypnosis, shiatsu, and psychotherapy. The platform combines a self-serve web product, native iOS and Android apps, and a Reserve with Google integration that enables booking directly from Google Business profiles. A distinguishing feature is a multi-step practitioner verification process (diploma, ADELI/RPPS, professional insurance, criminal record, references, ethics review) combined with a dual-questionnaire review system that captures both immediate post-consultation satisfaction and 30-day sustained health outcomes, generating a dataset of more than 419,000 reviews.
Medoucine monetizes through practitioner subscription/listing fees for visibility in search results and a secondary B2B stream called Medoucine Entreprise, which delivers corporate-wellness seminars, webinars, and workshops to HR and benefits teams. Named enterprise customers include Malakoff Humanis, Hydroconseil, Bouygues Construction, Bridgestone, and Sephora. The company operates exclusively in France, with coverage across 12 major metropolitan areas and regional directories in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, Hauts-de-France, Nouvelle-Aquitaine, Pays de la Loire, Occitanie, Grand Est, and Bretagne. Marketing relies on SEO-optimized city directories, a content blog authored by network practitioners, organic social across Instagram/Facebook/LinkedIn/TikTok/YouTube/Pinterest, email newsletters, and earned media coverage (TF1, France 2, BFM TV, Le Figaro, Passeport Santé).
The company was founded in 2016 by Solange Arnaud, who remains CEO, alongside CTO Aurel Abidos and COO Diane Forestier. In November 2018 it raised approximately $1.14M led by Habert Dassault Finance, and it has since joined the Cegedim Santé ecosystem to connect complementary-medicine pathways with conventional healthcare infrastructure. The firm is privately held with 11–50 employees, headquartered in Paris.
Medoucine firmographics
Firmographics- Name
- Medoucine
- Legal name
- Goodmoon SAS
- Website
- https://medoucine.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medoucine is a France-based digital marketplace (founded 2016, Paris) that connects patients with verified complementary-medicine practitioners across 20+ specialties via web, iOS/Android apps, and a Reserve with Google integration, monetizing through practitioner subscriptions and a secondary B2B corporate-wellness offering.
- Ownership category
- akta.pro rank
Medoucine industry classification
Industry- Product category
- Complementary Medicine Marketplace
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Second Opinion & Expert Matching Platforms (HLALALAC)
Keywords
Where Medoucine is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Medoucine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Practitioner Subscription/Listing Fees: Practitioners pay to be listed on the Medoucine platform and appear in search results. The platform acts as a marketplace connecting practitioners with patients seeking complementary medicine consultations.
- Corporate Wellness Services: B2B offering providing companies with workshops, seminars, and webinars on complementary medicine for employee wellness programs. Delivered through dedicated enterprise sales team targeting HR departments and benefits managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oligotherapy consultation |
| Unit Pricing | Pay-as-you-go | Ayurveda massage session |
| Unit Pricing | Pay-as-you-go | Hypnosis consultation |
| Unit Pricing | Pay-as-you-go | Traditional Chinese Medicine session |
| Unit Pricing | Pay-as-you-go | Naturopathy first session (assessment) |
| Unit Pricing | Pay-as-you-go | Osteopathy session |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Medoucine product offering
Product offeringCore offering
Medoucine operates an online marketplace and booking platform that connects patients seeking complementary and alternative medicine with a curated network of verified practitioners across 25+ specialties including naturopathy, osteopathy, sophrology, reflexology, hypnotherapy, Traditional Chinese Medicine, Ayurveda, and shiatsu. Practitioners are onboarded through a multi-step verification process covering diplomas, professional insurance, criminal record, references, and ethics. Consumers can book consultations either in-person or remotely via the web platform or iOS/Android mobile apps, with appointments also reservable directly through Google Business profiles via the Reserve with Google integration.
Product overview
Medoucine is a digital health platform built around a network of verified complementary medicine practitioners. The core product is the Medoucine Platform, a directory and booking system covering 25+ practice specialties (Ayurveda, Hypnotherapy, Traditional Chinese Medicine, Naturopathy, Osteopathy, Reflexology, Sophrology, Shiatsu, and more). The platform operates alongside a mobile application for iOS and Android that provides on-the-go practitioner discovery and booking. A B2B offering called Medoucine Entreprise delivers corporate wellness programs to enterprise clients through seminars, webinars, and workshops. The Medoucine Blog serves as an editorial content platform with health and wellness articles authored by verified practitioners.
Differentiator
Problem solved
Functional benefit
Products and services
- Médoucine Platform Core web-based directory and appointment booking platform enabling consumers to discover and book in-person or remote consultations with verified complementary medicine practitioners across 25+ specialties, with search by specialty, location, or health condition.
- Médoucine Mobile Application Native iOS and Android apps providing on-the-go practitioner search and appointment booking with the verified Médoucine network.
- Médoucine Entreprise (Corporate Wellness) Dedicated B2B offering providing companies with practitioner-led wellness programs (workshops, seminars, webinars) covering musculoskeletal issues, stress, sleep disorders, and digestive health for employees. Clients include Malakoff Humanis, Hydroconseil, Bouygues Construction, Bridgestone, and Sephora.
Quantifiable outcome
- 99% of users recommend their Medoucine practitioner
- +8 more outcomes
Companies that use Medoucine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Medoucine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Medoucine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Cegedim SantécoreMedoucine joined the Cegedim Santé ecosystem to better connect patient wellness journeys with conventional healthcare pathways. This partnership integrates Medoucine's complementary medicine practitioner network with Cegedim's healthcare ecosystem infrastructure.
- Google (Reserve with Google)coreIntegration enables the 'Book Online' button on practitioner Google Business profiles, providing a new channel for appointment booking directly from Google search results.
- Malakoff HumanisminorCorporate wellness partnership providing complementary medicine services to employees as part of employee benefits and well-being programs.
- HydroconseilminorCorporate wellness partnership providing employee well-being and personal development programs.
- Bouygues ConstructionminorCorporate wellness partnership providing employees access to complementary medicine consultations and programs.
- BridgestoneminorCorporate wellness partnership offering employee wellness initiatives.
- SephoraminorCorporate well-being program partnership for retail employees.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Medoucine competitors and assessment
Company assessmentBroad incumbents
- Doctolib: France's dominant medical appointment booking platform. Medoucine explicitly positions itself as the alternative n°1 to Doctolib for complementary medicine, making Doctolib the most direct reference competitor for patient mindshare even though Doctolib focuses on physicians.
Direct peers
- Docplanner (ZnanyLekarz): European-headquartered online marketplace for booking healthcare practitioners with reviews and SaaS tools. Operates a similar two-sided practitioner-patient marketplace model across multiple European markets, with comparable subscription/SaaS monetisation.
- Maiia (Cegedim): French medical appointment booking platform owned by Cegedim, the same parent ecosystem Medoucine has joined. Operates in adjacent patient-booking territory with online scheduling, agenda management, and telehealth features for healthcare professionals.
- Alaxione: French online platform for booking medical and paramedical appointments, including physiotherapists, osteopaths, and other allied practitioners. Competes with Medoucine for practitioner listings and patient bookings in the French market.
- KelDoc: French online medical appointment booking platform for patients to find and book with health practitioners. Competes for the same patient intent around practitioner discovery and booking in France.
- Zocdoc: US-based online medical care appointment booking service that lets patients search for doctors and book appointments. Closest US analogue to Medoucine's marketplace-plus-verification model, though focused on physicians rather than complementary practitioners.
- Resalib: French online platform focused on booking with complementary and alternative medicine practitioners (naturopaths, sophrologists, etc.). The most direct French head-to-head competitor to Medoucine in the same complementary-medicine marketplace category.
Regional players
- Doctena: European online booking platform for healthcare practitioners active in Benelux, Germany, Austria, Switzerland, and other European markets. Comparable practitioner-booking marketplace model but operating in different European geographies than Medoucine.
Emerging players
- Treatwell: European marketplace for booking beauty, wellness, and self-care appointments including massage, hair, and nails. Comparable marketplace and booking model with similar consumer-discovery GTM, though focused on beauty/wellness rather than complementary medicine specifically.
- Booksy: Online appointment booking platform serving beauty, wellness, and health professionals globally. Comparable SaaS-plus-marketplace model for appointment-based practitioners, with adjacent customer segments to Medoucine's complementary medicine network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Medoucine social profiles
Digital presenceMedoucine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medoucine leadership team
Management profileNumber of profiles
Profiles3 records
Medoucine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medoucine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medoucine
What does Medoucine do?
Medoucine operates an online marketplace and booking platform that connects patients seeking complementary and alternative medicine with a curated network of verified practitioners across 25+ specialties including naturopathy, osteopathy, sophrology, reflexology, hypnotherapy, Traditional Chinese Medicine, Ayurveda, and shiatsu. Practitioners are onboarded through a multi-step verification process covering diplomas, professional insurance, criminal record, references, and ethics. Consumers can book consultations either in-person or remotely via the web platform or iOS/Android mobile apps, with appointments also reservable directly through Google Business profiles via the Reserve with Google integration.
Is Medoucine a public or private company?
Medoucine is a private company. It is classified as corporate owned and is currently operating.
When was Medoucine founded?
Medoucine was founded in 2016. It employs 11 to 50 people.
Where is Medoucine based?
Medoucine is headquartered in Paris, France, in the Europe region.
How does Medoucine make money?
Two revenue lines are on record. Practitioner Subscription/Listing Fees are the primary driver. The others are corporate Wellness Services.
Who are Medoucine's main competitors?
Doctolib is listed as a broad incumbent. Direct peers are Docplanner (ZnanyLekarz), Maiia (Cegedim), Alaxione, KelDoc, Zocdoc and Resalib. Doctena is listed as a regional player. Emerging players are Treatwell and Booksy.
Does Medoucine have an API?
No public API is recorded for Medoucine.
What industry is Medoucine in?
Medoucine's product category is Complementary Medicine Marketplace. Its primary akta.pro industry code is HLALALAC, Second Opinion & Expert Matching Platforms. Its NAICS code is 6213 and its SIC code is 8000.