Seenit
Seenit is a London-based employee video content platform, founded in 2014, that enables large enterprises to collect, edit, and distribute employee-generated video for employer branding, internal communications, and talent acquisition. Acquired by Unseen Group in March 2026.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Seenit does
Seenit is an employee-generated video content (EGC) platform, founded in 2014 and headquartered in London, that enables large enterprises to collect, edit, host, and distribute video content created by their own employees. Its platform addresses demand for authentic, human-centered content across employer branding, internal communications, talent acquisition, employee advocacy, learning and development, and ESG/corporate communication use cases. Named customers include Amazon, Vodafone, PayPal, Sony Music, RELX, Danone, Trustpilot, Coupang, Freedom Mortgage, Rubix, and Lifeplus, spanning financial services, telecommunications, e-commerce, entertainment, and consumer goods.
The platform is structured around four integrated modules: Collect Content (employee video submission via link or live record), AI Video Editor (brand-safe editing with automatic text and image asset creation), Host & Embed (video hosting with automatic statistics and embeddable distribution to careers sites, intranets, Microsoft Teams, and Slack), and Content Library (employee stock library with content gap analysis). Automatic in-platform content rights management and GDPR-compliant data processing underpin enterprise sales to regulated industries. Seenit complements its core SaaS with a credits-based Creative Services offering for professional editing, training, and production support.
The company operates an enterprise SaaS subscription model with bespoke, quote-based annual or multi-year pricing, paired with professional services revenue through Creative Services. Its go-to-market is sales-led, targeting large enterprise employers through demo-led conversion supported by content marketing (reports, webinars, downloadable guides). Total disclosed funding across 2014-2017 was approximately $1.4M from Collider, Salica, Wild Blue Cohort, and Force Over Mass Capital. In March 2026, Seenit was acquired by Unseen Group as the acquirer's 11th acquisition, integrating the platform into a broader talent technology ecosystem while maintaining its dedicated platform and retaining founder Emily Forbes as CEO.
Seenit firmographics
Firmographics- Name
- Seenit
- Legal name
- Seenit Digital Limited
- Website
- https://seenit.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Seenit is a London-based employee video content platform, founded in 2014, that enables large enterprises to collect, edit, and distribute employee-generated video for employer branding, internal communications, and talent acquisition. Acquired by Unseen Group in March 2026.
- Ownership category
- akta.pro rank
Seenit industry classification
Industry- Product category
- Employee Video Content Platform
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Seenit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Seenit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription to the Seenit employee-generated video platform, with solutions for every budget guaranteeing ROI. Pricing is bespoke and tailored to each organization's needs based on team size and feature requirements.
- Creative Services (Credits Model): Flexible credits-based model for creative support, production assistance, expert editing, strategy guidance, and custom brand asset creation. Credits can be spread across multiple projects for maximum budget utilization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bespoke enterprise packages tailored to organization size and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Seenit product offering
Product offeringCore offering
Seenit is an all-in-one employee content platform that enables organizations to collect, edit, host, and distribute employee-generated video content for employer branding, internal communications, and talent acquisition. The platform combines content collection (via links or live record sessions), an AI Video Editor that automatically creates brand-safe text and image assets, in-platform automatic content rights management, a hosted embeddable player with engagement statistics, and a content library with gap analysis for systematic reuse of approved assets.
Product overview
Seenit is an all-in-one employee-generated video content platform that enables organizations to collect, create, and host video content from their employees. The core product, the Seenit Platform, consists of four main modules: Collect Content (for gathering video via links or live sessions), AI Video Editor (with automatic text/image asset creation), Host & Embed (for hosting and embedding with statistics), and Content Library (employee stock-library and content gap analysis). The platform serves multiple use cases including Employer Brand & Talent Attraction, Internal Communication, Employee Advocacy, Learning & Development, and ESG & Corporate Communication. Creative Services offers professional add-on support including editing, training, education, and production support through a flexible credits-based model. Resources include webinars, blog articles, and downloadable guides covering employer branding and employee engagement topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Seenit Platform The all-in-one employee-generated video content SaaS platform used by enterprise employers to crowdsource, edit, host, embed, and analyze authentic employee video stories for employer brand, talent attraction, internal communications, employee advocacy, learning and development, and ESG/corporate communication use cases.
- Creative Services
Quantifiable outcome
- +200% career site traffic increase (Amazon)
- +9 more outcomes
Companies that use Seenit
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Seenit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Seenit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Unseen GroupcoreUnseen Group completed its 11th acquisition by purchasing employee content platform Seenit in March 2026. The deal supports Unseen's strategy to build a comprehensive suite of talent tools spanning candidate engagement, screening, assessments, onboarding, and employee development. Seenit founder Emily Forbes will remain with the company. The acquisition reflects growing demand for authentic, human-centered content as AI reshapes recruitment. Seenit maintains its dedicated platform within Unseen while scaling its impact across the full talent lifecycle.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Seenit competitors and assessment
Company assessmentDirect peers
- Vyond: Video creation platform for business training, internal communications, and marketing. Comparable video production use cases for L&D and internal comms, though typically producing animated rather than employee-recorded content.
- BombBomb: Video messaging and recording platform built for sales, recruiting, and customer relationship use cases. Comparable to Seenit's employer branding/recruitment video applications, though smaller and more sales-led.
- Vidyard: Video hosting, analytics, and messaging platform used by enterprises for sales, marketing, and internal communications. Overlaps with Seenit on video hosting, embedding, and enterprise distribution.
- EveryoneSocial: Employee advocacy and social selling platform enabling employees to share curated brand content. Comparable to Seenit's employee advocacy and internal comms use cases across enterprise HR and marketing teams.
- TINT: Enterprise user-generated content (UGC) platform that helps brands collect, curate, and display customer and community content. Directly comparable to Seenit in UGC collection, rights management, and enterprise marketing use cases.
- CrewFire: Employee advocacy and UGC platform for brands, focused on enabling employees to share content on social. Directly overlaps with Seenit's employee advocacy use case for mid-market and enterprise customers.
Emerging players
- Synthesia: AI-generated avatar video platform used heavily by enterprises for training, internal comms, and marketing. Competes with Seenit on enterprise video use cases via a fundamentally different (synthetic) production model, making it the most strategically important alternative.
- HeyGen: AI video generation platform with avatar-based video creation for enterprise marketing and comms. The leading AI-native alternative to Seenit's employee-driven approach for enterprise video at scale.
- Storykit: Video automation platform that turns text content into social and marketing videos at scale. Adjacent to Seenit's automation story but focused on text-to-video generation rather than employee-authored content.
Broad incumbents
- Wistia: Long-standing video hosting and marketing analytics platform serving B2B and B2C marketers. Comparable hosting, embedding, and analytics stack, though it focuses broadly on video marketing rather than employee-generated content specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seenit social profiles
Digital presenceSeenit compliance and trust
Trust signalCompliance1 record
Seenit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seenit leadership team
Management profileNumber of profiles
Profiles1 record
Seenit funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seenit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seenit
What does Seenit do?
Seenit is an all-in-one employee content platform that enables organizations to collect, edit, host, and distribute employee-generated video content for employer branding, internal communications, and talent acquisition. The platform combines content collection (via links or live record sessions), an AI Video Editor that automatically creates brand-safe text and image assets, in-platform automatic content rights management, a hosted embeddable player with engagement statistics, and a content library with gap analysis for systematic reuse of approved assets.
Is Seenit a public or private company?
Seenit is a private company. It is classified as corporate owned and is currently acquired.
When was Seenit founded?
Seenit was founded in 2014. It employs 11 to 50 people.
Where is Seenit based?
Seenit is headquartered in London, United Kingdom, in the Europe region.
How does Seenit make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are creative Services (Credits Model).
Who are Seenit's main competitors?
Direct peers on record are Vyond, BombBomb, Vidyard, EveryoneSocial, TINT and CrewFire. Emerging players are Synthesia, HeyGen and Storykit. Wistia is listed as a broad incumbent.
Does Seenit have an API?
No public API is recorded for Seenit.
What industry is Seenit in?
Seenit's product category is Employee Video Content Platform. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 51211 and its SIC code is 7370.