Snappers Crowdsourced Video

What Snappers Crowdsourced Video does

Snappers Crowdsourced Video (legal entity Snappers.tv Ltd, Israel) is a private software company founded in 2015 that operates a crowdsourced video platform designed for media outlets and sports broadcasters. The platform enables assignment editors at newsrooms to create location-based events and rapidly recruit nearby civilian contributors — i.e., audience members or attendees — to capture and upload live video footage from the scene. The system consists of three integrated components: a web-based editorial portal for assignment editors, a native mobile application used by reporters to receive push notifications and upload live footage, and an SDK that allows partner media and sports outlet apps to embed contributor notification and capture functionality directly within their own applications. Uploaded video flows into a unified web-based repository where newsroom staff can select, edit, or stream footage in real time. All content is assigned to the project owner with full rights, removing intellectual property complications for broadcasters.

The company monetizes through three monthly subscription tiers: Snappers Personal at $99.90/month (3TB storage, up to 3 editors), a Three Months Fix Price Pilot at $399.90/month (7TB storage, up to 12 editors, no transaction fees during pilot), and Transaction Based Charging at $599.90/month minimum (with commissions up to 20% on reporter payments and revenue sharing on viral videos and sponsorship). Revenue is supplemented by transaction fees on payments to reporters. The go-to-market is enterprise field sales targeting media and sports organizations, evidenced by prominent "Request a Demo" calls-to-action and a dedicated contact page. Snappers reports enterprise usage by MLB on TBS, Warner Bros Discovery, NHL on TNT, Bleacher Report, ProSiebenSat.1, Sport5, Channel 14, and BILD, and operates with a headcount of 1–10 employees. The company is founder-led, with Dov Zales as Founder & CEO, Eitan Goldfrad as Founder & CTO, Hezy Laing as Founder & CMO, and Josh Frankenhuis as COO & VP Sales. No institutional venture capital funding rounds have been disclosed beyond an aggregate of approximately $1.26M across three early rounds (2015, 2017, and 2020).

Name

Snappers Crowdsourced Video

Legal name

Snappers.tv Ltd

Website

https://snappers.tv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Crowdsourced Video Platform

NAICS

Software Publishers (513210), Broadcasting and Content Providers (516)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production Asset Collaboration (shared bins, proxies, live collaboration) (MPAHANAG)

akta.pro secondary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Crowdsourced video
• Live video platform
• Media production software
• User-generated content
• Video content management

Headquarters

HQ city

Modi'in

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three tiered subscription plans billed monthly: Snappers Personal at $99.90/month (3TB storage, up to 3 editors), Three Months Fix Price Pilot at $399.90/month (7TB storage, up to 12 editors), and Transaction Based Charging at $599.90/month (minimum monthly fee with commissions on reporter payments and revenue sharing on viral videos and sponsorship).
2. Reporter Payment Commission: Project Owners pay reporters for video content. Snappers retains a maximum 20% commission fee on the total amount paid to all reporters per event. Reporters receive payment automatically after event coverage is completed.
3. Revenue Sharing (Viral Videos & Sponsorship): Revenue sharing arrangements on viral video content and sponsorship deals, available under the Transaction Based Charging plan at $599.90/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Snappers operates a crowdsourced video platform that enables media and sports outlets to cover events worldwide by turning their audience members into remote reporters. The platform combines a web-based newsroom management portal where assignment editors create location-based events, a mobile app for on-the-ground reporters to capture and live-stream video, and an SDK that embeds contributor functionality directly inside partner media and sports outlet apps. Captured footage is uploaded to a unified web-based video repository where newsroom staff select, edit, and stream the content.

Product overview

Snappers is a unified crowdsourced video platform consisting of a web-based newsroom management portal (the web platform), a mobile app for on-the-ground reporters, and an SDK for embedding Snappers functionality into partner media and sports outlet apps. The platform connects assignment editors with nearby audience members who can film and live-stream events as remote reporters. Content is uploaded to a web-based video repository where newsroom staff can select, edit, and stream footage. Three pricing tiers are offered: Snappers Personal (entry-level, $99.90/month, 3TB storage, up to 3 editors), Three Months Fix Price Pilot (business, $399.90/month, 7TB storage, up to 12 editors), and Transaction Based Charging (business, $599.90/month with revenue/commission sharing on reporter payments, viral videos, and sponsorship).

Differentiator

Problem solved

Functional benefit

Products and services

• Snappers Web Platform (Newsroom Management Portal) Cloud-based web application used by assignment editors at media and sports outlets to create location-based events, invite nearby contributors, manage event budgets, and access a web-based video repository for selecting, editing, and live-streaming crowdsourced footage in real time. The product is the editor-side entry point to the Snappers crowdsourced video workflow.
• Snappers Mobile App (Reporter App) Native mobile application for individual content creators (Reporters) to receive push notifications about nearby events, capture and upload live video, accept assignments, and receive payment via PayPal integration. The app is the contributor-side component of the Snappers platform.
• Snappers SDK (Partner App Integration) Software development kit (SDK) that sports and media outlets integrate into their own native mobile applications to embed Snappers' push-notification event alerts and live video capture workflow, allowing their existing audience to act as remote reporters without downloading a separate Snappers app.

Quantifiable outcome

• Content creation at a fraction of the price of traditional correspondent deployment

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Storyful: Storyful (a News Corp company) acquires, verifies, and licenses user-generated video footage to newsrooms and broadcasters — the same crowdsourced-content-for-media-value-chain that Snappers serves, though Storyful emphasizes licensing while Snappers focuses on live capture.
• Jukin Media: Jukin Media (now part of Trusted Media Brands) licenses user-generated video to media, brands, and entertainment clients globally — comparable crowdsourced-supplier-to-media-buyer flow, including a viral-content revenue-sharing component that mirrors Snappers' Transaction Based Charging tier.
• Seenit: Seenit is a SaaS platform that lets brands, publishers, and agencies crowdsource short-form video from employees, customers, and audiences via a mobile app and web studio — directly comparable to Snappers' assignment-editor workflow and audience-as-reporter model.
• Scoopshot: Scoopshot was a crowdsourced photo and video platform connecting consumer contributors with media buyers — directly comparable to Snappers in terms of assignment-to-nearby-contributor logic and news-industry buyer segment.
• Newsflare: Newsflare runs a UGC video marketplace where citizens contribute breaking-news and event footage and get paid when media outlets license it — a near-identical two-sided model where Snappers cuts in via up to 20% commissions on reporter payments.

Emerging players

• StreamYard: StreamYard (Hopin-owned) provides browser-based live broadcasting tools to creators and brands — overlapping with Snappers around live video capture and stream-to-platform delivery, though focused on creator-led streams rather than crowdsourced newsroom footage.

Broad incumbents

• Veritone: Veritone operates an enterprise AI platform for media, including UGC discovery and rights-cleared video tools — overlapping with Snappers' workflow but as a much broader portfolio serving broadcasters, sports leagues, and advertisers across the content lifecycle.

Others

• LiveU: LiveU provides bonded cellular live-video transmission hardware and cloud services to broadcasters and sports producers — a complementary infrastructure layer in the same live-news-and-sports workflow that Snappers' capture-and-repository product sits within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/snappersTv
• LinkedInlinkedin.com/company/snappers-tv
• Xx.com/SnappersTv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snappers Crowdsourced Video