inKind

What inKind does

inKind is a for-profit, privately held software company founded in 2014 and headquartered in Charleston, United States. Its stated purpose is to enable nonprofit organizations to connect with donors via an online platform. Operating with a headcount of 1-10 employees, the company has built a sales-led, full-service platform that combines software with hands-on strategists to help nonprofits convert anonymous social media followers into known donors. The core product is a social media direct messaging (DM) platform featuring AI-assisted messaging, in-app giving tools, and full-funnel attribution tracking that captures donor contact information, donation history, and behavioral segmentation from first click to final gift.

The platform's underlying technology stack centers on social DM orchestration (across major social platforms) augmented by AI for personalizing 1:1 conversations at scale, supported by a library of proven playbooks developed through 250+ nonprofit implementations. Marquee customers include Make-A-Wish, American Diabetes Association, Autism Speaks, Trevor Project, Ronald McDonald House Charities (RMHC), and Alzheimer's Association, spanning health, advocacy, family support, and youth sub-verticals.

Revenue is generated via quote-based subscription pricing on a monthly billing cadence, with a consultative sales motion that begins with a free 45-minute growth consultation. The company cites quantifiable outcomes of 90% net-new donors versus existing house file, 10x lower donor acquisition cost versus traditional methods, and 80x higher engagement than email. The company has raised $750,000 in a single funding round dated 2016-03-24; founder is Jeremy Berman. Pricing is not publicly disclosed, and no public revenue figures are available.

Name

inKind

Website

https://inkind.us

Company type

Private

Founded year

2014

Headcount range

1–10 employees

Short description

inKind is a B2B SaaS platform that helps nonprofit organizations convert anonymous social media followers into known donors via direct messaging, AI-assisted personalization, and full-funnel attribution tracking. Founded 2014 in Charleston, US.

Ownership category

akta.pro rank

Product category

Nonprofit Donor Engagement Software

NAICS

Printing Ink Manufacturing (32591), Printing Ink Manufacturing (325910), Direct Mail Advertising (541860), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

Printing Inks (IMAEAHAG)

akta.pro secondary industries

Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI), Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Nonprofit fundraising platform
• Donor engagement software
• Nonprofit donor software
• Donor acquisition platform
• Nonprofit donation platform

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Services: GoodUnited provides a social media direct messaging platform for nonprofits, combining software with managed services including launch, setup, playbooks, campaigns, reporting, and optimization. Revenue likely derives from subscription or service fees for platform access and managed campaign support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

inKind operates an online platform that enables non-profit organizations to connect with donors. The platform provides charitable organizations with a digital channel to discover, engage, and cultivate donor relationships, supporting fundraising workflows that bridge nonprofits and individual contributors. Founded in 2014 and headquartered in Charleston, inKind serves as intermediary technology for the nonprofit sector.

Differentiator

Problem solved

Functional benefit

Products and services

• inKind Donor-Connection Platform Online platform enabling non-profit organizations to connect with donors, supporting the discovery, engagement, and conversion of individual donors for charitable fundraising programs.

Quantifiable outcome

• 90% net-new donors vs house file
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Funraise: Funraise is an online fundraising and donor management platform built specifically for nonprofits, competing with GoodUnited for nonprofit marketing and donor acquisition budget across digital channels.
• Givebutter: Givebutter is an all-in-one online fundraising, donor management, and event platform for nonprofits that overlaps directly with GoodUnited's mission of turning digital engagement into donor acquisition for nonprofits.
• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a fundraising and donor engagement platform serving many of the same large nonprofit customers as GoodUnited, with overlapping use cases in online donor acquisition and campaign execution.
• QGiv: QGiv is an online fundraising and donor management platform serving nonprofits and charities, competing for similar budgets around digital donor acquisition campaigns.
• Donorbox: Donorbox is a recurring and one-time online donation platform used by nonprofits, overlapping with GoodUnited on digital donor acquisition workflows.

Broad incumbents

• Bonterra (Network for Good): Bonterra is a broader nonprofit software suite (CRM, fundraising, grant management) acquired from Network for Good; competes with GoodUnited at the donor acquisition layer as part of a wider nonprofit tech portfolio.
• Blackbaud: Blackbaud is the largest enterprise nonprofit software provider (CRM, fundraising, marketing) and represents the broad incumbent that nonprofits may choose instead of a specialized social DM tool like GoodUnited.

Emerging players

• ManyChat: ManyChat is a chatbot and DM automation platform widely adopted by nonprofits for Instagram/Facebook DM campaigns, competing head-to-head with GoodUnited's social DM offering for nonprofit use cases.
• Keela: Keela is a fundraising, donor management, and email marketing platform for nonprofits, overlapping with GoodUnited on the digital donor acquisition and engagement workflow.

Others

• HubSpot for Nonprofits: HubSpot offers a discounted CRM and marketing automation suite for nonprofits that competes for the same marketing/engagement budget, particularly around email and increasingly social/AI-assisted messaging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/inkind_us
• Facebookfacebook.com/beinkind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inKind